Salesforce Marketing Cloud

FEBRUARY 19, 2024

Benefits of a playbook Sales plays to include in your playbook How to write an effective playbook How to keep your playbook up to date 7 sales playbook types and examples Make your enablement about results, not effort Close your revenue gaps and get more out of every rep — with Sales Programs delivered in your CRM. What are sales plays?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Hubspot

AUGUST 21, 2023

We’ll also see some ideas and examples to help guide yours. Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same.

Template 69

Template CMS Development Examples Marketing Proposals 69

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Start planning how to create video for your company now. The word these days is content.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. 7 Types of Qualitative Research 6 Examples of Qualitative Research Methods Ideas for Analyzing Qualitative Data What is Qualitative Research?

Research 99

Research Case Studies Case Study Skype 99

Vidyard

MAY 5, 2017

You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel. You’re on the video bus.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Moz

JANUARY 26, 2020

Here’s an example of this in action within Moz Pro: Once we have our final list of similar sites, we need to complete the same analysis that was completed in the previous section of this post to see if they rank for any featured snippets. Google featured snippet support documentation. An “us” vs “them” comparison.

Case Studies 64

Case Studies Case Study Features Studies 64

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Click To Tweet Model Best Use Cases A recent study of law students that were allowed to use ChatGPT showed they did faster work, higher quality work, and enjoyed their work more.

Training 155

Training Lead Ranking Phishing Paid Search Agency 155

Optinmonster

JANUARY 18, 2024

According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Here’s an example from Apollo.io : Lusha goes a step further. Shorten the Free Trial Period Remember RevenueCat’s benchmark study that we discussed earlier? Other studies also back up this finding.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create Your Sales Rollout Plan for Video 1.1 Identify One or Two Initial Use Cases for Sales Videos 1.3 Resources for Sales Reps to Get Started Using Video 3. Contents 1.

Planning 91

Planning Video Marketing Effectiveness Case Studies 91

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. The good news?

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Vidyard

JULY 27, 2022

In this guide, you’ll discover their winning email scripts and templates (with video examples!) Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2

Template 73

Template Video Marketing Work Management FAQ 73

Webbiquity

MARCH 25, 2021

The value of customer testimonials is well-researched and documented , which is why every business should solicit and promote them. Go a Step Further with Video. While written testimonials are still the norm, consider going a step further and producing video testimonials. Guest post by Natasha Lane. Image credit: uscreen.tv.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

Scoop.it

MARCH 14, 2024

For example, consider Hims as an example. Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content. For example, any links to your website through an influencer’s bio, video description, guest post, social media captions, etc.,

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. When done correctly, these examples of your work can chronicle the positive impact your business has on existing or previous customers. How to Write a Business Case Study: The Ultimate Guide. 1) Find the Right Case Study Candidate.

Case Studies 36

Case Studies Case Study Studies Template 36

Navigate the Channel

JUNE 6, 2024

Using a commercially available 360° camera on a rotating selfie stick you can capture video footage and create an immersive VR experience. Your website can be a place to showcase videos of your work, formal photos of your team (humanize who will oversee a project—and other roles). Interactivity is also a lead draw. We can help.)

Lead Generation 65

Lead Generation Lead Scoring Lead Ranking Generation 65

Navigate the Channel

JULY 13, 2023

Before you begin to document your content ideas, establish your marketing goal(s) and objective(s) for the campaign. If you’ve documented what you and your team or company want to accomplish with your email marketing campaign, here are three ideas to implement so you never run out of email marketing content again.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Ambal's Amusings

SEPTEMBER 22, 2009

Both Jonathan and Michele are regular contributors to our ClickInsights Case Study Experts Interview Series. His guest post today focuses on his eBook on case studies - Making Your Case: Everything you and your colleagues need to write compelling, lead-generating case studies (which has a fresh new look!).

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create Your Sales Rollout Plan for Video 1.1 Identify One or Two Initial Use Cases for Sales Videos 1.3 Resources for Sales Reps to Get Started Using Video 3. Contents 1.

Planning 65

Planning Video Marketing Effectiveness Case Studies 65

nDash

JANUARY 13, 2022

For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash. Video Marketing: IBM, Vimeo, and Bent Pixels. Collaborating with teams within documents and sheets in real-time.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats! Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Hinge Marketing

MARCH 5, 2018

Well, messaging architecture refers to a practical document that you put together that identifies your various audiences and what each of those audiences should know, how you should talk to them, what sort of arguments you should use, and how to overcome their objections. How to use your messaging architecture document.

Video Marketing 54

Video Marketing Differentiation Training Case Study 54

Sprout Social

DECEMBER 6, 2023

We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy. Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing? Here’s how.

Work Management 111

Work Management B2B Marketing Marketing Management Paid Search Agency 111

Marketing Insider Group

JANUARY 27, 2020

Use it to create how-to videos and photos that showcase your products or services. Social media sites: Create a profile and use them to promote your blog posts, podcasts, or videos. Now that you’ve published a few articles, videos, or photos, create a calendar that can help you plan the rest of the year’s content.

Startups 326

Startups Marketing & Strategy Marketing Strategy Content Marketing 326

Hinge Marketing

JANUARY 3, 2018

The first one, and perhaps the simplest, is a case story, using one of your actual clients, and using an actual client with an actual name, and doing a video, even, is both helpful for gaining credibility with your case study. For example, you might say, “Our staff has an average of so many years of experience.”

Differentiation 58

Differentiation Paid Search Agency Video Marketing Case Studies 58

Seismic

MAY 16, 2019

It doesn’t matter how many documents the sales enablement team puts out or marketing materials they utilize; the important thing is to provide the sales team with collateral that is relevant and helpful at each stage of the sales process. We have moved way past the days where sales enablement needs to be defended and made the case for.

Top of Funnel 40

Top of Funnel Examples Marketing Proposals Work Management 40

Launch Marketing

NOVEMBER 6, 2019

Before we dive head-first into these examples, here are some resources to ensure you and your marketing team feel well-equipped to tackle these innovative B2B campaign strategies: Five Points for Defining or Refining Your B2B Brand Strategy. This is a great example of content marketing done well. Get Optimistic Campaign by Xerox.

Campaigns 57

Campaigns B2B Marketing Examples Paid Search Agency 57

Content Standard

NOVEMBER 27, 2018

How-to video content recently saved the day for me—and got me thinking about its potential to help brands connect with customers in an authentic way. The search for a how-to video that was concise, helpful, and didn’t feature twenty minutes of off-topic chat to show something that took ninety seconds was excruciating.

Video Marketing 88

Video Marketing Brand Identity Branding Storytelling 88

B2B Marketing Traction

JUNE 4, 2015

According to eMarketer , adults spend (on average) five and a half hours on video content every day. It’s time to produce some videos to help your prospective customers learn about what you do. It seems easy to come up with ideas for videos for consumer products. Beyond customer service videos, what can you do?

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

ClearVoice

AUGUST 25, 2023

For example, if you sell tools to auto mechanics, you don’t need to generate a lot of content about how a car works or why it’s important to change the oil regularly. So much of technical writing is documentation that explains exactly how to use the product, which is exactly what people who already made the purchase need.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Marketing Insider Group

FEBRUARY 10, 2021

Include an image or a video that supports your copy and tells consumers more. For example, if you’re a content marketing agency, you could list things like driving traffic to websites, SEO, and capturing leads. Use your value proposition and real customer experiences to develop case studies. Source: QuickSprout.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Sprout Social

APRIL 4, 2023

Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. They can be a fun way to document your activities as a brand and share them with your audience.

Marketing Strategy 110

Marketing Strategy Marketing & Strategy Planning Work Management 110

Walker Sands

APRIL 29, 2020

From well-designed sell sheets to innovative videos, developing resources and establishing a sales enablement toolkit can help your sales team effectively communicate your company’s capabilities in a compelling way and increase your velocity to win rate. Check out Our Work page for an example of how we showcase our customer success stories.

Sales Management 52

Sales Management Top of Funnel Case Studies Case Study 52

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Hard bounces are permanent, for example, if an email address doesn’t exist.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Content Standard

MARCH 12, 2024

This is an extraordinary example, but nonetheless a case study in how boldly demonstrating your commitment to your brand’s mission (and documenting it) can have long-lasting positive impact on your brand’s image and reputation. Hubspot excels at the art of content diversification and merchandising.

Media 94

Media Brand Identity Branding Storytelling 94

SalesIntel

DECEMBER 6, 2023

Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. According to recent studies, sales productivity tools usage has surged by over 120% since 2017, with 75% of high-performing sales organizations attributing their success to the strategic implementation of these tools.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

Case Studies 28

Case Studies Case Study Sales Management Studies 28