Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Are you struggling to convert free users into paid ones? If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. According to recent research, 51.2%

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Brandpoint

NOVEMBER 15, 2021

We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. But, since we’re marketers, we thrive on the unexpected, right? Manage workflows and processes ahead of time.

Trends 157

Trends Planning Work Management Contingency Planning 157

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. For example, if blogs are your highest traffic sources, investing more in those channels makes sense.

CMS Development 97

CMS Development Examples Work Management Touchpoints 97

ClearVoice

MARCH 31, 2021

Some things never change, but social media is not one of them. We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Need to get connected with all the latest updates in social media? Social media updates for Clubhouse.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

KoMarketing Associates

JUNE 25, 2019

As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

SocialPilot

FEBRUARY 14, 2024

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. What is a Social Media Influencer Contract? But it shouldn’t end there.

Social Media 97

Social Media Template Media Terms and Conditions 97

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Social media should be part of healthcare organizations’ strategy. Please review our full disclaimer before reading any further.

Social Media 97

Social Media Enterprise Management Work Management Marketing Management 97

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms?

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

ClearVoice

MAY 14, 2024

Content production is collaborative, not a one-person show. You need an entire crew of talented people working toward one common goal: craft clear, compelling content that achieves the desired results. The Researcher: The Backbone of Authenticity and Relevance What makes content credible and authoritative? Solid research.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. My recent influencer marketing campaign is a testament to that.

Social Media 97

Social Media Media Paid Search Agency Marketing Budget Creation 97

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. This is where lead magnets come in, as an integral part of email marketing. Have highly specific content. What is a lead magnet?

Paid Content 286

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 286

Modern B2B

MAY 28, 2024

I recently wrote about technical debt , and whilst this is pretty common when thinking about systems and technology, it’s equally as relevant to digital advertising, conversion settings and conversion triggers and goals. If conversion tracking isn’t managed, reviewed, aligned and documented, things can get shaky.

Conversion 52

Conversion Allocation Lead Ranking Trigger Marketing 52

Optinmonster

FEBRUARY 6, 2023

Some examples of digital products are video games, music, movies, apps, and e-books. Passive income: Once you create a digital product marketing funnel, that funnel can earn money on autopilot without any further effort from you. 42 Best Digital Product Ideas and Examples Digital Product Ideas for Bloggers 1.

Examples 93

Examples Product Work Management Marketing Management 93

Scoop.it

OCTOBER 12, 2021

Content marketing isn’t what it used to be. In today’s day and age, where millions of social media posts, blog posts, videos, and articles are pushed out on a daily basis, you have to be intentional and focused. What is a Content Strategy? Every brand produces content in some form or fashion. Source: [link].

Organization 100

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 100

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. Understanding the audience for the manufacturing content marketing survey Let me first talk about the respondents for this survey.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Huptech Web

SEPTEMBER 2, 2022

It has been possible for the Internet to accomplish this through social media. billion social media users globally as of January 2022. The top brands are taking advantage of their social media presence to be in the eyes of their potential customers. Statista suggests that there are 3.96

Social Media 52

Social Media Paid Content Paid Search Agency Social Marketing 52

Martech

FEBRUARY 1, 2023

To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels. utm_medium : The marketing medium (i.e.,

Tagging 120

Tagging CPC Cost Per Click Campaigns 120

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats!

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. Calendars can also help streamline collaboration and track marketing performance. What is a content calendar?

Content 80

Content Work Management Ad Frequency Marketing Management 80

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. As an international keynote speaker , I’ve seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little fear of missing out. Quick Takeaways. Teaser Campaigns.

Planning 100

Planning Content Marketing Generation Content 100

Sprout Social

MARCH 15, 2024

And YouTubers have consistently built full-blown brands, media careers and product lines. And this speaks to the power of YouTube influencer marketing and sponsored content for brands. Table of contents: Who are YouTube influencers? Beyond paid partnerships, many creators will serve as affiliates for brands.

Youtube 98

Youtube Viral Marketing Peer-to-peer Impressions 98

Sharpspring

OCTOBER 27, 2021

Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. A strong brand keeps up momentum even if advertising expenses rise. Here are the best marketing strategies for small businesses.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Premium Content Defined.

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

SocialPilot

FEBRUARY 1, 2024

Micro-influencers are the rising stars of influencer marketing. The realization of this very trust and connection led me to explore the world of micro-influencer marketing at SocialPilot. If you are not sure about micro-influencer marketing or not an expert on how to use them exactly, this guide is just for you.

Advertising Agencies 80

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 80

Convince & Convert

MARCH 17, 2016

In the past few years, videos have started taking over—and it’s easy to see why. Videos are also very diverse in their application. From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. Here’s where user-generated videos come in. Why is that?

User-Generated Content 112

User-Generated Content Video Marketing Peer-to-peer Generation 112

Moz

JULY 25, 2019

Posted by HeatherPhysioc Search can't live in a silo. If you want to see success, cross-collaboration across your organic, content, and paid teams is absolutely key. What's a search marketer to do? Video Transcription. Document new products & processes. Market the joint wins.

Organization 54

Organization Tips Paid Search Agency Cross-Selling 54

ConvertKit

JUNE 21, 2021

After all the work you put into creating your incredible product, you need a proper marketing plan. The ability to launch a product without worrying about social media algorithms limiting your reach ( and sales ). Start growing your email list by sharing the URL on your social media channels and adding it to your website or blog!

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Hubspot

JUNE 26, 2019

In fact, businesses make an average of $8 for every dollar they spend on Google Ads. WordStream reports, for example, that the average small business loses 25% of their PPC budget on wasted spend. WordStream reports, for example, that the average small business loses 25% of their PPC budget on wasted spend.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. See how many conversions have direct, email, or organic search touchpoints after a visit to a paid search landing page?

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. To market or not to market, that is the question.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

ClearVoice

MAY 4, 2021

Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality. Other times, it’s executed through a variety of efforts from content marketers and experts. As an example, Chase says sea shanties is a recent social epidemic that the internet is loving.

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

Directive Agency

SEPTEMBER 4, 2018

I am the co-founder and CEO of Directive Consulting and today we’re going to be discussing the power of asking “why” in search marketing. We find that positioning and knowing why someone chooses your product and service is, at the end of the day, the most important thing about marketing. Let’s dive in.

Search Marketing 40

Search Marketing Paid Search Agency Paid Social Agency Video Marketing 40