Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats! Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Video Video will be THE content marketing channel of 2023.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Start planning how to create video for your company now. The word these days is content.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Content Standard

DECEMBER 5, 2018

You’ve heard all of the stats—demand for video content is growing rapidly , and using video in your content marketing strategy increases traffic and engagement. But how should you approach creating video content from the ground up? And—more importantly—how do you distribute it strategically? What format ?

Video Marketing 78

Video Marketing Marketing & Strategy Distribution RFP 78

Salesforce Marketing Cloud

JANUARY 23, 2024

Types of knowledge to capture Benefits of knowledge management Knowledge management use cases and examples How to get started with knowledge management Get actionable customer service insights High-performing service organizations use data and AI to improve the customer experience. Which topics are simply not documented at all?

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

ClearVoice

FEBRUARY 5, 2024

Key Technologies and Their Applications AI and automation transform how content is created, managed, and distributed, leading to more efficient and effective processes. For example, Moz and SEMrush leverage AI to automate content optimization and keyword research. Content distribution automation. Video production.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Hubspot

JUNE 5, 2018

For this post, I’d like to discuss the anatomy of a good sales pitch and share examples of the best sales pitches I’ve ever heard. Proof Points: Provide clear reference examples and list recognizable achievements. Customer Stories: Share customer examples and successes. Distribution matters. 5 Great Sales Pitch Examples.

Examples 100

Examples Work Management Marketing Attribution Marketing Management 100

Marketing Insider Group

SEPTEMBER 28, 2021

For example, if you want to improve SEO rankings by creating more content and optimizing your website, an SEO specialist, content creator, and webmaster are critical roles. Back to the example of SEO rankings, the process may look like this: Identifying keyword opportunities. Distributing content through multiple channels.

Planning 264

Planning Lead Scoring Lead Ranking Gartner 264

ClearVoice

MAY 14, 2024

Their bring their vision to life through content frameworks that outline how they’ll create, publish, manage, and distribute content. But, only 40% of them have it well documented. They use various distribution platforms and tools, including social media and digital advertising, to maximize content engagement and visibility.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

Brandpoint

NOVEMBER 15, 2021

Think about adding Glassdoor quotes to your careers page online, outlining diversity and inclusion activities in a blog post, or sharing moments of true company culture on social media, for example. Use distribution and thought leadership methods to boost your corporate communications. What do you think of these trends?

Trends 157

Trends Planning Work Management Contingency Planning 157

Martech

MAY 26, 2022

This feature is now available for use as an audience signal on Performance Max and is coming soon to Discovery, Video Action and App campaigns. Google revealed this via this help documentation in September 2021. For example, Audience types (e.g., You may have seen this already in some accounts.

Features 101

Features Google Ads Segmentation 101

Vidyard

SEPTEMBER 27, 2022

We’ll wrap up by explaining the foundational role video plays in sales enablement strategies and why I wouldn’t build a sales team without it. Your New Favorite Sales Enablement Tool Record and send video messages to help enable your sales team. Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Martech

DECEMBER 18, 2023

Producing content variations like text, images and video. It’s important to document key details on each project, such as goals and objectives, the source of data input, AI tools used, target metrics, risks and results, so that AI efforts can be quantified and reported on to provide an understanding of the efficiency they may result in.

Marketing AI 107

Marketing AI Digital Asset Management Enterprise Management Work Management 107

Vidyard

OCTOBER 27, 2019

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats! Contents 1.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube engagement refers to the level of activity associated with your channel and videos. What is YouTube engagement?

Youtube 93

Youtube Work Management Social Networks Eye-Tracking 93

Launch Marketing

SEPTEMBER 30, 2020

The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms? The tools below are examples that can help you with this step. Research and Discovery Tools.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

SmarkLabs

JUNE 13, 2022

Once you document your client profiles and personas, your contact database should be segmented in order to send relevant, targeted messages that resonate with your target buyer personas. This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. Distribution. Distribution.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

BenchmarkONE

NOVEMBER 1, 2019

Did you know that 53% of customers engage with a brand after watching one of their videos on social? Video marketing has, without question, become one of the most effective forms of marketing available. Introducing video into your marketing strategy seems like a no-brainer. But not all videos perform at this high of a level.

Video Marketing 51

Video Marketing Webinar Metrics Content Paid Search Agency 51

DivvyHQ

MAY 16, 2019

For example, if you are working on a new explainer video, it has lots of parts to it. You’ll need a storyboard and script from the writer, an animator to create the video, and an editor to QA the video. Once the video is complete, then you have your distribution and social media teams that need to post and share it.

Planning 94

Planning Content Marketing ROI Content 94

KoMarketing Associates

MAY 26, 2016

Approximately 93% of B2B marketers use social media in some fashion, but only 32% actually have a documented strategy in place, showcasing that social media is becoming fully utilized by B2B marketers. You can also add buttons for sharing specific types of content like videos, pictures, e-books, etc. Content Marketing Distribution.

Social Media 183

Social Media SEO Media B2B 183

Sprout Social

MARCH 23, 2020

Teams should agree on what’s appropriate for different types of messages (for example, when to use Slack versus email), calendar blocking, availability, reply expectations and response times during breaks or personal time blocks. Establish team norms in terms of sharing and documenting information and updates.

Broadcasting 137

Broadcasting Distribution Paid Search Agency Training 137

Sprout Social

APRIL 6, 2023

You can use it to plan every stage of the content production and distribution process. According to a survey , 64% of the most successful companies have a documented content strategy, which includes a content calendar. What is a content calendar? With multiple challenges, stakeholders and tasks, content production can be demanding.

Content 79

Content Work Management Ad Frequency Marketing Management 79

Magisto

DECEMBER 12, 2018

According to the report, “Based on this primary research data, the Cool Vendors selected for this document are examples of unique implementations of AI to develop products that address the needs of over 99% of business in almost every domestic market.”. It is AI that turns the art of video creation into data-driven science.

Marketing AI 75

Marketing AI Vendors Gartner Opinions 75

Magisto

DECEMBER 12, 2018

According to the report, “Based on this primary research data, the Cool Vendors selected for this document are examples of unique implementations of AI to develop products that address the needs of over 99% of business in almost every domestic market.”. It is AI that turns the art of video creation into data-driven science.

Marketing AI 72

Marketing AI Vendors Gartner Opinions 72

Vidyard

JUNE 8, 2017

Bolstered by a recent trend towards cord-cutting, and devices like AppleTV and Google Chromecast, video podcasts are staking their claim as not only one of the most engaging syndicated content forms, but one of the most popular. Many brands are looking to video podcasting as a new medium for promoting thought leadership.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Martech

OCTOBER 7, 2021

Additionally, marketing projects — whether they’re campaigns or websites or whitepapers or videos — regularly involve working with outside resources, whether it’s an agency or a contract designer or photographer. Some tools specifically support collaboration and approval processes geared toward marketing collateral.

Planning 124

Planning Work Management Digital Asset Management Resource Management 124

Vidyard

JANUARY 13, 2017

A customer testimonial video entices your audiences, offers them a human story and a real person to connect with through voice, body language, emotion, and empathy. But what goes into a customer testimonial video? What are the secrets to crafting a strong video? The first tip is: keep your testimonial video under 2 minutes long.

Video Marketing 50

Video Marketing Top of Funnel Enterprise Management Marketo 50

EveryoneSocial

SEPTEMBER 15, 2020

There are many businesses that are fully distributed around the world and others that allow people to work from home occasionally during the week. . For example, there are plenty of companies offering or staying remote even after COVID. Remote Work Tools for Distributed Teams.

Work Management 88

Work Management Product Tools Marketing Management 88

Animalz blog

MARCH 28, 2024

The truth is, your content strategy doesn’t need to be a 50-page document. The secret to a truly impactful content strategy lies not in the individual blog posts, videos, or social media updates you churn out. Infuse it into every aspect of your content strategy, from your editorial calendar to your distribution tactics.

Distribution 84

Distribution Privacy Content Peer-to-peer 84

Marketing Insider Group

AUGUST 3, 2015

The wearable digital camera brand began as an idea to help athletes self-document themselves in their sport, but has since expanded to become the go-to solution for people wanting to capture themselves engaged in their interests, whatever they may be. The simple, minute-long video has over 1.1 Share over shop. million views.

Content Marketing 100

Content Marketing Content Bundling Marketing & Strategy 100

SnapApp

NOVEMBER 13, 2018

According to the LinkedIn Technology Marketing Community , 72% of marketers have a content strategy established, 30% have a documented plan, and 42% have a non-documented plan. For example, let’s say you have a blog post about the top 50 marketing and advertising stats for 2018. Have a distribution plan.

Webinar Metrics 103

Webinar Metrics Content Peer-to-peer Broadcasting 103

Scoop.it

DECEMBER 29, 2022

You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. See an example from scoop below. This example is an interesting blog post on insightful SaaS marketing strategy. See the example below for a great format you can replicate. See an example below from YouTube.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Tiecas

AUGUST 14, 2023

Here’s a typical example, “We want you to write blog posts for us that will show up on the first page of Google, so our target audience (engineers and industrial buyers) will find us easily, visit our blog and contact our salespeople.” Only 32% of manufacturing content marketers have a documented content marketing strategy in place.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Walker Sands

FEBRUARY 21, 2024

It should be strategically crafted to resonate with the human (who works at a business) you need it to engage, whether it’s a thumb-stopping animated video to distill a complex topic in an approachable way, or a meticulously researched report offering a clear thought leadership perspective backed by data. Where will we deliver?

B2B Thought Leadership 59

B2B Thought Leadership Planning Thought Leadership Marketing & Strategy 59

Outgrow

OCTOBER 7, 2021

Videos are a massive hit! One of the most telling signs is that “ 61% of marketers see video as a “very important or extremely important” part of their marketing strategy.” . Ecommerce businesses can see a huge boost in sales and growth if they use more user-generated video content on their social media platforms and websites. .

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

ClearVoice

MARCH 10, 2020

Some marketers refer to verticals as “channels,” usually in the context of major media organizations — think television and radio, not distribution channels like social and search. Branded content examples of vertical content. Verticals can be industries, company sizes, or demographics. SaaS vertical: blog content.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

ClickZ

JULY 2, 2020

Marketers can now easily automate their content distribution and promotion efforts at scale, offloading tasks that were once manual by nature. Tools like Zyro, for example, have content generators that help businesses create more original content pieces without having to bear the brunt of manual search.

Marketing AI 142

Marketing AI Digital Asset Management Marketing Management Banner Ads 142