Customer Experience Matrix

NOVEMBER 16, 2014

Each member gets a Hushly library to store their downloaded documents and communications. The system lets members send a list of questions to multiple vendors and tabulates the results, allowing more detailed anonymous research. Members can grant other people access to their library for collaboration.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

Customer Experience Matrix

APRIL 13, 2018

This is the European Union’s approach to privacy in the General Data Protection Regulation (GDPR) makes so much sense: the rules include a requirement to track each use of personal data, documentation of authority for that use, and a right of individuals to see the history of use. That’s very different attitude from the U.S.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Customer Experience Matrix

JANUARY 15, 2010

In my last post , I proposed the (somewhat tongue-in-cheek) term of “content grazing” to describe automatically extracting small bits of information from company documents and feeding them to prospects and customers.

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Customer Experience Matrix

AUGUST 26, 2014

HubSpot does make several references to supporting sales departments in its document, which a casual reader might interpret to mean it also provides CRM features. But this is something the company has adamantly refused to do for years, despite pressure from its original small business clients and the partners who serve them.

Paid Search Agency 120

Paid Search Agency Hubspot Eloqua Advertising Agencies 120

Customer Experience Matrix

MAY 26, 2010

The book explains how to use the Matrix to document contacts throughout the customer life cycle, allowing companies to systematically visualize, analyze, monetize, prioritize and ultimately optimize each interaction.

Work Management 120

Work Management Privacy Tagging Contacts 120

Customer Experience Matrix

NOVEMBER 17, 2011

I wrote yesterday about building a requirements document to define the features you'll look for. Marketers can do a better job of picking their marketing automation vendors if they roll up their sleeves and work at it. But you also need a vendor who will support your long-term success. Here are some ways to identify a “future-safe” vendor.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

FEBRUARY 17, 2015

As I said, this is enterprise software. __ *This is one of those things that “everybody knows” but few cab document. Total cost for software and services starts around $150,000 to $200,000 and can go much higher. Here’s one paper that says data warehouses “usually” take 12 to 36 months, cost $1 to $1.5 million, and have a 70% failure rate.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

DECEMBER 4, 2012

Lead scoring rules can consider response to system-generated documents, such as proposals and presentations, arguably allowing more accurate scoring than other systems. Integrations with ACT! And Saleslogix are under development.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

JANUARY 20, 2011

Beware that the document uses Adobe Flash; Mac users in particular may need to use Adobe Reader rather than their usual viewer. But there's more: you get to see the results in colorful graphs. Here's a screenshot: You can also download an interactive sample. This is scrambled data and vendor names are replaced by sports teams.

Marketing Automation Services 120

Marketing Automation Services Sample Vendors Lead Scoring 120

Customer Experience Matrix

JANUARY 7, 2012

I was principal author for much of the document and drafted the survey questions, although I didn’t write the individual vendor profiles or administer the survey. Research firm Gleanster released its free “Gleansight” report on marketing automation late last month.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Work Management 120

Customer Experience Matrix

AUGUST 20, 2009

Integration is still a bit of an issue here – the email content repository is separate from the central offer repository, the conditional text rules engine is separate from the campaign rules builder, and conditional text rules cannot be shared across documents.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Deliverability Demand Generation 120

Customer Experience Matrix

APRIL 21, 2009

Yet my impression from industry vendors and consultants is that most deployments start with a fairly extended planning stage where companies either document their existing campaigns and processes or, more likely, define a large number of new ones.

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Customer Experience Matrix

APRIL 14, 2010

. - SAS's new solution has analytical functions similar to Techrigy, including conversation monitoring and capture, content classification by topic and sentiment, drill-down to individual documents, influence measurement, and dashboards.

Social Media 120

Social Media Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 6, 2010

. - Development is focused on integration and enterprise support. With features under control, developers have been spending their time on improving performance, integration and scalability.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Salesforce.com 120

Customer Experience Matrix

MAY 15, 2011

Pros: • All data is easily understood and documented in a Metadata stack. . • Data hygiene can be an issue if you are working with a data set that is new to your organization. Consistent Data – All data conforms to some industry standard. Any data not conforming to the model is discarded or reduced. Data hygiene is easy to define and enforce.

Data Hygiene 120

Data Hygiene Stats Conference Work Management 120

Customer Experience Matrix

JULY 9, 2009

Either way, though, features to document and share analytical processes still matter. Still, to my mind, the real strength of Lyza is the ability to create data process flows, which save analysts from trying to do similar work by manually modifying Excel spreadsheets. Click to read my Lyza review.)

Paper 120

Paper Business Analysis Software 120

Customer Experience Matrix

JUNE 22, 2011

The announcement also included beta versions of tools for social engagement, online enrollment, and agent workspaces.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

FEBRUARY 16, 2007

Yet a closer look at speed-trap’s own document shows it isn’t at all the case. What really concerns me is the notion that speed-trap can create a meaningful analytical data set without human involvement. Speed-trap doesn’t quite say this, but it’s implied in the claim that the system can be ready in an hour.

Analytics 120

Analytics Aggregators Privacy Rules 120

Customer Experience Matrix

FEBRUARY 26, 2009

I had documented the mechanics of this process during my research, but not thought of it as a lead routing mechanism. Instead, independent qualification rules for each campaign determine where the leads go next. Yet even though there is no explicit lead routing involved, leads are still moving from one campaign to another.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Customer Experience Matrix

MAY 12, 2009

Advance preparation involves filling out a survey and receiving (if not reading) simple documentation. It is delivered remotely and can be completed in two days to two weeks, depending on how much time the client has available.

Eloqua 120

Eloqua Marketing Automation Services Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

APRIL 13, 2011

Document and improve internal marketing processes. Use the stages as a framework to plan, design and develop a balanced set of marketing programs. Invest in the staff training and content to execute those programs successfully.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 4, 2010

Each tactic has its own action, schedule, metrics, documents, and start and end dates. This is competitive with or better than standard marketing automation systems. campaign design: users can define campaigns with multiple “tactics”. These features let Right On support multi-step campaigns although complex designs would be a challenge.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 5, 2006

Yet somehow that tiny type—presumably chosen to keep the paper small enough for busy readers—fits with the general feel of this document, available here from Surado Solutions ( www.surado.com ).

Paper 120

Paper Case Study Case Studies CRM 120

Customer Experience Matrix

NOVEMBER 16, 2006

If you want to look at these issue in more depth, hosted content management vendor SpringCM ( [link] ) has a 12 page document “In Pursuit of P.R.A.I.S.E: A few of the details are apparently tailored to Entellium’s particular offering—for example, it seems a bit odd to focus specifically on “live, web-based training”. P.R.A.I.S.E.

Enterprise Management 120

Enterprise Management Work Management Service Paper 120

Customer Experience Matrix

JUNE 13, 2007

The paper doesn’t mention Google by name, but everything from the title on down is focused on explaining why there are “fundamental differences between searching for information on the Internet and finding the right document quickly inside your corporate intranets, public websites and partner extranets.”

Work Management 120

Work Management Paper Analysis Keywords 120

Customer Experience Matrix

APRIL 19, 2007

In systems, we see methodologies like “extreme programming” that advocate incremental development with a minimum of advance documentation. But I’m beginning to suspect that has changed. In marketing, we see rapid test cycles taking advantage of low cost and quick feedback on the Internet.

Paid Search Agency 120

Paid Search Agency Marketing Proposals Analysis Internet Marketing 120

Customer Experience Matrix

JANUARY 7, 2010

This implies two complementary tasks: being able to extract and classify nuggets of information from existing marketing documents, and being able to deliver exactly the right nugget in each situation. The idea is to squeeze the most value from existing marketing content, rather than creating new content for each project and situation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

DECEMBER 19, 2006

The paper also shoehorns in the need for well-documented processes to comply with government regulations such as Sarbanes-Oxley—a valid if somewhat peripheral argument. Specifically, Onyx says, customer-facing processes are different because they are constantly changing and integrate with data and other processes throughout the company.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Process 120

Customer Experience Matrix

JULY 12, 2008

It now uses seven or nine types of indexes (depending on which document you read), including traditional b-tree indexes and word indexes. But I’ll admit that until this week’s briefings I didn’t realize just how far SybaseIQ has moved from its bitmapped roots.

Webcast 120

Webcast Vendors Analytics Class 120

Customer Experience Matrix

NOVEMBER 11, 2020

These inventories form the foundation for functions including risk assessments, security, process documentation, responses to consumer data requests, and compliance monitoring. Having a single inventory would be ideal. But each application needs the inventory to be presented in its own way.

Privacy 136

Privacy Paid Search Agency Companies Analysis 136

Customer Experience Matrix

FEBRUARY 12, 2009

The company also has excellent online documentation and an active user forum for questions and answers.) This probably means that most users find the marketing features relatively adequate, at least compared with the ecommerce capabilities which definitely looked much less mature.

Pricing 120

Pricing Price Impressions Marketing Management 120

Customer Experience Matrix

NOVEMBER 15, 2007

Different SAS documents show it including five or seven or nine of the components within the CRM Solution, and sometimes components of other Solution Lines. Sure enough, integration and shared interfaces are two of the major themes that SAS lists for the next round of Customer Intelligence releases, due in December. Confused yet?

Resource Management 120

Resource Management Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

MARCH 11, 2008

The benefits are well documented—one eglue case study showed a 27% increase in revenue per call at Key Bank, and every other vendor has similar stories. The company’s “GUI monitoring” approach to integration and prebuilt applications allow it to complete an implementation in a relatively speedy 8 to 12 weeks.

Work Management 120

Work Management Ideal Customer Profiles Marketing Management Rules 120

Customer Experience Matrix

MAY 26, 2023

What’s important is that the conversational interface will drive a system that automatically employs professional-grade practices to ensure the resulting application is properly engineered, tested, deployed, and documented.

Enterprise Management 156

Enterprise Management Buy Work Management Marketing Management 156

Customer Experience Matrix

FEBRUARY 12, 2007

This isn’t a problem, but it does mean you have be conscious of which method you’ve chosen, ensure comparative calculations are consistent, and document your method in case anybody wants to know the details. Different calculation methods will make sense in different circumstances. It’s true that few casual users will ever actually ask.

Lead Ranking 120

Lead Ranking Lead Scoring Analysis Trends 120

Customer Experience Matrix

MAY 7, 2021

It will then keep track of consents as these are received, providing an audit trail should documentation be needed. Once settings are complete, Seers will generate code to insert in the user’s Web site to deploy the consent system. A limited free version is available and the full module starts at $9 per month for a single Web domain.

Enterprise Management 136

Enterprise Management Marketing Management Privacy Privacy Policies 136