The Lead Agency

MAY 18, 2022

HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles when researching. Popular B2B video types and how they best target the different stage/s of the B2B marketing funnel. Conclusion.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

The Lead Agency

MAY 18, 2022

HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles when researching. Popular B2B video types and how they best target the different stage/s of the B2B marketing funnel. Conclusion.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. We published video content on YouTube, Facebook, and on Instagram Stories.

Video Marketing 77

Video Marketing Youtube Social Media Content 77

SocialPilot

FEBRUARY 9, 2024

He is a professional emcee and an Inbound marketing evangelist. George’s Linkedin profile will make you a Hubspot expert. He posts mostly on Youtube paid ads and relevant business strategies. His podcasts entertain multiple video marketing experts. Thomas George is a Video Jedi and Co-Owner of The Sales Lion.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

JULY 18, 2019

If you sell software, as we do at HubSpot , you’ll find yourself not only using connections for your internal software but also for your customers to use along with your software. The list we’ve compiled below is of integrations that connect with HubSpot. This isn’t to say these HubSpot integrations don’t also work with other software.

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

SmartBug Media

JANUARY 23, 2019

Check out HubSpot Academy’s free Business Blogging Strategy course. Each blog post was then repurposed into a video which was hosted on YouTube. YouTube is an SEO-friendly distribution channel which allows us to claim another search engine listing for the content we’re creating. What’s an example of this in action?

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Hubspot

OCTOBER 20, 2017

we discovered that out of six social networks -- Facebook, Twitter, LinkedIn, Snapchat, Instagram, and YouTube -- 43% percent of respondents said that Facebook makes them feel the worst. And for marketers who rely on Facebook to maintain and build an audience, what are you supposed to do with this information? 2) Helpful. 3) Familiar.

Social Media 77

Social Media Media Facebook Network Marketing 77

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

NOVEMBER 2, 2015

108,000 YouTube views. These days, the world spins too fast for formal, one-time marketing training. Our methods of communicating with each other are constantly evolving, and even while “content is (still) king,” the way we package and distribute that content is dramatically different than a few years ago. million emails.

Training 28

Training Resources Peer-to-peer Tools 28

Hubspot

APRIL 13, 2011

We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. Marketers should pay close attention to early signs of change and opportunities, especially when it comes to the social Web. 3 Key Events for Marketing Change in 2011. Connect with HubSpot :

Allocation 28

Allocation Online Marketing Cable Planning 28

Outgrow

JUNE 20, 2022

About our guest: From working for large brands in both B2C and B2B to scaling one of the largest customer acquisition engines in B2B, Kieran Flanagan is a Senior Vice President of Marketing at Hubspot , holding a proven track record of assisting SaaS businesses of all sizes. That was Kieran Flanagan, SVP of marketing at HubSpot.

Paid Content 52

Paid Content Communities Work Management Product 52

Industrial Marketing Today

APRIL 26, 2010

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Hubspot

JANUARY 26, 2017

At last year’s INBOUND event, Moz Co-founder and former CEO Rand Fishkin unpacked the ways Google is changing and what marketers and SEO pros can do to improve their results in 2017. 4 Ways Marketers Can Strengthen Their SEO Strategy in 2017. For example, Moz videos are published on Wistia first, then on YouTube.

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

SEPTEMBER 20, 2011

Rewarding Brand Advocates: In the world of outbound marketing, it wasn't easy for word-of-mouth buzz to spread quickly about your business. Smart B2B companies now realize that "fans" can be an important part of a successful inbound marketing strategy. Marketing Takeaway. Connect with HubSpot :

Facebook 28

Facebook Paid Search Agency Companies B2B Thought Leadership 28

Hubspot

NOVEMBER 16, 2012

Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing." Inbound Marketing Strategist. Documentarian / Videographer.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

SEPTEMBER 16, 2016

Inbound marketing is about matching the way you market and sell with the way people actually want to shop and buy. And after reading the 2016 State of Inbound report, it became clear that inbound was beginning to change at a pace more rapid than anything we've seen before. New technologies were being introduced.

CMO 28

CMO Top of Funnel Funnel Advertising Paid Search Agency 28

Hubspot

MARCH 1, 2011

Promotion and Distribution. To reinforce this last point, we want to invite our readers to help with the distribution of David’s crowdsourced video. Everyone who tweets about it with the hashtag #DMScrowd , will enter a random drawing for David’ book, Real-Time Marketing & PR. Connect with HubSpot :

Video Marketing 28

Video Marketing PR Inbound Marketing Viral Marketing 28

Hubspot

OCTOBER 15, 2010

Sixty-six percent of podcast listeners use Facebook, meaning that building distribution beyond iTunes is critical for podcasting success. As a marketer, Webster advises capturing local coverage and the 12 to 24 age demographic for some ripe podcasting opportunities. Webinar: How to Use Online Video for Inbound Marketing.

Urgency Marketing 28

Urgency Marketing RSS Viral Marketing Inbound Marketing 28

Hubspot

OCTOBER 13, 2011

A company fluent in inbound marketing will be able to use many tools to answer and address its audience's concerns or questions. The Old Spice campaign engaged with customers on YouTube. Connect with HubSpot : Social media engagement shouldn't just come into play on one specific channel. Ask Your Audience to Take Action.

Social Media 28

Social Media Media Opinions Hubspot 28

Hubspot

JANUARY 19, 2015

Traditionally, businesses have used this platform to distribute company-centric news or ask email subscribers to buy something. The inbound methodology encourages you to flip this outdated tactic on its head. SlideShare is like the YouTube of presentations. Inbound marketing has changed that expectation.

Content 28

Content Webinar Metrics Template Social Networks 28

Hubspot

MAY 19, 2015

Recent data suggests Facebook is gaining ground on YouTube as the video consumption destination on the internet. In fact, a study by Conductor of 30 websites' traffic distribution found that 64% of website traffic comes from search engines. This lack of control goes against the basic tenets of inbound marketing.

Facebook 28

Facebook Mobile Advertising Buzz Distribution 28

Hubspot

JUNE 5, 2013

For inbound marketers, his book has quite a few takeaways. In entertainment, it’s great that anyone can make videos and distribute them on YouTube, but without huge resources from a major studio, can anyone really make a fantastic full-length film? Inbound Marketing for Underdogs. How David Become Goliath.

Small Business Marketing 28

Small Business Marketing Skype Business Inbound Marketing 28

Hubspot

AUGUST 29, 2012

Publishers have a detailed picture of who their reader is that drives every content creation decision they made; inbound marketers should be no different. Content plays a critical role in every stage of the inbound marketing process, from generating awareness about your company to helping convert leads into customers.

Work Management 28

Work Management Marketing Management Buyer Personas Buying Cycle 28

Hubspot

JANUARY 12, 2012

PIPA ("Protect Intellectual Property Act") is the Senate's version of SOPA, which is a bill that calls for enhancing enforcement against "rogue websites operated and registered overseas" and defines infringement as the distribution of illegal copies, counterfeit goods or anti- digital rights management technology. Connect with HubSpot :

Copyright 28

Copyright Internet Marketing Marketing Management Wikipedia 28

Vidyard

DECEMBER 17, 2020

YouTube Statistics 3.7 Business-created video webinars are high on the list of common content formats, when 73% of marketing and sales leaders say that they’re one of the best ways to generate quality leads ( Hubspot, 2020 ). Video and CRM tools were the number one and two enablers of success ( HubSpot, 2020 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Hubspot

MARCH 7, 2014

Include an interactive feature or added value that sets you apart such as a link to a YouTube video that explains more about your product or service, includes a coupon code or special offer, or even your most useful piece of gated content, form-free. Inbound Marketing' 5) Make it memorable.

Business 28

Business Impressions Inbound Marketing Landing Pages 28

Hubspot

AUGUST 12, 2015

That’s why these young consumers do a lot of their research via blogs, forums, and YouTube videos. 3) Inbound Marketing is, Well, In. Rather than product and service listings, Millennials want e-books, whitepapers, blog posts, videos, and other how-to information – and that’s inbound marketing.

Tips 28

Tips Paid Search Agency Peer-to-peer Youtube 28

Vidyard

OCTOBER 27, 2019

However, there’s no point in distributing video in locations your target prospects would never visit. And, once you’ve figured out what works, don’t forget to include it in your video marketing strategy. Watch and Learn Want to learn about video distribution via video? Online Video Distribution: The Most Important Channels 1.1

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

However, there’s no point in distributing video in locations your target prospects would never visit. And, once you’ve figured out what works, don’t forget to include it in your video marketing strategy. Online Video Distribution: The Most Important Channels 1.1 Online Video Distribution: The Most Important Channels 1.1

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Marketing Insider Group

FEBRUARY 9, 2021

Picking the best channels for distributing your content (website, email, social media, etc.). Content production, distribution, promotion, and management. In 2020, it was 2,100-2,400 words , according to HubSpot. If you take all of our content marketing advice except this, you’ll waste a lot of time and money.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Hubspot

JUNE 4, 2013

Going forward, you might want to worry less about the volume of backlinks to your site, and focus on your content variety and distribution -- both onsite and offsite -- instead. You want to get your videos found and shared on YouTube and Vimeo, your presentations on SlideShare, your content on relevant sites and guest blogs, etc.

Brand Identity 28

Brand Identity Branding SEO Television marketing 28

Hubspot

MAY 1, 2017

Whether you want to save time doing marketing tasks or simply cut time wasted doing those daily tasks like saving emails and files to spreadsheets, having a tool that makes your life easier and saves you time is ideal. CRMs are such an essential part of any good marketing and sales team that we think everyone should have one.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Vidyard

MARCH 23, 2021

YouTube Statistics 3.7 Social media, websites, and YouTube are the most popular places to distribute video content. Looking at our roundup of 2021 video marketing statistics, a picture is painted of an industry moving digital and the data to back your businesses case to embrace video marketing too.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Hubspot

JUNE 16, 2020

For instance, some popular ebook topics revolve around SEO, inbound marketing, and ecommerce. Here is an example of an ebook, " YouTube for Business ," from HubSpot. Let's go back to the ebook example, "YouTube for Business." They're made for online use, notated by embedded links and videos.

Thought Leadership 98

Thought Leadership Landing Pages Youtube Paid Search Agency 98

Hubspot

APRIL 3, 2013

The point is, the resurgence of content -- and the abject failure of most other forms of online marketing -- brought about renewed interest in blogging and the development of content as a form of advertising and marketing. But remember -- you're distributing helpful content, not a lame banner ad.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Single Grain

MARCH 9, 2021

In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy. Content marketing is a vital part of both B2B and B2C SEO. Step 6: Publish your webinar on YouTube.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Optinmonster

JANUARY 14, 2024

Thrive Leads is particularly popular among bloggers, small business owners, and digital marketers who seek a powerful yet accessible tool to increase their website’s conversion rates and grow their email lists effectively. It supports various platforms, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97