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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

Knowledge management means capturing, organizing, and distributing information that is critical to providing customer support. You likely have FAQs and knowledge base articles to guide your contact center agents and field service technicians, but how often is that information updated? Which topics are simply not documented at all?

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FAQ This! What Is Blockchain?

Hubspot

Because a blockchain ledger is distributed to everyone within its network, even if an individual party manages to falsify a block, the technology maintains several copies of the correct version. What Is Blockchain? What is blockchain? Why is blockchain a big deal? How does blockchain work? How can I use blockchain? What is blockchain?

FAQ 76
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Social Media Monitoring and Engagement

Navigate the Channel

Once you have determined the best platforms for your social media plan and have developed your content calendar, you’re on your way to executing your social communication plan and distributing relevant content for your audience. Document a clear social policy to define roles and responsibilities.

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Third-Party Lead Generation and GDPR Compliance

Zoominfo

Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation. Further, organizations must maintain documentation that lists: The personal information it collects and processes. The location of that information.

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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Even the most brilliant content is useless if it’s not distributed to your audiences where and how they are looking for it. As the saying goes, failure to plan is a surefire plan for failure.

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5 Sales-Marketing Alignment Best Practices for ABM Success

Heinz Marketing

Developing content to distribute internally to train and support the knowledge base within the sales (and customer success) team helps keep everyone aligned on your company’s unique value proposition and messaging.

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Do You Have The Videos You Need to Support an Online Conference?

Biznology

FAQs and sales messaging documents already contain information that can be better explained visually. Someone has already thought through how to communicate this essential information visually, so it won’t be too difficult the make it more engaging by putting the parts in motion. How can you make a bunch of new videos PDQ.