The Point
FEBRUARY 10, 2010
Marketing pundits have been proclaiming that direct mail is making a comeback ever since I first cut my teeth in direct marketing back in the late 80s. I can only report that whereas the heady days of mail are long gone, far more B2B clients are utilizing direct mail today compared to say, five years ago.
markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
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markempa
AUGUST 22, 2007
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ardath, thanks for the tag. Ardath, thanks for the tag. " Let me see. " Let me see.
Ambal's Amusings
JULY 22, 2010
We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Marketing Edge podcast.
Customer Experience Matrix
SEPTEMBER 3, 2009
Zenith Optimedia pretty much agrees: its October 2008 report shows U.S. On the other hand, the Direct Marketing Association shows spending at $339 billion total in 2008 including $75.9 Where are marketers moving their budgets? Summary: Marketers may be overspending on blogs and search. for TV and 10.2%
Content Marketing Institute
JANUARY 12, 2018
The primary challenge is that, historically, all marketing campaigns (including the digital bits) have been managed by product marketing teams. They create brochures, PowerPoint decks, and case studies for salespeople, generally in anticipation of participation at an industry-related trade show. New product launch?
Online Marketing Institute
FEBRUARY 22, 2011
We are always trying to stay on top of the B2B trends in the marketing industry. The use of highly targeted Direct Marketing will steadily increase in 2011. The most successful direct programs will find the perfect balance of integrating online media and traditional offline elements to reach their target audiences.
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