Martech

MAY 15, 2024

Q: How did you first get into marketing and technology? A: Oh boy, I started out in direct marketing. When I first graduated, I decided I wanted to focus on marketing and got a job in direct marketing. I got pretty quickly into the world of digital marketing. It’s kind of old-school and new-school.

eCommerce 85

eCommerce Marketing AI Lead Ranking Work Management 85

Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. A personalized account-based marketing strategy is laser-focused and optimizes the holistic web experiences of the target accounts.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Martech

OCTOBER 10, 2023

Industries that once depended on brick-and-mortar locations and in-person meetings needed to adjust their service models quickly to keep up with an evolving consumer journey. Nearly two-thirds of purchases now begin online, according to Zippia. To stay competitive, companies must adapt their digital marketing strategies.

Marketing AI 110

Marketing AI Paid Search Agency Allocation Marketing Management 110

Zoominfo

AUGUST 30, 2022

The GDPR and the ePrivacy Directive are often confused with one another, as they both set restrictions on how data is collected and used across Europe. Both laws were implemented to protect personal data and respect consumers’ privacy rights. Protecting personal data is critical for GDPR compliance.

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Salesforce Marketing Cloud

DECEMBER 8, 2023

Make a new plan, Stan What is email marketing and why does it matter? Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. And that personalization is very powerful.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Marketing Insider Group

NOVEMBER 28, 2022

In the coming years, Marketing will go in 2 distinct directions: Marketing will become recognized as a strategic function and a driver of revenue for companies. Marketing will be relegated to projects, tasks, and campaigns that can be outsources to an agency. Customers then buy more and feel better about their purchases.

Paid Search Agency 305

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 305

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. The results?

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Stevens & Tate

MARCH 8, 2022

They are particularly interested in the quality of the products they purchase, rather than getting good deals. However, they are more likely than other generations to do thorough research before making an online purchase. You can reach Generation X most effectively through Facebook and email marketing.

Generation 126

Generation Brand Identity Branding Peer-to-peer 126

PureB2B

MAY 30, 2022

Or do your strategies involve marketing databases, careful research, personalized contacts, and meticulous relationship building? If your answer is the latter, you’re probably using database marketing. Database Marketing vs. Direct Marketing. About Direct Marketing.

Database Marketing 62

Database Marketing Account Based Marketing Multi-Channel ABM 62

Martech

APRIL 5, 2023

While some may be long-term customers, others are still on the fence about purchasing. Segmentation can be challenging for many marketers, but you can start with basic filters. Use criteria such as gender, location, and purchase history, then think of ways to engage these prospects with the most relevant offers.

Deliverability 106

Deliverability CAN-SPAM Lead Scoring Lead Ranking 106

Marketing Insider Group

DECEMBER 20, 2022

Some examples include: Content marketing. In-person events. Direct marketing. For example, if you’re planning an in-person event to target your audience 1:1, come prepared with compelling visual aids that draw them in. You can generate leads through a number of different ways. Email campaigns.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

illumin

MARCH 5, 2024

The mobile segment is shifting as well – implementing changes towards more safeguards around personal data. First-party cookies are created by the website owner and collect user analytics data and personal information which helps run the site better. What’s the deal with going “cookieless”?

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Stevens & Tate

JANUARY 31, 2023

As such, it’s completely appropriate to send prospects discount opportunities to encourage them to purchase certain products or services. Using their purchasing history, suggest products or services that may appeal to them. The holiday season is also a great time to revisit old customers.

Template 127

Template Marketing Prospects Open Rate Email Marketing 127

sagefrog

DECEMBER 6, 2023

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

markempa

JULY 13, 2006

« Sales Leads Are Too Valuable For Sales People Alone | Main | MarketingSherpa Data on the Best & Worst Lead Generation Offers for 2006 » How Podcasts Impact B2B Purchase Decisions A key aspect of lead generation is to engage people as early in their buying process as possible, because thats where you can make the biggest difference.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

Martech

AUGUST 25, 2021

The art and science of identity has evolved with technological advances and the need to facilitate an incredibly complex series of decisions and actions to deliver the right content to the right person or persona – all in milliseconds. Others may want to deepen the relationship with a person – starting with the first touchpoint.

Brand Identity 97

Brand Identity Branding Domain Mobile Advertising 97

Stevens & Tate

APRIL 18, 2024

Getting your email marketing strategy right can be a game-changer for your business and your brand. Email stands as the cornerstone of direct marketing tactics, offering a personal touch that many other platforms struggle to emulate. Crafting a Compelling Subject Line : It’s their first impression.

Email Marketing 69

Email Marketing Branding Brand Identity Trigger Marketing 69

Binary Demand

MAY 17, 2023

The best solution is B2B email segmentation to turn the one-to-many approach into a one-to-one personalized approach. According to the Direct Marketing Association (D.M.A.), B2B Email segmentation lets you send more personalized and relevant emails, improving engagement and conversion rates.

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

Trade Press Services

OCTOBER 2, 2023

In fact, research shows that 92 percent of B2B decision-makers are more likely to make a purchase after reading a trusted review. Additionally, third-party review sites can drive traffic to your website, as customers often visit review sites before making a purchase decision. B2B businesses can benefit from reviews as well.

Ideal Customer Profiles 52

Ideal Customer Profiles Tips B2B Business 52

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. Prior to that, he co-founded two companies you have definitely heard of: Engagio (also served as CEO) and Marketo, which Adobe purchased for $4.8

Account Based Marketing 73

Account Based Marketing ABM DemandBase Marketing Analytics Tools 73

Zoominfo

JUNE 10, 2022

The General Data Protection Regulation (GDPR) was created to provide individuals more control over their personal data and to help ensure that personal data is adequately protected when it is collected, stored, and processed by businesses. The GDPR replaced the EU’s Data Protection Directive.

Organization 130

Organization Zoominfo Enterprise Management Privacy 130

Optinmonster

SEPTEMBER 8, 2022

A report from the Direct Marketing Association found that 66% of consumers have made a purchase online due to email. They also learned that organizations who use email marketing and get a high ROI spend significantly more of their marketing budget on email. Personalize Your Emails With Dynamic Content.

ROI 78

ROI Email Marketing Marketing Analytics Tools Marketing Budget 78

PureB2B

AUGUST 25, 2021

” Social selling also allows salespeople to build personal brands by sharing their talents and certifications on LinkedIn and other social media platforms. The advent of the internet and Google, in particular, has altered customer’s purchasing habits. These are two distinct ideas. That is not true.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

Sharpspring

APRIL 23, 2020

When used properly, email marketing can be one of the most effective ways to boost your business. It builds credibility, helps to brand your company and gets your name out to a ready audience who are keen to purchase your products. The first and most crucial step to email marketing automation is segmentation.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

ClearVoice

FEBRUARY 3, 2021

Often abbreviated to B2C, business-to-consumer is a broad category for all “personal use” transactions: for the customer’s own enjoyment, not a business use. B2C service providers, from home improvement to telecom to healthcare, tend to market directly to consumers, while B2C goods can be marketed directly or through retailers.

Business 64

Business Cable Amazon Social Media 64

LEADership

MARCH 12, 2014

G one are the days of “Let’s not get personal; this is business”, or “My personal preferences have nothing to do with my business decisions”. Marketers are seeing now how crafting a satisfying customer experience has everything to do with knowing and understanding personal choices, behaviour and mindset.

Personalization 40

Personalization Business Cost per Lead Advertising Mediums 40

Zoominfo

FEBRUARY 25, 2021

Given that the logic associated with lead scoring should help determine how qualified a lead is, or how likely they are to make a purchase, specific data points—like a company’s revenue or industry, or an individual’s job function and management level—should be weighted appropriately. Outbound Prospecting. Sales Automation.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

OCTOBER 15, 2020

how many relevant websites it can monitor for activity beyond your own website and digital properties, (2) the quality of the signals that are generated by listening, detecting, gathering and making sense of that activity, and (3) the timeliness of signals being communicated to sellers and marketers. Focus on Data Privacy.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Customer Experience Matrix

JULY 3, 2018

Although technology was always central to Acxiom's business, it was ultimately a services organization whose chief resource was a large team of experts in databases and direct marketing. One of the nice things about ad agencies as buyers is they’re really clear in their explanations of their purchases.

Work Management 120

Work Management Marketing Management Paid Search Agency Advertising Agencies 120

ViewPoint

MARCH 19, 2015

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” A sales, marketing and customer experience expert, Ginger shares her perspective on current and future marketing trends.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

SocialPilot

MARCH 12, 2024

Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. Key Takeaways : Create a personalized audience experience Interactive integrated marketing campaigns are the future of marketing Employ real use cases wherever possible 9.

Paid Content 79

Paid Content Campaigns Examples Advertising Agencies 79

thePoint

MAY 25, 2018

What external resources will prove valuable to you with these High-Level Marketing Tasks? There is absolutely no reason you should not make a point to personally do one customer call each week. It might be you if you are a good writer, another internal person, or most likely the market/marketing consultant or someone they engage.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Vision6

MARCH 17, 2023

With our guidance, you’ll be able to get started with SMS marketing and take advantage of this powerful communication channel. What is SMS marketing? SMS (or text) marketing is a direct marketing tool that allows businesses to communicate with their customers via text message.

SMS 52

SMS Opt-out Opt-in Paid Search Agency 52

MindFire

APRIL 14, 2021

As CEO of Jacobs & Clevenger, a data-driven marketing and creative agency in Chicago, IL, and co-author of Successful Direct Marketing Methods, 8 th Edition, we asked him to provide a guest post to share his view on third-party cookies and their impact on the marketing community at large. Some things have changed.

Advertising Agencies 90

Advertising Agencies Paid Search Agency Privacy Opt-out 90

Martech Advisor

DECEMBER 3, 2019

Another factor that interferes with figuring out what matters to consumers is when brands dabble in all the hot marketing trends instead of staying true to what they know works for them. And it's vital that advertisers personalize messaging. At this level, marketers should have a good grasp of consumer communication preferences.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

The Customer

MAY 3, 2021

personalization, according to “Human Connections in Crisis,” a study by the global customer experience leader Genesys and market research firm Savanta. That preference for empathy extends to resolution and personalization. In her distinguished career covering the marketing industry, she has served as U.S.

Branding 52

Branding Brand Identity Thought Leadership Paid Search Agency 52

Martech Advisor

DECEMBER 12, 2019

Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. Here are six brands that deployed disruptive methods to unlock the benefits of direct marketing to customers. Direct-to-consumer (D2C) marketing is the answer.

Marketing & Strategy 89

Marketing & Strategy Marketing Strategy Paid Search Agency Advertising Agencies 89