Oktopost

MARCH 19, 2024

With a passion for AI, Etien Yanev walks us through all the ways businesses can leverage AI for a successful marketing strategy. With a solid marketing background, Etien shares all the expertise he’s picked up along the way. He also reveals his favorite AI tools and best practices for achieving the best results.

Social Media 136

Social Media Media Startups Youtube 136

Marketing Insider Group

NOVEMBER 6, 2023

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. This isn’t just throwing ads out there and hoping for the best. What Is Performance Marketing?

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Webbiquity

APRIL 26, 2022

If you want your online copy to sparkle, but the best you can muster is a dull shine, what can you do? But on the off chance you’re not, and you are determined to be a better writer, practice. Read the good stuff: the classic books of yesterday, the best columnists and authors of today. It may just not be your thing.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Marketing Insider Group

NOVEMBER 20, 2023

At Marketing Insider Group, we believe in the power of quality. Much like a chef carefully selects and combines ingredients for the best culinary experience, prompt engineers craft precise inputs, known as prompts , to optimize interactions within an AI tool. Enter the world of prompt engineering. The result?

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Marketing AI Lead Ranking User-Generated Content SEO 245

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. Here are three key B2B marketing trends for 2023 worth watching.

Trends 306

Trends B2B Marketing B2B Thought Leadership B2B 306

Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. Image credit: Unseen Studio on Unsplash Check out these six practical tips and strategies you can incorporate in your business strategy today.

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eCommerce Social Media Tactics B2B Marketing 292

Martech

MARCH 27, 2024

This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage tools like ChatGPT to boost productivity, creativity, and strategic thinking.

Marketing AI 103

Marketing AI Curation Marketing & Strategy Marketing 103

Webbiquity

APRIL 5, 2023

Businesses use a variety of digital assets to streamline their day-to-day operations and enhance their online presence. From images and videos to marketing materials and social media content, these assets play a vital role in enhancing brand awareness and credibility. That is where Digital Asset Management (DAM) software comes in.

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Digital Asset Management Work Management Marketing Management Software 251

Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. It’s also popular with consumers.

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SMS Advertising Benchmark Email Marketing eCommerce 297

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

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Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Webbiquity

MARCH 7, 2023

But best practices, strategies, and tactics change over time, especially in a dynamic field like digital marketing. As a consultant, you can play a key role in helping clients understand exactly what ChatGPT and other generative AI tools can, and can’t do , to support their marketing and business objectives.

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Consulting Marketing AI Paid Search Agency Ad Building 345

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. Not convinced? We have proof! 3…2…1…Action!

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Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

The Forward Observer

MARCH 8, 2024

Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

Marketing Insider Group

FEBRUARY 1, 2024

In a digital landscape where Google’s algorithms dance to a tune that’s always a beat ahead, staying on top of SEO is like trying to solve a Rubik’s Cube blindfolded. With SEO forecasting, you’re about to become the Houdini of digital marketing , unlocking mysteries of future trends and user intentions with ease.

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Forecasting SEO Terms and Conditions Marketing Analytics Tools 140

Marketing Insider Group

JULY 14, 2021

However, it’s vital for them to start establishing some best practices when it comes to current—and future—content use and monitoring. Best Practices for Content Creators. Content may be digital, such as a blog post, photograph, or video, but that doesn’t mean it can’t be treated as if it’s tangible.

Work Management 358

Work Management Tips Copyright Marketing Management 358

Martech

JANUARY 4, 2024

However, speed is just one element that contributes to broader digital friction. Here’s why taking a more holistic view of digital experience is key and how to balance best practices with your business’s unique circumstances. For instance, a popular best practice is making a website load as fast as possible.

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Optimization Analysis Comparison Opt-in 127

Marketing Insider Group

MARCH 28, 2023

For some, that might mean entering new markets. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction. You’ll take both practical behind-the-scenes and public-facing steps to: Get organized. Let’s dive in!

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Small Business Marketing Work Management Data Hygiene Practices 223

Launch Marketing

DECEMBER 6, 2023

2023 was a year of adapting to new technologies, implementing new approaches, evolving practices and much more. As the world continues to adopt new technologies and incorporate them, it is instrumental to evolve yet keep customers the focal point of marketing efforts. We hope this content will help you make 2024 your best year yet.

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Resources B2B Marketing Planning B2B 136

sagefrog

MARCH 13, 2024

Today, digital data is one of the world’s most valuable commodities, which means the collection and handling of that data are of the utmost importance on an individual, business, and legal level. User Consent & Data Security In the digital age, user trust hinges on transparent consent and data security practices.

Privacy Policies 109

Privacy Policies Privacy Marketing Websites Ethics 109

Oktopost

SEPTEMBER 26, 2022

Listen until the end to hear what needs to be in your crisis plan, what should be in place before something occurs, and the best practices to live by when in the midst of a crisis. What to include in a social media crisis plan + best practices. Hot Topics: Social strategy for the public sector. Meet Heather.

Content 174

Content Youtube Social Media Planning 174

Stevens & Tate

MARCH 7, 2024

Mastering the art of digital and social media marketing is no longer an option. Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. It’s a must.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

Contently

JANUARY 25, 2023

What does voice search mean for content marketers in 2023? But first, let’s connect the dots between voice search and digital marketing. Voice Search & Digital Marketing: What’s the Connection? Partner with your organization’s digital marketing team. We have four takeaways.

Content 143

Content Mobile Marketing SEO Keywords 143

Martech

FEBRUARY 29, 2024

As email providers like Gmail continue to crack down on poor sending practices, it’s more crucial than ever for marketers to build and maintain a clean, engaged email list. This requires following current best practices and email regulations. Who will answer?

Practices 97

Practices Ad Building Privacy Policies Deliverability 97

Martech

APRIL 9, 2024

Effective search is the foundation of a successful digital asset management (DAM) system. Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. This article explores the essential role of metadata in driving successful DAM practices.

Digital Asset Management 94

Digital Asset Management Industry CMS Transparency Work Management 94

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

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Advertising Agencies Brand Identity Branding Marketing & Strategy 117

Martech

SEPTEMBER 13, 2023

This practical SMS marketing guide from Cordial provides best practices and essential tips to help you build an effective SMS marketing strategy that drives new revenue streams and loyalty. Visit Digital Marketing Depot to download Strengthen Customer Loyalty with SMS Marketing.

SMS 124

SMS Loyalty eCommerce Mobile Marketing 124

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Work Management Marketing Management 101

Seismic

MARCH 26, 2024

We wanted enablers to leave with practical and strategic tips to help them create a comprehensive plan that leads to impactful learning and enablement efforts. We can expand that definition even further to include other training activities, like offline tasks, practice opportunities, or role playing.

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Peer-to-peer Effectiveness Training Advertising Mediums 115

B2B Digital Marketer

APRIL 25, 2024

B2B Digital Marketer What Are Digital Sales Rooms? As businesses seek more dynamic and engaging ways to connect with clients, digital sales rooms stand out as pivotal platforms for interaction, presentation, and collaboration. In this episode, you’ll learn: The definition and purpose of digital sales rooms.

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. We must always serve the best interests of consumers. It’s not enough to just comply with regulations.

Paid Search Agency 104

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 104

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Martech

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. But breaking through crowded inboxes is harder than ever.

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Email Marketing Urgency Marketing Paper Startups 94

illumin

JANUARY 30, 2024

But how will this impact email marketers? Will these changes add blockades to your email marketing strategy in 2024? The short answer is no, as long as you’ve followed email marketing best practices. For marketers who rely on bulk emailing, it may pose challenges. These include: Create a DMARC record.

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Email Marketing Google CAN-SPAM Validation 104

Salesforce Marketing Cloud

DECEMBER 5, 2023

The term cybersecurity brings to mind hackers huddled in dimly lit rooms, eyes glued to glowing screens, breaching digital fortresses and pilfering sensitive data. Let’s define cybersecurity and how it works, then you’ll learn ways you can build a better digital defense within your company. What is cybersecurity?

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Martech

MARCH 27, 2024

On the ad side, however, marketing budgets for gaming are growing. At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. Why we care. Strength in numbers.

Advertising Agencies 106

Advertising Agencies Planning Mobile Advertising Budget Programs 106

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers.

Television marketing 92

Television marketing Planning Paid Search Agency Peer-to-peer 92

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting? What Is Google Ads Retargeting?

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Paid Search Agency Ads Google Marketing Analytics Tools 88