Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Video: How to Create Great Sales Pages in WP. You will learn: How to do the critical keyword research you need BEFORE you start shooting. Register here: YouTube Secrets Webinar. Blog this on Blogger.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Webbiquity

NOVEMBER 2, 2010

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Li addresses social media at all levels, from grand strategy to nitty gritty tactics. And those are just from the first chapter. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

JULY 25, 2011

Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. Then you can move on to whichever more advanced tactics are relevant to your business.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. Then you can move on to whichever more advanced tactics are relevant to your business.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

FEBRUARY 25, 2011

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Of course, done improperly, it can also be a tremendous waste of money. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on Mixx.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

FEBRUARY 14, 2010

It starts with a clear rationale for making investments in lead nurturing processes: “Up to 95 percent of qualified prospects on your Web site are there to research and are not yet ready to talk with a sales rep, but as many as 70 percent of them will eventually buy a product.&# ( Brian Carroll ). Share this on del.icio.us. Tweet This!

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

APRIL 26, 2010

What strategies and tactics should you employ to maximize business results online? Can you fire your sales force? Jennifer Laycock previews a free eBook from Valeria Maltoni featuring thoughts on marketing strategy and tactics from 12 online pros including Beth Harte, Christina Kerley and Matt Dickman. Well worth a read.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Writing on the Web

AUGUST 2, 2010

Here’s what I see as an important shift in online marketing tactics. The people who write ads for TV, or print, or direct mail letters have been using persuasion tactics that appeal to emotions rather than reasons. The most effective content marketing occurs with a mixture of both rational and emotional tactics.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Webbiquity

FEBRUARY 9, 2010

This key chart compares the difficulty and effectiveness of various social media tactics, as well as their level of usage. Fewer marketers are focusing efforts on blogger relations, which is viewed as being the most effective tactic but also the one requiring the most effort. Share this on del.icio.us. Post this on Diigo. Tweet This!

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

JUNE 25, 2010

They are also the first words that come to mind for many consultants (along with images of the overly aggressive, overly slick, walking sales cliché) when they are told they need to sell. While being salesy is ill-advised for almost any sales rep, it is particularly bad for consultants. There is Nothing Wrong with Selling.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Webbiquity

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Influence: a.k.a. Share this on Bebo.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

JANUARY 12, 2010

And if you Google “sales management thought leader&# in quotes, six of the top ten spots belong to the same sales leadership guru. Future posts here will delve more deeply into the tools and tactics that can help you and your company “be everywhere online&# for your brand and industry discussions. Post this on Diigo.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Writing on the Web

JULY 15, 2010

I sense that readers/ customers/ prospects are getting more educated and sensitive to Internet copywriting persuasion tactics. I’ll do my best to help you learn a few tips, trends and tactics and have fun along the way. Sales & Landing Pages Using WordPress: Learn How. And yet, I sense some changes afoot.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Online Marketing Institute

MARCH 13, 2011

Home About Selling At a Startup Entries RSS | Comments RSS Power Selling Tools: Things Every Startup Sales Team Needs Posted on February 8, 2011 by admin In order to sell effectively at a startup your sales team needs every tactical advantage possible. This tool has been designed from the ground up for a sales purpose.

Startups 40

Startups Leadlander Jigsaw Tools 40

Webbiquity

APRIL 19, 2010

Just as social media has changed the sales practice , here are five shifts that savvy marketers recognize and capitalizing on to increase sales in an age of consumer empowerment generally and the rise of social media specifically. Well-crafted campaigns led to one-time buyers, who may or may not have returned. Post this on Diigo.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

APRIL 27, 2010

A year ago, the top questions most marketers had about social media related to tactics, with ROI second. Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing. The Biggest Question. Share this on del.icio.us. Tweet This!

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

FEBRUARY 7, 2010

The type of product or service you offer—as a general rule, products or services that are inexpensive, have only one decision-maker, and are either tactical (B2B) or impulse (B2C) purchases will benefit most from an aggressive search marketing campaign. Your goals—how many leads or sales are you planning to drive from search marketing?

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Online Marketing Institute

NOVEMBER 1, 2010

2) Email, search marketing, and inside sales worked best for awareness and demand generation. When rating these tactics on effectiveness, on average, fewer than one in five of marketers who use social media says it is highly effective for branding and lead generation. What does work? So what does all of this mean?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Buzz Marketing for Technology

JULY 28, 2008

HTML-Tags: On June 25th, AppGap contributor Jenny Ambrozek and others came together for a great discussion of how businesses large and small are experimenting with Facebook groups and other social networking tactics to grow awareness, build buzz, gain insights and increase sales. Managing in the Virtual or Network(ed) Organization.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Webbiquity

FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. Email Marketing Tips and Tactics. Noting that “B2B marketers say that their internal e-mail lists are seven times more effective at generating quality sales leads than third-party lists.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

WebMarketCentral

JANUARY 16, 2008

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) How you handle the next step is crucial: immediately launching into a sales pitch is likely to alienate the group. David Bankston del.icio.us

Social Media 20

Social Media Web 2.0 Digg Social Marketing 20

Adobe Experience Cloud Blog

AUGUST 27, 2008

That means when it comes to new marketing tactics, there is no time to wait until something is proven before trying it. What techniques and marketing tactics have you personally used to push the innovation envelope? I started experimenting with social bookmarking sites like Digg, del.icio.us

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

JUNE 30, 2009

This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). My tactic is to reduce the process down to a very simple form, an inarguable form. It also delivers our customers a sophisticated source of support.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. I don’t concur that “social media can increase sales&# is always false.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

WebMarketCentral

SEPTEMBER 22, 2009

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. Take Advantage of.TV

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JULY 30, 2009

Consider, for example, a tactic viewed by many marketers as extremely measurable: Google AdWords. RONI: damage to brand, possible direct loss of revenue (individual sale). Your company fails to respond to a general industry question which could have led to a sale. Your company doesn't produce any thought-leadership content.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

APRIL 27, 2009

7 Strategies to Invite More People Into Your Audience by Problogger Social media rockstar Chris Brogan details several strategies to not just grow your blog audience, but also attract the right kind of readers (these do not include getting on the first page of Digg).

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

MARCH 2, 2009

They also offer advice on ineffective tactics and "bad neighborhoods" to avoid. But regardless of tactics chosen, do try to create an environment for interaction. How To Actually Get Links From Your Linkbait by SEOmoz This post offers three strategies for getting links from your content even when it doesn't make the first page of Digg.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

AUGUST 17, 2009

StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. These tactics range from adding a phone number or special characters to your description to catch the searcher's eye to keeping title tags as short as possible and using friendly URLs. Social traffic (e.g.

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

NOVEMBER 17, 2008

Players choose web hosting options to maximize their pizza sales. One area where the campaign could have been improved is on sharability—an email-this button and badges for social bookmark sites like Digg and StumbleUpon would have simplified pass along. The high scorer each month wins an iPod.

Viral Marketing 20

Viral Marketing Campaigns Digg Youtube 20

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? Now, you can worry about tools, and outposts, and social media tactics. link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.]

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Webbiquity

FEBRUARY 7, 2011

How should you integrate social media with other marketing tactics like email? Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Social Media Tips, Tactics and Techniques. How are marketers really using social media?

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

MARCH 4, 2010

You're almost to the point of sale. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Webbiquity

NOVEMBER 22, 2010

Though Rebel provide guidance on tactics to identify value and evaluate markets, she flies well above the tree tops throughout the book. Product value lasts only as long as product lifecycles. • &# Don’t be surprised if the sales reps are selling to a subset of what you believe are current market opportunities.

Allocation 100

Allocation Terms and Conditions Digg Paid Search Agency 100

LEADership

DECEMBER 3, 2013

Break down those silos and bring sales and marketing closer to each other. This will assist with conversions and your sales team will love you for it. You can generate suitably large data sets such as marketing campaign results – clicks, likes, shares, tweets, diggs and so on. Scale down your aspirations for Big Data.

B2B 40

B2B Curation Demand Generation Digg 40