Writing on the Web

JULY 28, 2010

Recommendations, testimonials and client stories are a powerful persuasion tactic. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? But I will ask you to take a look at your own site and do a review of this very important persuasion tactic. Post on Google Buzz.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

OCTOBER 27, 2010

Telling stories about clients who use your services and products isn’t just a marketing tactic. Post on Google Buzz. Our brain neurons fire just as if we were actually doing or feeling what we see another human doing or feeling. Each time you tell a story about a client, we put ourselves into the picture. Blog this on Blogger.

Digg 100

Digg Content Trigger Marketing Buzz 100

Writing on the Web

JULY 26, 2010

This service will blow your mind, teach you to apply good SEO tactics to each blog post. Post on Google Buzz. Brian Clark’s How to Create Compelling Content that Ranks Well in Search Engines (free). ScribeSEOCopywriting: a for-fee service of which I am an affiliate. You can’t go wrong with either of these four resources.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

JUNE 9, 2011

This service will blow your mind, teach you to apply good SEO tactics to each blog post. Post on Google Buzz. Brian Clark’s How to Create Compelling Content that Ranks Well in Search Engines (free). ScribeSEOCopywriting: a for-fee service of which I am an affiliate. You can’t go wrong with either of these four resources.

Digg 100

Digg Buzz Blogger Internet Marketing 100

Writing on the Web

AUGUST 5, 2010

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. Here’s where you should start thinking a little differently when writing content for the Web: Smart content marketers are using persuasion tactics that appeal to emotions rather than reasons.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

JULY 15, 2010

I predicted the buzz about blogs would die down simply because everyone would be using a blog platform, such as WordPress, to build and manage their websites as well as blogs. I sense that readers/ customers/ prospects are getting more educated and sensitive to Internet copywriting persuasion tactics. Post on Google Buzz.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Webbiquity

FEBRUARY 25, 2011

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Post on Google Buzz. Done properly, search engine marketing (a.k.a. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Share this on LinkedIn.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

FEBRUARY 4, 2011

The depth and breadth of measurement afforded by online tactics can also be a weakness however; not everything that can be measured needs to be, and many metrics are mere “noise&# with little value in terms of insight or actionability. Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post?

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Webbiquity

JANUARY 14, 2011

Selecting tactics based on perceptions and opinions rather than data. Post on Google Buzz. Oafish attempts to treat social networks like just another one-way promotional channel. “Build it and they will come&# approach disappointments and subsequently abandoned efforts. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Media Business Digg 100

Writing on the Web

AUGUST 2, 2010

Here’s what I see as an important shift in online marketing tactics. The people who write ads for TV, or print, or direct mail letters have been using persuasion tactics that appeal to emotions rather than reasons. The most effective content marketing occurs with a mixture of both rational and emotional tactics.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Webbiquity

NOVEMBER 2, 2010

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Li addresses social media at all levels, from grand strategy to nitty gritty tactics. Post on Google Buzz. Social Events (e.g., Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

NOVEMBER 8, 2010

Resilient brains do not respond to scare tactics of scarcity or urgency. Post on Google Buzz. Reinforce positive images of themselves and pleasant feelings. Older brains are resilient. Be broad and positive in your presentation of information. What has been your experience with appealing to the mature consumer? Blog this on Blogger.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Webbiquity

AUGUST 5, 2010

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 5 Sure Fire Tactics to Promote a Business Blog by TopRank Online Marketing Blog. Post on Google Buzz. Running low on inspiration?

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

JULY 6, 2010

A bookmarkable collection of some of the best thinking about social media last year, grouped into specific topic areas such as “Social Media Measurement and ROI,&# “Social Media Statistics and Research&# and “Social Media Marketing Strategy, Tactics and Best Practices.&#. Post on Google Buzz. What is Webbiquity?

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

AUGUST 9, 2010

Still, much of what happens in social media is highly measurable, and these metrics can lead to an least indirect evaluation of the value of different media, activities, topics and tactics. Post on Google Buzz. Here are four areas of social media metrics worth tracking, even if they don’t provide direct ROI calculations.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

MARCH 23, 2010

Twitter Tips & Tactics. Visualizing Twitter Statistics x100 by Digital Buzz Blog. What are the best tools for increasing your effectiveness and efficiency on Twitter? Discover the answers to these questions and others in this collection of some of the best blog posts and articles about Twitter from the past year. Robin Broitman.

Twitter 100

Twitter Best Practices Digg PR 100

Writing on the Web

AUGUST 26, 2010

Now, after watching Seth’s video on TED , I’m even more curious because they are using game dynamics for marketing tactics. Post on Google Buzz. Games are interactive and require the brain to engage in ways that reading a book doesn’t. Granted, many of these triggers aren’t new. Smart marketing or manipulative?

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. 6 free online PR tactics that deliver by iMedia Connection. Try these 8 tactics to entice the media by Ragan.com. Post on Google Buzz. Share this on Bebo.

PR 100

PR Tools Tips Blogger 100

Buzz Marketing for Technology

JULY 14, 2010

It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match. My advice is to use this time of year not just to readjust the current tactics in your marketing plan but to also go back over last years plan to see how much impact your team had. Not really. Tweet This! Share this on Facebook.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Webbiquity

JUNE 25, 2010

You can and should sell with high integrity, and high success, and do it without snake oil tactics. Post on Google Buzz. A well-planned sales conversation can help even sophisticated buyers make smarter decisions. And, you can be effective without sounding like a used car salesman. Share this on Bebo. Share this on del.icio.us.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Buzz Marketing for Technology

APRIL 21, 2010

Classic social media monitoring with a listening platform like Radian6 involves a stream of data centered on a search for specific word like “Avaya”- it’s very tactical and mostly used for reactive purposes such as social customer support or brand/crisis management. Tweet This! Share this on Facebook. Share this on Linkedin.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Buzz Marketing for Technology

MARCH 4, 2009

And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound Marketing using SEO, Blogging and Social Media. So a blog post on you blog should go to your feed, to your Facebook account, your Twitter feed, your FriendFeed, maybe even a friend can StumbleUpon or Digg it if they like it.

Digg 100

Digg Blogger Inbound Marketing Stats 100

Webbiquity

JULY 28, 2010

This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program. Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

FEBRUARY 1, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Social Media Marketing Strategy, Tactics and Best Practices. 20 Free Buzz Monitoring Tools by Econsultancy.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

MAY 17, 2010

Written for creative types and marketing strategists on both the agency and client sides of the fence, the book highlights edgy tactics and concepts that have enhanced brand success. Although the examples come primarily from b2c campaigns, b2b marketers may pick up some useful creative ideas here as well. Share this on del.icio.us.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

Buzz Marketing for Technology

JULY 28, 2008

HTML-Tags: On June 25th, AppGap contributor Jenny Ambrozek and others came together for a great discussion of how businesses large and small are experimenting with Facebook groups and other social networking tactics to grow awareness, build buzz, gain insights and increase sales. Managing in the Virtual or Network(ed) Organization.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

WebMarketCentral

JANUARY 18, 2008

Here are some of the best blog posts on social networking and social media marketing strategies and tactics. Among the complaints about Digg are its excessively broad audience and categories and the site's lack of transparency.

Linkbait 20

Linkbait Social Media Ning PageRank 20

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? SES San Jose: Social Media Analysis and Tracking by TopRank Online Marketing Blog Jessica Cameron-Ruud provides detailed notes on this SES panel discussion featuring Todd Parsons of Buzz Logic , Rob Key of Converseon , and Edmund Won from iCrossing.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Webbiquity

FEBRUARY 21, 2011

Email Marketing Tips and Tactics. She then details five considerations to keep in mind in order to maximize the impact of both channels, along with tactics like repurposing newsletter content in short snippets as social media messages. Post on Google Buzz. 3 items that should be in your 2010 email budget by BtoB Magazine.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Convince & Convert

SEPTEMBER 21, 2010

Now, you can worry about tools, and outposts, and social media tactics. link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.] See the slide deck for details.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

WebMarketCentral

JULY 30, 2009

So no matter how much "buzz" there is about the promise of social media marketing or how excited you may be about it, if it hasn't already happened, sometime very soon your boss or client is going to start asking you about the ROI of social media marketing. RONI: missed opportunity, quite possibly for multiple, ongoing sales.

Social Media 20

Social Media Paid Content ROI Media 20

Buzz Marketing for Technology

JUNE 27, 2008

This favors a model of multiple, small tactical investments coupled with a program management function. They use it. They then have new questions and new ideas. You put something else in front of them. Lather, rinse, repeat ad infinitum. You end up trying lots of stuff, but only invest heavily in the things that demonstrate real value.

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100

Online Marketing Institute

JANUARY 4, 2011

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist.

Tactics 40

Tactics PR Planning Buzz 40

Hubspot

DECEMBER 30, 2011

Digg - Digg is a social news website that allows members to submit and vote for articles. Inbound marketing leverages tactics such as SEO, blogging, social media, lead generation, email marketing, lead nurturing, and analytics. Reddit - Reddit is similar to Digg. Some social media monitoring tools measure sentiment.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

SEPTEMBER 21, 2010

We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics. We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics. We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

JANUARY 4, 2011

Take each post and post it on the New Digg (20 million visitors a month), it is quick and easy to do and will take you only a minute or two (it involves copying the URL and pasting it to Digg, add the headline and choose the section then hit 62. Take the results of your polls or survey and turn them into a blog post.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40