Writing on the Web

AUGUST 2, 2010

As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not! I believe this is important stuff for any professional who wants an effective online presence. Here’s what I see as an important shift in online marketing tactics.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

AUGUST 5, 2010

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. When successful web writers create online content , they appeal to the senses and the emotions. Online Persuasion: What Do Clients Say? What makes them take action?

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Webbiquity

FEBRUARY 4, 2011

One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Writing on the Web

NOVEMBER 8, 2010

Resilient brains do not respond to scare tactics of scarcity or urgency. Content Marketing to a Caveman’s Brain. Reinforce positive images of themselves and pleasant feelings. Older brains are resilient. Be broad and positive in your presentation of information. What has been your experience with appealing to the mature consumer?

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Webbiquity

AUGUST 5, 2010

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. Ten Must Read Tips to Start a Small Business Blog by TopRank Online Marketing Blog. Running low on inspiration? Muse taking a break?

Business Blogging 100

Business Blogging Tips PageRank Business 100

Writing on the Web

JULY 26, 2010

This service will blow your mind, teach you to apply good SEO tactics to each blog post. Let me know what you think about all this, and about how your readers find you online. Let me know what you think about all this, and about how your readers find you online. ScribeSEOCopywriting: a for-fee service of which I am an affiliate.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. If you haven’t registered, be sure to do so – you’ll reserve your seat, receive the access link, and the Webinar replay info: YouTube Secrets Webinar : register here. Blog this on Blogger.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

MAY 16, 2011

I asked them to deliver this webinar exclusively for professionals who don’t have a lot of time for marketing tactics. I hope you are able to join me next Thursday, May 19, at 5:00PM ET. Will be recorded!). Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

AUGUST 26, 2010

Now, after watching Seth’s video on TED , I’m even more curious because they are using game dynamics for marketing tactics. What’s new is the application of fun and brain challenges by marketers to get consumers to like a brand better. Smart marketing or manipulative? What do you think about all this?

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Webbiquity

APRIL 26, 2010

What strategies and tactics should you employ to maximize business results online? What are the leading marketing thought leaders saying about marketing strategies in 2010? How do you select the right market research to support your goals? Why is content marketing becoming critical? Well worth a read.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Writing on the Web

JULY 15, 2010

I sense that readers/ customers/ prospects are getting more educated and sensitive to Internet copywriting persuasion tactics. I’ll do my best to help you learn a few tips, trends and tactics and have fun along the way. Why Use Twitter, Facebook & LinkedIn for Content Marketing? And yet, I sense some changes afoot.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Webbiquity

JUNE 25, 2010

You can and should sell with high integrity, and high success, and do it without snake oil tactics. Disclosure: As a consultant whose expertise is in helping clients with online marketing, social media and SEO — not selling — I know how difficult this can be for service providers. Share this on Bebo.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Webbiquity

FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Social Media Marketing Strategy, Tactics and Best Practices. When Social Media & PR Matters More Than SEO by Small Business Search Marketing. Chris Koch. Anne Deeter Gallaher.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Online Marketing Institute

NOVEMBER 1, 2010

Summarizing the questions and calls I get from clients, you would think social media presents B2B marketers with tremendous new marketing opportunities. When rating these tactics on effectiveness, on average, fewer than one in five of marketers who use social media says it is highly effective for branding and lead generation.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

SnapApp

SEPTEMBER 12, 2011

Of course, as any online marketer knows, driving traffic to your website can be expensive and time-consuming, so we designed our content to maximize sharing through social networks -- a strategy known as ?viral viral marketing.??

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Online Marketing Institute

MARCH 13, 2011

Home About Selling At a Startup Entries RSS | Comments RSS Power Selling Tools: Things Every Startup Sales Team Needs Posted on February 8, 2011 by admin In order to sell effectively at a startup your sales team needs every tactical advantage possible. This tool has been designed from the ground up for a sales purpose. b2bmarketing

Startups 40

Startups Leadlander Jigsaw Tools 40

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email Marketing Tips and Tactics.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

WebMarketCentral

JUNE 26, 2007

5) Digg 6.5% An online community focused on web marketing, or as the site puts it: "Benefit from the collective intelligence of your peers to discover the best internet marketing strategies and thought leadership." He tells everyone it was the former since it's a better story that way." 7) Ma.gnolia 5.3% 6) StumbleUpon 6.2%

Web 2.0 20

Web 2.0 Tagging Digg B2B Thought Leadership 20

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed). Social Tagging.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. My tactic is to reduce the process down to a very simple form, an inarguable form. That was the voice of many of my bloggers at one time or another.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Take each post and post it on the New Digg (20 million visitors a month), it is quick and easy to do and will take you only a minute or two (it involves copying the URL and pasting it to Digg, add the headline and choose the section then hit 62. Take the results of your polls or survey and turn them into a blog post.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

JANUARY 4, 2011

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist.

Tactics 40

Tactics PR Planning Buzz 40

Webbiquity

FEBRUARY 7, 2011

How should you integrate social media with other marketing tactics like email? Should social media be under the overall purvue of marketing or PR? What will be the “next&# big issues in social media marketing? Social Media Tips, Tactics and Techniques. How are marketers really using social media?

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

SEPTEMBER 21, 2010

Now, you can worry about tools, and outposts, and social media tactics. link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.] a strategy FIRST.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics. Many people commented that the “Top 50″ had more content folks and fewer marketing/PR folks than they expected. Two of my friends were too. This is all to the good. It just reminds us anew that CONTENT IS KING.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Digital B2B Marketing

MARCH 15, 2011

In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. So what are marketers doing today that lacks respect and upsets their audience ? Here are my top five marketing tactics that upset people, and predictions for what shape a revolt will take.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Webbiquity

JANUARY 10, 2010

Is Your Online Marketing Strategy All Tweet and No Meat? Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Online Reputation Management. Don’t say those words!)

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Writing on the Web

AUGUST 4, 2010

Use persuasion tactics (social proof, reciprocity, authority, likability, consistency, scarcity). If you’re not using video in your content marketing, you’re not using one of the most powerful online content marketing tools. Online Persuasion: What Do Clients Say? What are the features of your offer?

Trigger Marketing 100

Trigger Marketing Digg Buzz Act-On 100

Webbiquity

AUGUST 2, 2010

10 Key Online Marketing Trends for 2010 (3 pages). As online marketing continues to rapidly evolve, web analytics provider Unica surveyed 155 marketing pros about their technology usage and plans to develop this concise report. Tags: Marketing Research Social Media Marketing Ann Handley B.L.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Writing on the Web

JULY 15, 2011

Use persuasion tactics (social proof, reciprocity, authority, likability, consistency, scarcity). If you’re not using video in your content marketing, you’re not using one of the most powerful online content marketing tools. Stimulate Desire: Appeal to basic human drives (food, safety, sex). Blog this on Blogger.

Digg 100

Digg Trigger Marketing Buzz Act-On 100

Online Marketing Institute

MARCH 24, 2011

Christian Russell, who runs sales blog Dangerous Tactics , found this out the hard way. Josh Chan, an online marketing specialist at Chromatix design admits that his company’s blog underestimated the commitment. “But I found a huge separation between people reading my blog and those who were buying from me. .&#

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Hubspot

JULY 29, 2018

Delicious - Delicious is a free online bookmarking service that lets users save website addresses publicly and privately online so they can be accessed from any device connected to the internet and shared with friends. Digg - Digg is a social news website that allows members to submit and vote for articles.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101