Buzz Marketing for Technology

JULY 14, 2010

It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match. My advice is to use this time of year not just to readjust the current tactics in your marketing plan but to also go back over last years plan to see how much impact your team had. Not really. Tweet This! Share this on Facebook.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Writing on the Web

AUGUST 5, 2010

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. Here’s where you should start thinking a little differently when writing content for the Web: Smart content marketers are using persuasion tactics that appeal to emotions rather than reasons.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Webbiquity

DECEMBER 1, 2010

The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. .&# Share this on del.icio.us. Tweet This!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

JUNE 7, 2010

For more information on essential tactics for social media use by sales pros, see my recent guest post on the Your Sales Management Guru blog. Tags: Social Media Marketing Alicia Arenas Best Buy co-creation Comcast crowdsourcing key influencers Sharlyn Lauby social customer service social media for sales social media in hr. Tweet This!

Social Media 100

Social Media Media Enterprise Management Digg 100

Buzz Marketing for Technology

APRIL 21, 2010

Classic social media monitoring with a listening platform like Radian6 involves a stream of data centered on a search for specific word like “Avaya”- it’s very tactical and mostly used for reactive purposes such as social customer support or brand/crisis management. Tweet This! Share this on Facebook. Share this on Linkedin.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Webbiquity

NOVEMBER 2, 2010

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Li addresses social media at all levels, from grand strategy to nitty gritty tactics. And those are just from the first chapter. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

OCTOBER 27, 2010

Telling stories about clients who use your services and products isn’t just a marketing tactic. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing blog content blog writing brain science content marketing with blogs emotional triggers engaging content. It’s neuroscience in action.

Digg 100

Digg Content Trigger Marketing Buzz 100

Buzz Marketing for Technology

MARCH 4, 2009

And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound Marketing using SEO, Blogging and Social Media. So a blog post on you blog should go to your feed, to your Facebook account, your Twitter feed, your FriendFeed, maybe even a friend can StumbleUpon or Digg it if they like it.

Digg 100

Digg Blogger Inbound Marketing Stats 100

Webbiquity

FEBRUARY 4, 2011

The depth and breadth of measurement afforded by online tactics can also be a weakness however; not everything that can be measured needs to be, and many metrics are mere “noise&# with little value in terms of insight or actionability. The 9 Most Common Google Analytics Mistakes by Timberline Interactive. Share this on Bebo.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Anything Goes Marketing

SEPTEMBER 9, 2006

There is a great article on tips to bump up and improve your blog traffic on SEOmoz.org called " 21 Tactics to Increase Blog Traffic ". They mention that Ask.com's blog search is good to use to search for blogs of interest Don't add comments until you build up enough traffic Watch what you submit to Digg and Reddit. Great tip!!

Traffic 100

Traffic Digg Tips Domain 100

Webbiquity

APRIL 29, 2010

Which tactics and plugins provide the most powerful SEO boost for a WordPress blog? A great list, though some promote use of the insidious nofollow tag. Which tools are best for Twitter integration? How can you make WordPress easier to use for non-technical content contributors? 20 of the Best SEO Plugins for WordPress by Mashable.

Tools 100

Tools Tips SIC Best Practices 100

Writing on the Web

JULY 15, 2010

The name will remain the same, but the tag line will read, “ How to Use Online Content Marketing to Get Found, Get Known, and Get Clients.&#. You might notice there’s nothing in my new tag line that mentions blogs, blogging, or WordPress. When’s the last time you reviewed your site or blog banner? They have antennae.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Webbiquity

APRIL 7, 2010

Noah Elkin walks through how to use testing, match types, ad text optimization and other tactics to improve search marketing success. Sami Carroll shows why branded terms are important in both SEO and SEM efforts, along with tactics for maximizing results with a limited budget. New Research: Paid Search Builds Branding by ClickZ.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Writing on the Web

AUGUST 2, 2010

Here’s what I see as an important shift in online marketing tactics. The people who write ads for TV, or print, or direct mail letters have been using persuasion tactics that appeal to emotions rather than reasons. The most effective content marketing occurs with a mixture of both rational and emotional tactics.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

JULY 28, 2010

Recommendations, testimonials and client stories are a powerful persuasion tactic. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? But I will ask you to take a look at your own site and do a review of this very important persuasion tactic. Share this on Bebo.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Webbiquity

AUGUST 9, 2010

Still, much of what happens in social media is highly measurable, and these metrics can lead to an least indirect evaluation of the value of different media, activities, topics and tactics. Here are four areas of social media metrics worth tracking, even if they don’t provide direct ROI calculations. Influence: a.k.a. Tweet This!

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Writing on the Web

NOVEMBER 8, 2010

Resilient brains do not respond to scare tactics of scarcity or urgency. Neuroscientists Discover “WIIFM&# Center in Brain… Neuromarketing: This is your brain on advertising… Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion blog content brain science content marketing with blogs neuromarketing.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Webbiquity

FEBRUARY 9, 2010

This key chart compares the difficulty and effectiveness of various social media tactics, as well as their level of usage. Fewer marketers are focusing efforts on blogger relations, which is viewed as being the most effective tactic but also the one requiring the most effort. Share this on del.icio.us. Post this on Diigo. Tweet This!

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

AUGUST 5, 2010

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 5 Sure Fire Tactics to Promote a Business Blog by TopRank Online Marketing Blog. Running low on inspiration? Muse taking a break? Tweet This!

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

APRIL 5, 2010

Interactive PR Insights and Tactics. Dave Fleet details tactics the PR firms can use to help their clients succeed in social media, from audience research and policy development to influencer outreach and design/creative work. Optimizing A Press Release by PRESSfeed. A detailed 11-step process to optimize press releases for search.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

FEBRUARY 14, 2010

Tags: Marketing Automation and Demand Generation accelerator campaigns Brian Carroll Content Marketing definitive guide to lead nurturing demand generation lead scoring marketing automation Marketo ROI of lead nurturing Scott Albro. Note: this post was originally published on the WebMarketCentral blog in August 2009. Post this on Diigo.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Writing on the Web

JULY 26, 2010

This service will blow your mind, teach you to apply good SEO tactics to each blog post. Brian Clark’s How to Create Compelling Content that Ranks Well in Search Engines (free). ScribeSEOCopywriting: a for-fee service of which I am an affiliate. My own traffic building program, The Ultimate Traffic Formula, How to Avoid Blog Oblivion.

Ning 100

Ning Business Digg Buzz 100

Webbiquity

JULY 6, 2010

A bookmarkable collection of some of the best thinking about social media last year, grouped into specific topic areas such as “Social Media Measurement and ROI,&# “Social Media Statistics and Research&# and “Social Media Marketing Strategy, Tactics and Best Practices.&#. What is Webbiquity? How to Be Everywhere Online.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

APRIL 26, 2010

What strategies and tactics should you employ to maximize business results online? Jennifer Laycock previews a free eBook from Valeria Maltoni featuring thoughts on marketing strategy and tactics from 12 online pros including Beth Harte, Christina Kerley and Matt Dickman. How effective is demand generation software? Well worth a read.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

MARCH 23, 2010

Twitter Tips & Tactics. Tags: Twitter b2b Galen DeYoung Hillel Fuld Jason Baer Jennifer Kane Joe Pulizzi John Jantsch Junta42 Mashable Matt McGee Michael Stelzner Robin Broitman Rohit Bhargava Tony Karrer Twitter metrics Twitter tools. What are the best tools for increasing your effectiveness and efficiency on Twitter? David Carr.

Twitter 100

Twitter Best Practices Digg PR 100

Writing on the Web

AUGUST 26, 2010

Now, after watching Seth’s video on TED , I’m even more curious because they are using game dynamics for marketing tactics. Games are interactive and require the brain to engage in ways that reading a book doesn’t. Granted, many of these triggers aren’t new. I think this has already started and he’s right.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Webbiquity

JANUARY 12, 2010

Future posts here will delve more deeply into the tools and tactics that can help you and your company “be everywhere online&# for your brand and industry discussions. This is obviously a high-level view of the elements of webbiquity. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good?

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

WebMarketCentral

JUNE 26, 2007

social tagging-driven traffic contributed by each site (e.g. 5) Digg 6.5% Plain interface and separating tags with spaces rather than commas is a minor annoyance. social tagging sites. BeeTooBee is one of the best places to tag content related to online marketing tools, services, strategies, tactics and content.

Web 2.0 20

Web 2.0 Tagging Digg B2B Thought Leadership 20

Webbiquity

JUNE 25, 2010

You can and should sell with high integrity, and high success, and do it without snake oil tactics. Tags: Random consulting professional services RainToday.com sales sales training selling snake oil. A well-planned sales conversation can help even sophisticated buyers make smarter decisions. Subscribe to the comments for this post?

Consulting 100

Consulting Allocation Digg Cold Calling 100

Webbiquity

APRIL 19, 2010

While research shows that social media engagement increases revenue , direct tactical measurement is difficult. Tags: Social Media Marketing b2b marketing consumer empowerment interruptive marketing social media dialog. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Tweet This!

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Adobe Experience Cloud Blog

JULY 15, 2010

HOW – How can you deploy social media tactics for measurable success? Sites like Delicious, Digg and StumbleUpon house lists of websites, blog and articles categorized by tags and topics. Discover the ROI of social media and how to implement tactics throughout each stage of the revenue cycle. Do you have a buyer persona?

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Webbiquity

APRIL 27, 2010

A year ago, the top questions most marketers had about social media related to tactics, with ROI second. Tags: Marketing Research Social Media Marketing b2b marketing blogging content development Facebook LinkedIn Michael Stelzner mobile marketing social media ROI Twitter. The Biggest Question. Share this on del.icio.us. Tweet This!

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

FEBRUARY 1, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Social Media Marketing Strategy, Tactics and Best Practices. Chris Koch. Anne Deeter Gallaher. Michael Brito.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

JULY 28, 2010

This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

MAY 17, 2010

Written for creative types and marketing strategists on both the agency and client sides of the fence, the book highlights edgy tactics and concepts that have enhanced brand success. Although the examples come primarily from b2c campaigns, b2b marketers may pick up some useful creative ideas here as well. Share this on del.icio.us.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

MLT Creative

MARCH 16, 2011

Tactics for More Links: Because inbound links deliver better rankings and more direct traffic, the practice of building and increasing inbound links necessitates regular attention and monitoring. Put words with your images - Add a descriptive keyword-rich sentence, not just a short blurb as alt tags to the images on your website.

Inbound Marketing 40

Inbound Marketing B2B Marketing Advertising Agencies Paid Search Agency 40

Buzz Marketing for Technology

JULY 28, 2008

HTML-Tags: On June 25th, AppGap contributor Jenny Ambrozek and others came together for a great discussion of how businesses large and small are experimenting with Facebook groups and other social networking tactics to grow awareness, build buzz, gain insights and increase sales. Your comment. Name (required). E20portal.com â??

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100