Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Webbiquity

MARCH 23, 2010

Twitter Tips & Tactics. 105 Twitter Applications for PR Professionals by Everything PR. What are the best tools for increasing your effectiveness and efficiency on Twitter? Discover the answers to these questions and others in this collection of some of the best blog posts and articles about Twitter from the past year.

Twitter 100

Twitter Best Practices Digg PR 100

Webbiquity

AUGUST 5, 2010

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. SEO’s Magic Bullet by PR 20/20. 5 Sure Fire Tactics to Promote a Business Blog by TopRank Online Marketing Blog. Share this on Bebo.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

FEBRUARY 9, 2010

Interestingly, PR-type measures—such as improving brand or product awareness and reputation—scored in the middle of the pack of 10 possible objectives, with just over half of marketers indicating they would target and measure these objectives. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good?

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

JULY 6, 2010

A bookmarkable collection of some of the best thinking about social media last year, grouped into specific topic areas such as “Social Media Measurement and ROI,&# “Social Media Statistics and Research&# and “Social Media Marketing Strategy, Tactics and Best Practices.&#. What is Webbiquity? How to Be Everywhere Online.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

APRIL 26, 2010

What strategies and tactics should you employ to maximize business results online? Jennifer Laycock previews a free eBook from Valeria Maltoni featuring thoughts on marketing strategy and tactics from 12 online pros including Beth Harte, Christina Kerley and Matt Dickman. How effective is demand generation software? Well worth a read.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Social Media Marketing Strategy, Tactics and Best Practices. When Social Media & PR Matters More Than SEO by Small Business Search Marketing. Chris Koch. Anne Deeter Gallaher. Michael Brito.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

WebMarketCentral

SEPTEMBER 25, 2008

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. While all of the tactics above are bad practices, this one is the worst.

Blogger 20

Blogger PR Outreach Practices 20

Webbiquity

JULY 28, 2010

This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Social Media 100

Social Media Social Marketing Planning Media 100

Online Marketing Institute

NOVEMBER 1, 2010

When rating these tactics on effectiveness, on average, fewer than one in five of marketers who use social media says it is highly effective for branding and lead generation. Email, search marketing, and inside sales were the only tactics to show steady upward trends for both branding and demand generation since 2007. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. That means when it comes to new marketing tactics, there is no time to wait until something is proven before trying it.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Convince & Convert

MARCH 4, 2010

In PR, measurement has always been a finger in the wind exercise. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

WebMarketCentral

AUGUST 1, 2007

Top Viral Promotion Tactics Sending an email to a house list is the most commonly-used form of viral promotion. It's not the the most effective tactic, but nearly everyone does this because it costs virtually nothing. After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter?

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Convince & Convert

SEPTEMBER 21, 2010

Now, you can worry about tools, and outposts, and social media tactics. link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.] See the slide deck for details.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

WebMarketCentral

JUNE 26, 2007

5) Digg 6.5% BeeTooBee is one of the best places to tag content related to online marketing tools, services, strategies, tactics and content. He tells everyone it was the former since it's a better story that way." 7) Ma.gnolia 5.3% A very slick tool—its auto-fill capability for key fields is among the best of any of these sites.

Web 2.0 20

Web 2.0 Tagging Digg B2B Thought Leadership 20

WebMarketCentral

SEPTEMBER 22, 2009

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. Take Advantage of.TV

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

AUGUST 17, 2009

StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. These tactics range from adding a phone number or special characters to your description to catch the searcher's eye to keeping title tags as short as possible and using friendly URLs. Social traffic (e.g.

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

MARCH 2, 2009

They also offer advice on ineffective tactics and "bad neighborhoods" to avoid. But regardless of tactics chosen, do try to create an environment for interaction. How To Actually Get Links From Your Linkbait by SEOmoz This post offers three strategies for getting links from your content even when it doesn't make the first page of Digg.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. Consider, for example, a tactic viewed by many marketers as extremely measurable: Google AdWords. RONI: missed opportunity, quite possibly for multiple, ongoing sales.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

MAY 18, 2007

Here are four tactics to enhance loyalty and positive word-of-mouth advertising from your best customers. Another tactic is to use a third-party tool such as ReferNow.com , which enables companies to build structured programs for soliciting and rewarding referrals from current customers. tags: Web 2.0

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

APRIL 27, 2009

7 Strategies to Invite More People Into Your Audience by Problogger Social media rockstar Chris Brogan details several strategies to not just grow your blog audience, but also attract the right kind of readers (these do not include getting on the first page of Digg).

Best Practices 20

Best Practices Business Adwords Blogger 20

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

JUNE 30, 2009

My tactic is to reduce the process down to a very simple form, an inarguable form. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. That was the voice of many of my bloggers at one time or another.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JANUARY 4, 2011

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist.

Tactics 40

Tactics PR Planning Buzz 40

Online Marketing Institute

JANUARY 4, 2011

Take each post and post it on the New Digg (20 million visitors a month), it is quick and easy to do and will take you only a minute or two (it involves copying the URL and pasting it to Digg, add the headline and choose the section then hit 62. Take the results of your polls or survey and turn them into a blog post.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. A free DIY approach to social media by iMedia Connection.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2011

How should you integrate social media with other marketing tactics like email? Should social media be under the overall purvue of marketing or PR? Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. by iMedia Connection.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Web Presence Optimization Tips and Tactics (Though They Don’t Call Them That).

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Convince & Convert

JUNE 15, 2010

Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? I had a question: “Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere?&# Add data collection fields for Twitter, Facebook, Linkedin (at a minimum). Thanks Jay!

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

MARCH 9, 2010

link] [link] Marcomé Digg your public! (: [link] AlexKaris Are You Taking Social Media Shortcuts? link] [link] Yvonne Roberts Good Tactics-Are You Taking Social Media Shortcuts? by Jay Bear [link] [link] Yvonne Roberts Good Tactics-Are You Taking Social Media Shortcuts? link] [link] Ritu Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Webbiquity

AUGUST 2, 2010

budgets continue to shift from offline to online, and “[companies] will expand their social media participation and continue to nurture a wide variety of social media tactics&# ), others are more interesting. social media, PR, advertising) that support that activity. While some of the findings are hardly earth-shaking (e.g.,

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100