Writing on the Web

APRIL 28, 2011

A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Content marketing can’t work well without unique and personalized copy. Tell them about the work you do with your clients. You need to connect the dots for readers.

Content Marketing 100

Content Marketing Digg Tips Content 100

Writing on the Web

MARCH 7, 2011

Since search engine spiders are nothing but algorithms, I don’t understand how they work, but Scribe sure does. I can tweak the title and the keywords before I publish. Once I get a Scribe score of 100%, I can pull the publishing trigger with full confidence. I don’t publish unless I get a 100% score.

SEO 100

SEO Tips Digg Blogger 100

Buzz Marketing for Technology

MAY 4, 2010

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. So as a publisher I would be gearing up my sales force to sell rich media page advertising on the iPad. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Writing on the Web

DECEMBER 13, 2010

Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Please share. Blog this on Blogger.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

NOVEMBER 16, 2010

I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. Here’s the line-up: 11 top notch experts in creating content that engages the hearts and minds of customers through custom publishing. Somewhow in my family it meant you were in real trouble when you were “in dutch…&#.

Media 100

Media Digg Custom Publishing Buzz 100

Hubspot

MARCH 3, 2020

To aid with monitoring engagement, HubSpot's software allows users to publish on the go directly through the CRM. This is helpful for multiple teams working on the same project at once, since it can provide consistent, accurate data to various team members at once. Below is a screenshot of an analytics report HubSpot provides.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

B2B Memes

MARCH 19, 2010

My lizard brain , always scanning the horizon for reasons not to publish, got very excited yesterday. Sugameli’s final tip for how to get more views of your blog posts was “Don’t publish before noon on Mondays!&#. A 2008 study looked at the best times and days to publish content.

Promotion 100

Promotion Digg Twitter Tagging 100

KoMarketing Associates

JANUARY 22, 2015

When we first started working with clients on more organized content marketing initiatives, ideas were saved everywhere, across everyone’s desks and laptops. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. Create A Publishing Checklist. Swayy for personalized content discovery.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Writing on the Web

NOVEMBER 1, 2010

But it’s also a good chart for anyone working with a V.A. I recently designed and recorded a presentation for the Content Marketing Institute on everything that goes into creating and publishing a quality blog post. Blog Checklist: 10 Items BEFORE You Publish… 6 Tips for Speed Blogging: The Blog Squad in Action.

Tips 100

Tips Digg Social Media Buzz 100

B2B Memes

APRIL 13, 2011

I understand the competitive motives behind the objections of legacy publishers like Rupert Murdoch and the New York Times. The practice takes a variety of forms, but straightforward examples include Digg , TechMeme , and B2B Marketing Zone. It’s honest work that benefits readers and writers alike.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

Writing on the Web

SEPTEMBER 15, 2010

Some writers of content published on the Web think that substance holds more value than style , and if what you say is truly important, then readers will forgive your mistakes. When it comes to publishing content that will never disappear on the Web, you owe it to yourself and your business to make your Web writing the best it can be.

Digg 100

Digg Buzz Blogger Amazon 100

Writing on the Web

JULY 14, 2010

What is a good checklist before you publish on your blog? You’re in a hurry, you write up a short post (300 words), hit publish, and then realize you’ve forgotten to write the headline… or select tags… or add any links or images! Tell me what you think. Here’s what happens, usually. Share this on Bebo.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. And then publish a lot of content in many different forms.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

But think of it here as an audience that you have built by creating and publishing attractive content that engages them with your thought leaders. Prospects who have been listening to you, watching what you publish and responding to your content are already working their way up the Awareness to Consideration to Purchase cycle.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Buzz Marketing for Technology

AUGUST 11, 2010

Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Our hypothesis is that Facebook Ads will become a strong component in every marketers toolkit much the same way as Google AdWords is today. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. What is your publishing calendar? I think B2B marketers really need to think and act more like a media house themselves. Can you stick to it? Tweet This! Share this on Facebook.

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. And, a lot of work. Getting other people so excited about your work they tell others about it is a challenge, unless, of course, your name is Seth Godin, Joe Pulizzi or Tim Ferriss.

Rules 100

Rules Content Digg Press 100

Buzz Marketing for Technology

APRIL 27, 2010

So I embarked on creating my 2nd book which is now available called Social Media and the Contact Center for Dummies , to help you to grasp the opportunities and challenges of working within the new social media market landscape. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Social Media 100

Social Media Contacts Media Digg 100

Writing on the Web

APRIL 19, 2011

When I asked her why she went into coaching, she told me her story of the many years she spent working for a large telecom corporation. She became a coach because she is driven to help people find more satisfaction and meaning through work. People are inspired by the why. One of my clients is a successful business coach.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

OCTOBER 11, 2010

From simple acts of friendliness and inclusion to more consequential acts such as the evaluation of work quality, those who are higher in bias have been shown to display greater discrimination. The published scientific evidence is rapidly accumulating. People differ in levels of bias. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Webbiquity

MAY 4, 2010

Blogging and Twittering work together synergystically; writing quality blog content, then tweeting about it, can help increase both your relevant Twitter following and blog readership. When using guest-posting as a strategy, it’s best to start with relatively small blogs and work your way up the food chain. SEO the blog.

RSS 100

RSS Digg Tagging Blogger 100

Writing on the Web

SEPTEMBER 2, 2010

Blog writing for other clients is time consuming work, since I’ll spend at least an hour to two hours a day reading, preparing, writing, publishing and monitoring each client’s blog. But you never know if a slot opens up, so I’m publishing this video about ghost blogging on the Web just in case.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

AUGUST 13, 2010

Here’s how it works. And here is a screen capture of a post that got a perfect score: What can you learn from reviewing each post before you publish and fixing it for the search engines? Blog Checklist: 10 Items BEFORE You Publish… Search Engine Mysteries Revealed. Subscribe to the comments for this post? Tweet This!

Optimization 100

Optimization Digg SEO Search Marketing 100

Writing on the Web

JUNE 29, 2010

I know it’s completely changed my life and the way I work. To publish and distribute content online? To record & publish audio? To record & publish videos? More work, more results, neither? How has your business been affected by the Web? I’m curious. To do marketing? To sell, and make money?

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

FEBRUARY 26, 2011

Build a strong following on social networks and work hard to increase email sign-ups and newsletter subscribers. Be diligent about networking with like-minded content producers and work to get links – quality links, including those with keyword-rich anchor text. Solicit quality inbound links. Can’t go wrong. Blog this on Blogger.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Webbiquity

JANUARY 25, 2010

Outbound marketing can work, as it has in the past for big companies like McDonalds and P&G, but it’s very expensive (and intrusive). For those new to social media, Rick recommended staring by signing up on Facebook, Twitter and LinkedIn, then working these online venues like a “cocktail party.&# Post this on Diigo.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Optinmonster

MAY 16, 2023

Guest Posting Guest posting is a popular off-page SEO technique for writing and publishing content on someone else’s website or blog. Increase brand mentions by engaging with social media audiences and work to provide valuable answers whenever possible to build authority and trust.

SEO 78

SEO Lead Scoring Lead Ranking Link Building 78

Writing on the Web

AUGUST 18, 2010

Blogging doesn’t work that way. The more you create new content, and publish on your blog, the better the possibilities your ideal client will find you. With me, I get impatient in a rally, and with a burst of aggression I’ll end the point with a whopping drive… clear out of the court. Click here for information.

Business 100

Business Digg Buzz Blogger 100

Marketing Insider Group

FEBRUARY 9, 2012

Are marketers pushing the boundaries in pursuit of more leads or are publishers loosening their standards to collect more advertising dollars? Except that now, the financial burden is shifting from the consumer and the advertisers who want to reach them to the the publisher and the advertisers who want access to the audience.

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Writing on the Web

SEPTEMBER 24, 2010

Her blueprint for creating simple copy that works to market your products and services is clear. This week I wrote about how one of my clients hadn’t realized all the benefits of selling her original art-work cards online: A Simple Blueprint for Writing Web Content that Gets Results. How frequently to publish.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

MAY 18, 2011

Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce (you don’t need to buy expensive equipment and hire a producer). On Thursday, May 19, 2011 at 5 p.m.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

SEPTEMBER 23, 2010

I just read this term in a new digital release: The B2B Manifesto , just published by Velocity Partners in the UK. Do you show them examples of results from your work? Are you regularly reporting out case studies that provide proof of what works for real people? How good is your “trust-building?&# Think about it.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Buzz Marketing for Technology

JULY 21, 2008

Some of the articles/ studies are not the newest ones, but I preferred quality over publishing dates. NY times article pointing to the $650 billion cost estimate of information overload published by a US research firm. Change and Information Overload - Article on the negative effects of information overload (published on Feb.

Resources 100

Resources Product RSS Digg 100

Writing on the Web

APRIL 16, 2011

I’ve been working with some really great clients who understand good content marketing. How to use ready-to-publish content to get the best reader responses. How else can you use ready-to-publish content? And, I’ve reviewed more than my fair share of boring blogs, websites and newsletters this past month.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

JUNE 16, 2010

Once set up, you can easily publish fresh content, write sales copy, add product pages, and benefit from the facility with which Wordpress works with the search engines. There are a multitude of talented web people available for customizing it for your needs. Share this on Bebo. Blog this on Blogger. Add this link to Box.net.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

DECEMBER 16, 2010

How do you check your online marketing to see where it’s working, where it needs improvement? Do you show some personality and faces of the people who work with you? Scribe SEO optimization – measure your content for SEO results before you publish. Get Found, Get Known, Get Clients" width="110" height="110" />.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

MAY 11, 2011

Especially right now when I’m working with so many excuse champions, I find I’d rather be helping them with their blogs than taking care of my own. I think it would help many people stop making excuses and start publishing at least twice a week. Blogs have to be kept up. Once you fall behind, you are dead. We should know.

Digg 100

Digg Buzz Blogger Press 100