Buzz Marketing for Technology

FEBRUARY 25, 2010

Mobile is a much more personal medium that is carried with the person all day long – so you want that content to be spot on! Remember you are going to want the experience to be very seamless for the user with NO behavioral changes. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Mobile Marketing 100

Mobile Marketing B2B Marketing Mobile Advertising Digg 100

B2B Memes

APRIL 13, 2011

It takes a little while to unwind the argument of this Tweet, even more gnomic than usual for this ultraconcise medium. The practice takes a variety of forms, but straightforward examples include Digg , TechMeme , and B2B Marketing Zone. Curious why Web is different.”.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

Convince & Convert

MARCH 10, 2013

The rise of Twitter was accompanied by the slow demise of RSS and Digg, as the surging popularity of the 140-character kid made many previous pointing and info-gathering technologies unnecessary. Twitter became (and still is) the headline news of the modern age. It’s a collection of observations and links to other observations.

Twitter 167

Twitter Digg RSS Television marketing 167

Webbiquity

MARCH 15, 2010

Despite the widespread adoption of social media in the marketing mix, many companies still use this medium less than effectively. Avoiding these mistakes will help improve your organization’s online presence and website traffic now, and position it well to thrive once the economy turns around. Share this on del.icio.us. Tweet This!

Social Media 100

Social Media Media Digg Social Networks 100

Webbiquity

FEBRUARY 8, 2011

Jay Baer predicts an “explosion of bad B2B blogs&# in the coming year as companies scramble to embrace the medium, but many fail to do it well. . • Although there is still opportunity to get started with a business blog, it’s crucial to do it right. Share this on Bebo. Subscribe to the comments for this post? Post on Google Buzz.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

OCTOBER 20, 2010

But Twitter is a social tool, not a broadcasting medium. Now virtually every blogger and business user on Twitter tweets their own content, and there’s absolutely nothing wrong with that—it’s one of the strengths of the platform. More often than not, they end up talking only to themselves. Share this on Bebo. Post on Google Buzz.

Twitter 100

Twitter Broadcasting Digg Social Media 100

Webbiquity

APRIL 20, 2010

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. Share this on del.icio.us.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

JUNE 15, 2010

Treating it as just another communications channel or advertising medium is likely to be not just unsuccessful but actually damaging to the brand. To cite one specific social medium, it’s not about having the most followers on Twitter , but having the most engaged followers. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Customer Experience Matrix

JUNE 2, 2009

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Webbiquity

JUNE 21, 2010

Websites are one-way communication, a broadcast medium. This leads to coverage and quotes in a broader array of media, further enhancing the reputation of your blog and the image of your company as an industry leader. Create a dialogue. I write about my stuff, you read it. Share this on Bebo. Subscribe to the comments for this post?

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Writing on the Web

JULY 9, 2010

Brief bios with pictures on one or many of your outlets add a nice touch to an otherwise stale, unnatural medium. Bio: Robert Stretch works in marketing for VA Mortgage Center. He recently launched his own blog, dedicated to providing news on benefits for our veterans. Share this on Bebo. Blog this on Blogger. Add this link to Box.net.

Tips 100

Tips Ning BtoB Digg 100

Webbiquity

JANUARY 12, 2010

From a historical perspective, the web a decade ago (or even a bit less) was still primarily a broadcast medium with limited inactivity. Future posts here will delve more deeply into the tools and tactics that can help you and your company “be everywhere online&# for your brand and industry discussions. Share this on del.icio.us.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Writing on the Web

SEPTEMBER 20, 2010

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics.

Buzz 100

Buzz Content Digg Rules 100

Webbiquity

MARCH 29, 2010

For confidential or highly specific communications, these mediums are still ideal. In terms of advertising, social media is much like other, more traditional online mediums. Again, this is a traditional business activity that’s commonly been done by phone and for most of the last 20 years also via email. Post this on Diigo.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

DECEMBER 21, 2010

In fact, trying to use social media primarily as an advertising and direct response medium is viewed as boorish social media behavior and likely to backfire, doing a brand more harm than good. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

FEBRUARY 9, 2010

In the year ahead, we see social marketing maturing to the point where a majority of organizations will be in transition from the trial phase to the strategic phase of the learning curve.&#. Again, you can purchase the full report or download the free executive summary of this social media benchmarking report from MarketingSherpa here. Tweet This!

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Adobe Experience Cloud Blog

FEBRUARY 1, 2012

Social aggregators such as Digg and Stumble Upon are also great social platforms for employee participation. Your employees’ voices can be a very powerful medium across the various social platforms and it’s vital to train them to do so with guidelines set by your organization.

Marketo 48

Marketo Digg Training Social Media 48

Hubspot

OCTOBER 5, 2017

Say our target market consists of small to medium-sized businesses with anywhere from 100 to 1,000 employees. For example, medium-sized businesses consisting of a larger team. We can also qualitatively classify prospects by rating them on a spectrum from high, medium, and low as follows: Matches criteria for customer persona.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Webbiquity

APRIL 27, 2010

This new report does point out that the use of social media outsourcing does vary by company size, but still only 25 of medium to large enterprises are taking advantage of outside expertise. You could learn to drive a car without an instructor too, but it’s certainly not recommended. Social Media Takes Time. How much time? Tweet This!

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

EMagine B2B Blog

FEBRUARY 19, 2013

However, you can assign secondary dimensions such as source, medium, days before conversion, etc. There is also a column for data hub activities, which is the number of social conversions and events that have happened on one of the official social networks, which includes Digg, Blogger, Delicious, Google+, and Reddit.

Marketing Analytics Tools 40

Marketing Analytics Tools Social Media Analytics ROI 40

Online Marketing Institute

NOVEMBER 1, 2010

Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008. More than half of respondents (55%) said they use Twitter for marketing purposes. But remember, these statistics are about popular use, not about what works and what doesn't.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Webbiquity

SEPTEMBER 30, 2010

Digg, StumbleUpon, Reddit, etc.). Twitter is a conversational platform, not a broadcasting medium. YouTube, SlideShare, Flickr, etc.). Forums and discussion boards. Microblogging sites (e.g. Twitter, identi.ca, Jaiku, etc.). Social bookmarking sites (e.g. Review sites (Epinions, Yelp, ChoiceVendor, etc.). Social Media Objectives.

Social Media 100

Social Media Media Guidelines Digg 100

Digital B2B Marketing

MARCH 28, 2011

In fact, they question if Twitter is more of a broadcast medium than a social medium. Twitter isn’t very social: study Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with content , digital , Research , social media , twitter Like Be the first to like this post.

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Buzz Marketing for Technology

NOVEMBER 30, 2009

I think we’ll see digital agencies as AOR’s for medium sized companies but, frankly, the AOR model has to die. The quibbling and back and forth wastes time and money. 5) Do you think we will see more Social Agencies becoming Agency of Record? Romi: As if being AOR is a good thing! Who is Romi? Tweet This! Share this on Facebook.

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100

Hubspot

JUNE 29, 2016

If that’s still too many steps, there are also Recipes that’ll curate a “Read later” list for you based on the topics and mediums you choose. 9) Save the day's most Dugg story from Digg to your Instapaper. 10) Get an email whenever Digg publishes a new story featuring a specific keyword. 29) Automatically tweet your Diggs.

Digg 50

Digg Trends Work Management Curation 50

Webbiquity

MARCH 3, 2011

They’re perfect solutions for small- and medium-sized businesses because of their cost effectiveness.&#. Jacob Gube (busy guy) here reviews eight tools for creating mobile websites that are “all aimed at site owners who don’t have any web development/coding experience. Share this on Bebo. Share this on del.icio.us.

CMS Development 100

CMS Development Design Marketing Websites Industry CMS 100

Convince & Convert

SEPTEMBER 21, 2010

IMO until these companies get their heads and strategies around social media as customer intimacy model rather than a content distribution channel they will continue to struggle with the medium. link] Chris Johnson Another nice post, J. link] Chris Johnson Another nice post, J. link] francine hardaway Great list, Jason.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Hubspot

MAY 13, 2014

Some of the two most popular are Feedly and Digg, though there are certainly other options, too. Digg: Search URL to add content. This medium can be a place where customers come to praise or scold industry providers (yikes), or where industry providers get feedback on ideas. 2) Follow Trade Show Blogs.

Curation 28

Curation Digg Trade Show Paid Search Agency 28

Webbiquity

OCTOBER 27, 2010

What’s most important, however, is to treat social media as an engagement channel rather than a broadcast medium, and structure measurement appropriately. Many marketers may find these analytical models difficult to implement and the results of even a successful exercise somewhat fuzzy. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

JANUARY 8, 2010

Blogs are not a traditional marketing medium. Blogs written like extended brochures (in promotional language) don’t get read. They’re boring. A blog is rather, a place to share useful content. Follow blogs that provide helpful tips and insights on business blogging, such as Conversation Marketing , Copyblogger and ProBlogger.

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Biznology

FEBRUARY 12, 2013

The Internet is a disrupting medium — social media doubly so. All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. “Why not?

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Buzz Marketing for Technology

JUNE 27, 2008

Michael Wesch, PhD, an Assistant Professor of Cultural Anthropology at Kansas State University is best known on the net for that video, The Machine is Us/ing Us , which is a great example of how to use the medium to convey a message thats more than just scripted rhetoric, but that has meaning. Side note: great interview with Wesch here ).

Social Media 100

Social Media Class Web 2.0 Media 100

Buzz Marketing for Technology

JUNE 27, 2008

Blogs are a highly social medium. or vote for it on Digg , I’d heartily appreciate it. After you’ve picked a topic, the next step is to find people more knowledgeable about it than you are and then socialize with them. Blog-communities provide the perfect context for this activity. 7 Responses. lluis80x.

Personalization 100

Personalization RSS Web 2.0 Blogger 100

Webbiquity

AUGUST 2, 2010

Take advantage of the medium using pictures and other media. Among the tips: build an active wall by encouraging “likes,&# posting useful content on a regular basis, and monitoring and responding to wall comments. Don’t create a business Facebook page without checking out this report. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Online Marketing Institute

MARCH 24, 2011

“A blog has the flexibility to produce content easily, syndicate that content through any medium using RSS, and convert that audience into customers.&# Unfortunately, if approached incorrectly, a company blog has just as much potential to embarrass your company or alienate customers. . Your audience’s needs.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Buzz Marketing for Technology

JUNE 27, 2008

Digg this Slashdot Reddit. Enterprise content management (ECM) has become an important competence and infrastructural technology, particularly for large and medium-sized organizations. Keywords: Dick Nolan , digital natives , Eric Clemons , Harvard Business School , Prensky , Rob Austin , University of Washington , Wharton.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Convince & Convert

JUNE 15, 2010

Flowtown is perfect for small and medium businesses ( see my review here ). Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? I had a question: “Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere?&#

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155