Webbiquity

SEPTEMBER 20, 2010

I know nothing about the blogger other than that he wrote a piece I found helpful and thought my readers would find value in. In one of my best-of articles, I noted that I found a particular blog post interesting and linked to it. Would you publish this comment in the spirit of open debate or trash it potentially inaccurate and damaging?

Digg 100

Digg Blogger Buzz Opinions 100

Webbiquity

JANUARY 25, 2010

His formulas for these are: Helpful web content + blogging tools +SEO +social media = attraction. Find interesting conversions and join in, socially—being helpful, but not with a hard sell approach. Meet people, build relationships, ask and answer questions, build trust, and build a reputation for being knowledgeable and helpful.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

MARCH 15, 2010

While the current tough economy is forcing marketers to do more with less and focus on productivity, social media isn’t like advertising: it requires a sustained commitment over time to build an online reputation as a helpful, knowledgeable resource, the kind of company your prospective customers will want to do business with.

Social Media 100

Social Media Media Digg Social Networks 100

Webbiquity

OCTOBER 20, 2010

It helps those you retweet. It helps your followers. Tweeting and retweeting interesting and valuable content helps those who follow you. Tweeting and retweeting interesting and valuable content helps those who follow you. Here are five great reasons to share content posted by others. It generates more retweets for you.

Twitter 100

Twitter Broadcasting Digg Social Media 100

Webbiquity

DECEMBER 6, 2010

But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage. But many organizations in both groups still treat the functions as separate silos—or worse, mix them awkwardly, damaging both efforts. It’s a virtuous circle that looks something like this. Share this on Bebo.

PR 100

PR Social Media Media Blogger 100

Webbiquity

FEBRUARY 11, 2011

Below are five posts from outstanding writers that will help you write copy that gets found, read, and acted upon. Flowery copy and “corporate speak&# are definitely out the window. Attention is a scarce commodity; you won’t get much of it, so use what you get as well as you can. Share this on Bebo. Share this on del.icio.us.

Copywriting 100

Copywriting Tips Digg Copyright 100

Webbiquity

FEBRUARY 8, 2011

Blogging helps a company demonstrate expertise, it’s ideal for search, and as Blake Landau points out, “As push marketing becomes less effective, blogs become more important.&#. If your company doesn’t have a blog, you’re not a laggard…quite yet. Share this on Bebo. Subscribe to the comments for this post?

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

JUNE 7, 2010

Although the efforts may be separate, success (or failure) in one area can certainly impact the effectiveness of social media efforts in other areas; for example, developing a reputation for delivering reliable customer service through social media channels will almost certainly help make social media marketing and sales efforts more rewarding.

Social Media 100

Social Media Media Enterprise Management Digg 100

Webbiquity

JULY 21, 2010

Email marketing service JangoMail came up with some tips you may find helpful. • Ajay Goel is CEO of JangoMail, an email marketing company that helps businesses reach customers and prospects in a highly reliable and personalized way. Or busy moms and dads whisking their kids from one outdoor activity to the next? Share this on Bebo.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Webbiquity

MAY 4, 2010

Granted, in the case of Webbiquity, it helped to have an established blog to link from. Of course it helps to have a sizable Twitter following, but the quality of your followers is much more important than the quantity. A SWOT analysis is one helpful tool to develop killer topics for blog posts. Use Twitter. SEO the blog.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

APRIL 12, 2010

Think of topics that help your readers address these worries. Anticipating and answering common but challenging reader questions can help generate fresh topic ideas, draw more traffic to your blog, and provide your readers with valuable content they will appreciate and be likely to pass along. Share this on del.icio.us. Tweet This!

SWOT 100

SWOT Digg Analysis Traffic 100

Webbiquity

FEBRUARY 25, 2011

Google and Yahoo both say that by including your keywords in your ad title and descriptions will greatly help increase your quality scores&# ). How to quadruple a conversion rate by Google Website Optimizer Blog. Dynamic Landing Pages by PPC Hero. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

NOVEMBER 2, 2010

She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Li addresses social media at all levels, from grand strategy to nitty gritty tactics. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

JANUARY 21, 2011

Fortunately, it’s a skill that can be learned, and one great resource to help get started (or improve) in that area is The New Rules of Selling Consulting Services in 2011 , a free report from RainToday.com. In other words, don’t think about “selling,&# but rather about “helping.&# Share this on Bebo.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Webbiquity

FEBRUARY 4, 2011

Detailed instructions for five helpful GA tips; most of these are pretty basic, though setting up expressions for searches and filters is a fairly advanced technique. Discover the answers to these questions and others here in eight of the best guides to web analytics of last year. Share this on Bebo. Subscribe to the comments for this post?

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Webbiquity

JUNE 8, 2010

Excerpted from my new booklet, Effective Online Marketing In A Nutshell , here are some tips that will help: LinkedIn. FTC Disclosure Notice: I have absolutely no financial relationship with Genoo whatsoever, and have not been compensated for this post in any way—other than hopefully getting a few retweets. Share this on Bebo.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Webbiquity

NOVEMBER 16, 2010

Social Mention , Alterian’s SM2 Freemium and Google blog search are helpful free tools, and a growing number of commercial suites are available. They may be willing to help you, as long it also enhances their image and helps their audiences. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Media Digg PR 100

Webbiquity

FEBRUARY 14, 2010

If you can help frame the discussion, your company will be seen as a trusted advisor and thought leader. If buyers believe that your company understands their problems and knows how to solve them, this helps reduce the feelings of fear and can make a big difference in being selected for consideration and purchase.&# Post this on Diigo.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

JULY 6, 2010

But if your company wants to use an RFP process to help in selecting a marketing agency, this post will help you craft one that meets your needs without driving the responding agencies crazy. But social media provides marketers with the tools to monitor, participate in and help shape the conversations. Now on the next 100 posts!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

APRIL 29, 2010

Milind Alvares reviews seven helpful Twitter tools for WordPress, including TweetSuite by Dan Zarrella, which he rates as the most complete Twitter plugin he’s come across. A helpful and positive review of the cforms II plug-in for WordPress by Delicious Days. Using Forms in Wordpress by siam communications. Post this on Diigo.

Tools 100

Tools Tips SIC Best Practices 100

Webbiquity

JULY 25, 2011

It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction. If you don’t have a blog already, start one. See the reputation management question below.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction. If you don’t have a blog already, start one. See the reputation management question below.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

MAY 18, 2010

Advanced Segments can help answer such questions. Polaris Puts Google Analytics On Your Desktop by I’m Just Sayin’ A brief but helpful review of Polaris , a free Adobe Air application that delivers eight of the most popular Google Analytics reports straight to your desktop without logging in. Some are easy (e.g. Tweet This!

Analytics 100

Analytics Tools Best Practices Adwords 100

Webbiquity

JUNE 30, 2010

The result is that other blogs and social networking sites become productive sources of blog traffic, as well as being helpful for search. Even if you use best practices for a successful blog launch , building traffic still takes time. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Post on Google Buzz.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

DECEMBER 16, 2010

In Maverick Marketing: Trailride into the Wild West of New Marketing , Tom Hayes invites readers on a gallop through the new west of innovative marketing campaigns, to help generate new ideas to stand out from the herd… The Truth About Search Engine Optimization by Rebecca Lieb. Check out the Webbiquity bookstore. Share this on Bebo.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Webbiquity

APRIL 14, 2010

Lee Munroe offers a helpful to-do list before launching a new website, taking care of tasks such as optimizing titles and meta tags, proofreading, checking the site in different browsers, double-checking all links and installing analytics. 15 Essential Checks Before Launching Your Website by Smashing Magazine. Share this on del.icio.us.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Webbiquity

DECEMBER 1, 2010

While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Perhaps more of these marketers should seek professional outside help in these areas. This may be just a statistical hiccup or it may be due to the continuing economic slump.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

APRIL 5, 2010

Here are some of the best articles and blog posts from last year on tools, techniques and insights related to interactive PR, from best practices in blogger outreach to helpful resources and the latest strategies. Another helpful list of online PR distribution sites. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

FEBRUARY 18, 2011

For those seeking professional help with local SEO, Andrew Shotland provides a list of 13 questions (and the types of answers you should look for) to help evaluate local search consultants. Achieving high rankings in local search isn’t always easy, particularly for highly competitive terms in large metropolitan markets.

SEO 100

SEO Digg Consulting Social Networks 100

Webbiquity

FEBRUARY 10, 2011

Helpful guidelines on plugins, post titles, pages, permalinks and pinging improve the search engine rank of and increase search traffic to your WordPress blog. Angela Bowman shares her “clean and simple list of the plugins I use most often on my WordPress sites&# for SEO, feeds, forms, security, Twitter and more. WordPress SEO.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. A free service for setting up, promoting and hosting Twitter chats. Social and Alternative Search Engines. Searches can also be filtered by platform. Reviews of More Cool Web Tools. Related Post.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

SEPTEMBER 7, 2010

Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Guest post by Alexandre Sagala. Effective lead nurturing is crucial to successful b2b marketing.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

FEBRUARY 14, 2010

While Manticore relies on its resellers to provide expertise with client-specific issues, the company is also creating a “success framework&# that will guide users through the basic steps in lead nurturing. Note: this post was originally published on the WebMarketCentral blog in November 2009. Share this on del.icio.us. Post this on Diigo.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Webbiquity

FEBRUARY 10, 2010

Demonstrating your knowledge of their industry and their challenges, for example by tweeting your thought-leadership blog posts and white papers, makes you a resource they can go to for helpful information. That gives you the opportunity to explain how your products or services can help them, in a consultative fashion. Tweet This!

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

JANUARY 12, 2010

Further, the interactions you have with these various constituencies across social networking and other media platforms demonstrate that your people aren’t just smart, they are also helpful and responsive. This is obviously a high-level view of the elements of webbiquity. Share this on del.icio.us. Post this on Diigo.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

AUGUST 5, 2010

Can’t help you with that last goal, but excluding that one you’ve come to the right place. So, in the interest of helping out new business owners (or business owners new to marketing on the web) without overwhelming them, Lee “decided to create…a short list of what a small businesses CAN do when starting a blog.&#.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

JANUARY 18, 2010

In addition, each chapter ends with a quick summary of the key points presented, a nice touch that helps reinforce and retain the most important information. The first key is understanding the lifetime value of a customer; from this, ROI calculations can be performed on any marketing activity to help set budget levels appropriately.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100