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Seven Expert Search Engine Marketing Guides

Webbiquity

SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Dynamic Landing Pages by PPC Hero.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts. Digg this!

Stats 69

How to turn a good white paper into a great lead generation piece

Fearless Competitor

B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. In this post, we explain how to turn that great new white paper you just published into a superb lead generation tool — using the best-practice approach of one of our favorite companies, Kinaxis. Do you want a trickle of leads or a flood? Lead generation -  How to Find New Customers ( Marketo ). handful of leads trickle in and you get some decent leads. — each with a Call to Action for the landing page. What’s the difference?

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog.

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

also like to use the eBook to point to a landing page with some more Premium content (research, analyst paper) as well as many of the other artifacts that I can muster on a single topic. Share this on Facebook. Digg this! Send this page to Print Friendly. Kill the white paper!” And I tend to agree. Here is Bloom Group’s position on this [link]. Tweet This!

Paper 58

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

ShipServ is a leading e-marketplace in the maritime industry providing a portfolio of software, services and hosted applications designed to enable efficient global shipping.   Attract new sales leads through relevant content. All reactions and visitor behavior was examined for possible sales leads. > Developed quarterly content plan based on themes established from research.

1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Last week the clever folks at G.1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. with a Facebook ad just for her and it worked. They took a sound marketing idea (targeting prospects) with a unique concept (1:1 Facebook Ads) combined with data (from my Facebook profile) and created a conversation that was hard to ignore. Digg this!

5 Ways Mobile Marketing is Affecting Social Media

Marketing Action

And, since our lives are increasingly intermingled with social networks – with 1 billion users around the world accessing Facebook in a single day  – life without social media can become quite inconceivable. Visual elements, such as pictures and video, are paramount for lead engagement in both the mobile and social space. How often do you check social media on your phone?

3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

Which leads me to my next ROI …. Leads – Listening for mentions of your brand or product or even competitors brands is a great way to find leads – evidence I have when listening for the competitors of Avaya – if I hear someone say “replace Cisco” – don’t you think that’s a conversation Avaya should be engaged in? Share this on Facebook. Digg this! Tweet This!

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

And that leads to questions, like: What are the best ways to attract more (relevant) followers? Get More Twitter Followers by Treating Your Profile Like a Landing Page by Social Times. Digg this! Share this on Facebook. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises.

Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. Digg this! Share this on Facebook. Content Marketing Online Marketing Social Media Stuff Writing Great White Papers Attracting Clients ebooks Twitter Web pages white papers writing on the webSo, now what? buyer. Alternatives.

Paper 40

Overcoming the B2B Marcom Manager's Content Conundrum

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Overcoming the B2B Marcom Manager’s Content Conundrum April 29th, 2010 | By Joan Damico B2B marcom managers solve the content conundrum with a social media workflow.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Facebook metrics is not that accurate as of this moment.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Facebook metrics is not that accurate as of this moment.

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Feeling for the Elephant: 4 Lessons from the Content Marketing Summit

It's All About Revenue

To others, content is a slickly designed landing page. Three quick takeaways from their talk: 1) B2B marketers should be closely watching B2C email tactics. 2) Don’t get too hung up on making pretty buttons or headings for your emails – most people won’t see them. 3) Don’t waste landing page real estate on “Forward to a Friend&#. Facebook.

3 Resources For A Squeaky Clean Marketing Database

It's All About Revenue

Not only do you have emails, landing pages and other assets to keep tidy and organized, you also have the data itself which can quickly become unruly. When your data is clean and complete, you’ll have an increase in the number of qualified leads that you can pass to your sales team. Facebook. by Heather Foeh | Tweet this. If you’ve been using a marketing automation system for even a short amount of time you already understand the difficulties with keeping it clean. Team effort is key to tidiness. Share email. LinkedIn. StumbleUpon. del.icio.us. Reddit.

Digg 16

5 Sites To Help You Find People To Follow On Twitter | B2Bbloggers.

B2Bbloggers

wefollow wefollow is a Twitter directory and search to help you find like minded people with common interests created by digg. love it, I use it every day, and quite honestly, it’s led the way in real-time search and Facebook , Google , and Bing all changed as a result. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Rating: 4.5

Sites 20

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! When you write a new post, discuss it on Twitter and Facebook.

SEM Mystery: The Case of the Missing Leads

Webbiquity

No problem, I thought; knock out a keyword list, crank out a few ads, test a couple of different landing pages, keep an eye on things to weed out the bum search phrases and keep bids in line, piece of cake. Nothing seemed to make the conversion budge either; I threw up new landing pages like condos in Shanghai, but lead production stayed stubbornly low. Digg this!

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. With this checklist, you can build a compelling landing page - B2B Web Strategy , March 11, 2010. Dramatically improving marketing conversion ROI with “social&# landing pages - Conversionation , July 30, 2010. What’s a Facebook fan worth? Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010. Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010.

Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. Digg this! Share this on Facebook. When should you use the AdWords Editor?

11 Tweet-Friendly Takeaways from Eloqua’s Grande Guides

It's All About Revenue

The two most common lead scoring dimensions: identity and interest level.” Wikipedia’s landing page sees 5.5 Facebook averages 2.5 Online buyers spend 23% of their time on sites like Facebook & Twitter.”  [link]. Facebook. by Andrew Moravick | Tweet this. We said “ lists are dead ,” but the convenience of sharing information in “Five Fast Facts,” or “Eight Exciting Excerpts,” is rather hard to quit. That’s right – eleven tweetable lines lifted from Eloqua’s Grande Guides ready for your consumption. link]. link]. link]. The avg. link]. link]. link].

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. cant simply declare that, because blog "A" generates more leads than blog "B" it is better. Submit guest post ideas to rburnes[at]hubspot[dot]com. Wrong.

5 Ways Marketing Automation is Like the Oscars

It's All About Revenue

Anticipation leading up to big moment. Particularly engaged fans can check out the Academy’s Facebook Fan Page or ask the stars questions via a clever Twitter handle.  The same holds true for digital marketers who get pumped to implement lead scoring and nurturing programs.  The sales team can’t wait to start seeing higher quality leads flowing their way.  So, what does it take to host the Oscars or lead a marketing automation initiative? “Facebook me&# was the common expression after two weeks. Facebook. From The King’s Speech.

8 Rules For Running Online Display Ads

It's All About Revenue

Lead them to water. One way to avoid being disruptive is to ask, “Where will my ads lead?” When someone clicks on the ad will they land on a website that relates to the content they were viewing? Is there dissonance between your copy and where you lead the audience? Facebook. The Internet changed the value proposition of mass media marketing. Mix up your metrics.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business. B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. Demand Generation Best Practices - Marketing Genius Blog , March 11, 2010 This post presents 7 best practices for demand generation and provides many ideas to improve your marketing campaigns and lead generation effort. Facebook (75). Digg (43). Best of B2B Marketing. March  2010.

Stats 18

Why Your Website Needs to Be Grand Central Station

Fearless Competitor

In order to drive sales leads for your business, you need to turn your website into Grand Central Station. In order to drive sales leads for your sales teams, you need to think of your website as Grand Central Station. Your blog, on Facebook, on Linkedin, on Digg, on StumbleUpon, on Slideshare, etc. By sharing content everywhere with links back to your website (especially highly focused landing pages) you will drive these travelers back to your own Grand Central Station where you will sell them food, drinks and toys for the kids. Look at this image.

A simple strategy to convert blog visitors into sales leads

grow - Practical Marketing Solutions

Now this isn’t to say that we’ve got spectacular landing pages or catchy call-to-actions littered across our site; but it does seem to suggest that all that our effort to build a community might be wasted! Could we be making more use of our RSS feed to generate leads? Share this on Facebook. Digg this! Or whether they actually don’t! Tweet This!

B2B 2

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. brand personalities Facebook and Twitter users hate by iMedia Connection. s, 50?s,

Tools 29

Tips for using online video to engage prospective buyers

Fearless Competitor

Are you using it to drive leads? Twitter, Facebook, Linkedin, Delicious, Digg, StumbleUpon, Reddit, etc. Like visiting a landing page for more.). Jeff Ogden, the Fearless Competitor , is President of Find New Customers , a top lead generation company. “ As a result, online video is an important channel for business to business marketing. Plan it carefully.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Why B2B social media is about making love, not war - B2B Marketing Online , July 28, 2010 Ever wondered why Facebook has a ‘like’ button, but not a ‘dislike’ button? Yes, corporate blogs are an excellent resource for Lead generation.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Digg this!

Social Media Marketing Tips from the Experts: Rick Burnes

Webbiquity

Contrast those brands with companies like Google, Amazon and Facebook, which have achieved success with very little advertising but great products and a broad online presence. Well-designed landing pages + email newsletters/marketing + calls to action = conversion. with links to landing pages. Digg this! To start, listen. Then listen some more. Tweet This!

3 Biggest Challenges for Online Content Marketing?

Writing on the Web

Get found, get known, get clients … there’s a lot that goes into creating content on the Web that leads to results , and each marketing task, each piece of content, each program you offer, falls into one of these categories or challenges. I did a survey on this in April, 2001: Readers say that getting traffic, building a list, and converting readers to clients are their biggest challenges. Search Engine Optimized content on blogs, web pages, articles, social media profiles. Your content on your web pages and blogs must be clear, focused, yet personable. Buzz up!

Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The system can now generate HTML code to embed forms within external Web pages, allowing users to create standard Javascript or Facebook -compatible non-Javascript versions, or both. The system also has an “instant polling” feature to embed surveys within any Web page. This might foreshadow attrition problems at other vendors. Here's an update. See my original post for more details.

Your Business and the Web: Getting Better?

Writing on the Web

“I’ve got a local business, I use Yellow Pages.&#. Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. And they want to know why they aren’t on the first page of searches. lead generation. Digg this! Share this on Facebook. Sales & Landing Pages Using Wordpress: Learn How. How has your business been affected by the Web? Have you felt the difference like a Tsunami or a soft summer drizzle? I’m curious. “I get all my customers from referrals.&#.

Mental Skills Make Better Content Writers

Writing on the Web

And you already know how important it is to get in the shoes of readers when you’re composing a sales or landing page. Do you think this is important to do if you’re creating content that leads people to make decisions ? Digg this! Share this on Facebook. Content marketing, even with a strategy and a plan , has a lot of decision points along the way. It’s easier with a map and a system, but there’s still a million choices that need to be made. How do you decide what to write about? Do you observe your mental processes as they unfold?

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Cool Lead Conversion Testing Tools , October 19, 2010 Stop Guessing.Start Testing. In lead generation marketing our goal is to get visitors to take action. While we do our best to create compelling campaigns, content, graphics ad landing pages, we never really know how well they will perform until we get real live data. NetProspex Product Review: Powerhouse for Lead Lists , October 3, 2010 As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. Which leads me to my next ROI ….

Book Review: Website Optimization

WebMarketCentral

It pays for itself in the first 50 pages—two chapters covering natural search engine optimization and an organic search case study. According to King, "The keyword effectiveness index, or KEI, is a comparison of the number of searches and the number of web page results. Create your keywords tag using your master keyword list and the visible words in your page. Very Sun Tzu."

Breaking Down the Inbound Marketing Mix

Hubspot

Each time you publish a blog post you are increasing the indexed page volume of your site and the ability to rank for important keywords. You are also creating great link bait and engaging with your subscribers, customers, potential leads, industry professionals, etc. Spend 30% on Calls-to-Action and Landing Pages. Helpful Link: Want More Leads? Directory.