Digg - B2B Marketing Zone

Will Facebook replace your B2B Marketing email system?

Buzz Marketing for Technology

MARCH 4, 2010

What seemed like a pretty basic message about an upgrade message of their current email system which is rather archaic (you know, the one that makes you delete messages one by one!) Well first that means that Facebook will issue 400 Million email account – which is no small feat. Email this to a friend? Tweet This!

Facebook

Facebook Email Marketing B2B Marketing Buzz

Email Dashboard: Information Overload Research Group news wrapup

Buzz Marketing for Technology

JUNE 30, 2008

Email Dashboard. Driving email forward. The article is currently at the top of the NYT most-emailed tech stories list, high on Techmeme , and is being blogged about all over the place. What does a company get out of its employees spending half their day using an email program? " as a root cause.

Research

Research Digg RSS Startups

What’s your Social Media diet?

Buzz Marketing for Technology

FEBRUARY 18, 2010

A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader). With over 300 feeds coming into my Google Reader, Twitter alerts popping up all over the place and email coming in by the truck load its easy to feel overloaded fast.

Social Media

Social Media Digg Media RSS

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

OFF TOPIC: Follow Team Terrapin on our race from Newport to Bermuda

Buzz Marketing for Technology

JUNE 17, 2010

I look forward to a much needed break where cell phones and email cant possibly reach us (we are making updates to the Facebook page via text message from a satellite phone so don’t even think of calling me. Email this to a friend? I cant wait to return with stories and sorted tales of a great adventure! Tweet This!

Digg

Digg Facebook Tagging Linkedin

Going Mobile with B2B Marketing – Part II

Buzz Marketing for Technology

FEBRUARY 25, 2010

Email this to a friend? Mobile is a much more personal medium that is carried with the person all day long – so you want that content to be spot on! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Mobile Marketing

Mobile Marketing B2B Marketing Mobile Advertising Digg

Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

FEBRUARY 2, 2010

Email this to a friend? Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Related posts: Social Media speeds Onboarding I am officially up and running now in my.

Social Media

Social Media Campaigns Digg Media

Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

JULY 21, 2010

Email this to a friend? Let’s keep working toward getting to the summit! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. No related posts.

Resource Management

Resource Management Work Management Digg Planning

B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

JULY 28, 2010

Email this to a friend? Stay tuned as I begin to launch this for next year. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.

Communities

Communities Curation Top of Funnel B2B Marketing

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

APRIL 6, 2010

Element #2 – Email – the most critical element of a lead nurturing platform is email. Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential. Email this to a friend? Will Facebook replace your B2B Marketing email system?

Lead Nurturing

Lead Nurturing Facebook Market2Lead Leads

B2B Marketing Content: Lure or Lasso?

Buzz Marketing for Technology

FEBRUARY 4, 2010

Email this to a friend? The hard part is creating the content – the fun part is finding ways to get it seen by others and have them drive back to your site or blog and engage with you! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Digg

Digg B2B Marketing Thought Leadership Content

Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

JANUARY 28, 2010

Email this to a friend? I think growing and focusing on this group is the key to igniting more WOM in your business! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.

WOM

WOM Digg B2B Marketing Wikipedia

Is User Generated Content building a Wall between your Brand and your Customer?

Buzz Marketing for Technology

NOVEMBER 24, 2010

Email this to a friend? One thing is for sure that dynamic is going to continue to get worse as smartphones surpass internet users in the next 2 years. That’s a stat we all need to keep an eye on! Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on del.icio.us. Stumble upon something good?

User-Generated Content

User-Generated Content Digg Generation Brand Identity

iPad saves the Page Advertising Business

Buzz Marketing for Technology

MAY 4, 2010

Email this to a friend? Right now we can barely imagine the possibilities of this medium but the promise could really revolutionize the Page advertisement which is long overdue for some innovation. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

AUGUST 11, 2010

Email this to a friend? Although fundamentally different in nature – the targeting and efficiency of Facebook Ads will make it irresistible to marketers over the long term plus the increase in brand awareness and purchase intent doesn’t hurt either. We hope you agree! Tweet This! Share this on Facebook. Share this on Linkedin.

Facebook

Facebook Advertisements Advertising Digg

2010 – Welcome to the Age of Customer Service

Buzz Marketing for Technology

JANUARY 5, 2010

Email this to a friend? Remember this is the year that social starts to transform other areas of your organization! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.

Service

Service BtoB Digg Amazon

Making Sense Out of All this Data!

Buzz Marketing for Technology

DECEMBER 10, 2009

Email this to a friend? To cut through the clutter, make relevant associations, and transform raw information into true knowledge! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.

Digg

Digg CMO Stats Tagging

Facebook’s Like Button adds Life to your Content

Buzz Marketing for Technology

OCTOBER 20, 2010

Email this to a friend? Will Facebook replace your B2B Marketing email system? In an age where there is more User Generated Content than Publisher (or marketer) Content – here is one way that B2B Marketers can ride that user generated wave to make your content stand out and live longer than it does today. Share this on Facebook.

Digg

Digg Buzz Content Lead Nurturing

B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

JUNE 9, 2010

Email this to a friend? Its time to start embracing those few people in ways B2B marketers haven’t before. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.

B2B Marketing

B2B Marketing BtoB Digg B2B

Social Media – is it really mainstream in B2B Marketing?

Buzz Marketing for Technology

AUGUST 18, 2010

Email this to a friend? I once heard that innovation happens when people get bored with a technology – perhaps we are at that point now in social. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.

Social Media

Social Media Social Marketing B2B Marketing Media

Who is your Social Media lightening rod?

Buzz Marketing for Technology

MAY 11, 2010

Email this to a friend? So stop holding yourself back and just do it! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.

Social Media

Social Media Media Digg Linkedin

Anecdote: Matt Moore facilitates a discussion on story work with Madelyn Blair and me

Buzz Marketing for Technology

JULY 2, 2008

Send this entry to: Email this entry to a friend. Email this. • Digg this. --> --> Trackback Pings. Name: Email Address: URL: Remember Me? And if you are interested in how to use mystery story format to write scientific papers (or any persuasive communication) then check out this post. • Add to del.icio.us.

Work Management

Work Management Skype Digg Storytelling

Social Media and the Contact Center for Dummies (Wiley)

Buzz Marketing for Technology

APRIL 27, 2010

Email this to a friend? If you would like a free copy of the book please fill out this form and we will send you one so you too can discover the possibilities that social media can provide to create an outstanding adjunct to your existing customer service efforts! Tweet This! Share this on Facebook. Share this on Linkedin.

Social Media

Social Media Contacts Media Digg

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

JANUARY 19, 2010

Email this to a friend? In the next post I will show you the new 4 S’s for Social Media Marketing … Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.

B2B Marketing

B2B Marketing B2B Thought Leadership B2B Digg

What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

JANUARY 12, 2010

Email this to a friend? Initially Greenpeace was hoping one of the more thoughtful names would be chosen so they left the competition run for a week longer hoping that would change the result – but it only made the results stronger in favor of Splashy. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Digg

Digg Advertising Agencies Buzz PR

Shadow Pipeline – accounting for the missing dollars

Buzz Marketing for Technology

JULY 14, 2010

Email this to a friend? You will be surprised but the results but it will also give you a better sense for how you are doing so far this year. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.

Marketing Proposals

Marketing Proposals Digg Budget Programs Planning

Fire your Director of Social Media!

Buzz Marketing for Technology

DECEMBER 22, 2009

Email this to a friend? Ideally, I think you need to treat the role of the Director of Social Media as a way to activate the entire organization socially and then when that’s complete – move on to something else. What’s your view? Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Social Media

Social Media Media Digg Lead Gen

Customers don’t care about Channels

Buzz Marketing for Technology

APRIL 8, 2010

The issue here is much the same as email (the more email you send the more you get back) so if you start responding on the social web – it will likely lead to more opportunities to respond. Email this to a friend? 3) You must be ready to respond – if you are going to listen to the social web you better be ready to respond.

Advertising Channels

Advertising Channels Digg Paid Search Agency Social Media

The Tipping Point and your Contact Center

Buzz Marketing for Technology

NOVEMBER 3, 2009

So many Contact Center managers find themselves using their listening tools to find Support opportunities and then manually “cutting and pasting” them into email to send to the agent that can best handle the inquiry. Email this to a friend? Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Contacts

Contacts Tips Digg Social Media

Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

JUNE 15, 2010

Email this to a friend? Perhaps as more people get comfortable being extroverted and live completely transparently then we will see a shift in that law to a ratio that resembles more of the online population. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Share it on StumbleUpon.

Social Media

Social Media Enterprise Management Wiki Social Marketing

Going Mobile with B2B Marketing

Buzz Marketing for Technology

FEBRUARY 23, 2010

Email this to a friend? If you can hook them on the value of your content then its just a matter of getting them to agree to receive it in a new channel. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Mobile Marketing

Mobile Marketing B2B Marketing SMS Mobile Advertising

LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

JANUARY 7, 2010

Also, your thought leaders email address should be at the end of the summary area or in the contact field labeled “public&#. Email this to a friend? Their headline should also be changed manually to display their expertise not their last job (which is the default). Tweet This! Share this on Facebook. Share this on Linkedin.

Search Marketing

Search Marketing Linkedin Optimization B2B Marketing

In B2B Marketing: Content is Media

Buzz Marketing for Technology

FEBRUARY 16, 2010

Email this to a friend? Your Content engine should be able to answer all these questions – and when you do then you will be able to use your Content as Media! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

B2B Marketing

B2B Marketing Media B2B Digg

Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

MARCH 30, 2010

Email this to a friend? Will Facebook replace your B2B Marketing email system? Let me know if you have tries this and how it worked out for you – who knows you might even be a case study in my upcoming book! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Buyer Personas

Buyer Personas Facebook Advertisements Advertising

Sharing is how you build a Brand

Buzz Marketing for Technology

JANUARY 14, 2010

Email this to a friend? I know we used to say Content in is King back in the 90’s and perhaps its taken social media to shine a light on exactly how much content you need in order to be king! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Ad Building

Ad Building Brand Identity Branding Digg

Social Media for the Boardroom

Buzz Marketing for Technology

SEPTEMBER 29, 2010

Email this to a friend? Its perfect example of where I think PR needs to focus these days – on conversations and not on publications. Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on del.icio.us. Stumble upon something good? Share it on StumbleUpon. Share this on Reddit. Share this on FriendFeed.

Social Media

Social Media Media PR Digg

Spray and Pray Marketing 2.0

Buzz Marketing for Technology

MARCH 4, 2009

And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound Marketing using SEO, Blogging and Social Media. So a blog post on you blog should go to your feed, to your Facebook account, your Twitter feed, your FriendFeed, maybe even a friend can StumbleUpon or Digg it if they like it.

Digg

Digg Blogger Inbound Marketing Stats

Internet resources on information overload and productivity | ManagingIO

Buzz Marketing for Technology

JULY 21, 2008

Plus, it makes you stupid: Emails ‘pose threat to IQ’ and Why texting harms your IQ. The Tyranny of Email - Correct, itâ??s The role of contextual clues in the creation of information overload (pdf) - Study focuses on IO due to email. Why Digg works. The estimate might be still too low though. Now if thatâ??s

Resources

Resources Product RSS Digg

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

DECEMBER 7, 2009

Email this to a friend? The question is: are you up for the challenge or will you let this pass you by? Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.

CMO

CMO Web 2.0 Digg Social Networks

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

DECEMBER 7, 2009

Email this to a friend? The question is: are you up for the challenge or will you let this pass you by? Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.

CMO

CMO Web 2.0 Digg Social Networks

Could AT&T kill the iPhone Brand?

Buzz Marketing for Technology

AUGUST 25, 2010

Email this to a friend? As a brand manager I would feel constrained by the AT&T brand and be lobbing internally at Apple to set the iPhone free before it’s too late. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Mobile Advertising

Mobile Advertising Brand Identity Branding Digg

Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!

Buzz Marketing for Technology

NOVEMBER 17, 2010

Email this to a friend? Then it unlocks all the great things about social when they tweet and tell others about the great experience they had with your brand. Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on del.icio.us. Stumble upon something good? Share it on StumbleUpon. Share this on Reddit.

Brand Identity

Brand Identity Branding Digg Multi-Channel

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

NOVEMBER 17, 2009

Email this to a friend? If you have any insights on how best to get there please share them. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Related posts: Making Sense Out of All this Data!

iCrossing

iCrossing CMO Digg Enterprise Management

B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

FEBRUARY 9, 2010

Email this to a friend? Its just up to you to get them the right offer in order to get them to buy! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.

Trust Marketing

Trust Marketing Communities ROI B2B Marketing

Why is Google Scared and What it means for B2B Marketing!

Buzz Marketing for Technology

JANUARY 26, 2010

Email this to a friend? Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Related posts: Social Search could it be a Google Killer? This morning I typed into Google the search term: VoIP.

B2B Marketing

B2B Marketing Google Mobile Advertising B2B Thought Leadership

Buzz Marketing for Technology

Will Facebook replace your B2B Marketing email system?

Email Dashboard: Information Overload Research Group news wrapup

Webinars

Trending Sources

What’s your Social Media diet?

Webinars

OFF TOPIC: Follow Team Terrapin on our race from Newport to Bermuda

Going Mobile with B2B Marketing – Part II

Social Media is not a campaign it’s a commitment!

Closed Loop Marketing – still a long way to go

B2B Marketing needs to Curate a Vibrant Community

Could Facebook become a Lead Nurturing platform?

B2B Marketing Content: Lure or Lasso?

Influencers vs Advocates in B2B Marketing

Is User Generated Content building a Wall between your Brand and your Customer?

iPad saves the Page Advertising Business

Facebook Advertising for Dummies (Wiley)

2010 – Welcome to the Age of Customer Service

Making Sense Out of All this Data!

Facebook’s Like Button adds Life to your Content

B2B Marketers Fate Rests in the Hands of a Few

Social Media – is it really mainstream in B2B Marketing?

Who is your Social Media lightening rod?

Anecdote: Matt Moore facilitates a discussion on story work with Madelyn Blair and me

Social Media and the Contact Center for Dummies (Wiley)

The 4 C’s of B2B Marketing

What you can learn from Mister Splashy Pants

Shadow Pipeline – accounting for the missing dollars

Fire your Director of Social Media!

Customers don’t care about Channels

The Tipping Point and your Contact Center

Do you need to be an Extrovert to be in Social Media Marketing?

Going Mobile with B2B Marketing

LinkedIn Search Optimization (LSO) Critical for B2B Marketers

In B2B Marketing: Content is Media

Generating a Buyer Persona with Facebook Advertising

Sharing is how you build a Brand

Social Media for the Boardroom

Spray and Pray Marketing 2.0

Internet resources on information overload and productivity | ManagingIO

Social CMO – Will CMO’s miss this opportunity?

Social CMO – Will CMO’s miss this opportunity?

Could AT&T kill the iPhone Brand?

Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!

CMO Challenges in Driving Data into Insights

B2B Marketing: Trust + Community = ROI

Why is Google Scared and What it means for B2B Marketing!

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