Leaders like Kevin Rose , who on May 1/07, bet the farm when faced with legal consequences by putting faith in his community of enthusiasts who felt that Digg (and by extension them) should not be censored by anyone. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Marketing and Sales Professionals. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. The authors ask and answer the questions why the groundswell and why now? Join the room and start a conversation. Video Timeshift Timeline.