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Ten Use Cases for Content Curation in Marketing

Marketing to Business Executives Blog

Share this: Email Print Share Digg Facebook Reddit StumbleUpon Possibly related posts: (automatically generated) Digital Curation Or Horder Syndrome? But as I look at the vendor landscape it is apples and oranges.  Vendors are solving several different problems.  Here is my take on the ten ways that content curation is used in marketing. Demonstrate thought leadership. Here marketers use curation to become the “go to&# site for information on an issue important to their customers.  Cultivate a community.  Keep current on critical issues. product development, marketing, IT).

“Curation” gets six tweets per hour…right now!

Marketing to Business Executives Blog

Share this: Email Print Facebook Share Digg Reddit StumbleUpon Categories: Buyer behavior , Content curation , Content marketing , Customer knowledge , Thought leadership Tags: Aggregare , CIThread , ConnectedN , Crowdsourcing , Curation Station , DayLife , Eqentia , HiveFire , Loud3r , OneSpot , PublishThis , Real-time news , StoryCrawler , Thoora , Twitter Like Be the first to like this post.

Eqentia content curation gives control to information consumer.

Marketing to Business Executives Blog

Share this: Email Print Facebook Share Digg Reddit StumbleUpon Categories: Content curation , Content marketing , Thought leadership Tags: Business , Curator , Eqentia , Marketing , Personalization , Social media Like Be the first to like this post. Eqentia doesn’t make that assumption perhaps because it was built for business professionals.  Eqentia No trackbacks yet.

Games as Content in B2B Marketing

Marketing to Business Executives Blog

Share this: Email Print Facebook Share Digg Reddit StumbleUpon Categories: Buyer behavior , Content marketing , Customer knowledge , Games in B2B Marketing , Thought leadership Tags: B2B buyers , digital marketing , Games to educate Like Be the first to like this post. Turns out games have been used in B2B several (many?) times, Check out Coracle Online (www.coracleonline.com) though.

Successful SNS’s should be modeled on the college campus

Biznology

The developers of reddit realized that after initial vertical growth based on the general members of Digg , kuro5hin, and Slashdot (techie, geeky, teens, boys), reddit would suffer from the same sort of vulnerabilities that Digg suffered when it didn’t evolve and grow and broaden itself past “ News for nerds. Google gets this, though not yet within the construct of the SNS’s.

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Digg test

NuSpark

… [ visit site to read more ]. Related posts. No related posts.

10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well. In contrast, Twitter, StumbleUpon and Digg indicate a listing is sponsored, but otherwise include it in the interface like other content. Demand Generation Media Social Media digg Facebook Focus inbound marketing reddit Slideshare social advertising stumbleupon twitter Youtube

What Could Kill Google and Facebook

Webbiquity

And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that —is a cautionary tale. Facebook Social Media Marketing Twitter Digg Facebook changes facebook killer Facebook privacy Google Gears google killer Google Knol LinkedIn MySpace Panda Penguin Picnik twitter killer user experienceImagine that you walk into a restaurant and there’s no one there to take your order. Twice. Google.

Can you digg it?

Anything Goes Marketing

As part of my goal to get "down" with the social networks, I thought I would sign up for the service Digg and even submit a few of my blog posts. If you're not sure what Digg is all about, go check it out. To back up how much this works, check out the webstats on my blog after I submitted a few stories to Digg (see image). Technorati tags: digg , web statisticsChad H.

StumbleUpon Marketing: 5 Ways to Get More StumbleUpon Traffic to Your Website

WindMill Networking

And unless you have a certain objective or niche demographic that tends to find a large population of your targeted users using sites like Digg , Reddit , or Delicious , my advice is simply to concentrate efforts on other more popular sites.  I will make one exception, though: StumbleUpon. Social bookmarking websites always confuse my social media strategy customers. And I’m not alone.

After Google Reader’s demise, does RSS matter to your business?

Vertical Response

With Google Reader gone, feed junkies are scrambling to choose one of several dozen alternative platforms, such as Feedly , the new Digg Reader or NewsBlur. On one hand, the medium was an aging one no longer worth supporting for a tech giant such as Google. Should businesses follow Google’s lead and turn to other methods to push out content? These channels push the message out.

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Beating Amazon at the Review Game: Top 3 Ways to Boost Sales With Social Media Testimonials

ReadyPulse

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google Most major brands are now allocating larger parts of their overall marketing budget to custom content. With content marketing on the rise – a record $43.9

StumbleUpon: It’s NOT About the SEO! 4 Compelling Reasons to Become a Heavy StumbleUpon User.

WindMill Networking

O.K., I am going to admit that I first joined StumbleUpon as part of a strategy that the “SEO [Search Engine Optimization] Gurus&# recommend to create backlinks to your blog content from social bookmarking sites like Digg and Reddit. The idea being that the more links you have from other sites, the higher your SEO will be. And you know what? sites out there. Social Media Marketing 101.

Your Social Media Yearbook

grow - Practical Marketing Solutions

From Digg (the ex-best friend) to LinkedIn (the class president), this thoroughly amusing satire of web 2.0 Graduating from high school is oftentimes a major life milestone, but this hilarious infographic by Flowtown , entitled Social Media High School Class of 2011, takes that iconic landmark and hurls it into the bizarre, crowded and highly competitive realm of Web 2.0 humor

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

Digg Reader. Digg Reader is a news aggregation service operated by Digg. How we use it : Digg Reader provides us with a way of staying on top of the latest trends across clients’ industries. As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. SEO Tools. SERP Snippet Optimization Tool.

The Story of a Short-Lived Testimonial

ReadyPulse

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google As marketers we all know how difficult it is to delight our customers. Harder still is getting  the customer to say something good about our brand.

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5 Steps to Use Customer Service to Identify and Leverage Social Content from Brand Advocates

ReadyPulse

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google Delivering best customer experience is a critical objective of every customer-centric business. Customer support and service departments play a phenomenal role in delivering such great customer experience after the initial transaction.

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Interview with Bryan Srabian – San Francisco Giants – Social Engagement & Advocacy

ReadyPulse

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google Q: You’ve won two World Series in the past 3 years – how does that feel being that you’re in PR/Social Media? A: First of all, it’s very cool! For anyone that works in sports or for a sports team, … Continue reading → Share and Enjoy.

Digg 32

Cracking the ActiveMQ Monitoring Nut on AWS EC2

ReadyPulse

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google At ReadyPulse, we extensively use ActiveMQ for our messaging backbone. Everyday, millions of messages flow through the ActiveMQ brokers across multiple topics and queues. Hence it is super important to monitor them for two main reasons - 1. Brokers in unhealthy … Continue reading → Share and Enjoy.

17 Realistic Ways to Get More Website Traffic

Act-On

But it works every time, and it’s a legitimate traffic source. 6) Submit your content to StumbleUpon , Reddit , Digg , Technorati and elsewhere. Traffic is to digital marketing like gasoline is to an engine. It’s what makes it go. So it’s not too surprising that web traffic usually comes in at the top of the list for content marketing goals. Trouble is, traffic can be hard to get.

My Favorite WordPress Plugins

Sazbean

For example, ask visitors from Digg to Digg your post. Tags: Business Implementation Marketing News & Notes Tech blog blog software content management systems content strategy digg feedburner google internet marketing internet marketing strategy plugin plugins search engine optimization sitemaps social networking wordpress wordpress plugins world wide web Lijit Search.

Interview with Selena Srabian on Annie + Isabel – Social Engagement and Advocacy

ReadyPulse

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google Q: Tell me about A+I and why you started it? A: My sister Anna and I are both registered nurses and work in hospitals, and I’ve been a nurse for about 13 years. work in the intensive care unit … Continue reading → Share and Enjoy.

Digg 21

Athlete Sponsorships – The Most Under-Leveraged Social Marketing Asset

ReadyPulse

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google More and more brands and retailers are sponsoring athletes with the goal of leveraging their large following and influence to generate brand awareness. … Continue reading → Share and Enjoy.

Digg 21

How to Use Article Marketing as Part of Your Social Media Strategy

Webbiquity

Digg - A really popular news/bookmarking site that can bring your articles massive exposure.  Submitting your article to Digg takes interested readers directly to your article and your site, where they can also browse archived articles and check you out. 5. Digg this! Guest post by Beth Hrusch. About 75% of those surveyed have a company page on a social networking site. 

How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try

Hubspot

Pro tip: Hit “Advanced settings" to put in whatever subreddit you’d like to monitor. 8) Get a daily email update with the top posts from your favorite Reddit subreddit. 9) Save the day's most Dugg story from Digg to your Instapaper. 10) Get an email whenever Digg publishes a new story featuring a specific keyword. 15) Get an email with the most Dugg video on Digg every day.

Digg 41

Creating Customer Rockstars: The Ultimate Marketing Gem

ReadyPulse

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google Be a sponge, find the gems. That was some of the best advice I ever received from a mentor as I entered the start-up technology world. Many sponges and gems later, I truly believe I recently witnessed one of the … Continue reading → Share and Enjoy.

Digg 19

Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Digg this! In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. This Time, It’s Personal. Another executive acquaintance has things a bit worse. How To Be Seen.

Interview with Elizabeth Houston, aap3 for Cisco – On Social Engagement and Advocacy

ReadyPulse

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google Q: How did you get your start in Social Media? A: I have always been interested in technology in general, especially community building.

Digg 19

Calling All Social Media Marketers: If a Fan Posts a Social Testimonial in the Forest, Does Anyone Hear It?

ReadyPulse

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google The age old saying, ‘if a tree falls in the forest and no one is around to hear it, does it make a sound?’

Digg 18

My Social Valentine

ReadyPulse

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google A Social Valentine’s Day – 4 Campaigns for your success on Valentine’s Day Chocolate, roses, hearts, and a fancy dinner – isn’t that what usually comes to mind on Valentine’s Day?

Digg 17

The 12 Days of Social Media; a Holiday Post

NuSpark

Digg and Reddit bookmarking.  . I don’t know if I am a great Christmas caroler, but I do like to play with words, and engage audiences with interesting posts.  In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style. On the 12 th Day of Christmas, my content gave to me….  .

Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week

Hubspot

is improving its search feature, and even Digg is playing along. Digg Says It’s Growing, Starting to Monetize, From Marketing Land. Looks like Digg is finding more opportunities for marketers to advertise on its platform! The new Digg platform launched about 6 months ago and is now starting to monetize. Guess what. We’re almost 2 weeks into the new year already. Updates!

Digg 49

11 of the Best Slack Apps & Integrations to Try

Hubspot

Discover great web content curated by Digg. Every day, Digg aggregates 10 million RSS feeds from virtually all publishers, and collects 200 million tweets daily -- 40 million of which include links. You can use Diggbot to search for the latest news on any topic or from any publisher, get trending news alerts, and get the twice-daily Digg Edition right to your Slack channel.

Digg 21

Connect Your Blog to Facebook Automatically

Writing on the Web

Digg this! Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. Yikes! No wonder blogging seems tiresome and time-consuming. took my pencil and rapped him on the knuckles, gave him a virtual scowl and promised to write a post about how to do this. You click on the notes application.