| | | Marketing to Business Executives Blog | |  Digg | 7 articles |
| Page 1 of 1 | Previous | Next | MARKETING TO BUSINESS EXECUTIVES BLOG JANUARY 19, 2011 Ten Use Cases for Content Curation in Marketing Share this: Email Print Share Digg Facebook Reddit StumbleUpon Possibly related posts: (automatically generated) Digital Curation Or Horder Syndrome? But as I look at the vendor landscape it is apples and oranges. Vendors are solving several different problems. Here is my take on the ten ways that content curation is used in marketing. Demonstrate thought leadership. Here marketers use curation to become the “go to&# site for information on an issue important to their customers. Cultivate a community. Keep current on critical issues. product development, marketing, IT). | MARKETING TO BUSINESS EXECUTIVES BLOG FEBRUARY 16, 2011  “Curation” gets six tweets per hour…right now! Share this: Email Print Facebook Share Digg Reddit StumbleUpon Categories: Buyer behavior , Content curation , Content marketing , Customer knowledge , Thought leadership Tags: Aggregare , CIThread , ConnectedN , Crowdsourcing , Curation Station , DayLife , Eqentia , HiveFire , Loud3r , OneSpot , PublishThis , Real-time news , StoryCrawler , Thoora , Twitter Like Be the first to like this post. | | | | | |
| MARKETING TO BUSINESS EXECUTIVES BLOG FEBRUARY 25, 2011  Eqentia content curation gives control to information consumer. Share this: Email Print Facebook Share Digg Reddit StumbleUpon Categories: Content curation , Content marketing , Thought leadership Tags: Business , Curator , Eqentia , Marketing , Personalization , Social media Like Be the first to like this post. A lot of the buzz about content curation these days focuses on the selection of quality stories or articles, which is very important. | MARKETING TO BUSINESS EXECUTIVES BLOG JANUARY 14, 2011 Sorting through content curation options Share this: Email Print Share Digg Facebook Reddit StumbleUpon Categories: Content curation , Content marketing , Lead management , Marketing technology , Social media management , Thought leadership Tags: Business , Marketing , Social media , Third-party content , Thought leader Like One blogger likes this post. Further, you have the expertise to provide valuable commentary on changes occurring in that area. But you don’t have the capacity to publish frequently enough to get more than fleeting attention in today’s information-overloaded business world. Please let me know. | MARKETING TO BUSINESS EXECUTIVES BLOG FEBRUARY 22, 2011  Games as Content in B2B Marketing Share this: Email Print Facebook Share Digg Reddit StumbleUpon Categories: Buyer behavior , Content marketing , Customer knowledge , Games in B2B Marketing , Thought leadership Tags: B2B buyers , digital marketing , Games to educate Like Be the first to like this post. I felt as if they had broken the silence on this marketing approach in B2B until I took a look around the web. Thanks. | MARKETING TO BUSINESS EXECUTIVES BLOG FEBRUARY 9, 2011  B2B battleground for content curation « Marketing to Business. Share this: Email Print Facebook Share Digg Reddit StumbleUpon Categories: Content curation , Content marketing , Social media management , Thought leadership , Uncategorized Like Be the first to like this post. And new (e.g., HiveFire , CIThread ) or re-branded (e.g., Aggregage ) vendors are coming on the market with B2B as their primary focus. What will it take to succeed? | | | | | | | |
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 Evidence:the heart of your business (and marketing) plan.
Share this: Email Print Facebook Share Digg Reddit StumbleUpon Categories: B2B marketers job , Business management , Core marketing skills , Customer knowledge , Marketing measurement Tags: Business plan , Getting to Plan B: Breaking Through to a Better Business Model , John Mullins , Randy Komisar Like Be the first to like this post. Their research shows that businesses that try to execute their business plans flawlessly usually fail. Most successful businesses did not start out intending to be in the business that succeeded for them. ( Read the book for some great examples.) MORE >>
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