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The Wikipedia test for content marketing

Biznology

To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. Here’s a way to find out: go read the Wikipedia page for your product. What differentiates it from similar products? And if you’re not sure what a clear description would look like, read Wikipedia.

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Differentiation Strategy: 5 Shocking Ways To Kill The Competition By Being Remarkable

Square 2 Marketing

As part of your marketing and business strategy, differentiation is important. That means it’s very likely that your business is not differentiated at all. Google “ differentiation ” and you’ll be shocked to find little information on what it means to be differentiated, what differentiation is and how to be differentiated in business.

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Differentiate or die! It’s the digital marketing curse…

Biznology

0 (Photo credit: Wikipedia). While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. And some of them aren’t always happy about my advice, because their differentiation has always been about their location.

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B2B branding: more important than ever!

Exo B2B

According to Wikipedia, branding is “a kind of brand power. Your points of differentiation must be conveyed through your brand image: the message conveyed, your offering, your capacity for innovation… Your B2B branding must reflect several key points Knowledge of your customer. This is especially true in B2B!

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

Wikipedia defines social entrepreneurship as “the use of techniques by startup companies and other entrepreneurs to develop, fund and implement solutions to social, cultural, or environmental issues.” Success for these social entrepreneurs will require more than just a unique new product/service idea, however.

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Schema Markup for Attorneys

DAGMAR Marketing

Typically, search engines struggle to differentiate the price of a product from a 5-star review. Schema markup makes it easier for search engines to differentiate the two and in turn, it can provide users with the information they are looking for in any category. Schema markup vs. structured data.

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The Blooming of Brazil’s Tech Ecosystem Will Peak in 2020

Biznology

percent due to a drop in salaries, restrictions on credit and a rise in the basic interest rate, per Wikipedia. If data is the new oil, then Brazil and other LatAm countries have discovered a huge reserve of it — and they are rapidly building their AI talent, R&D capabilities and tech differentiation to better compete.