Biznology

FEBRUARY 29, 2012

You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Social media can help you differentiate your company from your competition. Stand out in the crowd.

B to B 80

B to B Social Media Media Thought Leadership 80

Webbiquity

MARCH 8, 2016

But the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report ) the focus of differentiation moving forward. Ebooks and white papers are least favored (at 3% each). Every minute, YouTube users upload 300 hours of new video.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

seo.co

MARCH 28, 2021

Create a Podcast or YouTube Channel. You need a differentiator. A podcast and/or YouTube channel could fill that role. A podcast and/or YouTube channel could fill that role. If you’re using a scale of one (small action) to five (significant action), downloading a free white paper would be considered a one.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Launch Marketing

MAY 31, 2023

With organizations and individuals vying for attention across platforms, the need to differentiate has never been more critical. As a result, simply producing the same types of assets as everyone else won’t guarantee differentiation. Learn how articles differentiate from a standard blog post. The great thing about podcasts?

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 117

Industrial Marketing Today

JANUARY 26, 2010

The content doesn’t have to be dull text; it could be a blog with posts written by in-house experts, “how-to” videos or white papers that position your company as a “thought leader” within the industry. Developing your unique value proposition is also a good way to differentiate your company from the competition.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

Or do you want them to download a white paper? Most marketers aren’t inventors or innovators, they are duplicators who know how to put a new spin on something and differentiate themselves. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Integrated B2B

FEBRUARY 6, 2019

Early this morning, I watched a YouTube video where five physicists attempted to explain the key concepts of quantum physics to a well-educated, yet largely non-physicist audience. If you create quality content, whether it’s articles, blog posts, white papers or videos, people will find you in increasing numbers.

Content Marketing 40

Content Marketing Planning Work Management Content 40

Industrial Marketing Today

JULY 9, 2010

Learn to differentiate between metrics and key performance indicators (KPI). FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

MAY 14, 2010

Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. 2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts). This white paper aims to change that perception of them.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Hinge Marketing

OCTOBER 16, 2013

Video is a hidden gem for differentiating your firm and recruiting. YouTube tends to be the best channel for video. LinkedIn, Twitter and YouTube work well for promoting your new content. For most target audiences, LinkedIn will be the most effective channel. Twitter and Facebook are also good recruiting tools.

Social Media 48

Social Media Work Management Marketing Management Social Marketing 48

EMagine B2B Blog

FEBRUARY 26, 2013

For example, you can easily create an offer for a free white paper. What differentiate this from Step 7, is if you have a service that you have used the service page URL on your site, but have assets that complement the service, or speak further to its usage for the visitor, this would be the area to promote it.

Linkedin 40

Linkedin Guidelines Paid Search Agency Companies 40

LeadSquared

JANUARY 28, 2015

If you have video tutorials, you could upload them on YouTube as well since YouTube videos are searchable. YouTube would make a good channel because it’s easy for videos to rank there. Also, you need original or differentiating content. You would probably be spending money on Google and Facebook ads.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Webbiquity

JANUARY 2, 2013

Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) eMarketer ). eMarketer ). 92% of U.S.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JULY 10, 2018

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. But for mature product categories, like email service providers, the emphasis is more on competitive differentiation.

Paid Content 213

Paid Content CMS Development Design Optimization 213

Zoominfo

JULY 11, 2018

48% of marketers plan to add YouTube to their content strategy in the next year ( source ). 61% of B2B marketers always or frequently differentiate content from the competition’s content ( source ). B2B Content Marketing Priorities and Plans. 11% of marketers plan to add podcasting to their marketing efforts in the next 12 months.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Content Marketing Institute

OCTOBER 8, 2018

Having been immersed in online video pre-YouTube, I don’t think marketers have pushed this wonderful medium as hard as they could over the last few years. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. Overreliance on YouTube. Click To Tweet.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Zoominfo

JULY 21, 2019

48% of marketers plan to add YouTube to their content strategy in the next year ( source ). 61% of B2B marketers always or frequently differentiate content from the competition’s content ( source ). 42% of marketers say proving the ROI of marketing activities is a top inbound marketing priority in the next 12 months ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Leadspace

SEPTEMBER 25, 2018

” Rule #2: Maintain the differentiation necessary for each channel. An explainer video on YouTube, for example, will not be the same as an Instagram post or a 30-second TV ad. Find out more in our free white paper : The post 4 Content Rules to Make Cross Channel Marketing More Agile appeared first on Leadspace.

Rules 63

Rules Advertising Channels Ideal Customer Profiles Demand Generation Agencies 63

Televerde

AUGUST 30, 2021

Content can include blog posts, e-books, white papers, videos, infographics, market commentary, and more. Even highly technical and traditional industries are getting in on the content action (do some searching for lawyers, accountants, or real estate agents on YouTube to see what we mean).

B2B 86

B2B B2B Sales Training B2B Marketing 86

Single Grain

MAY 12, 2020

Many marketers believe that it's easier to produce blogs, case studies and even white papers. YouTube celebrities, athletes and influential entrepreneurs have been doing this for years. How else can you explain the incredible fame and fortune that many young women have attained with make-up tutorials on YouTube?

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Golden Spiral

OCTOBER 1, 2021

What differentiates the winning content marketers from their budget-wasting rivals? blog post, podcast episode, webinar, infographic, case study, white paper, guide, etc.). Excerpt <3 minutes of a webinar as a YouTube video. Build a Content Strategy. Sort report by conversions on page. Eliminate the duplicates.

Top of Funnel 118

Top of Funnel Work Management Marketing Management Content 118

Golden Spiral

OCTOBER 1, 2021

What differentiates the winning content marketers from their budget-wasting rivals? blog post, podcast episode, webinar, infographic, case study, white paper, guide, etc.). Excerpt <3 minutes of a webinar as a YouTube video. Build a Content Strategy. Sort report by conversions on page. Eliminate the duplicates.

Top of Funnel 109

Top of Funnel Work Management Marketing Management Content 109

ClearVoice

JANUARY 8, 2019

If your personas love video content and spend a lot of time on YouTube, you need to create video content. Study the competition and devise ways to differentiate your brand through your content. Each piece of content will have a home — your website, blog, YouTube, SlideShare. But make your messaging and strategy uniquely yours.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). June 8, 2010. Aaron Pearson ( @apearson ) + others.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Pam Didner

APRIL 2, 2021

White papers. A messaging framework is a logical and structured representation of your products’ and services’ unique promises and differentiation. You can do a high-level break down of content by text-based, audio or video formats. With that format types, you can further define the content to: Blogs. Infographics. Case studies.

Top of Funnel 106

Top of Funnel Planning Content Marketing Paid Search Agency 106

Anyword

JULY 3, 2019

Axios even differentiates its most engaged newsletter subscribers to help build a sustainable future for the business. The Economist will launch a weekly YouTube series this September, with the hopes of deepening its relationship with readers and exploring how video can drive subscriptions and retention.

CPC 40

CPC Cost Per Click Paid Content Facebook 40

Outgrow

FEBRUARY 19, 2024

If you do not have the resources to deal with multiple social networks and keep a channel on YouTube, select a few top-performing channels like a blog, LinkedIn, Quora, etc. If you sell sports equipment, create a YouTube channel, post video reviews of your products, and shoot small exercises and individual sets of exercises.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

If you do not have the resources to deal with multiple social networks and keep a channel on YouTube, select a few top-performing channels like a blog, LinkedIn, Quora, etc. If you sell sports equipment, create a YouTube channel, post video reviews of your products, and shoot small exercises and individual sets of exercises.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Huptech Web

SEPTEMBER 8, 2023

Key Focus Points within an Inbound Marketing Funnel 10 Winning Tactics for Strengthening Your D2C Marketing Strategy Wrapping Up FAQs Introduction Did you know that Dollar Shave Club , a company offering razors and grooming products, gained fame through a viral YouTube video? million views within the first three months.

Top of Funnel 52

Top of Funnel Inbound Marketing Marketing Funnels Paid Content 52

Webbiquity

OCTOBER 29, 2012

Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.). Website Presence (content published on a company’s own website, blog or microsite which ranks highly and attracts organic search traffic).

Paid Content 100

Paid Content Optimization SEM Microsite 100

Industrial Marketing Today

MAY 11, 2011

There is very little to differentiate one from another. Post these to YouTube after creating your own branded channel. Repackage articles on a similar topic to turn them into white papers that you can use for lead generation and/or nurturing. Highlighting completed projects and a few case studies seem to be the norm.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Content Standard

MARCH 26, 2018

And in saturated markets, it could be one of your only differentiators. Ebooks/White Papers. He created a video-first strategy with YouTube as his primary distribution channel, sharing videos of students and mentors talking about what made their community uniquely special. Case studies. Videos (pre-produced).

B2B Marketing 66

B2B Marketing Planning Paid Search Agency Work Management 66

Valasys

JULY 30, 2019

Often, large advertisers such as Salesforce use Native Ad Networks to drive traffic to their blog posts or white papers. The marketers also need to differentiate between the affinity groups & the in-market groups. Youtube Ads: B2B video ads can target entrepreneurial shows or how-to videos.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

nDash

JUNE 13, 2022

Those survey results further show us that webinars and ebooks rank highest (57%), with white papers coming in at a close second (55%) as the top content formats consumed. Ask yourself: In what ways does your brand differentiate from the competition? Differentiate: Don’t Overlook Multimedia.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

Onalytica B2B

JULY 16, 2018

Jason Talbot – CXy Marketing – The key competitive differentiator in the digital age. By this he means the Kim Kardahians, TV personalities or Big YouTubers of the world. Inside the white papers included designs by Brian Cannon famous for his work in the 90’s creating album covers for Oasis.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Single Grain

NOVEMBER 16, 2023

Utilizing content marketing enables companies to craft informative materials like blog posts, white papers, and tutorials. Identify opportunities to differentiate your SaaS offering or emphasize unique selling points. post videos to their own YouTube channel) to get maximum outreach.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Anteriad

APRIL 25, 2023

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95