Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Launch Marketing

MAY 31, 2023

With organizations and individuals vying for attention across platforms, the need to differentiate has never been more critical. As a result, simply producing the same types of assets as everyone else won’t guarantee differentiation. Learn how articles differentiate from a standard blog post. The great thing about podcasts?

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 117

KoMarketing Associates

JULY 6, 2020

This was followed by the white paper, guide, eGuide, and tips and tricks guide. The authors of the report note that eBooks, white papers and guides all have their own unique set of differentiators and use cases.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

Biznology

JUNE 29, 2018

Differentiation becomes difficult because “there is less time and space to inspire with creativity.”. Well, there’s often a great deal of creativity packed in blog articles, white papers, research reports and the like — traditional mid- and late-funnel content. Just one differentiator. What can inspire with creativity?

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

DivvyHQ

OCTOBER 31, 2023

Have you ever thought about the distinct differences between content marketing and PR? Both heavily leverage content, but they serve very different objectives for most companies.

PR 73

PR Differentiation Content Marketing Content 73

The ROI Guy

AUGUST 3, 2018

Too often, solution providers aren’t able to effectively position their unique business value, to clearly differentiate in competitive situations. When your marketing can’t delineate, and sellers can’t articulate your differentiating value, it slows down buying decisions and provides an opening for your competitors to steal the business.

Differentiation 45

Differentiation Effectiveness Comparison Response Rate 45

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Content Standard

AUGUST 12, 2021

At the core level, thought leadership content amplifies a brand’s differentiated point of view. Identify Your Brand’s Core Values and Value Propositions With your brand’s core values and value propositions top of mind, you’ll be better able to differentiate them against key competitors and industry players.

Thought Leadership 140

Thought Leadership Differentiation Paper Lead Scoring 140

Exo B2B

FEBRUARY 20, 2024

Blog posts provide a steady stream of relevant, timely and, above all, SEO-friendly information to keep potential customers interested and up to date with the latest developments in their field.

B2B Thought Leadership 52

B2B Thought Leadership B2B Thought Leadership Customer Satisfaction 52

Hinge Marketing

JULY 20, 2017

I talk with professional services clients every day, and I hear a lot of confusion and anxiety around the concept of differentiation. Top executives at firms small and large have heard that differentiating their business is important, but many don’t believe they have any competitive levers to pull that will make them stand out.

Differentiation 93

Differentiation Peer-to-peer Paid Search Agency Thought Leadership 93

SmartBug Media

MARCH 1, 2019

If you happen to be the lucky one that gets to differentiate your offering from the competition, you might feel like you’ve got your work cut out for you. If the clock runs out before they download your e-book, white paper, or infographic, you've lost. Once you have your customer’s interest, you have to convert them quickly.

Differentiation 67

Differentiation Ideal Customer Profiles Service Paid Search Agency 67

Webbiquity

JUNE 12, 2019

Engage your audience with white papers, podcasts, videos, graphics, even question and answer sessions. Say things that differentiate your brand from competitors. They establish and expand on their reputation by creating readable and relevant white papers on learning management systems. Final Thoughts.

Top of Funnel 233

Top of Funnel B2B Thought Leadership Thought Leadership B2B 233

Biznology

SEPTEMBER 6, 2017

Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. Differentiator video: A short video that describes one differentiator persuasively with a comparison to something the viewer already knows.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

sagefrog

JANUARY 11, 2024

Identify What Differentiates Your Company Identifying your differentiators can be done through a couple of methods. Generating brand awareness is the initial step in lead generation and conversions. 6 Proven Tactics That Generate B2B Brand Awareness 1. The first is to study your competitors.

Tactics 52

Tactics Brand Identity Branding Ad Building 52

KoMarketing Associates

MAY 7, 2018

To gauge customer expectations, Meyocks recently surveyed a group of customers for their “The Case for Mentor Branding” white paper. Research indicated that interactive content, rather than passive content, is more likely to be effective at educating buyers and differentiating companies from the competition.

Content Marketing 158

Content Marketing Paid Search Agency Advertising Agencies Barriers 158

The ROI Guy

SEPTEMBER 13, 2011

Interactive White Papers can be used at various stages to help facilitate the buyer’s decisions, depending on the content of the white paper itself. Interactive White Papers with intelligent solution recommendations and configurations, quantified personalized benefits and ROI estimates help best during this middle stage.

Paper 40

Paper Interactive Marketing Process Comparison 40

Zoominfo

OCTOBER 18, 2022

Demand creation Includes webinars, white papers, and product trials 3. If you don’t have a lot of differentiation, you’re just trying to ride the coattails of the category, capture demand, and create awareness for your brand within that category. Reputation Includes content assets such as blogs and press releases 2.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Top Rank Marketing

MARCH 11, 2024

A joint study by the Content Marketing Institute (CMI) and MarketingProfs identified the top challenges B2B marketers face when creating content – audience alignment, consistency, differentiation, SEO optimization and quality were among the leaders.

Work Management 106

Work Management Marketing Management B2B Marketing Service 106

The ROI Guy

JANUARY 25, 2011

When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. Although white papers remain influential, technology media firms such as Ziff Davis Enterprise (ZDE) and others report that white paper downloads are DOWN year over year.

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

Hinge Marketing

FEBRUARY 5, 2016

A well thought out differentiation strategy will help your firm and brand identify, express, and reinforce you’re the unique characteristics that set you apart in the market. What is differentiator? Differentiators are things about your firm that makes you meaningfully different from other firms in the same industry.

Differentiation 48

Differentiation Webinar Metrics Marketing & Strategy Training 48

Marketing Insider Group

MARCH 29, 2021

Case studies , white papers, and other content that answers common questions your prospects have are also well worth pursuing. As both Gillette and MGM Hotels’ success points out, promoting your brand in a new market is all about differentiating your new path not only from its competitors but, in a real sense, from its “other” self.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

SmartBug Media

MARCH 1, 2019

If you happen to be the lucky one that gets to differentiate your offering from the competition, you might feel like you’ve got your work cut out for you. If the clock runs out before they download your e-book, white paper, or infographic, you've lost. Once you have your customer’s interest, you have to convert them quickly.

Differentiation 51

Differentiation Ideal Customer Profiles Service Paid Search Agency 51

The ROI Guy

SEPTEMBER 13, 2011

Because buyers have become so focused on economic justification and competitive advantage, Interactive White Papers are often designed to communicate the unique potential benefits and prove the value of proposed solutions.

Paper 40

Paper ROI Differentiation Cost 40

Marketing Insider Group

JULY 14, 2021

Here are two examples that show the depth differential between e-books and white papers. E-books are more approachable in general, but whitepapers are often better for highly regulated or technical industries. Image Source. Image Source. Close the Loop.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Hinge Marketing

FEBRUARY 22, 2024

Educational content such as blog posts, executive guides, white paper and ebooks address this need. Differentiation, in second place, is a top priority for very good reason. In part, this may be due to factors such as differentiation, culture and the allure of working in a fast-growing business.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

BOP Design

APRIL 19, 2021

What differentiates this type of email is the importance of its content. By addressing your subscribers’ needs and offering them helpful information via blog articles, white papers, webinars, or industry news, you maintain your authority as the leader in your industry. Informative B2B Emails. What do we mean by informative?

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

Martech

AUGUST 22, 2023

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. This differentiates you from your competition and extracts more value from the customer relationship.

Case Studies 77

Case Studies Case Study Studies Buy 77

Webbiquity

JANUARY 19, 2023

This is typically done through content marketing such as white papers, webinars, and long-form articles that will educate potential buyers about the product or service they offer. This is because B2B decisions tend to be made more slowly by larger organizations with multiple decision-makers.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Only B2B

FEBRUARY 1, 2023

High quality leads can have subscribed to your blog or newsletter, downloaded a white paper or ebook, or filled out a lead capture form on your website. They could have downloaded a white paper or ebook from your website or filled out a form there.

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

Only B2B

MARCH 20, 2024

MQL qualification criteria vary by industry and target audience, but common factors include: Downloading white papers or ebooks. It’s a valuable tool for differentiating MQLs and HQLs. They’ve downloaded content, attended webinars, or visited product pages, indicating potential customer status.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

The Marketing Blender

MARCH 2, 2022

Brand messaging and differentiation. It also means taking a deep dive into messaging and market positioning to amplify differentiation. This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. Marketing plan or roadmap.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

nDash

AUGUST 20, 2020

White papers. White Papers. White papers are in-depth reports on specific topics. Since more research and expertise are invested in the creation of white papers, they’re of higher perceived value and often used as a lead magnet to capture the contact information of potential customers.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Marketing Insider Group

AUGUST 12, 2020

As your B2B customer segments move along the road toward trust and loyalty, offer white papers or ebooks that help them save money, solve problems, and increase efficiency. That differential equation she posted and then explained in laypersons’ terms might be the one piece of information your prospect needs to drive his decision.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

Biznology

FEBRUARY 25, 2020

It’s hard to differentiate your product in the marketplace against well established contenders. White Papers and Case Studies. It’s probably something like downloading a white paper or filling out a contact form. They’re not wedded to familiar patterns. As the buyers change so must you. That goal will change.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Launch Marketing

JANUARY 25, 2023

Ensure Messaging is Consistent and Impactful Effective messaging can help your SaaS organization differentiate its product from the competition and connect with prospective customers by highlighting what makes the product unique and valuable. Decision Stage: Here people are evaluating and finalizing their selection for their product.

Effectiveness 117

Effectiveness Planning Tips Buyer Personas 117