The ROI Guy

JANUARY 25, 2011

When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. Although white papers remain influential, technology media firms such as Ziff Davis Enterprise (ZDE) and others report that white paper downloads are DOWN year over year.

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

Only B2B

FEBRUARY 21, 2024

Think of things like downloading white papers, requesting demos, or attending webinars related to your offerings. Streamlined Sales Process: Equip your sales team with valuable insights into prospects that allow them to tailor their outreach, shorten sales cycles, and close deals faster.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

JULY 28, 2020

Matt shared that most content that marketing pushes out through campaigns and messaging that sales uses on LinkedIn simply responds to what keeps prospects up at night. The issue is that there’s no differentiation because the competitors are responding to similar needs with similar content and messaging and no one is creating a buying vision.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

BOP Design

JUNE 22, 2023

What differentiates B2B website design from B2C website design are the special considerations and preferences of business decision-makers. A major differentiator for the B2B buying process is that it’s focused on building a relationship, rather than a quick transaction. The use of animation to illustrate product benefits is exciting.

Marketing Websites 62

Marketing Websites Design B2B Work Management 62

Seismic

MAY 16, 2019

In this post, we put together the different collateral / content types that sales enablement teams should be able to source, create, and provide to give topnotch support to sales. White Papers White papers play an essential role in building brand image, spreading expertise, and prospecting as well as generating leads.

Top of Funnel 40

Top of Funnel Examples Marketing Proposals Work Management 40

Webbiquity

AUGUST 8, 2011

This is where you differentiate yourself from the pack. Be as direct and factual as possible about your differentiators: service, price, features, capabilities, technology, experience, focus, expertise, acknowledgments, TCO, ROI…tell your prospects what makes your product or service uniquely suited to their needs.

Enterprise Management 100

Enterprise Management Marketing Management Marketing Websites Business 100

BOP Design

JANUARY 29, 2018

While we do agree with this general statement, there are a lot more intricacies that differentiate B2B from B2C and impact strategic planning for marketing professionals. One of the first major points of differentiation for B2C and B2B companies is the end user. The Sales Cycle Is Longer.

Work Management 49

Work Management Marketing Management Marketing Agencies 2 B2B Marketing 49

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

ClearVoice

JANUARY 14, 2021

We’ll come back to this notion of reducing friction along the sales cycle, but first, here’s your next step. Downloads : Downloadable ebooks and white papers are a great way to capture data on your audience and build thought leadership. How to get from point where-I-am-now to point where-I-need-to-be. It’s the ‘what.’.

Marketing Websites 86

Marketing Websites Top of Funnel Marketing & Strategy B2B Thought Leadership 86

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

ViewPoint

AUGUST 23, 2012

Tim is also co-author of Conversations that Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solution, and Close More Deals and Customer Message Management: Increasing Marketing's Impact on Selling. 2012 Surprise: Getting the “At Bats” — But an Increase in “No Decisions”.

Demand Generation Agencies 120

Demand Generation Agencies Work Management Demand Generation High Quality Lead 120

The ROI Guy

MARCH 20, 2013

Recommended Sales Tools Interactive White Papers and Benefits Estimators – evolving from traditional white papers to deliver a more personalized door-opener or leave-behind that includes personalized quantification as to the “cost of do nothing”, value of change, and more targeted value messaging and case studies.

ROI 40

ROI Process Peer-to-peer Best Practices 40

Everything Technology Marketing

APRIL 8, 2010

In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. This has profound implications on marketing and the way companies engage with prospects.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

ClearVoice

MARCH 9, 2020

Differentiation. How the stages fit together and flow is determined by your unique sales process and goals from start to finish. The ADEPT marketing funnel is comprised of five stages: Awareness, Differentiation, Experience, Particulars and Transaction. Discover gaps in your sales cycle. Experience. Consideration.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Industrial Marketing Today

MAY 14, 2010

Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. 2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts). This white paper aims to change that perception of them.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The ROI Guy

SEPTEMBER 29, 2010

One of the programs we worked on is with Ziff Davis Enterprise (ZDE), launching a suite of interactive tool services for IT vendors to drive more qualified leads, reduce sales cycles and generate more transactions.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

ClearVoice

JANUARY 14, 2021

We’ll come back to this notion of reducing friction along the sales cycle, but first, here’s your next step. Downloads : Downloadable ebooks and white papers are a great way to capture data on your audience and build thought leadership. How to get from point where-I-am-now to point where-I-need-to-be. It’s the ‘what.’.

Marketing Websites 52

Marketing Websites Top of Funnel Marketing & Strategy B2B Thought Leadership 52

The ROI Guy

APRIL 25, 2012

in a more quantified and compelling way than traditional marketing collateral and sales pitches. As the demand for these value-based sales and marketing tools grows, Alinean continues to expand its significant customer and partner base, as the preferred interactive value selling and marketing tool provider.

Peer-to-peer 40

Peer-to-peer Marketing Proposals Lead Gen Sales Cycle 40

Industrial Marketing Today

MAY 3, 2010

Or do you want them to download a white paper? Most marketers aren’t inventors or innovators, they are duplicators who know how to put a new spin on something and differentiate themselves. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Industrial Marketing Today

JULY 9, 2010

Learn to differentiate between metrics and key performance indicators (KPI). FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Exo B2B

SEPTEMBER 19, 2017

It speaks to your customers, it moves them along the sales cycle and acts as a powerful SEO magnet. source: Delivering on Marketing’s Promise to Drive Sales, CEB Gartner. You know this whole internet thing is just a tool to sharpen your mind at differentiating the wheat from the chaff so buck up, and read more.

Bandwidth 45

Bandwidth Budget Programs B2B Marketing Content Marketing 45

Inbox Insight

SEPTEMBER 24, 2018

Companies can build relationships on a brand level while still retaining the personal touch; they can nurture trust and loyalty, differentiate themselves in a noisy marketplace, and gather invaluable insights to inform strategy at a business level. So how do you differentiate yourself? Testing and measuring content.

Top of Funnel 63

Top of Funnel B2B Marketing Work Management Marketing Management 63

The ROI Guy

FEBRUARY 2, 2011

The Buying Lifecycle according to SiriusDecisions, highlighting how CFOs and other executives are involved early in the decision making, helping to drive change, and then again later in the sales cycle when the purchase must be financially justified.

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40

The ROI Guy

OCTOBER 5, 2010

Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions. This intelligent content customizes presentations for each individual user.

Paid Search Agency 40

Paid Search Agency Companies Buying Cycle Budget Programs 40

accelerate agency

APRIL 12, 2023

Because of this, sales cycles tend to be longer in the SaaS sector than in many others, making some traditional marketing methods less well suited. In order to maximize customer lifetime value, you need to find a way to differentiate yourself. Host webinars, share templates, and provide informative guides or white papers.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Heinz Marketing

SEPTEMBER 7, 2020

So, the client training sessions, webinars, new kind of white papers or safety checklists. And that’s where competitive differentiation is often created. We decided we were going to dramatically ramp up the information we were putting into the marketplace. ” We got to take a quick break, pay some bills here.

Top of Funnel 87

Top of Funnel B2B Thought Leadership Thought Leadership Work Management 87

Zoominfo

AUGUST 21, 2019

If your business lacks a formal sales enablement process, don’t fear. You likely have plenty of sales enablement content waiting in the wings, if you’re producing assets such as: Blogs White papers. Sales emails. In this way, your blog can actually facilitate sales and marketing alignment. Case studies.

Top of Funnel 241

Top of Funnel Content Marketing Digital Marketing Funnels Case Study 241

Madison Logic

MARCH 26, 2024

Distribute your educational content—such as analyst reports, infographics, white papers, and eBooks—across various platforms and websites frequented by your target audience. These ads should deliver very tailored messaging to address key purchase questions or product benefits and differentiation points.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

BenchmarkONE

AUGUST 25, 2021

Educational content like email newsletters , infographics, social media posts, webinars, white papers, and blog posts all add value to consumers’ lives and serve their needs. And that has the added advantage of positioning your business as a thought leader and expert in your industry. .

Marketing Automation Services 94

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 94

Business Brainz

JANUARY 12, 2021

Enterprise selling organizations face a complex sales procedure which demands a high level of knowledge about their accounts at every stage of the sales cycle. Insight-driven sales can be a powerful tool and can help companies thrive not only survive. Actionable insight fuels personalization to shorten sales cycle.

Gartner 52

Gartner Marketing Automation Services Sales Cycle Sales Qualified Leads 52

Business Brainz

JANUARY 12, 2021

Enterprise selling organizations face a complex sales procedure which demands a high level of knowledge about their accounts at every stage of the sales cycle. Insight-driven sales can be a powerful tool and can help companies thrive not only survive. Actionable insight fuels personalization to shorten sales cycle.

Gartner 52

Gartner Marketing Automation Services Sales Cycle Sales Qualified Leads 52