Only B2B

FEBRUARY 21, 2024

We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. Explicit Intent: This is like your prospect shouting their needs from the rooftops.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Top Rank Marketing

DECEMBER 22, 2023

Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Tiecas

APRIL 23, 2024

Nurtures leads through the sales funnel: Inbound tactics guide prospects through each stage of their decision-making journey, from awareness to consideration to purchase. To optimize your efforts, it’s crucial to differentiate between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

ClickZ

SEPTEMBER 5, 2019

The purchase adds personnel, market intelligence and other info from more than 20 million small-to-medium sized (SMB) businesses to Kabbage’s platform, which provides working capital of up to $250,000 to consumers and to small businesses. Differentiation for Kabbage. Cancelled merger with Leadspace.

SMB 90

SMB Intent Signal Lead Scoring Lead Ranking 90

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. With the most comprehensive signal of purchase intent, we arm marketers with better intelligence that empowers them to make data-driven decisions that drive better results.”

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. With the most comprehensive signal of purchase intent, we arm marketers with better intelligence that empowers them to make data-driven decisions that drive better results.”

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Only B2B

FEBRUARY 6, 2024

Imagine knowing exactly which companies are actively researching your solutions, comparing competitors, or preparing for purchase – that’s the power of intent data. How to collect B2B Intent Data? This allows you to differentiate your offerings and stay ahead of the curve.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

6sense

DECEMBER 9, 2021

This, coupled with the fact that only 20% of buyers are in-market for services in a given year, and just 5% in a given quarter, is why buyer intent is becoming increasingly important. Buyer intent is an underutilized resource for today’s marketers and sellers. Buyer intent is increasingly demonstrating its potential for B2B marketers.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Content4Demand

OCTOBER 16, 2020

Knowing the buyer’s intent before the initial hand raise is a powerful concept. The visibility into your pipeline’s purchase intent is the predictive aspect of orchestration and the utilization of this data is what triggers multi-channel campaigns. Where's the Proof?

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

Only B2B

FEBRUARY 1, 2024

With the help of intent data – you can now target prospects with pinpoint accuracy based on their real-time buying intent. The Demand Generation report says that- 70% of B2B buyers consume at least 5 pieces of content before making a purchase decision. Intent data can help identify leads that are 7x more likely to convert.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Liveintent

MARCH 14, 2022

Not to mention they increase purchase intent by 18% and generate 9% higher brand affinity than standard banner ads. With LiveIntent’s Native Ad Blueprints , CNET saw the perfect opportunity to make its dream of differentiated newsletter inventory a reality. So, they’re clearly a win-win for everyone.

Paid Search Agency 62

Paid Search Agency Ads Banner Ads Curation 62

Directive Agency

FEBRUARY 28, 2022

A great exercise here is focusing on your differentiators. Differentiate Yourself. Focus on Purchase Intent Before Information Intent. The further your content goes away from purchase intent, the less impactful it can be in driving revenue. Don’t Be Picky.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

ClickZ

FEBRUARY 2, 2021

It can be used to uncover a customer’s purchase patterns, budget and growth projections, and even sentiment signals towards a company and its competitors. To uncover signals of purchase intent and align to customer needs, marketers need to differentiate between noise and relevant insights. Increased relevance with AI.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

Madison Logic

JULY 6, 2023

As businesses continuously seek methods to outperform their competitors, it is evident that AI has become the new frontier for enhancing productivity, driving economic growth, and achieving competitive differentiation. This surge indicates a probable increase in purchases and implementations later this year.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Tiecas

MARCH 21, 2024

Also, while datasheets are essential, they don’t create differentiation if your value proposition is similar to competitors’. For deeper insights on this, check out this article: How Manufacturers Can Use Content for Differentiation and Create a Competitive Edge. These terms signal higher purchase intent.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

TrustRadius Marketing

OCTOBER 3, 2022

With intent data, brands can focus on potential buyers most likely to be a good fit for their offering and who are closer to a purchase. As brands look for targeting capabilities for lower-funnel buyers, a key differentiator is moving beyond standard audience attributes and focusing on behavioral insights.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

markempa

APRIL 27, 2017

During this stage, you’ll share content to help progress them from interest towards purchase intent. Differentiate message copy (length and content). You need to learn if this person and/or their company is a fit and their level of qualification. You also want to learn about their motivation. Clarity matters.

Top of Funnel 305

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 305

Aberdeen

FEBRUARY 7, 2019

Campbell said the company has roughly 120 seats globally, so Yellowfin relies on the insights gleaned from intent data to differentiate their marketing tactics from those of the massive enterprises. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Intent Data 40

Hubspot

NOVEMBER 23, 2020

Consumers now interact with brands on laptops and smartphones and via social media, websites, and third-party influencers on the path to a purchase. With over four billion people worldwide now working from home, consumers' purchasing behavior and content consumption habits are changing rapidly. In the U.S.,

CRM 100

CRM Advertisements Advertising Buyer's Journey 100

Madison Logic

JANUARY 13, 2022

The combined data set of three independent signals provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. This multi-channel digital approach has proved crucial to driving growth at leading organizations around the world. and/or its affiliates in the U.S.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Martech

DECEMBER 29, 2021

She added, “Armed with this insight into shoppers’ preferences, purchase intentions, and context, optimally, a retailer can deliver a better and more personalized experience. A term that we’ll hear more and more is ‘zero-party data.’ This is the information that consumers intentionally share with a retailer.”.

Privacy 126

Privacy Marketing & Strategy Privacy Policies Loyalty 126

Unbounce

SEPTEMBER 16, 2021

Take note of where their ads and other pages land on the first search results page and use that insight to determine how you can differentiate your copy/offering. For example, when you’re shopping online and leave a website before purchasing the items in your cart, the brand receives an “abandoned cart” notice. your differentiator).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

DealSignal

MARCH 2, 2024

Recent surveys have shown that retargeted ads are 70% more likely to convert users into paying customers, bringing back around 26 percent of those who left mid-purchase. Intent data can be used to build a solid, wide-reaching retargeting and remarketing strategy.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

The Lead Agency

NOVEMBER 20, 2019

Discover the power of exceptional law firm marketing and start reaching more, valuable members of your target audience with strong purchase intent. This can, in turn, assist your business in driving more relevant traffic to your website, all the while attracting individuals with clear purchase intent.

Ideal Customer Profiles 48

Ideal Customer Profiles Paid Search Agency Effectiveness Ad Building 48

The Lead Agency

JULY 22, 2019

Many B2B marketers overlook the importance of branding, as they know that their customers make purchase decisions on more functional things such as cost, quality and availability. As such, B2B purchases are typically more heavily considered, with pre-determined functional requirements that have to be met. Differentiation.

Brand Identity 69

Brand Identity Branding B2B Paid Search Agency 69

Aberdeen

JANUARY 13, 2020

A few years ago, having any sales enablement processes at all was a differentiator among sales teams. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data. And while the practice saw a massive spike in adoption (from 32.7% in 2016 to 59.2%

Marketing AI 75

Marketing AI Top of Funnel Cold Calling Trends 75

The Lead Agency

SEPTEMBER 29, 2019

With a comprehensive marketing strategy, you can determine your unique value proposition, clearly communicate it with the right people, and effectively differentiate your organisation. This in itself adds time to the purchasing journey and, inevitably, introduces another layer of difficulty. “B2B

Tactics 59

Tactics Marketing Strategy Marketing & Strategy Paid Search Agency 59

Martech Advisor

NOVEMBER 12, 2019

If that sounds unbelievable, BBC’s research also found this engagement drives metrics across the board, with brands seeing improved awareness by 89%, consideration by 57%, favorability by 24% and purchase intent by 14%. 2: Podcasts Increase Memory Encoding. Podcasts Build An Emotional Connection.

Purchase Intent 65

Purchase Intent Storytelling Advertising Benchmark Differentiation 65

Sprout Social

JANUARY 6, 2021

It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans. This type of video is not about who the face of your brand is, it’s about showing what your brand offers, how it solves customers’ challenges and what differentiates it.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132

Aberdeen

JANUARY 13, 2020

A few years ago, having any sales enablement processes at all was a differentiator among sales teams. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data. And while the practice saw a massive spike in adoption (from 32.7% in 2016 to 59.2%

Marketing AI 69

Marketing AI Top of Funnel Cold Calling Trends 69

Porch Group Media

JULY 29, 2019

According to the research, 23% of respondents cited differentiating from competitors as the biggest challenge. A lack of differentiation (54%). Rather than trying different strategies to achieve differentiation, 56% of retail marketers believe that increasing the level or frequency of discounts will increase sales.

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

NetLine

DECEMBER 18, 2023

However, when you collect these data points across an entire company, the purpose of buyer-level intent data quickly becomes more clear. When multiple employees in one company are all conducting similar queries, there’s a greater chance the organization is actively willing to make a purchase. Take comparison pages, for example.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

illumin

DECEMBER 14, 2023

Rocket League released in-game cars inspired by Hot Wheels (Source: Rocket League) Investing in IGA can help brands achieve more visibility, and is an effective way to differentiate their brand by using advertising channels where competition may still be low. In essence, IGA is programmatic advertising for video games.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

Rocket League released in-game cars inspired by Hot Wheels (Source: Rocket League) Investing in IGA can help brands achieve more visibility, and is an effective way to differentiate their brand by using advertising channels where competition may still be low. In essence, IGA is programmatic advertising for video games.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Aberdeen

JANUARY 24, 2019

In this video, Julie Zadow , then-VP of Marketing at Globoforce, said the ability to “craft a targeted message for the right buyer at the right time” is “a crucial competitive differentiator, and it starts with data.”. Buyer intent data enables the most accurate way to predict which customers are actually in-market to buy.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 13, 2020

A few years ago, having any sales enablement processes at all was a differentiator among sales teams. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data. And while the practice saw a massive spike in adoption (from 32.7% in 2016 to 59.2%

Marketing AI 59

Marketing AI Top of Funnel Cold Calling Trends 59

Convince & Convert

APRIL 6, 2016

Instead, the key differentiator will be a brand’s ability to deliver the best possible customer experience. From initial customer search to an in-store purchase, the significance of this statement is undeniable.

Loyalty 109

Loyalty Paid Search Agency Companies Purchase Intent 109