Remove Differentiation Remove In-market Buyers Remove Purchase Remove Purchase Intent
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Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

This, coupled with the fact that only 20% of buyers are in-market for services in a given year, and just 5% in a given quarter, is why buyer intent is becoming increasingly important. Knowing you’re reaching the right buyers at the right time is more crucial than ever. Facebook Twitter LinkedIn Email Share.

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B2B Marketers: The Intent Data Trend is Here to Stay

TrustRadius Marketing

Research from Demand Gen Report highlights that intent data is already a pipeline accelerator for many companies, especially those in high-growth mode. Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. .

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Madison Logic Releases Enhanced Account Prioritization Capabilities for Global Enterprise B2B Marketers

Madison Logic

The Combined Data Set Included in Latest ML Platform Release Provides ABM Marketers with Insights into an Account’s Propensity to Purchase. ML Insights unifies three powerful signals under one umbrella to create a holistic view of companies demonstrating the highest propensity to purchase. NEW YORK, Dec. NEW YORK, Dec.