NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. However, when you collect these data points across an entire company, the purpose of buyer-level intent data quickly becomes more clear.

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Intent Data Intent Top of Funnel Ideal Customer Profiles 64

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

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Intent Data Intent Intent Leads Ideal Customer Profiles 52

Aberdeen

JANUARY 24, 2019

The smartest human minds cannot compute the massive volumes of buyer intent signals that are captured by algorithms today, and for that reason, my response to Kucera’s earnest questions is: Analytics, and predictive analytics, too. Target messages at targeted buyer intent signalers. I will not dispute that.

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Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

DECEMBER 27, 2018

It took time to be able to leverage true Data Science to account for a multi-stage buying journey and the massive quantity of buying intent signals available in today’s advanced buyer intent models. Predictive Analytics, often misunderstood as an alternative to buyer intent, commonly had the exact opposite problem.

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Buyer Intent Intent Intent Signal Analytics 40

Madison Logic

JANUARY 13, 2022

The combined data set of three independent signals provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. This multi-channel digital approach has proved crucial to driving growth at leading organizations around the world. and/or its affiliates in the U.S.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

TrustRadius Marketing

OCTOBER 3, 2022

With intent data, brands can focus on potential buyers most likely to be a good fit for their offering and who are closer to a purchase. As brands look for targeting capabilities for lower-funnel buyers, a key differentiator is moving beyond standard audience attributes and focusing on behavioral insights.

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Intent Data Top of Funnel Intent Work Management 52

LiveRamp

JUNE 27, 2019

B2B buying cycles are often 12 to 18 months long and purchase prices can be tens of millions of dollars. In this environment, finding the right signal in the noise can be a challenge. In this environment, finding the right signal in the noise can be a challenge. Enter B2B intent data to help. Social Sharing Widgets.

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Intent Data Intent Intent Signal Allocation 45

Aberdeen

FEBRUARY 7, 2019

Campbell said the company has roughly 120 seats globally, so Yellowfin relies on the insights gleaned from intent data to differentiate their marketing tactics from those of the massive enterprises. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Intent Data 40

NetLine

MARCH 2, 2023

What is the Definition of B2B Buyer Intent Data? According to Gartner , “ intent data is information that indicates prospects’ level of interest in a particular product or service online.” Why Has Buyer Intent Data Become Such a Hot Topic for B2B Marketers?

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Intent Data Top of Funnel Intent Ideal Customer Profiles 75

Madison Logic

FEBRUARY 28, 2024

By prioritizing quality over quantity, ABM allows you to narrow your time and resources on accounts demonstrating the highest propensity to purchase and deliver more personalized experience across all members of the buying committee. These individuals each come to the purchase decision with their own perspectives, concerns, and pain points.

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Account Based Marketing ABM Demand Generation Top of Funnel 52