ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. In answer to the age-old question of which platform is the best one for B2B marketing? In answer to the age-old question of which platform is the best one for B2B marketing? And this is not a listicle.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

Onalytica B2B

APRIL 3, 2018

What do you think of when you hear ‘influencer marketing’? Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad? What kind of content do they tend to post? Is it written content or picture content?

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Contently

FEBRUARY 6, 2019

Zak, the director of the Center for Neuroeconomics Studies at Claremont Graduate University, to partake in a study about Super Bowls ads. Dr. Zak’s goal is to separate opinion from objectivity. “I don’t really care that you like an ad. The Winning Super Bowl Ads. They had been recruited by Dr. Paul J.

Paid Search Agency 127

Paid Search Agency Ads Mobile Advertising Amazon 127

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

nDash

MARCH 10, 2022

You’ve created a comprehensive social media content strategy and a posting schedule and identified what content your audience likes (and doesn’t like). That begs the question—is it getting harder to get followers on social media? That begs the question—is it getting harder to get followers on social media?

Social Media 52

Social Media Media Ideal Customer Profiles Opinions 52

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Atomic Reach

SEPTEMBER 10, 2021

We surveyed 17 marketers from digital agencies to uncover how they are adopting software, mar-tech platforms, and emerging technologies. Our goal was to understand if and how they use artificial intelligence throughout their marketing channels. Ironically, less than 5% of marketers surveyed use AI for content creation.

Marketing AI 52

Marketing AI Advertising Agencies Paid Search Agency Ad Agencies 52

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience. More specifically to influencer marketing – how can you measure the return on a relationship? But how can you measure this?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Atomic Reach

APRIL 3, 2023

Now we're partnering with them to combine their best-in-class visual arts marketing services with our industry-leading ROI-based influencer technology. RAD Visual Arts lets brands collaborate with best-in-class creatives to develop unique products, cultural moments, content, and community. They don't say one thing and do another.

Creativity 59

Creativity Advertising Agencies API Class 59

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 90

Sales Management ROI Planning Work Management 90

Outgrow

APRIL 17, 2022

7 Content Amplification Tips to Boost Your Marketing Efforts. Marketing is not just about creating valuable content. If you think your job as a marketer is done once you’ve published your content, you’re wrong my friend. You need to do something so that people actually get to view your content.

Tips 52

Tips Outgrow Content Paid Search Agency 52

Optinmonster

DECEMBER 4, 2019

To survive as an online business these days, you need to have a solid digital marketing strategy. But where do you start and how do you know which digital marketing best practices are going to result in success for your business? Digital Marketing Best Practices. 83% of marketers say videos give them a good ROI.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. But modern, digital and data-driven content has impacted companies beyond the marketing department. It seems a lot to demand of one marketing channel, but when done right, content really can be that powerful.

Top of Funnel 63

Top of Funnel B2B Marketing Work Management Marketing Management 63

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

Consulting 52

Consulting B2B Thought Leadership Thought Leadership Opt-in 52

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. What’s more powerful than content that tells your brand story?

Examples 108

Examples Top of Funnel Content Marketing Paid Search Agency 108

TrustRadius Marketing

MAY 9, 2023

Oversaturated technology markets make it difficult to know which product solves which problem and which will be the best fit. There is no paid placement or analyst opinion. Many software companies struggle to communicate their points of differentiation with the buyer. The buying experience today is overwhelming.

Marketing Management 98

Marketing Management Customer Satisfaction Ideal Customer Profiles High Quality Lead 98

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

NOVEMBER 19, 2013

Last month, we wrote a blog post on retargeting, including best practices, and why retargeting (or remarketing) was an important tool for B2B marketers. In other words, why should B2B marketers use a retargeting solution other than Google AdWords? This type of advertising is user defined. Size & Transparency of Network.

Work Management 120

Work Management Marketing Management Adwords B2B 120

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. “Today’s most sophisticated enterprise marketers are leveraging account-based strategies to accelerate growth,” said Tom O’Regan, CEO of Madison Logic. NEW YORK, Jan. NEW YORK, Jan.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Parse.ly

OCTOBER 28, 2020

You know what they say about opinions — everyone has one. And when it comes to your content pieces, sure, opinions are helpful. Objective data tells you, without a shadow of a doubt, which content is benefiting you and which isn’t. Table of Contents. Tracking Content Marketing KPIs.

Content Marketing 45

Content Marketing Marketing Analytics Tools Content Eye-Tracking 45

Hubspot

NOVEMBER 8, 2018

Googling “marketing tips” is like looking up a #MondayMotivation quote to post on Instagram … there are so many, and they all think they’re the very best. If you think about it, though, finding the “best” marketing tip is relative — to your audience, resources, and marketing goals. On creating memorable marketing messages ….

Paid Content 78

Paid Content Tips Work Management Marketing Management 78

Outgrow

MAY 23, 2022

Welcome to the Marketer Of The Month blog! We recently interviewed Joe Pulizzi for our monthly podcast – ‘ Marketer of the Month ’! The evolution of content marketing since 2001 – building and monetizing an audience. The evolution of content marketing since 2001 – building and monetizing an audience.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Unbounce

OCTOBER 24, 2019

It’s the worst fear of every ecommerce marketer. You’ve got a great new product—khaki pants for dogs—and you’re ready to unleash it on the market. Sure, you’re mom’s opinion counts.) The Google and Facebook ads. Where are the commuter bikes from the ad? Or, at least, it oughta be.

Landing Pages 94

Landing Pages eCommerce Design Paid Search Agency 94

Directive Agency

MAY 20, 2020

When potential customers Google a keyword, find your product, and begin showing an interest, keep in mind that they may not be in the market for your product specifically. For example, if you Google the term “log analysis”, many ads for log analysis platforms show up. Total Addressable Market (TAM) on LinkedIn. test it out.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

TrustRadius Marketing

MARCH 30, 2018

It enables you to directly respond to what consumers want in terms of content, advertising, products and services in a way that is human and personal. This free consumer input is a key piece of business intelligence that can inform your strategies and help you to truly differentiate yourself in the marketplace. Sprout Social.

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

Directive Agency

SEPTEMBER 7, 2018

I am the CEO and co-founder of Directive Consulting and today we’re going to talk about the ideal skill set for a search marketer. I was on Twitter and a lot of the people in the industry were discussing what they think is required to be great at SEO or do great paid search work or to just be a great search marketer in general.

Search Marketing 40

Search Marketing Paid Search Agency Video Marketing Work Management 40

Sprout Social

MARCH 7, 2022

You deserve real-time insights, unfiltered audience opinions and speedy results. Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. Survey questions can vary based on your goals.

Customer Surveys 93

Customer Surveys Brand Identity Branding Paid Search Agency 93

Content Marketing Institute

JULY 11, 2018

That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. In fact, the retail landscape is so rich with opportunities that all you may need is the right content experience – and a bit of creative ingenuity. Retail content is a mixed (shopping) bag.

Top of Funnel 87

Top of Funnel Marketing Budget Merchandising Paid Search Agency 87

Huptech Web

MARCH 10, 2023

Table Of Contents Introduction Why are Product Reviews Important? In addition, product reviews can help differentiate your products from your competitors, leading to increased sales and market share. Improves SEO Product reviews can help improve your Shopify store’s search engine optimization (SEO).

Product 52

Product eCommerce Loyalty Budget Programs 52

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Sprout Social

NOVEMBER 30, 2022

There is no denying that content creators have shifted the world of social media and marketing. The creator economy is booming and as more brands seek out partnerships for their social media networks, marketers need to understand how to remain creative and confident when building their strategies.

Differentiation 134

Differentiation Brand Identity Branding Work Management 134

Walker Sands

JANUARY 27, 2020

It’s no secret that consumers and B2B buyers trust user-generated content (UGC) more than brand-generated content. So, it’s important for B2B marketers to consider the role UGC plays in their brands’ marketing strategies — and the first step is to gain a better understanding of the various benefits UGC provides to B2B brands.

Brand Identity 52

Brand Identity Branding Peer-to-peer B2B 52

B2B Memes

SEPTEMBER 9, 2010

It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100