Kevin Indig

JULY 31, 2023

While I always thought boilerplate links have less value than links in the main content, John Mueller recently confirmed that Google doesn’t differentiate much: We don’t really differentiate there. Instead, good footers have an intentional layout, lots of internal links and visual features (examples in the next section).

PageRank 98

PageRank Microsite Comparison SEO 98

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. With clear differentiators and a strong brand positioning.

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Sprout Social

AUGUST 9, 2023

With this impactful data on-hand, businesses can improve brand reputation, predict trends, differentiate from competitors and carve out a market niche. Building an effective executive communications strategy is a solid step toward boosting brand awareness and PR efforts. This is what happened at Hudl.

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78

Convince & Convert

DECEMBER 5, 2017

Car dealers learned a long time ago that offering an excellent customer experience anywhere the customer interacts with their brand is not only a differentiator but something they can use in marketing. For example, the Oscars botching the best picture announcement and your brand deciding to make a post about it. Both teams win big.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

Onalytica B2B

OCTOBER 4, 2017

An example: someone seeing your marketing, whether it’s a blog post, a sponsored post or a page in a magazine, then they tell their peers about your brand and products. For example: Unlocking access to senior execs. Integrating skill sets outside of your team such as content and design resources.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Sprout Social

JANUARY 3, 2023

Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. This creates room for innovative strategies that can help differentiate your brand experience and align your messaging at every point of the customer journey.

Social Media 121

Social Media Work Management Marketing Management Media 121

Content4Demand

DECEMBER 18, 2018

4) Commit to a solution – differentiate. Differentiate: What are our options, and how do they weigh against each other? If you’re writing the copy for an asset for the “inform” stage, for example, you might present industry trends and data. 2) Commit to change – trigger. 3) Explore possible solutions – benefit.

Marketing AI 71

Marketing AI Peer-to-peer Trigger Marketing Content 71

KoMarketing Associates

FEBRUARY 9, 2016

It’s an asset in PR kits developed to promote new product launches. Categories of B2B video, with examples: Branding and Corporate Awareness. One of my favorite brand-centered videos is the example below from DEWALT. Brand Differentiation – Why Buy? PR videos can make them aware. Moz: Around the Office.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

ANNUITAS

SEPTEMBER 29, 2016

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. It details the results of a study by United Kingdom PR agency Hotwire called The Changing Face of Influence , and there is a lot of interesting information there.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Hubspot

MARCH 26, 2019

Include links, additional resources, links to other videos and playlists, etc. In a YouTube description, you have the space to go in-depth and explain what your entire video is about, and even link to external resources. A lot of creators use asterisks or all-caps to differentiate titles from body copy because it's all plain text.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

KoMarketing Associates

JUNE 25, 2015

Tom captivated the audience with Always’ #LikeAGirl campaign, which he noted as an outstanding example of using a story to market to today’s audiences. The question then becomes: How can content marketers differentiate themselves from the noise and sea of information being presented everywhere, all the time? Finding storytellers.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Social is a powerful PR and marketing tool. Doing so will only drain your time, budget and resources.

Paid Content 98

Paid Content Social Media Paid Social Agency Media 98

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

ANNUITAS

SEPTEMBER 29, 2016

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. It details the results of a study by United Kingdom PR agency Hotwire called The Changing Face of Influence , and there is a lot of interesting information there.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

Digital B2B Marketing

JUNE 14, 2012

Examples: Eloqua has done a great job of focusing on content marketing as a topic, a priority for the demand generation marketers who are driving adoption of marketing automation platforms. Review the content marketing and PR efforts of the companies you will be competing with for visibility in this space. Where do the line up exactly?

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Golden Spiral

NOVEMBER 20, 2018

How can we be sure we’re making the right investment of our resources? Improved public relations: We all know how important PR is to growing technology companies — and thought leadership can help. They blog about their products and their solutions — but never about industry trends, examples, strategies, or ideas.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Paid Search Agency Marketing Automation Services 59

Liveintent

AUGUST 9, 2022

How to build brand awareness Measuring brand awareness Examples of brand awareness campaigns. With brand awareness campaigns businesses can make the most of their budgets and resources. After all, what happens once you’ve targeted everyone on Facebook aged 18-35, for example? Why is brand awareness important?

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Content4Demand

NOVEMBER 25, 2020

Knowing that they “drink their own champagne” and always focus on creating immersive, high-value content experiences, I was excited to dig into the report, which includes perspectives of more than 1,000 marketing, PR and design professionals. We created a new resource to help you do just that.

Research 52

Research Webinar Metrics Peer-to-peer Content 52

Outbrain

DECEMBER 28, 2021

In competitive consumer markets, branding strategy has become more important than ever to differentiate your brand among this ‘soup’ of brands. For example, if a consumer is asked to name a soft drink brand they love and they respond “Coke”, this is an example of unaided brand awareness measurement. Brand differentiation.

Brand Identity 43

Brand Identity Branding Paid Search Agency Advertising Agencies 43

Marketing Craftmanship

JUNE 19, 2015

Your B2B firm must find meaningful ways to differentiate itself and showcase tangible assets. Claiming your firm “has 80 years of combined professional experience,” for example, is not a strong value proposition.

B2B Thought Leadership 100

B2B Thought Leadership B2B Word of Mouth Thought Leadership 100

Computer Market Research

MAY 24, 2017

This MDF program guide is a hypothetical example of what your template might like might. ABC Company provides its partners with a Partner Portal web-based system that gives you all the resources, tools and up-to-date information you need to easily integrate our product into your solution. Editorial coverage/PR. Why ABC company?

Work Management 60

Work Management Marketing Management Advertising Agencies Paid Search Agency 60

B2B Marketing Savvy

JULY 16, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop: CarlsonCOS@gmail.com. Also make sure you/your team understands the resource load you’re willing to extend. Cairo : It all starts with a vision, “how do I differentiate my firm from the pack”.

Advertising Agencies 40

Advertising Agencies Resources Marketing Budget Paid Search Agency 40

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Ardath Albee. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Only B2B

JANUARY 29, 2018

Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Shaheen is a search engine marketer specializing in organic lead & revenue growth through Inbound Marketing, SEO, & Digital PR.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Hinge Marketing

AUGUST 31, 2015

Examples include research that covers a topic of interest to your target clients, a new book that takes on a noteworthy topic, or an article in a major publication, such as the Harvard Business Review. We tend to think of brand visibility as advertising or PR, something that happens “out there.” Additional Resources.

Marketing Budget 48

Marketing Budget Service Brand Identity Branding 48

Industrial Marketing Today

APRIL 3, 2011

That is its key differentiator from other forms of marketing that tend to focus more on advertising and promotional messages. For example, a safety valve manufacturer that uses a central database to catalog every valve used by its customers. Think all it requires is posting a bunch of new content on your site? Think again!

Planning 60

Planning Work Management Marketing Automation Services Marketing Management 60

Ambal's Amusings

DECEMBER 17, 2009

Recommended Resources from B2B Marketing Experts. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis , Minnesota , focused on b2b technology clients.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Heinz Marketing

JUNE 22, 2020

I ask Karen to talk about those and how those are different and why it’s important to differentiate between them. How those are different and why it’s important to differentiate between the three? For example, your human resources department has a brand. For example, what is your LinkedIn look like?

Top of Funnel 69

Top of Funnel Work Management Conference CMO 69

Content Standard

MAY 8, 2018

“When you are renovating a piece of content to improve dwell time, for example, think about adding subheadings, creating information gaps, and shortening your introduction so that readers can access the meat of your content faster. ” But SEO tricks aren’t for everyone. .’

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

B2B Digital Marketer

SEPTEMBER 29, 2020

07:23 – Real world example: CX Global Media competitor. ” Links and Resources. And, uh, there, I, I kind of went into PR and marketing a little bit. I mean, I only have so many resources and budget that I’m working on. Timestamps/Outline. 04:09 – What is The Push Paradox? Show Transcript.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Martech

FEBRUARY 7, 2024

For example, organic search research tools can identify the most common search terms for financial services. Mapping the customer journey on your website allows you to identify where to build or improve resources, like comparison or calculation tools. The key word is “relevant.”

Optimization 98

Optimization Comparison Long Tail Marketing Paid Search Agency 98

Hubspot

JUNE 5, 2014

For example, in an A/B test , we found that tweets a link and an image optimized for the platform yielded 55% more leads than tweets with just a link. For example, that test we spoke about before was run by our previous social media manager -- she designed the test, implemented it, and measured it all on her own. Skills Necessary.

Social Media 28

Social Media Work Management Marketing Management Media 28

Tomorrow People

MAY 24, 2022

Post-product-launch strategies can vary greatly depending on factors like the nature of the product, organisational resources, and so on. A good example would be Hubspot; every year, the company publishes a comprehensive series of informative assets that go live after INBOUND, their annual product launch event.

Webinar Metrics 177

Webinar Metrics Product Marketing & Strategy Paid Search Agency 177

Hubspot

DECEMBER 18, 2012

We have more options, tools, and resources to be better, faster, and stronger. For example, if you gave Pinterest the old college try, and it simply isn't driving any meaningful business results for you (like traffic, leads, customers), cut the cord. That differential isn’t too big. 2) The Fire Hose Blast of Blog Content.

Tactics 28

Tactics Microsite Planning High Quality Lead 28

Circle Studio

NOVEMBER 15, 2018

Continued expansion of marketing’s role and increased overlap with Sales/PR/HR/IT. Larger firms with separate PR and communication teams will start to consolidate and/or align their content and communication efforts with those of marketing and sales. So what trends will likely have the biggest impact on firms in the coming year?

Marketing AI 148

Marketing AI Trends B2B Marketing Account Based Marketing 148

Content Standard

JUNE 23, 2016

A good start, but speed and clear differentiation still needed improvement. For example, SecurityIntelligence.com and IBM Mobile Insights often cross-link to add credibility to both publications. For example, equip your PR and communications team during events so they can leverage mass audience and increase reach and exposure.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50