Remove differences work

Chris Koch

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Why Can’t Companies Be More Like the Iroquois?

Chris Koch

Most are riven by silo (tribal) warfare, as employees who are all supposed to be working for the same cause – serving the customer – engage in turf battles and subvert one another in an attempt to appear to be the most effective contributors to the company. Why Can’t Companies Do This? This has got to stop.

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Jobs Don’t Give Us Purpose and Meaning, Helping Does

Chris Koch

Face it, few of us can say that our work has a high degree of purpose and meaning in the greater scheme of things. A quieter sense of desperation follows us to work each day. A few years ago, I was given the day off from work and walked with about two dozen colleagues into a huge warehouse that was filled with broken boxes.

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Why Brand Journalism Must Die

Chris Koch

Even if you interview external experts who don’t even work for your company and do not pay them and quote them word for word in your company’s materials just like a journalist does – no self-promotion at all.

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The Worst Source of Work Conflict

Chris Koch

First, I worked in small companies for my entire career leading up to 2012, when I joined SAP, which is a huge company, and like any huge company, has its share of bureaucracy that was absent from my previous workplaces. But after two-and-a-half years working here, I’ve decided that both of those assumptions are completely wrong.

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Why your marketing to CIOs may be irrelevant—and what to do about it

Chris Koch

It means understanding different CIO roles, skills, aspirations, and business contexts. CIOs are in fact so different that marketing to them all with the same message means that you’ll be irrelevant at best, and offensive at worst to most of the people you’re trying to reach. This led to what we started calling the “CIO archetypes.”

Planning 100
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Why your marketing to CIOs may be irrelevant—and what to do about it

Chris Koch

It means understanding different CIO roles, skills, aspirations, and business contexts. CIOs are in fact so different that marketing to them all with the same message means that you’ll be irrelevant at best, and offensive at worst to most of the people you’re trying to reach. This led to what we started calling the “CIO archetypes.”

Planning 100
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Is Twitter “social?”

Chris Koch

Many say that marketers are a different breed than “customers,” and what works for marketers won’t translate to the B2B world in general. I don’t think they’re so different. Am I wrong to believe that B2B audiences will gradually come to social media channels like Twitter to learn?

Twitter 100