B2B Marketing Traction

JUNE 25, 2014

The customer’s satisfaction with your product and service is a key factor to their recommendation, but there are other aspects of their brand experience that make a difference. This happened to me recently in two different instances.

Loyalty 100

Loyalty Brand Identity Branding Customer Satisfaction 100

B2B Marketing Traction

MARCH 28, 2014

Sometimes it’s about finding new revenue sources or a different or better way to tell the story that helps my clients grow. And, every client is different. Seventeen years later, here are some of the things I love about what I do. I help businesses and organizations grow and change.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 27, 2012

Writing and positioning content on web pages is very different from writing copy for articles or print pieces. Note that because webpages are easily changed, you have the luxury of being able to test different versions of the same page when you put it up or when you update it.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools B2B Marketing Content 100

B2B Marketing Traction

JUNE 4, 2015

These can be done by different employees in your company or by one person. Edit the video to include as many different employees as possible so viewers get a sense of the people at your company. Get creative and use props, go on location, have people play different parts in your production. Why are you different?

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 6, 2012

If they click on another page to learn more about you and are redirected to another site or a page with a different design, they may lose trust ( in addition to being confused ). But just below it was a video, in which the still shot of the owner looked radically different – older, less makeup, no touch-ups.

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

FEBRUARY 23, 2015

You can achieve many different objectives with an email newsletter. Try some different options and watch the open and click-through rate. Read this post to find out how to increase the return on your investment in time and money on your newsletter. Set clear objectives for your eLetter. What do you want to accomplish with your eLetter?

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

FEBRUARY 19, 2015

This is a great idea, in my opinion, but it made me think about the different types of Twitter chats and how they fit different audiences. As with all marketing, before jumping in to create a new Twitter chat, it’s important to strategize and plan it first! Here are things to consider when planning your Twitter chat.

Twitter 100

Twitter Web 2.0 Planning Social Media 100

B2B Marketing Traction

AUGUST 2, 2013

Recently a few comments from different sources converged about how B2B marketing is boring. A little different.” I believe it doesn’t have to be. It’s up to us B2B marketers to lead the way to un-boring B2B campaigns. The number one key to un-boring B2B campaigns is thoroughly understanding the target audience.

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

NOVEMBER 27, 2013

The marketing programs, messages and campaigns for the lower-scoring lead are different than those for leads that are more qualified. Prepare different marketing conversion paths and know that this is an iterative process that requires agility and flexibility. Inbound marketing is the law of attraction in action.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

SEPTEMBER 18, 2015

After analyzing competitors’ social media profiles and posts, it was clear to me that having a strong and consistent position reinforcing it on social media really makes a difference. The reason it was clear is because two out of the six competitors stood out as having a far better brand message and impact in social media.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

JULY 1, 2015

Studies on the different generational traits can be really helpful in understanding what messages and what marketing will work best to reach different age audiences. There are always new studies coming out about new buying behavior, how we think and how attitudes are changing.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

JANUARY 10, 2012

Headlines make a big difference. They make a difference in whether or not you are found online. When it comes to your B2B online marketing, make no mistake. Here’s what CEOs and CMOs need to know. On every website page or blog entry you have an opportunity to include headlines. Your website and blog post headlines matter!

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

AUGUST 4, 2011

Some say doing the same thing over and over and expecting different results is insane!). Are there any statistics that show average results for different types of marketing activities? Not many companies track results and keep doing the same marketing regardless. Attainable. Is there demand for the product?

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 16, 2014

Buyers have developed different expectations as consumers. Yes they may have experienced a conservative buying experience in their B2B career. But your buyers are first and foremost human , and the way they buy consumer products has changed. They consult their peers and look at others’ reviews before they buy.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

AUGUST 27, 2010

This week I talked to two different organizations whose top managers have a serious difference of opinion. ”) When a prospect is deciding between different providers, your materials create a perception. Outdated content and “look and feel” of your website IS noticed by customers and prospects.

Marketing Websites 100

Marketing Websites Stats Sales Qualified Leads Marketing Management 100

B2B Marketing Traction

MARCH 13, 2012

For example, if you sell graphic design, explain how great design makes a difference on different media. How-to guides – tell your customers (and better yet prospects) how to do things that include your product or services. If you are selling the how-to, then don’t give it away in the blog.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

FEBRUARY 22, 2013

Now, getting found online works differently. Google algorithms, Yahoo algorithms, etc. The job of marketers was to keep up with these changes and tweak our websites and other online material accordingly. Getting found online today is about posting great content and engaging with others on social media platforms.

SEO 100

SEO Inbound Marketing Planning Contact Marketing 100

B2B Marketing Traction

AUGUST 22, 2011

As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. I’ve heard many different answers over the past few years, so I decided to research some expert opinions online.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

DECEMBER 5, 2014

It’s the quality of the content and user experience that make a difference. Today successful marketing programs include automation and technology. But it’s important to remember that marketing systems and tools don’t ensure success. I was going to write about another topic for today’s blog.

Validation 100

Validation Customer Surveys Email Marketing Contact Marketing 100

B2B Marketing Traction

OCTOBER 30, 2010

Note that you can link to three different sites or three different pages on the same site or any combination of the two. Use the dropdown list and select “Other.” ” Now additional fields are available so you can enter a custom description and the URL for the link.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Optimization 100

B2B Marketing Traction

FEBRUARY 17, 2015

Note that writing for the web is very different from creative copy writing for ads and other materials. For some reason, words drafted in an initial document look differently on the new web pages! Approve the website content. Key people: the client with help from the project manager.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

OCTOBER 7, 2011

Would the world be a different place? …and Marketing? What if marketing were regulated the way taxes are? As another tax deadline looms I’m reminded of this question that often comes to my mind. What if marketing were regulated and legislated like taxes? Or regulated the way businesses are regarding treatment of their employees?

Planning 100

Planning Consulting ROI Demand 100

B2B Marketing Traction

OCTOBER 2, 2015

With multiple social media platforms on which you can market, and each one requiring different formats and messaging, there is even more for marketers to do today. You can easily make additions or changes visible to your team. Social media marketing means there are lots of balls in the air.

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

APRIL 9, 2015

If you have a diverse audience, you might consider sending multiple emails with different content based on a particular audience’s needs. Understand your target audience. Include content that your audience will appreciate, read, even look forward to. Managers or technicians might want how-to’s and tips.

Work Management 100

Work Management B2B Marketing B2B Thought Leadership Planning 100

B2B Marketing Traction

FEBRUARY 3, 2012

Because doing the same thing over and over again and expecting different results is the definition of insanity. ). Here are some marketing things to stop doing and some you should start. What Marketing Things You Should Stop Doing. Stop anything that doesn’t yield results. Stop paying for SEO (search engine optimization).

Trade Show 100

Trade Show Planning Paid Search Agency Marketing Prospects 100

B2B Marketing Traction

JANUARY 7, 2010

I use different colors for milestones, and sometimes I use different colors for activities that fall in different departments, such as marketing and sales. The time segments in most of my timelines are by week, so I show beginning and ending dates by starting or ending the graphic in the week in which the date is.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

MAY 8, 2013

different sources (online and offline) before buying something. Before the Internet, consumers would see an ad (the stimulus), go to the store and buy the product (first moment of truth) and use the product (second moment of truth). Now, after seeing an ad, people will consult on average 10.4 This is the Zero Moment of Truth.

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

JANUARY 14, 2014

In Google’s recent algorithm changes, how quickly your website loads makes a difference, as does the depth of your webpage structure. It’s important to make sure that this first impression is positive, and doesn’t drive your prospects to your competitor. How well your website works also affects search engine performance.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

JANUARY 10, 2014

Images make a difference, and studies have shown that Tweets with a picture have a greater click-through rate. Riesterer recommends that you use your 8 minutes of execution to tell a compelling story about how you solved a problem similar to the one your prospective customer has. Use great visuals.

B2B Marketing 100

B2B Marketing B2B B2B Sales Click Rate 100

B2B Marketing Traction

JANUARY 4, 2013

Note that your company’s personality may be quite different than your social media manager’s individual personality, and it’s important to make that distinction!). Be strategic yet human. Share information related to your business, but do include your opinion and your personality. Don’t game the system.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

B2B Marketing Traction

NOVEMBER 11, 2009

They might also ask, “How is this product different than that of the competitors?”. How can you make a difference? When you design your web site (or your presentation or your brochure or any other marketing materials), put yourselves in the shoes of your target audience(s). What pain do they have that you solve?

Trust Marketing 100

Trust Marketing Marketing Prospects Positioning Design 100

B2B Marketing Traction

NOVEMBER 11, 2009

They might also ask, “How is this product different than that of the competitors?”. How can you make a difference? When you design your web site (or your presentation or your brochure or any other marketing materials), put yourselves in the shoes of your target audience(s). What pain do they have that you solve?

Trust Marketing 100

Trust Marketing Marketing Prospects Positioning Design 100

B2B Marketing Traction

APRIL 21, 2015

Provide different formats, such as whitepapers, blog posts and videos. For more information, read my previous post about this. ). Make sure your online product content is easy to access. Make your content mobile-friendly and easy to access. Ask for a minimum of contact information when CIOs download your materials.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

MAY 10, 2013

Is it about how your company’s founders left their industry to do things differently? We all knew this was true, but now the restaurant is publicizing this truth, in an industry in which outsider exposés have hurt restaurant reputations. B2B marketers, what’s your story? Can you turn it into an online reality ad? In innovation?

Product 100

Product Paid Search Agency Transparency B2B Marketing 100

B2B Marketing Traction

AUGUST 29, 2012

Meta Descriptions Make a Difference. You need descriptive titles that give visitors and search engines a clue to what exactly each page is about. Note that page titles are not officially meta data, but they matter! Descriptions may not be weighed heavily for keyword relevance by the search engines, but they are a critical element.

SEO 100

SEO Keywords Guidelines Opinions 100

B2B Marketing Traction

APRIL 1, 2013

I wrote about the different marketing types in a previous blog post, Three Marketing Personalities You Need to Manage. Some marketers are like this, displaying ADHD tendencies when it comes to getting marketing jobs done. What’s the best way to work with these marketers? The three types that I identified are 1. The Myopic Marketer ; 2.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

MARCH 21, 2013

This is a different viewpoint for most online marketers who have had all eyes on search engines for years, and one in particular in recent years. See the end of this post, where I reference a couple of great resources from Search Engine Watch. You need to focus on your prospective clients, customers, followers, members and susbscribers.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100