Oktopost

APRIL 30, 2020

But the need to communicate, collaborate, and network persists. . LinkedIn, the world’s largest professional network, had no choice but to push out a feature previously in beta – LinkedIn Events. For many businesses, LinkedIn is the busiest hub of activity involving people they most want to reach.

Linkedin 128

Linkedin Mobile Marketing Work Management Lock-In 128

markempa

MAY 30, 2017

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences.

Linkedin 297

Linkedin Research Studies B2B 297

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. LinkedIn Live videos appeal to business users on the most popular professional social network.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. The power of LinkedIn is undeniable. Craft Your LinkedIn Article. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Building brand credibility on LinkedIn B2B influencer marketing has exploded on LinkedIn. Everyone on LinkedIn is focused on creating professional connections.

B2B Marketing 134

B2B Marketing B2B Planning B2B Thought Leadership 134

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

markempa

SEPTEMBER 20, 2016

Have you ever wondered about how can you use LinkedIn for better lead generation and business. development? I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn?

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. How to Do Social Selling on LinkedIn. Instead of a hard sell, social selling is all about building positive relationships with leads that will pay off over time. Jump to a Section.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. The unique user base of professionals and students makes the social networking service a hub for business and networking. Plus, four out of five LinkedIn users hold decision-making positions within their company.

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Zoominfo

MAY 12, 2020

They’re attending networking events, following your company on social media, and applying for your open positions. They tend to have in-demand skill sets, a successful work history, and are less likely to be interviewing with other companies. When they are ready to look for a new position, they will remember you.

Network Marketing 278

Network Marketing Positioning Zoominfo Opt-out 278

Contently

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. It should work hand in hand with other content marketing initiatives. She used LinkedIn to share her thoughts on making healthcare more affordable.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. By the time we’re done, you will have leveled up your chances of acquiring high-paying clients and wider professional networks. How Important is LinkedIn To Business and Employment. Why Should You Optimize Your LinkedIn Profile. But not just any picture. More face, less body.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

Biznology

JULY 12, 2017

When it comes to LinkedIn marketing and social selling, where do you think everyone’s focus is? LinkedIn marketing and social selling has become a volume play. They’re focused on lead generation even though most leads go nowhere—when the focus should be on prospect development. Please let me know what you decide.

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

Marketing Craftmanship

JULY 10, 2023

More importantly, this business development model fails to leverage your firm’s “inside guys,” whose individual and collective business relationships, skills, experience and credibility should be harnessed to drive consistent revenue growth and to scale the company. Ask for Referrals – This is a tough task for most employees.

B2B Sales 130

B2B Sales Cross-Selling Work Management B2B 130

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. SAP is writing a story on social to build emotional connections and positive associations with the brand. Ernst and Young.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

SocialPilot

DECEMBER 6, 2023

Write out a plan to help you develop each section and stick to it. It’s not enough to let people know that you’re the King or Queen of something, you actually have to work to make this true. You can use a Facebook analytics tool to see what’s working for you. Mohammed Ali wasn’t the greatest just because he said he was.

Personalization 89

Personalization Brand Identity Branding Tips 89

ClearVoice

APRIL 30, 2020

Your LinkedIn summary — aka the “About” section — might be the most important part of your LinkedIn profile. It’s time to make the most of yours — have a look at the LinkedIn summary examples and expert advice below to find out how. Figure out why you’re on LinkedIn: What are you trying to accomplish?

Linkedin 102

Linkedin Work Management Enterprise Management Ideal Customer Profiles 102

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Bad Examples.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

SmartBug Media

JANUARY 30, 2019

A few years ago, LinkedIn was a place to feature your resume and perhaps land a job offer. LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $1 billion in quarterly revenue. Optimize Your LinkedIn Profile. Optimize Your LinkedIn Profile. Those days are over.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

Go Beyond SEO

FEBRUARY 20, 2023

Here are some effective tips to consider as you begin to develop your firm’s strategy. Gather Industry Data Learn what works and what doesn’t by conducting competitor research. According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform.

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Sprout Social

DECEMBER 5, 2023

The only difference is experience level (most people working in social aren’t entry-level or freelancers). Name: Laurise McMillian Pronouns: She/Her Company: Meta Title: Social Creative Lead of Facebook Bio: Laurise McMillian is a social media expert with 10+ years of experience working for some of media and fashion’s most impressive brands.

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Convince & Convert

APRIL 18, 2016

And if you’ve been listening to the Business of Story Podcast, you will know that a brand’s identity is the story they live and work upon the world: the talk they talk and the walk they walk. How to claim your rifle-shot position in the marketplace. Chemistry is very important to business development.”

Positioning 91

Positioning Advertising Agencies Brand Identity Branding 91

Go Beyond SEO

FEBRUARY 20, 2023

Here are some effective tips to consider as you begin to develop your firm’s strategy. Gather Industry Data Learn what works and what doesn’t by conducting competitor research. According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Anyword

APRIL 25, 2024

The atmosphere felt like a LinkedIn reunion brought to life, with everyone genuinely excited to connect and share ideas. Todd Clouser and Obaid Durrani emphasized in “How to Develop a Show Strategy in Content Marketing” that content must meet people where they are. Reach out, and we’ll help you get started!

Buzz 52

Buzz CMO Outreach Linkedin 52

Webbiquity

OCTOBER 11, 2022

Customers will likely provide positive feedback if they feel their interaction with your product or service was enjoyable and valuable. Despite splintering across networks, social media platforms remain a powerful communication channel with customers and prospective clients. Use Social Media Platforms to Your Advantage.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

SpotMe Blog

MAY 11, 2023

We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. They have the experience and know-how to create messaging campaigns, design creative materials, develop digital solutions, and provide strategic counsel on all your healthcare events. How can they best help with planning and execution?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Zoominfo

OCTOBER 20, 2021

As the workforce transitioned to working from home, candidates couldn’t get a sense of company culture or what a new organization was like. But as we emerge from the pandemic, more workers appear willing to explore new positions. Review their skills, work history, and the type of content they prefer. Many people stayed put.

Zoominfo 147

Zoominfo High Quality Lead Outreach Acquisitions 147

EveryoneSocial

FEBRUARY 10, 2023

Talent pools are composed of current employees, job applicants, or individuals who’ve expressed interest in working for a certain company. This can be done in a variety of ways, such as allowing remote or hybrid work, offering flexible work hours, or experimenting with job-sharing. Offer professional development opportunities.

Social Media 98

Social Media Social Networks Customer Satisfaction Linkedin 98

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. But with so much competition and noise out there, it takes work to stand out. How about content that supports career growth and development, too? A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Trade Press Services

JANUARY 29, 2024

To stand out from the competition, potential buyers are looking for credible and authentic input from real people who have worked with your company. That said, more often than not, they are already part of your network and can be harnessed at no cost. percent growth in the followers of the company’s LinkedIn page.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. Staying up-to-date: Being successful in the marketing field requires staying up-to-date on the latest marketing trends and developments. Quick Takeaways. Image Source: Oberlo. Update Calls To Action.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

SmartBug Media

APRIL 1, 2019

LinkedIn is quickly becoming a must-have tool for B2B businesses. In fact, a recent survey found that LinkedIn generates more than 80 percent of a business’s total social media leads. Although the benefits of building a LinkedIn presence are clear, one feature of this robust tool hasn’t always had the best rep—LinkedIn groups.

Linkedin 92

Linkedin Buyer Personas Allocation CAN-SPAM 92

Launch Marketing

OCTOBER 21, 2020

Build and engage with your professional network. Of the over 675 million LinkedIn members, 63 million are in decision-making positions. In a previous blog , we provided an overview on how LinkedIn ads operate and why B2B organizations benefit from using them, as well as some key features. Latest LinkedIn Ads Features.

Paid Search Agency 62

Paid Search Agency Linkedin Features Ad Frequency 62

Zoominfo

JANUARY 12, 2021

Traditional marketing content is still important, but when it comes to things like promotion, product pushes or industry news, social network sites are the place to be (because it’s where your potential customers are). Position As Thought-Leader. For example, most B2B companies have a larger presence on LinkedIn than Instagram.

Social Media 200

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 200

Martech

MARCH 31, 2023

That’s why as martech professionals, we need to develop our skills and knowledge constantly. Take advantage of opportunities to develop interpersonal skills. And don’t forget to learn about the skills of those you work with. Professional development doesn’t have to be expensive and time-consuming.

Work Management 115

Work Management Marketing Management Training Vendors 115

accelerate agency

JUNE 3, 2020

There’s a good chance if you are reading this that you have a LinkedIn account. Many people join LinkedIn because they like the idea of a social network for professionals. They join the network, fill in their profile and that’s the end of the matter. Promoting content and encouraging engagement via LinkedIn.

Linkedin 52

Linkedin SEO Paid Search Agency Peer-to-peer 52

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. This way, marketing teams increase the impact of their social strategy and get back time to concentrate on developing winning campaigns.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129