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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

MarketingCharts LinkedIn Tests New AI-Based Learning Elements In-Stream Microsoft-owned LinkedIn (client) has expanded its use of AI within its LinkedIn Learning offering, using the technology to provide additional insight for users on the professional social platform seeking to learn new skills or hone existing one, LinkedIn recently announced.

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. Or you could re-share thought leadership on LinkedIn while adding your brand’s perspective. This may be the most effective option for getting a positive outcome. Recycle your high-performing content.

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Marketing leaders, are you actually ready for AI?

Martech

As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly. One colleague forwarded a LinkedIn post from Eric Partaker with a graphic (created by generative AI!) How are copyrights handled (time to engage legal)? showing 120 generative AI tools.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

If done correctly, the type of content helps build awareness and positions your brand as an industry expert. Some will say that thought leadership is being a subject matter expert who will leverage their position to influence a particular niche. However, YouTube or LinkedIn users prefer slightly longer form content.

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The Pretenders are Coming: How ChatGPT Will Transform Professional Services Marketing

Hinge Marketing

From unrelenting sales pitches filling up email inboxes to random weekly LinkedIn connection requests, the average professional is constantly bombarded with content they have no interest in. Legal cases are exploring the strange new world of copyright protection for content that involves AI, and where such hybrid work crosses a line.

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Social Media News and Updates — Pinterest’s 2022 Predictions Are Here

ClearVoice

TikTok’s position moved significantly from last year when it ranked between seventh and eighth place. LinkedIn updates: LinkedIn released a report for 2022 B2B marketing and sales predictions. YouTube updates: YouTube discovers millions of incorrect copyright claims. TikTok moderator sues the company.

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Your ultimate guide to social media icons

Sprout Social

This means they have copyright protection, so you can’t do whatever you want with them. LinkedIn icons. You can download the correct icon files from LinkedIn’s Brand Resources, along with the complete usage policies. Guidelines ‘LinkedIn prefers that you use a solid white background to display its logo. YouTube icons.