Webbiquity

JANUARY 11, 2022

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 269

Design Paid Search Agency Companies B2B 269

Stevens & Tate

MARCH 21, 2024

As we delve into the trends of 2024, it becomes increasingly clear that modern logo designs are pivotal in crafting a memorable brand image. The Evolution of Logo Design The digital age has ushered in a wave of innovation in logo design, with modern aesthetics taking center stage. Why Handcrafted and Calligraphic Logos?

Design 89

Design Trends Loyalty Impressions 89

Martech

NOVEMBER 27, 2023

Prompt: What is the difference between personalization and real-time interaction management Answer: Personalization and real-time interaction management are both strategies used to enhance customer experiences, but they differ in their focus and approach. Personalization Strategy: a.

Marketing Management 115

Marketing Management Personalization Best Practices eCommerce 115

Vision Edge Marketing

MARCH 26, 2024

Are your email boxes overflowing with information extolling the benefits of, and promoting, AI tools? From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Consider a B2B e-commerce platform leveraging advanced analytics tools.

B2B 246

B2B Customer Satisfaction Interactive Marketing Loyalty 246

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. Let’s have a look at the trends shaping the future of B2B web design in 2024. In fact, it is now becoming a permanent fixture in B2B website design , rather than a trend. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

BOP Design

OCTOBER 26, 2023

At Bop Design, we understand that a website isn’t just a digital business card, it’s a potent sales tool that can engage prospects, nurture relationships, and facilitate multiple interactions throughout the buying journey. A staggering 75% of users admit to judging a company’s credibility based on its website design.

Design 107

Design Marketing Websites B2B Ethics 107

ATAK Interactive

SEPTEMBER 14, 2021

While both Photoshop and XD can create wonderful designs, one should be mindful of what type of project is called for. At a glance, XD and Photoshop may have similar features and tools; however, XD allows more functionality when it comes to creating designs.

Design 120

Design Tools Landing Pages Curation 120

Webbiquity

MAY 4, 2020

Easy to use, affordable online tools make it easy for marketers to segment their lists, test different messages, automate processes, and track results. But with so many different email marketing tools available, how do you pick the right one for your business? Check out these five email marketing tools and their features.

Marketing Automation Services 284

Marketing Automation Services Email Marketing Marketing Management Tools 284

Webbiquity

JULY 21, 2020

Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today. Also fortunately, there are an expanding number of tools available that enable you to take advantage of the capabilities of AI without deep knowledge of the underlying technology. Not to worry.

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Bluetext

MARCH 16, 2023

Not only do you need to grab visitors’ attention, but also present thoughtful UX design that guides them to a desired action and outcome. At the end of the day, a website is a tool for presenting information – so why not do it in the most unique and engaging way that you can? This is where 3D interactive design comes in.

Design 26

Design Advertising Benchmark Differentiation Interactive Marketing 26

Salesforce Marketing Cloud

DECEMBER 6, 2023

There are signals showing us what design trends are coming – from the most attended Dreamforce sessions to the design discussions on LinkedIn and Trailhead design groups. What we’re noticing is that whether you’re a developer, admin, architect, or business leader, design will matter more than ever.

Design 72

Design Trends Guidelines Class 72

Martech

MARCH 28, 2024

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Additionally, the search engine will provide style recommendations based on past preferences and interactions. Additionally, Google is testing a virtual try-on tool in the U.S.

Google 89

Google Personalization Tools Marketing AI 89

Valasys

APRIL 25, 2024

In the modern business landscape, where competition is fierce, and customer expectations are higher than ever, businesses are increasingly turning to technology to enhance their customer interactions. CRM platforms are central in reporting, collecting data, and interacting with customers at all stages of their relationship with the company.

Enterprise Management 40

Enterprise Management B2B Marketing Management Marketing Automation Services 40

Litmus

SEPTEMBER 24, 2022

One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email may be, building it can seem intimidating (or frivolous). However, interactive emails don’t have to be scary. What is an interactive email? Why should you send interactive features in an email?

Click Rate 103

Click Rate Class Paid Search Agency Newsletter 103

Salesforce Marketing Cloud

FEBRUARY 23, 2024

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. Going from rule-based, predictable chatbots to designing for generative, open-ended AI technology that handles natural language processing and understanding requires a new mindset. What is conversational AI?

Design 69

Design Conversion Guidelines User-Generated Content 69

RebelMouse

JANUARY 10, 2024

Sticky elements are design techniques that enhance the user experience on websites and in apps by offering users an easy way to access crucial information and perform essential actions. This approach involves placing specific content and elements in a designated position on the screen, allowing them to remain visible as a user scrolls.

Positioning 93

Positioning Design Examples Practices 93

Hubspot

DECEMBER 1, 2020

If you're asking yourself those questions, you might want to consider making your infographics interactive. Here, we'll go over what an interactive infographic is, learn what it takes to make one, see some examples, and review some of the programs you can use to make one of your own. How to Make an Interactive Infographic.

Process 95

Process Enterprise Management Tools Work Management 95

BOP Design

OCTOBER 20, 2022

Simply put, a website design system is a strategic approach to having your most important online marketing tool look professional, branded and cohesive. Think of a traditional brand guide but specifically geared towards your website design and user experience. What Should Be Included in a Website Design System?

CMS Development 116

CMS Development Design Marketing Websites Industry CMS 116

Only B2B

JULY 21, 2022

One Size Fits All – Interactive Content. Interactive media is similar to pizza. Similar to this, interactive content performs effectively regardless of where it is used or the type of content it is used with. This is so that your clients may benefit from the engaging nature of interactive content. Here’s why.

Lead Generation 118

Lead Generation Sales Qualified Leads Generation Lead Scoring 118

Only B2B

JULY 21, 2022

One Size Fits All – Interactive Content. Interactive media is similar to pizza. Similar to this, interactive content performs effectively regardless of where it is used or the type of content it is used with. This is so that your clients may benefit from the engaging nature of interactive content. Here’s why.

Lead Generation 118

Lead Generation Sales Qualified Leads Generation Lead Scoring 118

Sprout Social

NOVEMBER 29, 2023

To help you find the right balance, we’ve put together a guide discussing what Instagram automation is, what can be automated and several tools to help you get started. Instagram automation refers to the use of third-party software to manage your account, carry out tasks and/or interact with users without a human present.

Automation 113

Automation Tools Work Management Marketing & Strategy 113

Velocity Partners

AUGUST 2, 2023

Big results from small interactions MADE.com (RIP) made my life better. Because interactivity is both insanely powerful and routinely underutilized. Why interactivity works Interactivity is a proven engagement-booster that turns users from readers to participants. Like I’m Goop or something. Why am I telling you this?

Advertising Benchmark 77

Advertising Benchmark Content Peer-to-peer Lead Scoring 77

ATAK Interactive

FEBRUARY 24, 2023

In this guide, you'll learn the fundamental concepts of web design, including the structure and layout of a website, the use of color and typography, and the importance of usability and accessibility.

Design 78

Design Marketing Websites Trends Tools 78

BOP Design

SEPTEMBER 7, 2022

Many elements go into an effective B2B website – UI/UX design, content strategy, copywriting, SEO, development, and hosting. If you are getting a ton of traffic, but visitors are going to one page and leaving, that’s a sign that something is off with your SEO strategy, content, or design/usability.

Design 111

Design Sales Qualified Leads Effectiveness B2B 111

Martech

MAY 5, 2023

There are three decisions all marketing teams need to make to design a future-friendly version of themselves. It’s not just writing funny social media posts, designing beautiful landing pages or developing clever taglines. Value mindset : Tools are ephemeral, but providing value is not. Get MarTech! In your inbox.

Design 112

Design Advertising Agencies Paid Search Agency Budget Programs 112

Stevens & Tate

FEBRUARY 5, 2024

For WordPress users, the introduction of WPBakery AI represents a leap in design innovation. WPBakery AI makes designing your website super easy. This smart tool simplifies the customization process, giving you the freedom to explore and create in a more creative way. Click here.

Marketing AI 81

Marketing AI Marketing Websites Tools Customer Satisfaction 81

BOP Design

JUNE 13, 2023

Ensuring accessibility has become an essential aspect of B2B website design and development , guaranteeing that individuals with disabilities can access and use websites or mobile applications without encountering access barriers. The post Designing B2B Websites for Accessibility appeared first on Bop Design.

Design 62

Design Marketing Websites B2B Guidelines 62

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” Being able to specialize in email as a designer allows focus on email as a discrete design medium , which makes for a higher quality of work. Is that where AI comes in as a tool?

Email Marketing 90

Email Marketing Design Trends Work Management 90

Martech

JULY 6, 2023

The integration is designed to allow users to “chat with their data,” using natural language to query data. Its AI flywheel identifies opportunities for content based on customer interaction and journey data such as searches, chats and clicks. is an AI-based video generation and analysis tool. Mixpanel added OpenAI’s GPT-3.5

Marketing AI 115

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 115

Salesforce Marketing Cloud

JANUARY 18, 2024

Large language models and generative AI are extremely powerful because they allow us as humans to interact with AI tools in new ways we’ve never had before. How we “design” our prompts – the order, the specificity, length, style, tone, and other aspects – are important to consider. Watch their talk on Salesforce+.

Design 59

Design Tips Lead Ranking Ad Exchange 59

The Mx Group

SEPTEMBER 20, 2018

Interactive tools and content can transform a potentially “boring” product or service into something “cool” in the eyes of your prospects and buyers. That’s why online marketing has become so important, and interactive content is one of its most effective tools. Interactive cutaways / demos. Submittal generators.

Product 76

Product Tools Top of Funnel Digital Marketing Funnels 76

Stevens & Tate

JULY 22, 2022

Your website is the most important marketing tool you have—so it’s no surprise that its design is essential to your success. If your website is outdated or difficult to use (due to poor technical SEO or poor design), it can cause a poor user experience. Website Redesign Analytic Tools You Should Use. Screaming Frog.

Analytics 127

Analytics Marketing Websites Tools Marketing Analytics Tools 127

BOP Design

JANUARY 6, 2023

What Is UX Design? The user experience or UX refers to how people feel when navigating a website, using a mobile app or otherwise interacting with a company’s digital products or services. UX design pulls from aspects of branding, design, sociology, psychology, and marketing. Read more: FAQ on B2B website design.

Design 84

Design Marketing Websites Tips B2B 84

Stevens & Tate

MAY 12, 2023

A well-designed site is vital to the online success of your business. Recent studies show that at least 94% of respondents rarely trust websites with poor designs. On the other hand, a growth driven web design is intuitive and positively impacts brand perception and lead conversion.

Design 92

Design Buyer Personas Top of Funnel Fulfillment 92

Optinmonster

MARCH 4, 2024

Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. How to Conduct Split Testing Best Practices for Split Testing Advanced Split Testing Strategies Best Split Testing Tools What Is Split Testing? Why Should You Run a Split Test?

Multivariate analysis 78

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 78

Salesforce Marketing Cloud

APRIL 26, 2022

So, what is a Salesforce Designer? What does a Salesforce Designer do? What kind of designer can I be? How do I become a Salesforce Designer? Career prospects and opportunities for Salesforce Designers Which certifications are necessary for the job? So, what is a Salesforce Designer? HIT THE TRAILS.

Design 97

Design Peer-to-peer Work Management Ethics 97

Salesforce Marketing Cloud

JUNE 14, 2023

All the headlines touting the magical powers of generative AI are, understandably, making some designers nervous. But, designers are actually well-positioned to meet this moment. Many just don’t know they have design skills that translate into AI skills. Designers can use it to produce an output that’s optimized for users.

Marketing AI 78

Marketing AI Design Work Management Lead Ranking 78