FunnelEnvy

OCTOBER 3, 2022

A landing page is the critical element of a funnel upon which its broader results hinge. You could have slick visuals and top-notch marketing automation software – if an error or obstacle on your landing page prevents visitors from converting, it will constrain your results and limit the effectiveness of your digital marketing.

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Landing Pages Trends B2B Marketing Marketing Automation Services 78

FunnelEnvy

OCTOBER 17, 2022

You already know landing pages matter. The key to a successful landing page is giving page visitors what they want while also having them take desired actions that move them through your funnel. What happens before and after a user visits your landing page? Click To Tweet.

Landing Pages 76

Landing Pages Optimization B2B Top of Funnel 76

DivvyHQ

APRIL 11, 2023

Do you have a podcast landing page ready to market your show? A podcast landing page is a must-have marketing tool to increase the online visibility of your podcast, promote it to a broader audience, and encourage more people to subscribe to it. But what should that page include? Starting a podcast?

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Landing Pages Promotion Tools Trust Marketing 91

SmartBug Media

JULY 11, 2023

In today's vibrant digital marketplace, a well-designed Shopify landing page is essential. A Shopify landing page is a standalone webpage created explicitly for marketing or advertising purposes. So buckle up as we dive into the seven steps for creating a high-converting Shopify landing page.

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Landing Pages Conversion Rate Mobile Advertising Click Rate 75

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. Well done, Facet.

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Landing Pages PPC Paid Content Optimization 145

Liveintent

MARCH 23, 2021

The point is that a clear CTA with a relevant and strong landing page (aligned to your campaign objective) is more likely to drive action than one that isn’t. But this isn’t the only detail that can make or break your landing pages. Read on for the keys to making your landing page irresistible.

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Landing Pages Lead Scoring Lead Ranking Top of Funnel 127

FunnelEnvy

NOVEMBER 27, 2023

We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. For digital marketing, integrating customer journey and intent into landing page design is essential for its success.

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Landing Pages Intent Top of Funnel B2B 62

Marketing Insider Group

NOVEMBER 6, 2023

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. Remember when shopping and advertising were simple?

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Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Webbiquity

MARCH 9, 2021

Great web design requires combining traditional marketing wisdom with the latest technology and design trends. The infographic below from LA Website Design does a nice job of showing how these considerations fit together in effective modern website design. Timeless Website Design Considerations.

Design 286

Design Marketing Websites Industry CMS Mobile Marketing 286

Unbounce

JULY 6, 2021

We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning. Let’s cover the main goals of a startup landing page and must-have elements to include. Top-notch imagery.

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Landing Pages Startups Examples Ad Building 142

Optinmonster

JANUARY 21, 2022

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.

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Landing Pages Best Practices Eye-Tracking Pricing 83

Zoominfo

OCTOBER 16, 2019

Your marketing landing pages may receive a ton of traffic – but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. What is a Good Landing Page Conversion Rate?

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Landing Pages Conversion Rate Conversion Peer-to-peer 130

Zoominfo

AUGUST 22, 2018

Your marketing landing pages may receive a ton of traffic– but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Your landing page loads slowly. Let’s get into it!

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Landing Pages Conversion Rate Conversion Peer-to-peer 171

Unbounce

DECEMBER 20, 2021

Unless you’re doing a weird bit, you don’t want your landing page to look like this. Fortunately, today you have better tools to create simple backgrounds that manage to be aesthetically pleasing without distracting from the rest of your landing page. How Important is Your Landing Page Background?

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Landing Pages Examples Design Trends 85

Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. It’s no easy task. But it is possible. OK, you got me.

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Landing Pages Top of Funnel Work Management Sample 145

KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. Let’s take a look at four steps all online marketers should consider as they evaluate their B2B keywords and map them to high-performing landing pages. Step 1: Run a Ranking Report.

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Landing Pages Keywords B2B SERP 151

Unbounce

JANUARY 28, 2020

Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough? Not so—at least when it comes to landing pages. Not only is it a pillar of their service, it’s also instilled in their marketing with oodles of customized landing pages.

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Landing Pages eCommerce Paid Search Agency Campaigns 143

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

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Landing Pages Lead Scoring Lead Ranking SEO 145

Unbounce

DECEMBER 2, 2020

So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the highest-performing landing pages doing that makes them so effective? You may be wondering what he can teach you about landing page copywriting.

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Landing Pages Copywriting Tips Lead Scoring 145

Circle Studio

FEBRUARY 7, 2019

Landing pages are an essential part of lead generation, as they are a primary tool to gather contact information from visitors and increase conversions. A powerful landing page simplifies the offer process and eliminates distractions, so the design of your landing page is key to its effectiveness.

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Landing Pages Design Lead Scoring Lead Ranking 84

SmartBug Media

JUNE 8, 2020

Creating a landing page is easy. With multiple landing page creators on the market, you can publish one in minutes. Designing a landing page that converts inbound traffic into leads. Your landing page is like a virtual sales rep. Get feedback on designs. The hard part?

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Landing Pages Lead Scoring Lead Ranking Leads 112

ATAK Interactive

SEPTEMBER 14, 2021

While both Photoshop and XD can create wonderful designs, one should be mindful of what type of project is called for. At a glance, XD and Photoshop may have similar features and tools; however, XD allows more functionality when it comes to creating designs.

Design 120

Design Tools Landing Pages Curation 120

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Click to see VIU’s “Worth It” landing page in its entirety. Vancouver Island University.

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Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

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Marketing Analytics Tools Marketing Automation Services Google Tools 130

ConvertKit

NOVEMBER 26, 2019

Something magical is happening on the web: more and more creators who were stuck on the sidelines are now launching their ventures as the tools get better and easier to use. As of today you can build landing pages and forms in ConvertKit for free , making it the easiest way to launch your next creative project. Host a meetup.

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Landing Pages Domain Validation Broadcasting 135

Optinmonster

MAY 18, 2021

Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. That’s why, today, we’re going to show you how to set up a stunning Twitter landing page to captivate your Twitter audience. Why Use a Twitter Landing Page.

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Landing Pages Twitter Optimization Template 78

Webbiquity

JANUARY 11, 2022

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 271

Design Paid Search Agency Companies B2B 271

Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? And while you can send Facebook traffic to a generic page on your site, wouldn’t it be even better to create a landing page that gets you even higher conversions?

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Landing Pages Paid Content Facebook Optimization 71

BenchmarkONE

MAY 13, 2020

The right landing page can make all the difference. Among B2B companies, 68% use strategic landing pages to acquire new leads , with more landing pages directly correlating to more conversions. Our new Landing Page Builder makes it easier than ever to create landing pages.

Landing Pages 70

Landing Pages Work Management Marketing Automation Services Ad Building 70

Hubspot

JULY 30, 2020

Sometimes, though, I come across an ad that's seamless — They're quick to grab my attention, and it tells me everything I need to know when I reach the landing page. The landing page wasn't busy. All the page had was text, an image, and a CTA. As far as Facebook landing pages go, this one was great.

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Landing Pages Facebook Marketing Automation Services Budget Programs 97

Optinmonster

MAY 10, 2021

Do you want to learn how to make an Instagram landing page for your website, but you’re not sure how to get started? An Instagram landing page is a dedicated page on your site where you send traffic from your Instagram account. Why Do You Need an Instagram Landing Page? Coming soon. Maintenance.

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Landing Pages Optimization Template Marketing Analytics Tools 72

Convince & Convert

FEBRUARY 11, 2015

In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing. By crowdsourcing feedback on your landing page design, you’re provided the benefit of fresh eyes.

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Landing Pages Best Practices Design Lead Capture 156

Walker Sands

DECEMBER 5, 2022

Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. To make headway with site visitors, you need to prioritize time on page. Two tools to help you increase time on page are motion and content. Motion can breathe new life into your landing page or microsite.

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Landing Pages CMS Development Microsite User-Generated Content 52

Unbounce

FEBRUARY 25, 2020

We also spoke with Jendi, Procurify’s Marketing Web Designer, over the phone. Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. We’re looking at new systems, new tools, new ways to maximize our growth. They did a bang-up job, too.

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Landing Pages Account Based Marketing ABM Lead Scoring 136

Optinmonster

APRIL 21, 2021

Do you want to learn how to create a webinar landing page that converts, but you’re not sure where to start? Creating a dedicated landing page for your webinar can help you get more participants and build excitement with your target audience. Do You Really Need a Webinar Landing Page? Optin-in pages.

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Landing Pages Webinar Metrics Examples Template 64

Sharpspring

APRIL 27, 2020

But, even the best campaign strategy can go wasted if you do not have a high converting landing page when users arrive. What is a landing page? A landing page is a page that your prospects and leads “land” on when they click through on an ad or email. What is a good landing page?

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Landing Pages Paid Content Marketing Automation Services Paid Search Agency 67

ConvertKit

FEBRUARY 10, 2020

To start collecting email subscribers, you can use a newsletter landing page to attract visitors and persuade them to join your list. The benefits of creating a newsletter landing page. Think of your newsletter landing page as the “gate” between where your audience is right now and where they want to be.

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Landing Pages Newsletter Work Management Marketing Management 80