ANNUITAS

OCTOBER 27, 2023

It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI. Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Contently

MARCH 25, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. Sometimes, that feedback is good, and other times, not so much. 2024 Visual Trends Marketers Need to Know About 1.

Marketing AI 78

Marketing AI Trends Marketing Strategy Marketing & Strategy 78

Sprout Social

MARCH 25, 2024

Here are three benefits of using Instagram Reel hashtags for your business: Make your content easier to find Hashtags can put your content in front of a larger audience, including users who don’t follow you on Instagram. Focusing on users who match your buyer personas will. Hashtags are also excellent targeting and analytics tools.

Brand Identity 86

Brand Identity Branding Eye-Tracking Viral Marketing 86

Marketing Insider Group

NOVEMBER 6, 2023

What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. Here’s a quick guide to some key tools : Analytics and Tracking Platforms These tools are crucial. Tools like Unbounce and Leadpages help you design pages that not only capture attention, but also drive conversions.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. If you’re having trouble coming up with it, use a subject line generator for assistance. Guest post by Nina Petrov.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Hubspot

NOVEMBER 11, 2020

Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. That's why we've compiled some examples of blog homepages to get you on the right track to designing the perfect blog for your readers. Design Milk.

Design 101

Design Examples Best Practices Microsite 101

Convince & Convert

DECEMBER 13, 2023

You can even use content curation software to help you do just that by keeping track of your audience’s preferences and the top-performing content in your niche. As you might already be aware, the words you choose to describe your content will impact its performance in terms of views and user engagement — and it can go either way.

Social Media 154

Social Media Video Marketing Media Eye-Tracking 154

Sprout Social

MAY 15, 2024

That clever LinkedIn or eye-catching Instagram post? Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Tracking competitor performance for benchmarking and identifying opportunities. The solution?

Social Media 89

Social Media Marketing Attribution Automation Personalization 89

Martech

FEBRUARY 14, 2023

Customers might sign up for your email program for discounts and special offers, but that shouldn’t stop you from finding all kinds of ways to show your appreciation through email while still keeping your eyes on your own goals. User summary email The two emails I shared above are for retail ecommerce brands.

Eye-Tracking 128

Eye-Tracking Intent Signal Cross-Selling Ad Frequency 128

Optinmonster

MARCH 11, 2024

Gamification in marketing refers to strategically incorporating game design elements and principles into marketing campaigns and strategies. By doing so, marketers can transform otherwise ordinary interactions into compelling, enjoyable user experiences that encourage the target audience to engage more deeply and frequently with a brand.

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Martech

SEPTEMBER 29, 2023

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Digital advertising: Search, social, programmatic — advertising online can be a nightmare to manage and track.

Marketing Automation Services 90

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 90

Optinmonster

SEPTEMBER 6, 2023

Ensure a user-friendly experience for you and your affiliates to foster a dedicated community. Keep track of interactions with your call-to-action buttons to gauge engagement. Key Features: QR code generator. Sales tracking. Analytics and link tracking. Link cloaking makes sure this doesn’t happen.

Budget Programs 57

Budget Programs Best Practices Work Management Marketing Management 57

SmartBug Media

APRIL 23, 2024

In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections. Imagine stepping into a trade show, your eyes scanning the sea of booths. We were able to create a beautiful and bold design that stood out from other booths.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Salesforce Marketing Cloud

JANUARY 29, 2024

If someone’s been eyeing an item or left your website without checking out, it can send a follow up email. You can create personalized email campaigns with dynamic content adapted according to set criteria such as user preferences, access times, or user locations. Regulations such as the CAN-SPAM Act in the U.S.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

ClickZ

JANUARY 20, 2020

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. With over one billion monthly active users, Instagram is a great place to find potential customers.

eCommerce 141

eCommerce Marketing & Strategy Marketing Strategy Planning 141

BOP Design

NOVEMBER 10, 2021

Read on to find out five metrics that you should be tracking to ensure your website and B2B marketing campaigns are performing to their full potential. To start collecting data from your B2B website , you need to set up a Google Analytics account (or a similar tracking platform). Keyword Tracking. B2B Website Traffic.

B2B Marketing 91

B2B Marketing Marketing Analytics Tools B2B B2B Thought Leadership 91

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. Download the template 7.

Social Media 105

Social Media Template Work Management Marketing Management 105

Brandwatch Marketing

FEBRUARY 23, 2024

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. Alternatively, they can keep an eye on the audience that really matters: the kind of people that are looking for their brand’s types of products and services.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Martech

AUGUST 23, 2021

Vidyard’s GUI features tools to help users edit and host video. Equipment included: An electroencephalogram (EEG) cap to record brain waves; An electrocardiogram (ECG) to record heart rate; Galvanic skin response (GSR) equipment measure skin conductivity; and Eye tracking tools for recording the gaze and where the eyes fixate.

Video Marketing 131

Video Marketing Eye-Tracking Case Studies Sample 131

SocialPilot

JANUARY 31, 2024

Imagine the profit you can generate by combining these two different segments of businesses. Result With their messaging style, HubSpot was able to generate yet another milestone with more than 12K attendees offline and 100K viewing online. Along with that , Shopify also takes steps to simplify offline store management for its users.

Case Study 88

Case Study Case Studies Work Management Studies 88

Salesforce Marketing Cloud

AUGUST 7, 2023

Build trustworthy generative AI Understand the five guidelines Salesforce uses to build trusted generative AI, including accuracy and safety, for our customers, users, and beyond. The robot is like a Roomba moving around a predesignated track,” said Kory Turnbow, Salesforce manager of physical security. “It

Marketing AI 98

Marketing AI Privacy Lock-In Guidelines 98

Brandwatch Marketing

FEBRUARY 23, 2024

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. Alternatively, they can keep an eye on the audience that really matters: the kind of people that are looking for their brand’s types of products and services.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Optinmonster

FEBRUARY 7, 2022

With its drag and drop builder, you can create eye-catching lead generation forms that are optimized to deliver the highest conversion rates. BONUS: Done-For-You Campaign Setup ($297 value) Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! User Testing.

Conversion Rate 94

Conversion Rate A/B testing Optimization Conversion 94

ClearVoice

MAY 12, 2024

For instance, Nordstrom’s website can access a user’s location and show prices in local currencies, saving non-US customers the trouble of looking up exchange rates when shopping for clothes. Likewise, you can track a user’s interaction history with your website to offer recommendations.

Personalization 52

Personalization Webinar Metrics Top of Funnel Marketing & Strategy 52

Hinge Marketing

FEBRUARY 16, 2023

For professional services and other B2B organizations, it’s essential to have a website that accurately represents both your brand and your capabilities, while also providing a positive user experience. A well-designed website can increase brand credibility, generate leads, and ultimately drive revenue growth.

CMS Development 112

CMS Development Cost Marketing Websites B2B 112

Salesforce Marketing Cloud

DECEMBER 8, 2023

It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. From eye-catching subject lines to the power of dynamic content, email marketing is equal parts what you say and how you say it. Labor costs include writing, design, and campaign management.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Hubspot

MARCH 18, 2019

Users, visitors, prospects, leads, and customers. You also need a solid grasp of design. Design, more than anything else, is understanding what drives people’s behavior. And knowing how psychology and design intersect is key to guiding prospects toward conversion. How to Convert With Psychology: 4 Design Levers To Pull.

Design 77

Design Landing Pages Classified Ads Co-Registration 77

Marketri

NOVEMBER 8, 2023

AI and Search Generative Experience (SGE) SEO is undergoing a transformation, driven by AI and Search Generative Experience (SGE). Simply put, search engines are becoming smarter, tailoring search results to match the unique, detailed queries of users. What does this mean for your business?

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Contently

SEPTEMBER 27, 2023

Its immersive potential brings users into a vivid world of experiences, challenging marketers to pioneer new avenues of interaction. This virtual haven captivated users with interactive elements like mini-games, art exhibitions, and even virtual stores where users could outfit their avatars in Gucci-branded attire.

Advertising Mediums 78

Advertising Mediums Advertising Channels Campaigns Top of Funnel 78

SocialPilot

JANUARY 5, 2024

They increase post visibility and help you attract more eyes, far beyond your normal reach. The ultimate “ 365 Days of Hashtags for 2023 + Free Design Templates” Kit is available for FREE now. Social Media Design Templates – Ready-made social media post design templates to create memes, polls, Q & A, and much more.

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

Optinmonster

NOVEMBER 19, 2023

” These campaigns allow users to click a button, spin a wheel, and win a prize: How Spin To Win Wheel Coupon Campaigns Build Your Business Spin to win popups add a bit of “gamification” to your site, which is a hugely popular marketing strategy. Spin to win wheels also take advantage of the Zeigarnik effect.

Conversion 75

Conversion Best Practices eCommerce Template 75

Sprout Social

FEBRUARY 17, 2022

And let’s not get into the level of skill and understanding required to design an appealing newsletter. Improving user experiences using customer feedback from surveys. Email templates dictate the layout, design and quality of each email. Or consist of a design template with brand colors, logo and formatting.

Template 128

Template Email Marketing Blast Campaigns Planning 128

Heinz Marketing

AUGUST 23, 2023

Having a well-defined timeline from start to finish helps eliminate hiccups and keep everything on track. Establish milestones for tracking progress, including any reviews and other stakeholders that need to be involved at each stage. Create a Timeline for Success Website overhauls include many moving parts.

Marketing Websites 93

Marketing Websites Digital Transformation Eye-Tracking Advertising Agencies 93

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. Unfortunately, these surveys take weeks (if not months) to design and distribute.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

Optinmonster

JANUARY 21, 2022

But how do you create a highly functional and eye-catching landing page that stands out and boosts both sales and conversions? That’s why we’ll share our picks for the best landing page plugins specifically designed for sales and conversions. WordPress landing page plugins. So, are you ready to get started?

Landing Pages 83

Landing Pages Best Practices Eye-Tracking Pricing 83

Unbounce

MAY 27, 2021

Artists upload their music, send all the metadata required for proper tracking and payment, and the rest happens on the CD Baby portal. In 2019, CD Baby was home to more than 650,000 artists and made nine million tracks available to over 100 digital services and platforms worldwide. Beautiful layout and design? Eye-catching CTA?

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139