Marketing Insider Group

JUNE 14, 2021

In this second example , the user has some fun with Videoleap’s more advanced effects tools, merging two clips in an eye-catching way that tells a story. To understand what kind of impact your video content is having, try tracking these metrics: Views: The number of times your video has been viewed (also called a reach).

Video Marketing 362

Video Marketing Top of Funnel Content Marketing Planning 362

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 110

Youtube Stats Paid Content Marketing & Strategy 110

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Audience demographics and brand relevance Your target audience is your north star. Nyane Lebajoa – @nyane Instagram: 2.5

Advertising Agencies 92

Advertising Agencies Lead Ranking Youtube Blogger 92

Convince & Convert

DECEMBER 13, 2023

You can even use content curation software to help you do just that by keeping track of your audience’s preferences and the top-performing content in your niche. YouTube’s peak right now is around five minutes, and Facebook remains a middle ground, promoting social media videos of up to one minute.

Social Media 154

Social Media Video Marketing Media Eye-Tracking 154

Oktopost

APRIL 24, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary It’s not easy managing a global social media presence of over 7 million followers, but our next guest, Sam Samayoa , makes it looks easy. Or subscribe on Spotify , Apple Podcasts , or YouTube Love going Behind the Post?

Paid Social Agency 62

Paid Social Agency Eye-Tracking Youtube Social Media 62

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Finding the right influencers and communities Look for influencers whose followers match your core demographic. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Advertising Agencies 132

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 132

FunnelEnvy

DECEMBER 26, 2023

It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. There is so much data to track in digital marketing, especially now with the release of a new AI tool almost weekly. The more pages, the more complex tracking and reporting will be.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Convince & Convert

NOVEMBER 30, 2023

Apart from using social media listening as part of your customer support and relationship management strategy, make sure to set up a few more alerts to keep an eye on: Your competitors’ unhappy customers: Are they complaining about missing or limited features? Create new tracking, every time you have a new ad.

Social Media 108

Social Media Advertisements Advertising Tools 108

SocialPilot

FEBRUARY 11, 2024

Pinpoint influencers who consistently engage with the [specific age range] demographic in meaningful ways. Track influencers show a significant increase in followers over the past [specified time period] for trending popularity. Identify influencers with a track record of successful campaigns in [specific industry or product category].

Sales Management 90

Sales Management ROI Planning Work Management 90

Digilant

NOVEMBER 8, 2023

Premium content is now in the eye of the beholder: the consumer. These clean rooms combine data from all services – including offline data – which is then anonymized and aggregated into user and demographic groups. So, if “premium content” isn’t garnering premium results, what is premium?

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Stevens & Tate

SEPTEMBER 20, 2023

It often involves paid placements or ads designed to reach a specific target demographic. Here are the other digital advertising trends to keep an eye on: Interactive ad formats: This is a technique where you involve users or viewers in the ad experience. Video ads : include video commercials, TV ads, and Facebook and YouTube ads.

Paid Content 96

Paid Content Advertising Agencies Advertisements Advertising 96

Go Beyond SEO

MARCH 13, 2024

Here are a few key advantages: Targeted Ads: Social media platforms provide advanced targeting options, allowing you to reach specific demographics, interests, and behaviors. Measurable Goals: With social media advertising, you can set measurable goals and track your ad campaigns’ performance.

Social Media 78

Social Media Media Brand Identity Branding 78

SocialPilot

DECEMBER 6, 2023

This can serve as a ready-reckoner so you can tick off every task and remain on track to execute your marketing initiatives. For effective social media marketing, you have to understand audience demographics and behavior. It can also help your brand develop trust and credibility with your target demographics.

Paid Content 63

Paid Content Social Media Social Marketing Marketing & Strategy 63

Metadata

JULY 21, 2022

From which promotions yield the greatest engagement to the demographics of your social media audience, you can use these insights to further refine your organic social strategy. Unique audience: Twitter has different demographics than many other popular platforms. Large audience: A bigger audience means more eyes.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

The Marketing Blender

APRIL 17, 2024

The mind believes what the eyes see, so your brand identity should be striking. That means your CRM needs to be helping you track the real length of your sales cycle (hint: it’s probably longer than you think). Watch our recent podcast episode about “5 Tips for B2B Industrial Marketing” on YouTube. This is all about data.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Sprout Social

JUNE 7, 2023

And, of course, keep an eye on how your competitors are playing the field and how audiences are responding to them. That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour. review websites (TrustPilot, G2), forums (Reddit), sales emails and other business-critical channels.

Work Management 108

Work Management Marketing AI Brand Identity Branding 108

Hubspot

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. Facebook is the second-most used social platform globally , followed by YouTube.

Paid Content 97

Paid Content Research Product Youtube 97

Marketing Insider Group

SEPTEMBER 10, 2019

Support from their in-house social media team then shifted to listening 24/7 for mentions of the company to handle customer concerns proactively, collecting data, identifying influencers, and tracking the company’s return on their investment. Dell estimates that its employee activation program has garnered over $14 million in revenue.

Case Study 144

Case Study Case Studies Activities Studies 144

TrustRadius Marketing

MARCH 2, 2022

You’ll get overall performance metrics, audience demographics, and insights about when and how often to post. You can track and respond to your Google My Business reviews or monitor comments and ROI on any paid ads you put out on social platforms. You can even keep an eye on what people are saying about your competitors in real-time.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. more than the younger demographic. Take transcript snippets and write blogs around the topic.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

JANUARY 27, 2020

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. Make sure you use your chosen keywords to get more eyes on your posts.

Startups 318

Startups Marketing & Strategy Marketing Strategy Content Marketing 318

Optinmonster

MARCH 21, 2024

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others. You can do this with either, the Google tag or Google Tag Manager setups.

Paid Search Agency 87

Paid Search Agency Ads Google Marketing Analytics Tools 87

SalesIntel

NOVEMBER 17, 2022

Greater credibility : Ranking highly in search results can also increase your credibility and trustworthiness in the eyes of potential customers. Measurable results : Email marketing campaigns can be easily tracked and measured, allowing you to see how well your messages are performing and make data-driven decisions about future campaigns.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

ClearVoice

JUNE 24, 2021

Each day, almost 5 billion videos are viewed on YouTube alone. Measuring the actual return on investment is important to the majority of digital marketers, as 61% say that they measure their content marketing ROI through actual metrics and track their progress towards specific objectives over time.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Sprout Social

SEPTEMBER 7, 2022

Though you may end up repurposing your TikTok videos for Instagram Reels and YouTube Shorts to reach even more viewers.). Social: Connect your Instagram and/or YouTube accounts. Think about the demographics you want to target. Monitor TikTok analytics to track performance. Our #1 Most Requested Feature is Here.

Branding 87

Branding Brand Identity Advertising Agencies Paid Search Agency 87

Sprout Social

NOVEMBER 11, 2019

Demographic data can be difficult to track. Emphasize eye-catching, visual content. Chalk it up to being born with smartphones in their hands, but Gen Z’s addiction to eye-popping visuals is well-documented. Food for thought: Gen Z spends more time on YouTube versus the likes of Netflix. With that, let’s dive in!

Paid Search Agency 86

Paid Search Agency Tagging Mobile Advertising Eye-Tracking 86

Convert

AUGUST 20, 2020

This may include the use of tracking pixels or third-party cookies. You get to transform the information gathered into eye-catching creatives, engaging content, and high converting targeted ads campaigns. Several categories of visitor information are “tracked” including: Computer browsers Location Subscription information Demographics.

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

Digilant

OCTOBER 16, 2023

Targeting Capabilities: Modern display advertising platforms offer advanced targeting options, allowing advertisers to reach people based on specific demographics, interests, and behaviors — and even to retarget users who have previously interacted with their websites or apps.

Display 59

Display Advertising Agencies Advertisements Advertising 59

Outbound Engine

DECEMBER 4, 2019

Buyer personas are a great way to define your audience in terms of demographics, responsibilities, and interests. More and more consumers are using their smartphones in place of a computer, and visual apps like Instagram, Snapchat, and YouTube make posting and viewing and sharing content like pictures and videos super easy.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. This helps catch the viewer’s eye quickly.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Hubspot

JANUARY 22, 2020

These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook). The Lawless and Factual study even revealed a few platforms that participants were already using, including YouTube, Instagram, and Twitter. 5 Alternatives to Facebook, Google, and Amazon Ads.

Paid Content 96

Paid Content Amazon Paid Search Agency Facebook 96

Martech Advisor

SEPTEMBER 11, 2019

Understanding the Target Demographic. The BELVG blog has curated an interesting list of differences between the two generations’ online shopping habits and social media usage: Millennials prefer platforms such as Facebook, YouTube. Gen Z is active on Snapchat, YouTube, or Instagram.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

Hubspot

DECEMBER 17, 2019

Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith. Other times, you can calculate your moves to execute a strategy with a proven track record. If you want to keep track of audience behavior, this is a great way to do it. As a consumer, I'm very intrigued by content I connect with.

Buyer Personas 97

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 97

Sprout Social

JANUARY 16, 2020

This humorous and unconventional video ad eventually racked up tens of millions of views on YouTube and quickly made the rounds on the likes of Facebook and Twitter at the time: In a matter of months, subscriptions and overall interest in DSC spiked as highlighted by Google Trends. Trying to catch the eyes of customers?

Viral Marketing 103

Viral Marketing Work Management Planning Paid Search Agency 103

Valasys

SEPTEMBER 21, 2021

This is true for all demographics and audience profiles since people inherently trust other people’s recommendations more than they trust corporate marketing content. Photographs, graphics, and visualized data – visual content is a great way to engage your audience through accessible, eye-catching content.

Social Media 52

Social Media Examples Campaigns Media 52

Salesforce Marketing Cloud

OCTOBER 10, 2023

3 ways to optimize your sales cycle Follow a clear path from prospecting to close Sales Cloud gives you the tools to navigate every sale easily, tracking each stage in the sales cycle and surfacing recommendations for actions that will get you to closer faster. Track relevant industry keywords on LinkedIn.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

LeadSquared

DECEMBER 7, 2020

The answers to the above questions require the collection of demographic and psychographic data. In terms of social media, they often follow photography accounts on Instagram or watch healthy food recipes on YouTube. They follow celebrities and stylists on Instagram and watch DIY videos on YouTube. Select the right channels.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52