Act-On

FEBRUARY 16, 2024

You can use that nonaction for a trigger email and to kick off a campaign. And here’s something else to consider: Research shows that while most businesses make sales to between 5% and 20% of new customers, they close deals with 60% to 70% of existing customers. The goal is to keep the conversation going. They’ll have plenty of ideas!

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

The Point

MAY 19, 2020

Immediate, quick-fire response to new leads (ex: 2-3 emails over 7 days) to complement BDR follow-up and increase sales engagement, potentially leveraging AI technology like Conversica to optimize lead qualification via automated, two-way conversations. 18 Common Features of a Best-in-Class Lead Nurture Program #leadnurturing Click To Tweet.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Zoominfo

SEPTEMBER 1, 2021

Lead response time can make or break your sale. One approach would be to set up email workflows that are triggered by any leads that fill out a form on your website. Embed scheduling into your contact and demo forms. Integrating your calendar with your contact and demo forms lets your leads move the process forward themselves.

Sales Qualified Leads 236

Sales Qualified Leads Lead Scoring Lead Ranking Leads 236

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. They’re essential for preparing your team for every situation that may arise during a demo, sales call, or in-person event.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Paid Search Agency Trigger Marketing 130

Zoominfo

MARCH 8, 2021

Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). Afterward, they’re either disqualified or passed onto sales teams. Some things need to be as automated as possible for sales teams to make the best decisions when acting on MQLs and leads.

Lead Qualification 246

Lead Qualification Response Rate Ideal Customer Profiles Sales Qualified Leads 246

Launch Marketing

SEPTEMBER 27, 2023

Often, these actions indicate interest, whether it is a topic area or a product, that can be used to trigger an additional touchpoint(s) to take place. Think of drip marketing as an automated way of guiding leads through your sales funnel. Focus on Timing The timing of drip campaigns comes down to two things: frequency and triggers.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. Get a Demo What Are The Benefits Of Email Automation?

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle , give you a peek into ZoomInfo’s best go-to-market plays , and present new time-saving selling strategies. Through trial and error, companies adopt “sales plays” that become repeatable and highly targeted.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Zoominfo

OCTOBER 28, 2021

“Enterprise sales” and “fast” are two terms that don’t often go together. Here’s the good news: There are ways to move enterprise sales along quicker if you focus on areas you can control. Obstacles to Navigating Enterprise Sales Sometimes, navigating an enterprise deal is like walking through a thicket.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Sales Cycle 130

eTrigue

JANUARY 16, 2024

Think through possible use cases, and those who inform the buying decisions within those organizations, to ensure you’re reaching both buyers and influencers, and better qualifying leads for sales follow-up (SQLs). Let us know the best time to meet, and we’ll show you in a live demo. Build an effective ABM strategy.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Zoominfo

MAY 16, 2022

Get a Demo The Good News: More Automation Means Personalization at Scale Marketing automation solutions are nothing new, but they’re on the rise. When automation platforms get buying signals from target accounts, they can trigger customized emails and display ads. Get a Demo

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

Marketing Insider Group

AUGUST 20, 2020

’ From that, a cycle would trigger. Traffic generates demos and trials. Those become sales. At the end, there is a reinvestment in R&D, sales, and marketing. a content download, or a free demo sign up.). The diagram describes a repeatable process that adds growth each time the process is used.

Paid Search Agency 272

Paid Search Agency Traffic Content Marketing Companies 272

SalesIntel

APRIL 17, 2024

Sales Emails: Email marketing aims to drive revenue, necessitating sales, and conversion-focused emails. Automation allows you to enhance your sales emails through limited-time deals, exclusive offers, or persuasive sales copy. Client Ascension’s B2B agency program demonstrates effective sales email strategies.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

DiscoverOrg

JULY 3, 2018

Even if you hit your sales goal, the new quarter is still a great time to take stock of wins and losses … AND start building your pipeline for a quota-crushing Q3. Just like exercise and eating your vegetables, building sales pipeline means doing the hard things now in order to reap a future reward. Revive demo no-shows.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

FunnelEnvy

FEBRUARY 19, 2024

They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. Tell visitors exactly what you want them to do next, whether signing up for a free trial, scheduling a demo, or subscribing to your newsletter. Demo the Power. Effective landing pages take time to optimize.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Zoominfo

AUGUST 3, 2022

Creating a global sales strategy is one of the most important and challenging exercises for a business. When we built ZoomInfo’s global sales team, we gained some valuable insights. We share these lessons with you today in the spirit of elevating both the sales profession and the remarkable people that work in it across the globe.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

Heinz Marketing

MARCH 15, 2024

The key to unlocking value lies in alignment between your sales, marketing, and customer success teams—an alignment that comes from a singular, unifying force: customer understanding. They can craft targeted campaigns that attract high-quality leads, the lifeblood of any sales funnel. Marketing: Marketers are the customer whisperers.

Top of Funnel 111

Top of Funnel Work Management Verticals Marketing Management 111

Zoominfo

SEPTEMBER 7, 2021

Scenario The demo-to-free-trial model typically works well for both decision-makers and the sales team. Trigger Open opportunity with expired free trial (opportunity is dead or stalled) Action Send personalized email with offer to reactivate trial Send a personalized email with a free trial reactivation offer.

Case Study 100

Case Study Case Studies Studies Personalization 100

Zoominfo

SEPTEMBER 7, 2021

Scenario When decision-makers at your company evaluate or purchase from a vendor that could be a good fit, they should alert the sales team. Trigger Your company takes a demo from a technology vendor that is in your target market Actions Send emails, make cold calls , and ask for a referral from the main point of contact

Cold Calling 100

Cold Calling Trigger Marketing Vendors Contact Marketing 100

Zoominfo

APRIL 25, 2021

Lead response time can make or break your sale. One approach would be to set up email workflows that are triggered by any leads that fill out a form on your website. Embed scheduling into your contact and demo forms Integrating your calendar with your contact and demo forms lets your leads move the process forward themselves.

Sales Qualified Leads 130

Sales Qualified Leads Lead Scoring Lead Ranking Leads 130

DiscoverOrg

FEBRUARY 21, 2017

DiscoverOrg customers leverage our platform to identify the right time to prospect based on trigger events such as these, and they leverage our verified org charts, direct dials, and email addresses to connect with the right buyers within their target companies. Request a DiscoverOrg Demo Today! Not at all. Don’t give up.

Paid Search Agency 166

Paid Search Agency Companies Trigger Marketing Marketing Prospects 166

Zoominfo

SEPTEMBER 7, 2021

Could they set up another meeting or a more in-depth demo? Trigger Aging opportunities (typically more than 60 days old; may vary based on your sales cycle ) Actions SDRs make calls to those opportunities If you can’t reach anyone, send an automated follow-up email What could they do to move the deal along?

Sales Cycle 100

Sales Cycle Sales Qualified Leads High Quality Lead Creativity 100

Zoominfo

OCTOBER 5, 2021

Combining visitor tracking tools with automated workflows allows you to automate communications to accounts with meaningful activity on your website. You can also track website activity around the clock so you’ll never miss a meaningful opportunity. It has allowed me to step out of the day-to-day, tactical tasks and spend more time on strategy.”

Marketing Websites 100

Marketing Websites Marketing Automation Services Intent Signal Buyer Intent 100

Martech

FEBRUARY 20, 2024

The ultimate goal (meeting, demo, purchase) remains the same, but you add a gentler step beforehand. Shows value without feeling like a sales pitch. Offer clear action verbs: “show (demo),” “schedule a meeting,” and leave no room for ambiguity. Why such CTAs can make it: Urgency triggers action. Sound less pushy.

Urgency Marketing 102

Urgency Marketing B2B Allocation CAN-SPAM 102

ClickDimensions

MARCH 21, 2023

When combined with a strong digital strategy, Marketing Automation provides marketers with all the tools they need to not only provide content to customers, but also identify them and react to certain triggers based on how specific strategies and responses have been set up. Data also shows automation drives a 14.5%

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Lead Ranking 98

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. But how exactly can sales-marketing alignment benefit YOUR organization? Leaders need to ask themselves: What is the structure of our sales and marketing teams?

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

Metadata

APRIL 8, 2024

Facebook isn’t good for B2B marketers (or paid social in general)… Ungated content will p**s off your Sales team… Text-based ads, like LinkedIn’s Conversation Ads , won’t catch anyone’s attention… The list goes on and will only grow as more B2B marketers fall in line and buy in to what’s theoretically “working” for their peers.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

SalesIntel

NOVEMBER 21, 2022

The efficiency and effectiveness of your sales team directly reflect on the success of your company. To counteract this problem, sales leaders need to find ways to identify possible sales challenges and their solutions quickly before your next sales meeting. Long sales cycles. Sales demos are failing.

Sales Management 98

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 98

KoMarketing Associates

AUGUST 31, 2022

You’ve moved prospects through the sales funnel and they’re finally ready to buy or maybe book a demo. . It can also be clicking to a landing page from an ad or booking a demo. . What is a Conversion? When B2B marketers think of a conversion, usually we’re thinking of the final purchase.

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

Zoominfo

NOVEMBER 15, 2021

Use these five attributes to create a lead-scoring algorithm to rank the webinar leads. Now you can route the highest-quality leads to your top-performing account reps while automating interaction with the lower-quality leads. ” Chris Hays, Chief Revenue Officer at ZoomInfo

Lead Ranking 100

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Qualified Leads 100

Zoominfo

FEBRUARY 28, 2022

Synup’s sales and marketing teams wanted to improve website conversions. For example, with reliable B2B data, a chatbot conversation can be assigned to the appropriate sales team based on location, industry, and specialization, or through using advanced attributes like a company’s technology sophistication level.

Zoominfo 130

Zoominfo Customer Satisfaction Click Rate Lead Scoring 130

LeanData

NOVEMBER 22, 2022

Your hard-working sales reps hustle to chat with every conference attendee with a pulse. 3) Ask sales reps to research and complete the contact record. (4) 4) Send a mass email to all contacts asking them if they want to schedule a demo. The qualification process then triggers personalized content to the right contacts.

Trade Show 98

Trade Show Cost per Lead Buy ROI 98

Adobe Experience Cloud Blog

MARCH 19, 2020

Thanks to tools like Marketo, it’s possible to integrate with Sending Platforms and orchestrate online-to-offline campaigns, where an offline experience is triggered by marketing automation. . eGifts have been shown to increase demo attendance by 20% , so we know that these offline experience can drive engagement around virtual events.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Rev

JANUARY 25, 2023

Our groundbreaking AI-driven Sales Development Platform just got even more powerful for RevOps and sales development teams. Now, the moment that meaningful event happens within your customer base and your target accounts, your revenue team will receive triggered notifications. Contact us to schedule a demo.

Best Practices 78

Best Practices Outreach Acquisitions Relevance 78

Zoominfo

JUNE 8, 2021

ZoomInfo and Insent combine to deliver intelligent chat experiences enriched by deep company and professional insights We are at the dawn of a new era in B2B sales and marketing. Without the right tools, you simply can’t expect sales reps to know every detail about your prospects and customers. Why We’re Acquiring Insent.ai

Zoominfo 100

Zoominfo Top of Funnel Ideal Customer Profiles Sales Qualified Leads 100

SmartBug Media

JULY 12, 2023

Did you know that every time sales books a meeting with a qualified website visitor, an inbound marketer gets her wings? I’m not talking about the scalding hot demo request from the VP at the account you’ve been targeting for the last month. Hello, marketing and sales automation. Wings for everyone!

SMS 98

SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

SmartBug Media

JULY 12, 2023

Did you know that every time a sales development representative books a meeting with a qualified website visitor, an inbound marketer gets her wings? I’m not talking about the scalding hot demo request from the VP at the account you’ve been targeting for the last month. Hello, marketing and sales automation. Wings for everyone!

SMS 98

SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98