Zoominfo

APRIL 23, 2021

Businesses that dissect the workings of a great sales play can detect and initiate triggers that drive revenue. With this functionality, reps can select their triggers, apply filters, and perform an action — instantaneously, at scale, and on repeat. Triggering event: A small company secures a round of funding (check).

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Launch Marketing

SEPTEMBER 27, 2023

Often, these actions indicate interest, whether it is a topic area or a product, that can be used to trigger an additional touchpoint(s) to take place. Create Relevant, Engaging Content: Every email in your drip campaign should provide clear value, whether it’s an informative blog post, a product demo or exclusive industry insights.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

Zoominfo

SEPTEMBER 7, 2021

Ask your main point of contact at the account for a referral to the best person to pitch on their buying team. Scenario When decision-makers at your company evaluate or purchase from a vendor that could be a good fit, they should alert the sales team.

Cold Calling 100

Cold Calling Trigger Marketing Vendors Contact Marketing 100

Zoominfo

SEPTEMBER 3, 2020

They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. Get a Demo What Are The Benefits Of Email Automation? Create auto-responding emails to those triggers with specified conditions.

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

Salesforce Marketing Cloud

JUNE 2, 2022

Watch the demo to learn more. Watch the demo to learn more. Watch the demo to learn more. Personalization: Triggered Campaign Messages. Watch the demo to learn more. Engagement: Data Extensions Query Support for Intelligence Reports Advanced. Customer Data Platform.

Marketing AI 98

Marketing AI Features Personalization Ad Frequency 98

Zoominfo

APRIL 25, 2021

Consider the data: According to HBR , if you don’t respond in 5 mins, the probability of establishing contact decreases by a whopping 400%. One approach would be to set up email workflows that are triggered by any leads that fill out a form on your website. Even the act of finding basic contact information (i.e. Need proof?

Sales Qualified Leads 130

Sales Qualified Leads Lead Scoring Lead Ranking Leads 130

Zoominfo

MAY 16, 2022

Get a Demo The Good News: More Automation Means Personalization at Scale Marketing automation solutions are nothing new, but they’re on the rise. When automation platforms get buying signals from target accounts, they can trigger customized emails and display ads. Get a Demo

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

Zoominfo

OCTOBER 5, 2021

Combining visitor tracking tools with automated workflows allows you to automate communications to accounts with meaningful activity on your website. You can also track website activity around the clock so you’ll never miss a meaningful opportunity.

Marketing Websites 100

Marketing Websites Marketing Automation Services Intent Signal Buyer Intent 100

LeanData

NOVEMBER 22, 2022

2) Manually assign contacts to an SDR team. (3) 3) Ask sales reps to research and complete the contact record. (4) 4) Send a mass email to all contacts asking them if they want to schedule a demo. With badge scanning, you have no idea if these contacts are truly interested. Here’s how it’s done.

Trade Show 98

Trade Show Cost per Lead Buy ROI 98

Martech

APRIL 16, 2024

If a customer’s digital profile isn’t accurate at the moment, it can trigger unfortunate events. But there’s no reason the contact center can’t be updated in seconds and the email system within minutes, right? The segment change can trigger — right away — that person’s entry into a journey tailored to high-value customers.

Enterprise Management 95

Enterprise Management Paid Search Agency Planning Marketing Management 95

Zoominfo

FEBRUARY 28, 2022

This algorithm will quickly and accurately pinpoint the company IP address a visitor is coming from, and enrich that record with new contact information using the visitor’s email address. Website Visitor Bounce Rate: The number of visitors that leave your website without interacting with your bot or entering any contact information.

Zoominfo 130

Zoominfo Customer Satisfaction Click Rate Lead Scoring 130

Zoominfo

APRIL 23, 2021

Businesses that dissect the workings of a great sales play can detect and initiate triggers that drive revenue. With this functionality, reps can select their triggers, apply filters, and perform an action — instantaneously, at scale, and on repeat. Typically, a company reinvests funds back into the business for growth and scalability.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Zoominfo

SEPTEMBER 7, 2021

When a website visitor researches a project management solution and fills out a web form for a product demo, the assigned SDR should receive an automated alert and contact the prospect immediately. If they can’t reach the prospect, they should leave a voicemail and add the prospect to a follow-up email sequence requesting a call.

Zoominfo 100

Zoominfo Conversion Rate Studies Automation 100

DiscoverOrg

JULY 3, 2018

When leads come in from a web form, the demo and the deal should be a slam dunk, right? Or is the timing better now if we just go back to the main point of contact we had the first time around?”. Revive demo no-shows. There are a million reasons the time isn’t right to pull the trigger on a purchase. Not always.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

Zoominfo

APRIL 18, 2022

Candidate Contact Data Providers Using a candidate data solution can save valuable time when searching for best-fit candidates. Once verified, recruiters can reach out to candidates via phone or email using their contact information from TalentOS or directly through LinkedIn InMail.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Zoominfo 130

DiscoverOrg

APRIL 20, 2017

When it comes measuring the health of our prospect data, we’re used to showing raw growth in the number of contacts and accounts, or a coverage percentage for target accounts or personas. Output : Inquiries, proposals, demo requests. Contact lists that consist of names, organizations, and phone numbers are still frequent B2B offerings.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Only B2B

MAY 19, 2022

People are, without a doubt, the most important component of every sales contact. Speed-to-Inbound Lead: When someone takes the time to fill out a website form for a sales call or demo, it’s likely that you aren’t the only firm they’ve contacted. Three Focus Areas for Outstanding Appointment Setting.

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

SalesIntel

APRIL 17, 2024

Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo. Demo or Free Trial Offer Emails: Offer prospects the opportunity to schedule a product demo or try out your services for free to experience their value firsthand. content, timing, or number of emails.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

ClickDimensions

MARCH 21, 2023

When combined with a strong digital strategy, Marketing Automation provides marketers with all the tools they need to not only provide content to customers, but also identify them and react to certain triggers based on how specific strategies and responses have been set up.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Lead Ranking 98

Metadata

NOVEMBER 7, 2023

In the context of paid social advertising , a call to action encourages someone in your target audience to do something next, such as download an ebook, request a demo , or learn more about your product. Advertisers pivoted from contact-collection mode (lead generation) to pure brand awareness plays.

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

ClickDimensions

APRIL 14, 2023

Simply put, Campaign Automation “ engages with consumers based on specific trigger s”. Using the follow up example above, Campaign Automation is able to automatically put a student onto the right journey using the information provided and triggers. Campaign Automation is also highly useful in the case of personalization.

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97

SalesIntel

NOVEMBER 21, 2022

Sales demos are failing. A prospect who has consumed the information on your website and then contacted you is already highly interested in your offerings. Problem: The Sales Process Falters After On-Site Demo. Selling a high-end technology to any company requires demos at the client’s office. Long sales cycles.

Sales Management 98

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 98

DiscoverOrg

APRIL 25, 2017

Most of these myths lump all data providers together, failing to distinguish between bargain contact lists and verified data intelligence services: Think Netscape vs. Google Chrome. Myth 1: Contact lists = sales intelligence. Their information is only ever the bare minimum: contact names, phone numbers, maybe some email addresses.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

SmartBug Media

JULY 1, 2021

Once a contact subscribes to your blog, HubSpot sends out an automatic notification to your contacts letting them know that a new blog post has been published. You can set up RSS notifications by creating a workflow with the following criteria: Workflow Trigger: Blog Subscriber. Set Contact Property: Email Subscription Daily.

Hubspot 75

Hubspot Lead Scoring Lead Ranking Lead Nurturing 75

Zoominfo

AUGUST 3, 2022

Using Triggers Identifying triggers is a great way to understand the right time to reach out to prospects and the best messaging to use. Triggers not only signal when it’s a great time to give more attention to a specific company, but also that there is likely legitimate interest in your product or service.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

Rev

JANUARY 25, 2023

Now, the moment that meaningful event happens within your customer base and your target accounts, your revenue team will receive triggered notifications. Contact us to schedule a demo. EV lenses identify critical events among your top accounts and best prospects—in real time. Want to see it in action?

Best Practices 78

Best Practices Outreach Acquisitions Relevance 78

SmartBug Media

FEBRUARY 7, 2022

Workflows to Trigger Sales Activity. And with HubSpot, there are many ways to automate sales follow ups so that your reps know who to contact, when, and in what context to follow up. Did you know that not only can you extract data from outside software and get it into HubSpot, but you can trigger events in outside applications too?

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

DiscoverOrg

FEBRUARY 21, 2017

DiscoverOrg customers leverage our platform to identify the right time to prospect based on trigger events such as these, and they leverage our verified org charts, direct dials, and email addresses to connect with the right buyers within their target companies. Request a DiscoverOrg Demo Today! Don’t give up.

Paid Search Agency 166

Paid Search Agency Companies Trigger Marketing Marketing Prospects 166

SmartBug Media

MARCH 18, 2021

The two most common thresholds of when to create a deal record are: When a lead requests a demo or consultation. Let’s dive into each of these methods to see which is the best trigger for your organization to create a HubSpot deal record. When a Lead Requests a Demo or Consultation. Lifecycle Stages.

Hubspot 86

Hubspot Lead Ranking Marketing Qualified Leads Practices 86

Optinmonster

JUNE 26, 2023

If certain conditions or triggers are met, then specific actions will occur. The goal is to capture the interest and contact information of people who are interested in what you’re selling. Lead Magnet Workflow A lead magnet is something valuable you give away for free in exchange for contact information.

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Automation Examples 60

Launch Marketing

OCTOBER 21, 2020

For example, if your newsletter is a quarterly update you could include a quick excerpt with an overview of what’s going on with your company or industry, new pieces of content, company news or any other important information worth sharing to your contacts. Contact us for a free consultation! Test Accordingly.

Newsletter 94

Newsletter Tactics Trigger Marketing Marketing Prospects 94

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Painstakingly crafting emails, hoping the recipient wouldn’t see the telltale “Hello (name),” and adding contacts to your email workflow manually? For instance, time spent manually adding contacts into your customer relationship management (CRM) tool can be better spent actually writing a personalized email to a subscriber, for example.

Automation 122

Automation Marketing Automation Services Work Management Lead Nurturing 122

SmartBug Media

JULY 12, 2023

I’m not talking about the scalding hot demo request from the VP at the account you’ve been targeting for the last month. Here’s how it works: Leveraging HubSpot Marketing Workflows , craft an enrollment trigger that meets your requirements. Of course, this doesn’t work if you go overboard.

SMS 98

SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

SmartBug Media

JULY 12, 2023

I’m not talking about the scalding hot demo request from the VP at the account you’ve been targeting for the last month. Here’s how it works: Leveraging HubSpot Marketing Workflows , craft an enrollment trigger that meets your requirements. Of course, this doesn’t work if you go overboard.

SMS 98

SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

Zoominfo

OCTOBER 21, 2021

Think about how much contact and account data your sales team needs just to prospect. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Total Connections → Demos Created: How many connections does it take for one of them to ask for a demo? Awareness Stage 2. Interest Stage 3.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

accelerate agency

APRIL 11, 2022

The first stage is usually as a visitor to your site, and the later stages can include contact with customer support. For example, Customer A may make a purchasing decision based on a free trial while Customer B may be persuaded by a demo of the product. Look at free trials, direct sales contacts, and requests for product demos. .

Paid Search Agency 98

Paid Search Agency Marketing Automation Services Touchpoints Word of Mouth 98

LeanData

DECEMBER 15, 2022

Just before exiting, the visitor fills out a demo request form. A good place to start is by mapping out your sales pipeline from the point of initial contact to deal closing. When a lead reaches a predetermined lead score, a sales play is triggered. Demo Plays. Train your team to perform outbound motions on cold contacts.

Efficiency 78

Efficiency Work Management Marketing Management Lead Scoring 78