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NOVEMBER 28, 2011 Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Or that 73% of U.S.
| | WEBBIQUITY
AUGUST 8, 2011 5 Questions Every Business Website Must Answer
Twitter, YouTube videos, text messaging…there’s no question attention spans are short. By the time a buyer reaches your site, he or she has likely done the basic research. Use keyword research tools to make sure you are using terms your prospective buyers use, and make it clear and concise. If the former, give them a clear and simple path to the purchase.
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| || || | DELICIOUS B2BMARKETING
OCTOBER 29, 2010 What the Future Holds for B2B Social Media Marketing
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Learn more.
| | B2B CONVERSATIONS NOW
SEPTEMBER 16, 2010 Why Won’t Anyone Return My !*#@$% Call? (guest post)
Let’s consider software sales: a decade or two ago, buyers were dependent on sales people to provide the information they needed to evaluate a purchase – product functionality, hardware requirements, pricing, etc. Buyers could attend a conference or trade show, refer to industry publications and research analysts (e.g. Now, when a potential buyer is researching a product or service, they can find most of the information they need at their fingertips – on the Web. If you’re lucky, they might watch a WebEx demo. Hang out where buyers research. Enjoy! Bing too.
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- Wake Up, Boss! Your Salespeople Need Help
Let’s consider software sales: a decade or two ago, buyers were dependant on sales people to provide the information they needed to evaluate a purchase
– product functionality, hardware requirements, pricing, etc. Buyers could attend a conference or trade show, refer to industry publications and research
analysts (e.g. Now, when a potential buyer is researching
a product or service, they can find most of the information they need at their fingertips – on the Web. If you’re lucky, they might watch a WebEx demo
. But here's what I love best about it. Bing too. MORE >>
DELICIOUS B2BMARKETING B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog
| WEDNESDAY, DECEMBER 9, 2009
While B2C companies can reasonably expect to generate a purchase
from a single site visit, the sales cycle for B2B companies is much longer. Understanding the B2B searcher and their position within the sales cycle (Evaluation, Consideration, Purchase
) is essential for creating appropriate optimized content to meet their needs. Including video demos
, case studies and newsletters on a site can help B2B organizations build relationships with their audience. Unlike B2C purchases
, B2B purchases
involve different stakeholders within a company. Enjoy!] Nice stuff. MORE >>
- 5 Rules of Website Redesign for Engaging Engineers and Industrial.
Rule #1: Natural or organic search engine optimization (SEO) In the research
phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Build a library of various content assets such as published articles, white papers, online demos
, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. In complex industrial sales, researchers
often do not have the authority to make the final purchase
decision. Is SEO a DiY (do-it-yourself) job? See D.I.S. MORE >>
BRN.SK 6 Product Video Stats Every Marketer Should See
| TUESDAY, MAY 14, 2013
'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube
. SEE A DEMO
TRY IT FOR FREE. 52% of consumers say that watching product videos makes them more confident in online purchase
decisions. While B2B organizations are more likely to employ a traditional purchasing
track through their sales teams rather than an online purchasing
method, this statistic highlights an important point for all organizations: consumers are spending more and more time researching
products on their own to inform their purchase
decisions. MORE >>
B2B MARKETING ZONE POSTS Top 25 Articles and 8 Topics in B2B Marketing for March 2010
| MONDAY, APRIL 5, 2010
Best Social Media Stats and Market Research
of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research
of the past year. Best Social Media Stats and Market Research
of 2009 , March 31, 2010. March 2010. MORE >>
- The Buzz about Social Media Marketing CONTENT MARKETING FOR BI | TUESDAY, MARCH 17, 2009
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