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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Or that 73% of U.S.

5 Questions Every Business Website Must Answer

Webbiquity

Twitter, YouTube videos, text messaging…there’s no question attention spans are short. By the time a buyer reaches your site, he or she has likely done the basic research. Use keyword research tools to make sure you are using terms your prospective buyers use, and make it clear and concise. If the former, give them a clear and simple path to the purchase.

The Rise of Virtual Reality and What It Means for B2B Marketers

Act-On

This is a great opportunity for B2B companies that frequently give product demos. The campaign was successful in spreading awareness, capturing 12,396 YouTube views. Tesco Pele — Conducting Marketing Research. B2B marketers know that capturing market research is one part science and one part art. It wasn’t long ago that virtual reality felt like pure fiction.

B2B Marketing to Millennials

KEO Marketing

The Purchase Process: A survey by The Arketi Group found that 61% of millennials describe their role in technology purchases within their organization as decision-maker and 34% report having budget and/or final sign-off authority on enterprise technology purchases of $10,000 or more. Research industry influencers for reviews. YouTube. Census Bureau. Step Two.

Automated Personalization and the “Zero Moment of Truth”

ActiveDEMAND

The buyer’s journey, meanwhile, continues along a series of “micro-moments” or activities towards that end goal – i.e. online research, visiting review sites, comparing vendors, videos etc. – Think A LOT about video – do you think it’s any coincidence that YouTube is the second-most popular search bar on the Internet? Get Started with ActiveDEMAND today! Try it for free today!

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

According to our research, print may have hit bottom. Do your research, find out what your competitors are doing and what they’re not doing. We'll see brands using that customer-focused content to deliver more personalized and relevant content experiences to build brand awareness, engagement and purchase consideration. Lots of work, but worth it: Deep Research. Strategy.

How to Design Content Remarketing Campaigns That Actually Work

Hubspot

They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them. According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. It also includes some pretty big Google sites, like YouTube and Gmail. Gender?

5 Tips to Help Make a Killer Marketing Video

Hubspot

Have you ever made a purchase just because you loved the personality of the brand? Think about demo videos or commercials you’ve seen for popular pieces of technology. After Google, YouTube is the second-largest search engine in the world. You put a ton of research and consideration into your landing page titles—do the same for your video, or your clickthroughs will be dismal.

Video 52

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Typically, next steps for leads at this stage are a call from a sales rep, a demo, or a free consultation -- depending on what type of business is attempting to close the lead. A high bounce rate generally means your lists are out-of-date or purchased, or they include many invalid email addresses. Learn how to do keyword research for SEO here.). 98) YouTube. 6) Blogging.

87 New (Really) Marketing Automation Stats

Marketing Action

Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Research reports (59%). Forrester Research, Gauging Your Progress and Success , Dec 2013).

Stats 54

The 7 Characteristics of Great Marketing Content

Act-On

Whether it’s a datasheet, white paper, demo script, or webpage, marketing content needs to speak directly to the needs and wants of your prospects and customers. Whether they’re prospects or returning customers, buyers go through several steps when making a purchasing decision. Case in point: According to research by MDG Advertising, articles containing relevant images have an average of 94 percent more total views than articles without them. Make it available on-demand from your website, iTunes, or YouTube. Marketing content drives business. Uses meaningful images.

70 New (Really) Marketing Automation Stats

Marketing Action

Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Research reports (59%). Forrester Research, Gauging Your Progress and Success , Dec 2013).

Stats 56

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Learn more.

B2C 39

The Buzz about Social Media Marketing

Content Marketing for BI

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. Interactive media: podcasts, video, online demos – 30%. social technology isn’t affecting their decisions when it comes to purchasing business solutions. ”. They leverage LinkedIn, Ning, YouTube, and Twitter.

How to Use Visual Collaboration at Each Stage of the Buying Cycle

LEADership

Before making a big purchase or signing a contract, they are likely to do their due diligence on search engines, social media, review sites, and YouTube channels, gathering all the information that they can. Your customers have started to figure out how to fix their problems at this stage, and they may be spending some time researching their options. Let’s take a look.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Best Social Media Stats and Market Research of 2009 , March 31, 2010. March 2010.

Stats 18

Get Started with Video Marketing: DIY

Marketing Action

Research shows that 80% of site visitors will watch a video, while only 20% will read content. If you make an engaging video, you’re increasing the odds that a B2B prospect will be informed of your product or service offering, thereby increasing the likelihood of purchase intent and, ultimately, conversion. Our goal for the video is to entice the viewer to watch an on-demand demo.

70 New (Really) Marketing Automation Stats

Marketing Action

Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Research reports (59%). Forrester Research, Gauging Your Progress and Success , Dec 2013).

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

While B2C companies can reasonably expect to generate a purchase from a single site visit, the sales cycle for B2B companies is much longer. Understanding the B2B searcher and their position within the sales cycle (Evaluation, Consideration, Purchase) is essential for creating appropriate optimized content to meet their needs. Enjoy!] Content is key for B2B websites. smobot Good post.

P2P 7

3 B2B Content Marketing Tactics to Please Audiences and Stakeholders

Content Standard

According to research from the Content Marketing Institute , 93 percent of B2B marketers use content marketing and 58 percent plan to increase their content marketing budgets in 2014. Research conducted by Forbes in collaboration with Google finds that 66 percent of executives view videos on business websites at least once a week; 50 percent view business videos on YouTube.

Why Programmatic Ad Buying & Engaging Content Marketing Are Colliding in a Big Way

Content Standard

The Wall Street Journal reports that half of all peak Internet traffic is now dedicated to Netflix and YouTube. Decision makers must move fast, and as a result, sales consultations are being left out of early research. More than half of the B2B buyer’s research and evaluation happens exclusively on the Web. B2B marketers love the Web. Marketing Social Media

Wake Up, Boss! Your Salespeople Need Help

Jill Konrath's Fresh Sales Strategies Blog

Let’s consider software sales: a decade or two ago, buyers were dependant on sales people to provide the information they needed to evaluate a purchase – product functionality, hardware requirements, pricing, etc. Buyers could attend a conference or trade show, refer to industry publications and research analysts (e.g. If you’re lucky, they might watch a WebEx demo. Bing too.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. In complex industrial sales, researchers often do not have the authority to make the final purchase decision. Is SEO a DiY (do-it-yourself) job? See D.I.S.

How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension

Savvy B2B Marketing

For example, according to TechTarget/Google research, the primary source of information about products and services is someone's peers and colleagues. The first is the economic buyer, who might not decide who makes the shortlist, but will sign the purchase order. These companies conduct a tremendous amount of research into how their audiences consume the information they publish.

How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension

Savvy B2B Marketing

For example, according to TechTarget/Google research, the primary source of information about products and services is someone's peers and colleagues. The first is the economic buyer, who might not decide who makes the shortlist, but will sign the purchase order. These companies conduct a tremendous amount of research into how their audiences consume the information they publish.