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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

The way B2B technology buyers conduct research make buying decisions is changing. Both vendors and buyers use demos and vendor/product websites. Case studies become relatively more important in high-value (six-figure and definitely seven-figure) purchases of complex enterprise applications and suites. as opposed to products.

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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. No surprise there. Familiarity breeds intent.

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24 questions to ask identity resolution vendors during a demo

Martech

For starters, once you have determined that enterprise identity resolution software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Create and prioritize your list of identity resolution use cases, from essential to not necessary. Click here to download!

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23 questions to ask identity resolution vendors during a demo

Martech

Take your list of capabilities and then do some research. You want to set up demos within a relatively short timeframe of each other to help make relevant comparisons. Knowing what they’re interested in, what they’ve purchased before — even what demographic group they belong to — is essential.

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What B2B Buyers Rely On to Make Purchase Decisions

B2B Marketing Directions

Earlier this month, TrustRadius published the findings of its fifth annual B2B buying disconnect research. One was a survey of 907 individuals who are involved in making business technology purchases for their organization, and the second was a survey of 227 individuals who work for technology vendors in a sales or marketing capacity.

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How to reduce barriers to purchase

DotDigital

It’s therefore imperative that you reduce any possible barrier to purchase. What are the common barriers to purchase? Barriers to purchases are usually the result of seemingly small mistakes on your website. Shoppers like to research a brand and its products before committing to making a purchase.

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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

Act-On

Marketing Funnels and Keyword Research As you probably know, there are three stages of the buyer’s journey: awareness, consideration, and decision. At this stage, the marketer is learning, researching, and becoming aware of potential solutions. She has thoroughly researched solutions and is close to making a decision.