Sprout Social

APRIL 25, 2024

YouTube marketing strategy template A lot goes into video marketing on YouTube. Use this social-specific customer journey map to analyze your social customer experience performance from the awareness stage through post purchase. Download the template 6. Download the template 10. Download the template 11. Get the templates 16.

Social Media 53

Social Media Template Work Management Marketing Management 53

Salesforce Marketing Cloud

OCTOBER 10, 2023

It’s what needs to happen before you can ask questions during qualification and discovery (more on these below) and after you’ve done the customer research that guides your prospecting. The sales cycle has seven stages, from customer research to close. To guide your research, define your ideal customer (also known as a buyer persona ).

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Conductor

OCTOBER 11, 2022

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. Event Schedule: If a specific event has multiple times and dates, the event schedule can provide insight into available options. What is its value?

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Heinz Marketing

APRIL 19, 2022

B2B purchase decisions are more predictable than you might think and here’s why. They always involve a series of decision-makers and influencers, each of which has different personas that include their buying habits, methods of research, and more. So, what are some lead generation trends to adapt to your 2022 strategy?

Lead Generation 100

Lead Generation Webinar Metrics Sales Qualified Leads Generation 100

Vidyard

JANUARY 3, 2019

If there’s a major disaster or weather event—for instance a hurricane—support calls can double in volume to 15,000 a week. Back then I didn’t know there was such a thing as Vidyard, so I researched and purchased a video recording suite and set up my own in-house digital recording studio.

Video Marketing 94

Video Marketing Enterprise Management Webinar Metrics Youtube 94

Hubspot

APRIL 22, 2020

Gen Z enters adulthood and gains more and more purchasing power, it's apparent that the age group is more hyper-connected to the internet than past generations. Recent research from Fractl finds that Gen Z searches more long-tail keywords than any other generation. As mentioned above, Generation Z is heavily connected to social media.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Conductor

SEPTEMBER 9, 2021

They’re dreaming up new ways to hit the beach, searching for the best summer recipes, and exploring the next must-have online purchases. Based on recent Conductor research, 82% of organic marketers cite increased website performance this year driven by SEO and content—there’s never been a better time to invest in Organic Marketing.

Features 59

Features SERP Correlation Content 59

Bannerflow

DECEMBER 16, 2021

After researching the role video can play within advertising, Bannerflow discovered that video content can offer 85% more click-throughs than static ads. To help, earlier this year, Forbes highlighted research by influencer marketing agency Markerly. Video can be key to any brand’s social media advertising strategy.

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Strategic-IC

JULY 1, 2019

But does your ideal customer watch videos on YouTube or on Instagram? For example, if your content is a product demo for someone close to making a purchasing decision, it makes sense to host the content on your own site and direct warm leads to it through CTAs on social or on industry blogs. Maybe you’ve made a video.

Distribution 84

Distribution Tips Marketing & Strategy Content 84

Content Marketing Institute

OCTOBER 7, 2017

And finally, you can easily research your competitors and find out which content brings them the most traffic from Google. 25:00 ): Google pulls YouTube off the Amazon Echo Show. 34:42): Research reveals the habits of top content marketers. The quick hits – Notable news and trends. (13:34 13:34 ): The Advertising Week wrap-up.

Amazon 95

Amazon Internet Marketing Google Content Marketing 95

Biznology

OCTOBER 15, 2018

Namely, 43% out of 47% of adults in Britain who were exposed to branded content on some of the social platforms actually purchased the product or service in question. It showed that live streaming an event can actually lead to an increase of 63% in regard to favourability. Know which events your audience wants to see.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Sprout Social

FEBRUARY 3, 2022

Event attendance. Keyword research. Creating resources such as instructional videos, blog posts and product demos allows you to educate and sell to your audience at the same time. These same resources are fair game across social posts, email, your website and even channels like YouTube. Sales and revenue figures.

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

Martech Advisor

DECEMBER 19, 2019

Brands can create user-generated content campaigns around events such as product launches, conferences, or festivals or make it an ongoing activity to keep the content rolling in. The purpose was to promote awareness for the amyotrophic lateral sclerosis (ALS) or Lou Gehrig’s disease and raise donations for its research.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Vidyard

MARCH 23, 2021

Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. This is logical given the shift to frictionless online buying experiences in the B2C space, where more consumers are looking to do research and purchase online.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Marketing Insider Group

SEPTEMBER 20, 2021

Research Your Audience. Thorough audience research helps iron out these snags in messaging to create relevant content that leads to higher conversion rates and social media ROI. It could be to increase brand awareness, drive attendees to an event, or communicate and interact directly with customers for feedback and support.

Buyer Personas 335

Buyer Personas Social Media Media Webinar Metrics 335

Valasys

SEPTEMBER 21, 2021

Many students tend to check the Instagram and Facebook pages of businesses before committing to a purchase. Videos featuring tutorials, demos, and interviews – video content is a good way to make your content available to worldwide audiences via localization and transcription.

Social Media 52

Social Media Examples Campaigns Media 52

Hubspot

AUGUST 22, 2022

The most effective strategies for building rapport are being attentive and engaged, staying positive, and finding common ground: Doing research on your prospect and their company is also a top strategy that we’ll get dive into more later on. Goal 2: Making the Sales Process More Efficient.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

Vidyard

MARCH 23, 2021

Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. This is logical given the shift to frictionless online buying experiences in the B2C space, where more consumers are looking to do research and purchase online.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Marketing Insider Group

AUGUST 29, 2023

Not to mention, platforms like TikTok, Instagram, and YouTube reward engaging content with more visibility. Image Source: Oberlo From short-form videos on TikTok and Instagram Reels to long-form content on YouTube and Facebook Watch, video has become the most consumed form of content on social media. Why is it trending? Collaborations.

Social Media 257

Social Media Marketing AI Trends Peer-to-peer 257

Directive Agency

SEPTEMBER 3, 2019

We also helped them consistently bring in new organic traffic and influence demo request conversions of their software after the piece began picking up more traction, roughly six months into being live. Do your research. However, they need more information before they are ready to purchase anything. Top YouTube vloggers.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Zoominfo

JULY 14, 2023

Today’s business buyers are better informed than ever before, armed with an endless list of research options that can help them make an educated purchase decision. But they can also face a winding path to purchase , sprawling buying committees, and a dizzying number of channels vying for their attention. Finally, test and learn.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

QuanticMind

MAY 11, 2018

PPC traditional knowledge tells us there are three main categories of search intent keywords: Transactional — searchers want to make a purchase. There are several other types of audiences you can target on the Display Network, YouTube and Gmail: Affinity audiences — Audience targeting to expand the reach of TV ad campaigns.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Optinmonster

FEBRUARY 27, 2024

Semrush Semrush is one of the best keyword research tools that can help you boost your website’s search engine optimization (SEO). Use the Organic Research tool to check the keywords your competitors rank for. According to research: The average successful conversion rate of YouTube ads is 12%.

Marketing Automation Services 88

Marketing Automation Services Budget Programs Tools Work Management 88

Heinz Marketing

MARCH 7, 2022

If you are, in fact, joining us live here in the middle of your workday, we are here on LinkedIn Live, Facebook Live, YouTube Live, 11:30 Pacific, 2:30 Eastern. Enough circumstances conspire to happen at one time that somebody’s going to purchase from you doing that. I’m your host, Matt Heinz. You can ask a question.

Urgency Marketing 101

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 101

Belkins

SEPTEMBER 20, 2019

Also, the way to make B2B purchase decisions changes all the time, making it a must to keep track of B2B prospects’ behavior and preferences. Fact: According to the survey, up to six people can be involved in the process of making a purchase. Your prospective buyers research your product more thoroughly than ever before.

B2B Marketing 40

B2B Marketing Top of Funnel Planning B2B 40

Hubspot

JULY 28, 2020

Each day, we stream our favorite shows, watch explainer videos on YouTube to learn something new, or follow events, Q&As, and interviews via live video. As this content continues to evolve with each new generation, marketers should continue researching video consumers' interests, hobbies, and behaviors.

Video Marketing 101

Video Marketing Research Youtube Budget Programs 101

Vidyard

DECEMBER 17, 2020

YouTube Statistics 3.7 Event Services company proposals that had video enjoyed a it’s a whopping 103% higher close rate ( Proposify, 2020 ). The average product demo synchronous video call lasts 29 minutes and takes 79% of the meeting ( Zoom/Chorus, 2019 ). Social Media Video Statistics 3.1 Facebook Video Statistics 3.2

Statistics 157

Statistics Video Marketing Planning Business 157

Online Marketing Institute

OCTOBER 29, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Optinmonster

APRIL 27, 2020

Do some research and see which other platforms would be valuable for your target audience. Research, test, and tweak. OptinMonster uses our YouTube channel to connect with and inform our audience: You don’t need to overthink this, either. Simply head over to YouTube and create your own video channel.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

Single Grain

MARCH 9, 2021

71% of B2B buyers begin their research with a Google search. Here are the eleven best B2B SEO strategies that can help you get to the top of the search results and attract potential customers: 1) Conduct Comprehensive Keyword Research. Most B2B research starts with a Google search. Research reports. Use Google.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Single Grain

MARCH 9, 2020

At the top of funnel, your main objective is to capture the audience’s attention on YouTube, Instagram or Facebook , then take that nugget of interest and further indulge their curiosity. Clue viewers in to the strategy behind the product with peeks at how you integrate technology, your research methods or your development process.

Top of Funnel 139

Top of Funnel Marketing Funnels Video Marketing Digital Marketing Funnels 139

Sharpspring

FEBRUARY 17, 2022

So look for opportunities to diversify your strategy by first researching your audience. Identify niche sub-channels where you’re able to cut through the marketing noise, such as on YouTube, social media groups, etc. People look for recommendations from their peers to make purchase decisions. Nurture Brand Advocates.

Tips 144

Tips Peer-to-peer Marketing Budget Paid Search Agency 144

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. In complex industrial sales, researchers often do not have the authority to make the final purchase decision.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Trade Press Services

OCTOBER 23, 2023

LinkedIn’s research shows that members are 20 times more likely to share a video on the channel than any other type of post. Live video offers variety, which can take the form of webinars , event live streams, live product demos or interactive Q&As with an expert or thought leader. Short-form video has niche opportunities.

Statistics 52

Statistics Video Marketing B2B Marketing Trends 52

Sprout Social

JANUARY 30, 2020

This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. Doing so means nailing down your SaaS marketing strategy, though.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 100

Hubspot

SEPTEMBER 17, 2018

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. According to a report from HubSpot Research , more than 50% of consumers want to see videos from brands … more than any other type of content. Demo Videos. Event Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

ClickZ

JULY 27, 2020

Other popular B2B formats are in-person events, videos, and case studies. The CMI report also lists long-form articles of 3000+ words, research reports, print magazines, podcasts, and more. The CMI report also lists long-form articles of 3000+ words, research reports, print magazines, podcasts, and more.

Top of Funnel 145

Top of Funnel Work Management Marketing Management CMS Development 145