Marketing Insider Group

JUNE 14, 2021

It’s still a top platform for debating current events and breaking news and driving discussions. Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. YouTube is also an excellent channel for building brand awareness.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. Have you ever wondered if your paid content is actually doing its job?

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Hubspot

DECEMBER 8, 2020

McKinsey's research also noted four other key shifts in consumer spending behavior that could majorly impact brands in the near or far future. How Purchasing Behaviors are Changing in 2020. Before the pandemic, Gen Z was the major age group that prioritized essential products over other purchases. In the U.S. Image Source.

Research 101

Research Brand Identity Branding Budget Programs 101

Top Rank Marketing

FEBRUARY 12, 2024

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. Sprout Social ) Partnering with influencers for industry presentations LinkedIn’s B2B Marketing Benchmark report found that events top the list of planned marketing techniques for B2B leaders.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Porch Group Media

JULY 14, 2020

There is a ton of great content and research on marketing to millennials, how to influence Baby Boomers, or what types of messaging most appeals to Gen X. According to research by the NRF , 90% of parents say their children influence their purchase decisions. Family (71%) by far outranked other values.

Purchase 52

Purchase Generation Amazon Lead Scoring 52

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. It’s also valuable for keyword research. You’ll even get a digital certificate, documenting how your purchase did some good for the world. Have the tools in your marketing technology matrix kept up? The Dates: November 15 – December 17.

Budget Programs 330

Budget Programs Marketing Management Software Webinar Metrics 330

ClearVoice

NOVEMBER 25, 2022

Some of the ways to collect first-party data are: Running surveys; Reviewing details from on-site user registrations; Event-based tracking; and. Analyzing customer purchase history. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. Short-form videos.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. I start at the same place every time: Keyword research. Anyone can do this research.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Martech

FEBRUARY 13, 2023

Blige and 50 Cent — Rihanna’s halftime show drove seven percent higher positive sentiment, according to Influential’s research. according to YouTube AdBlitz, YouTube’s official blog for all things Super Bowl. Purchase intent. They wondered if she was pregnant. How much did Rihanna get paid for Super Bowl?

Buzz 97

Buzz Purchase Intent Social Media Youtube 97

ClearVoice

SEPTEMBER 4, 2020

Use this list of research and data to help you make wise and informed content marketing decisions. Pew Research ). Pew Research ). Pew Research ). A full 70 percent of marketers use social media listening tactics to research their target audience. ( Content marketing statistics for YouTube. More than 3.5

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

ANNUITAS

APRIL 19, 2022

On average, customers engage with nine different channels in their buying process before making a purchasing decision. Buyers are choosing to engage in new ways as they continue to increasingly prefer to do their own research prior to ever getting on the phone with a salesperson. Begin by conducting first party research.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Marketing Insider Group

MARCH 31, 2021

Also, do a little research on what the locals call your products. Using your blog as a virtual megaphone, promote local events and charity drives. The more closely you align your products and services with the event’s purpose, the better it is for search and your reputation in the community. Just be sure to do your research.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Oktopost

SEPTEMBER 22, 2021

Instead, they are, or should be, going after entire departments, who may have the purchasing power equivalent to millions of dollars. On average, it takes eight touchpoints before a buyer is ready to make a purchase. An essential piece of knowledge is familiarizing your marketing team with the people making the purchasing decision.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Top Rank Marketing

AUGUST 4, 2023

B2B Buyers More Thoroughly Evaluating Purchases When it comes to the new processes that B2B buyers have added for purchase decisions, some 38 percent have said they are conducting more rigorous analysis of return-on-investment (ROI), with 31 percent noting that they are taking more time researching buying decisions, and 24 percent focusing on adjusting (..)

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Sprout Social

JULY 21, 2022

Much like image-based social sites, video hubs like YouTube, TikTok and Vimeo are attracting visitors in droves via visual content. Examples: YouTube, TikTok and Vimeo. Host live events and Q&A events with customers or experts in your industry. Examples: YouTube Live, Facebook Live, Twitch and UStream.

Social Media 145

Social Media Social Marketing Media Curation 145

Marketing Insider Group

APRIL 6, 2021

The Buyer’s Journey Doesn’t End with a Purchase. But the customer experience doesn’t end when someone makes a purchase. Post-purchase content, specifically, should focus on encouraging additional purchases, building customer loyalty, and preventing non-use of a product or service. Source: Hotjar.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

This includes past purchase history, phone calls, website visits, click-through rates on emails, and more. Millennial personas, for example, tend to find products through social media, research about them on company websites, then make a purchase on a laptop.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Conductor

OCTOBER 11, 2022

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. Event Schedule: If a specific event has multiple times and dates, the event schedule can provide insight into available options. What is its value?

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Sprout Social

JANUARY 4, 2022

And Facebook Live allows brands to host live events, give a peak behind the scenes or engage in real time with their audiences. Half of users say they have visited a brand’s website to purchase a product or service after seeing it featured in Stories. YouTube video statistics. 74% of consumers use YouTube.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Hubspot

MAY 1, 2020

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. Aside from smaller Q&As and tutorials, some brands have even created entire virtual events that rely on live streams.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Sprout Social

APRIL 25, 2024

YouTube marketing strategy template A lot goes into video marketing on YouTube. Use this social-specific customer journey map to analyze your social customer experience performance from the awareness stage through post purchase. Download the template 6. Download the template 10. Download the template 11. Get the templates 16.

Social Media 79

Social Media Template Work Management Marketing Management 79

KoMarketing Associates

MARCH 15, 2016

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. This age range likely makes up many of your target audience who are making regular B2B purchases.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Martech

DECEMBER 29, 2022

Prime Video’s takeover of Thursday Night Football, and free-ad-supported (FAST) app Tubi’s recent World Cup presentation lay the groundwork for more live sports and events being watched by cord-cutters. They could be streaming on a smart TV while consuming even more content on their phone, especially when watching live events. “We

Advertising Agencies 117

Advertising Agencies Advertisements Advertising Paid Search Agency 117

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. Events, events, events. Events have been a mainstay in B2B teams’ marketing mix. This new dynamic creates many challenges for the event marketer that immersive technology can help tackle.

Enterprise Management 112

Enterprise Management B2B Marketing B2B Marketing Management 112

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. Marketers can trigger personalized emails when customers make a purchase, abandon a cart, interact with the brand on social media and more, all through automation. Did the customer research competitors and decide on your brand?

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Sprout Social

NOVEMBER 30, 2021

Why make someone leave Instagram if they can just click on a product tag and purchase something in less than a minute? According to research conducted by The Harris Poll , on behalf of Sprout Social, 73% of businesses are already participating in social commerce while 79% expect to be doing so in the next three years. billion industry.

eCommerce 144

eCommerce Trends Social Media Amazon 144

Spiralytics

NOVEMBER 14, 2023

Understanding Generation Alpha traits is invaluable for marketers, even though its members may not yet be old enough to make purchases themselves. Generation Alpha is doing the same for their parents’ purchasing decisions. These visual mediums hold a captivating allure for Alphas, opening an opportunity for marketers.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Onalytica B2B

NOVEMBER 12, 2018

B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. This is often picture and video content on YouTube and Instagram such as unboxing and tutorial videos. Social Media Channels.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Heinz Marketing

APRIL 19, 2022

B2B purchase decisions are more predictable than you might think and here’s why. They always involve a series of decision-makers and influencers, each of which has different personas that include their buying habits, methods of research, and more. So, what are some lead generation trends to adapt to your 2022 strategy?

Lead Generation 100

Lead Generation Webinar Metrics Sales Qualified Leads Generation 100

Oktopost

MARCH 31, 2021

Global events have caused most of the world’s population to be movement-restricted and remote-working. Google found that 70% of B2B buyers and researchers increased their online video use. They offer an ideal solution to replace canceled in-person events and launches. . Virtual Events. What happened?

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Content4Demand

FEBRUARY 15, 2023

You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year. to 2:30 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Optinmonster

MAY 27, 2020

These affiliates create video content featuring different workouts using this equipment and include a link to the site where they can purchase everything from in their video. Whenever someone uses this link and completes a purchase, the affiliate is paid a commission. It’s a win-win for both the affiliates and brands.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

PureB2B

MARCH 31, 2022

Once a predominantly sales-directed process, today’s purchase path is far more customer-driven than ever before. Participate in a bit of our ongoing research and accept our warmest appreciation. There’s been a seismic shift in the B2B tech buyer journey. Table of Contents Traditional v. Customer-Driven Trends Influencing B2B Sales.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

Hubspot

APRIL 22, 2020

Gen Z enters adulthood and gains more and more purchasing power, it's apparent that the age group is more hyper-connected to the internet than past generations. Recent research from Fractl finds that Gen Z searches more long-tail keywords than any other generation. As mentioned above, Generation Z is heavily connected to social media.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Markempa

AUGUST 19, 2021

Look at speakers at industry events, authors, bylines of contributed articles in trade journals and blogs. Research them, their companies, and their clients or customers – markempa. Step 2: Focus — Research them, their companies, and their clients or customers. This means you benefit positively from the halo effect.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98