SendX

JULY 29, 2021

SEO or Search Engine Optimization is a set of strategies you can use to develop content that aligns with the criterion Google has developed to identify relevant and high-quality results. The goal is to make your content more noticeable in search results to get more traffic. Resources to Explore. Final Thoughts.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

Marketing Insider Group

NOVEMBER 9, 2020

This survey doesn’t ask about content marketing spend, which could fall under the website and SEO categories. We work with our clients to build one from scratch or optimize their current one. Content pillars: The category topics you’ll write about. Image: CMO Spend Survey. Content types: Blogs, long-form, social, etc.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

Conductor

MARCH 29, 2022

Around 75% of the companies analyzed are enterprise with the remainder falling into the mid-market category with 500-1,000 employees. We also found significant dips in search traffic between November and December in both 2020 and 2021. Changes in search intent and ranking content. eCommerce Traffic Trends: The End of the Boom?

eCommerce 115

eCommerce Paid Content Features Trends 115

KoMarketing Associates

JANUARY 21, 2020

In this post, we are sharing 4 crucial tips for your social media strategy, so that you can continue to refine your tactics and see optimal results. This includes segmenting audiences into different categories based on demographics, seniority, industry, job title, and more. . Product demos / explainer videos. Let’s dive in.

Paid Content 157

Paid Content Social Media Tips Media 157

Conductor

OCTOBER 11, 2022

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Salesforce Marketing Cloud

JANUARY 11, 2024

Search engine optimization (SEO) is also a big part of ecommerce marketing. More than half ( 59%) of shoppers use search engines like Google to research upcoming purchases. A good ecommerce strategy will include tactics that help you rank for the right keywords and appear in relevant search results.

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

Directive Agency

APRIL 21, 2023

Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Let’s go through how to pick the right directories, whether it’s worth spending money on them, and how to optimize and measure your performance. Most of the traffic on directories comes from search.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

MKT1

DECEMBER 18, 2023

We’re taking hundreds of hours of MKT1 course content, 25+ newsletters, and way too many Figma diagrams, and putting them all together into one easy to browse and search website. Ten Speed Ten Speed is a content optimization agency for early and growth-stage SaaS companies like Bitly, Workvivo, and Visible.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Brightedge

OCTOBER 9, 2020

By focusing your attention on how your brand appears in search results, you can reduce the overwhelming nature of the modern buyer’s journey, and make sure you are targeting the right content to the right audience at each moment in their journey to minimize poor bounce rates. What buyers discover in searches along their journey.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

Brightedge

JUNE 15, 2020

The legal vertical is one of the most competitive in search, and for good reason. Optimizing pages for local search opportunities, is key to ensuring small firms can compete in organic SERPs. A whopping 96% of people seeking legal advice use a search engine and 74% of consumers visit a law firm’s website to take action.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

MKT1

OCTOBER 24, 2023

Ten Speed Agency - Content & SEO Ten Speed is a content optimization agency for early and growth-stage SaaS companies like Bitly, Workvivo, and Visible. We discovered RevenueHero when we wrote a newsletter on improving demo request flows a couple months back. They’ll be true strategic partners and a pleasure to work with.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Navigate the Channel

JUNE 17, 2022

Build an SEO strategy that optimizes your content’s relevance at each stage of the buyers journey – and thus its effectiveness in B2B marketing. Select keywords from each stage of the journey, but you can optimize this further. You must create the right type of content, format, and angle to rank well in the search engine results.

SEO 65

SEO Effectiveness Marketing & Strategy Buyer's Journey 65

SmartBug Media

AUGUST 31, 2020

When you perform a Google search for your favorite product, service, or business category (e.g., financial software), there’s a great chance that websites such as Capterra or G2 will show up high in the search engine results. Use Tracking URLs to Effectively Measure Review Site Profile Optimization Success.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Optinmonster

DECEMBER 30, 2023

Remember, these visuals should be optimized for fast loading. Testing and Optimization : Always test your designs across different devices. Google values user experience, and a well-designed ‘Above the Fold’ area can contribute to better search rankings. Utilizing High-Quality Visuals Humans are visual creatures.

Examples 87

Examples Content Trigger Marketing Eye-Tracking 87

LeadsRX

MARCH 9, 2022

Optimize conversion paths across marketing programs and content with customer journey analytics. Direct Search Traffic/Direct Visitors. By setting the right KPIs for your business, you can continuously evaluate performance and make adjustments to optimize your marketing strategy. Search Engine Optimization (SEO).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Conductor

JUNE 24, 2021

It is no secret that internet use has skyrocketed during the COVID-19 pandemic, but “internet use” does not always positively relate to online search. In fact, internet fatigue from other activities such as virtual meetings and overuse of apps could even have an adverse effect on search. Conclusion.

Features 59

Features SEO Product Customer Satisfaction 59

Binary Demand

MARCH 26, 2024

As he delves into online helpdesk software research, an intent data platform detects key signals: Signal 1 : Downloading whitepapers on helpdesk software signals a strong interest in the category. By analyzing their online behavior and search queries, you gain a laser focus on the keywords and topics that truly resonate with them.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Conductor

AUGUST 16, 2022

Even well-optimized websites still have instances of cannibalization, but it has the potential to impact your website’s organic rankings negatively. This guide provides an easy-to-follow process to ensure you properly understand your users’ search intent and can target the right keywords on the right pages.

Keywords 80

Keywords Enterprise Management SERP Long Tail Marketing 80

FunnelEnvy

APRIL 4, 2022

Search engine optimization is a widely-promoted marketing discipline in part because of how impressive it looks to generate traffic increases. A B2B company can ensure its brand is identified during this step in several ways, from in-person promotion to search engine optimization based on relevant keywords.

Traffic 73

Traffic SEO Generation Conversion Rate 73

Martech Advisor

AUGUST 22, 2019

A majority of buyers in both B2B and B2C segments start their query about a product or service with a Google search. Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. This is where dedicated SEO tools can help.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Salesforce Marketing Cloud

DECEMBER 8, 2023

However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Scoop.it

MARCH 18, 2021

To build a powerful content engine, you need to use content hubs as the backbone of your system. There’s no one-size-fits-all when it comes to content hub structures, but here’s a sample framework to get you started: Broad categories as high-level overview. In this search engine, you can set this up by excluding HubSpot’s domain.

Process 53

Process Optimization Curation RSS 53

Atomic Reach

JULY 11, 2023

Search engine apps were built to help users find content by entering keywords. In contrast to apps that serve content based on searches or social graphs, TikTok serves content based on a machine learning analysis of what users like. We can break the elements that influence TikTok results down into three major categories: 1.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Sprout Social

APRIL 25, 2024

The following templates will help you build overarching and network-specific strategies so you can optimize your social media presence. Success on the world’s second largest search engine starts with a commitment to organization. If your answer is anything other than “yes”, you need this social media strategy deck.

Social Media 79

Social Media Template Work Management Marketing Management 79

Metadata

JULY 22, 2020

However, while demand generation has been knitted into MarTech for years now, ABM software, as a category, is newer to the scene. ABM, on the other hand, is a tactic that, when executed properly, can feed your demand generation engine. Think of it as a lifecycle within your broader demand generation engine.

Account Based Marketing 98

Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

Outreach

JUNE 4, 2019

In outbound sales, the seller actively seeks a potential buyer, then reaches out to the prospect via cold calls and emails, strategically moving the prospect towards a purchase decision through a process of follow ups, demos, negotiations, and close attempts. All outbound sales reps are involved in building relationships with cold prospects.

Ideal Customer Profiles 85

Ideal Customer Profiles Sales Qualified Leads Cold Calling Classified Ads 85

Hubspot

MAY 5, 2021

It can help you optimize your funnel, attract more leads, convert them to customers, and boost your bottom line. Then, you'll learn how to optimize your funnel to increase the number of people who make it to your conversion point at the bottom. You have to pique their interest, build trust, and encourage them to take action.

Top of Funnel 101

Top of Funnel Optimization Conversion Cost per Acquisition 101

Parse.ly

SEPTEMBER 26, 2022

Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. It’s often lumped into the direct traffic category. It’s especially handy for optimizing conversion rates on pages where you want users to take action. Optimizely.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Zoominfo

AUGUST 19, 2021

Get a Demo What is DaaS? The data access layer draws on several categories of business-related intelligence, including: Firmographics: Fundamental attributes used to define a business, similar to demographics for individuals. DaaS is a suite of products and services that create an end-to-end data management platform.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

Velocity Partners

AUGUST 2, 2023

It’s also very search-friendly. It’s clearly marked up to optimize around the keyphrase/topic, allowing you to own the topic. We asked users questions about remote working, automation, cloud maturity, recruitment, training and so on, scoring their responses against categories like “ability to adapt” and “effort to digitize”.

Advertising Benchmark 77

Advertising Benchmark Content Peer-to-peer Lead Scoring 77

Brightedge

JUNE 16, 2020

This happens because a 301 redirect communicates to the search engine that it should update its index to the new URL and to pass on any external links to the old URL to the new URL. Search engines can and will treat a 302 temporary redirect as a permanent 301 redirect if it is in place for too long.

Wikipedia 103

Wikipedia SEO Click Rate Google 103

Optinmonster

NOVEMBER 21, 2019

SEO optimized with integrated Schema.org code and Native AMP ready. Optimized for speed. 1-minute setup and demo import. OceanWP Features : Free and pro demos that can be installed in 1-click. SEO optimized to help you rank higher in search engines. SEO optimized. SEO and speed optimized.

eCommerce 74

eCommerce Template Best Practices Pricing 74

Hubspot

JUNE 26, 2019

Many of these tools fall into the categories of general PPC management, bid management, or reporting. The software also allows you to create optimized landing pages , as well as track and build reports around conversion and call data. Here’s a demo that walks through the process: [link]. Integrations: Bing Ads.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Conductor

SEPTEMBER 30, 2020

The average piece of content takes more than nine business days from ideation to publish, and for many organizations, simple site optimizations can take weeks to implement. First, you need a deep understanding of your customers: who they are, what they need, and how they are searching online. Pretty cool, right? That’s not all.

Features 52

Features Amazon Enterprise Management Domain 52

Marketing Insider Group

OCTOBER 6, 2021

Technical SEO is essential so that users and search engines can intuitively navigate your website. Search engine algorithms look for backlinks as a factor to determine brand authority. Categories at the top of the pyramid have the lowest search volume but the highest purchase intent. Image Source.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking SEO 62

Parse.ly

JULY 12, 2022

You probably already recognize some of the signs: Old blogs that need a new meta description or category tags. A ROT analysis will help you establish high-performing content that fills a niche, and optimize content to fit your users’ needs by: Reducing data storage and maintenance costs. Broken and misdirected links.

Analysis 52

Analysis Content Marketing Management Analytics 52

DealSignal

NOVEMBER 9, 2022

Contacts leave their positions or switch industries entirely, and companies pivot radically in search of a footing in today’s economy. For B2B marketing, helpful lead enrichment data can be divided into two categories: Contact data. With crucial data points at your fingertips, you can even reverse-engineer your ideal customer profile.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 52