The Point

JULY 14, 2015

In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or requesting content. Step 1: Fulfill marketing content via email. I discuss other compelling reasons to fulfill content via email in this earlier post.

Sales Qualified Leads 100

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Top of Funnel 100

Martech

MARCH 31, 2023

Common offerings include webinars, white papers, user communities and user conferences. Online courses On-demand training providers, like Coursera, LinkedIn Learning, and Pluralsight, offer access to most content for free. Contributing to MarTech is one of the most fulfilling parts of my professional life.

Work Management 89

Work Management Marketing Management Training Vendors 89

NuSpark Consulting

FEBRUARY 24, 2017

But now a new strategy is on your doorstep — account-based marketing — and you have to create content to fulfill the vision. Source: ABM Benchmark Survey Report 2016, Demand Gen Report. 1] ABM Benchmark Survey Report 2016, Demand Gen Report, [link]. You’ve finally honed your content strategy for inbound marketing. It’s helpful.

Account Based Marketing 138

Account Based Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 138

Sana Commerce

AUGUST 24, 2023

How to meet your buyers’ demand for (better) B2B e-commerce Errors and returns within the e-commerce sphere are not isolated incidents; they ripple through entire organizations. Looking for (more) advice on how to meet your B2B customers’ demands? The result? An excess of inventory that might require a return.

Optimization 98

Optimization Customer Satisfaction B2B Terms and Conditions 98

Sales Engine

OCTOBER 2, 2015

Conversations are a two way street, and it doesn’t really matter whether it started from a phone call, voice mail, or email, versus a Google search, social media hit or white paper download. Are you going to send them that same white paper next week? They meet your qualification criteria—so are they a prospect?

B2B Sales 120

B2B Sales Paper Fulfillment B2B Marketing 120

The Point

AUGUST 18, 2011

A client asks: “If we’re offering a white paper as part of an upcoming campaign, should we remove it from our Website for the duration, especially if it’s ungated?”. 2) creating a landing page that promises fulfillment with speed and convenience. And what of the people who are determined to ignore instructions?

Landing Pages 100

Landing Pages Marketing Websites Campaigns Demand Generation 100

FunnelEnvy

DECEMBER 26, 2022

More people involved in buying creates a greater demand for personalized content throughout your funnel. . From top-funnel content like blog posts and white papers to your final product demonstrations or purchase negotiations, it’s critical to stay mindful of your prospects’ needs.

Top of Funnel 76

Top of Funnel Marketing Automation Services Optimization Generation 76

PureB2B

JANUARY 2, 2020

Fulfillment. Understanding and promising your clients’ needs are only one part of the story, companies need to be able to deliver on those promises—and sometimes, even more—even as some businesses become extremely demanding. A vital thing in business is delivering what you promise, and this is where some companies may fall short.

B2B 77

B2B Customer Satisfaction Fulfillment Loyalty 77

Convince & Convert

FEBRUARY 1, 2011

Also, if you’re a content marketing fan, check out this other white paper on Rethinking Your Content Marketing Strategy. Organizations Need to Better Understand Demand and Fulfillment Funnels. Traditional marketing creates demand. Social marketing fulfills demand. Trends to Watch in 2011.

Trends 125

Trends Fulfillment Social Media Keywords 125

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. But the complexity I spoke about earlier in your B2B automations demands a comprehensive look at each stage.

Marketing Automation Services 120

Marketing Automation Services Intent Marketing Automation Email Marketing 120

PureB2B

JANUARY 2, 2020

Fulfillment. Understanding and promising your clients’ needs are only one part of the story, companies need to be able to deliver on those promises—and sometimes, even more—even as some businesses become extremely demanding. A vital thing in business is delivering what you promise, and this is where some companies may fall short.

B2B 62

B2B Customer Satisfaction Fulfillment Loyalty 62

The Point

OCTOBER 30, 2013

If you send the prospect directly to the content (say, a white paper) upon him or her clicking in the email, how confident can you be that the individual is expressing an active interest in your topic? Here’s why: 1. A click is not a response. People click on a whim, out of idle curiosity, even by accident.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

Sana Commerce

APRIL 22, 2022

Dropshipping is a method of inventory management and order fulfillment where the retailer or wholesaler transfers customer orders and shipment details to the manufacturer, who then ships the goods directly to the consumer. White paper. E-commerce shipping and fulfillment: Everything you need to know. Read the blog.

Fulfillment 52

Fulfillment Cross-Selling Rules Work Management 52

Sales Engine

SEPTEMBER 1, 2015

They’re reading white papers, watching videos, reading articles, attending webinars, and asking people questions in social media. The internet has shifted the control to the buyer, and they’re not talking to your sales reps until they’re good and ready. Prospects are already shopping on the internet for solutions to their problems.

Content Marketing 120

Content Marketing Cold Calling Marketing Qualified Leads Lead Ranking 120

The Point

OCTOBER 21, 2009

Email marketing and marketing automation provider Silverpop just released a timely white paper (registration required) that gives new hope to B2B marketers looking for creative ways to increase response from email campaigns. Test links in landing pages, thank you pages, fulfillment emails, even lead nurturing campaigns.

Landing Pages 100

Landing Pages Demand Generation Lead Nurturing Click Rate 100

thePoint

SEPTEMBER 10, 2019

Instead of creating general awareness for your organization, presence and products (a branding campaign), the primary purpose of a demand generation campaign is engaging prospects to get a response. After all, generating “demand” is about generating “responses” so that you can identify and engage with potential prospects that are responding.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

Anything Goes Marketing

JULY 18, 2007

I like to read a white paper on actual paper! If you think waaaaay back, there was a time when all newsletters and white papers were sent by mail. Because there is demand for it and it produces results! You are typically happy to get the leads and you can do this fulfillment yourself. Why Direct Mail?

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

The Point

JUNE 20, 2012

Well-designed templates for HTML emails, landing pages, thank you pages, fulfillment/confirmation emails, and other creative assets can provide a foundation for long-term email marketing success. However, if the creative foundation for those campaigns is suspect, even the best technology simply results in a faster time to failure.

Template 100

Template Tips Landing Pages Marketo 100

Content Marketing Institute

AUGUST 10, 2018

Beginning in 2017, the team began focusing on developing content to generate true demand rather than fulfilling requests from sales representatives for ad hoc content. What was missing was the brand’s story, which wasn’t always conveyed with a white paper or research report.

Trust Marketing 60

Trust Marketing Content Marketing Work Management Paid Search Agency 60

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Today, Zappos Insights is an educational program, a membership community, and a professional “camp” designed around the company’s core mission of making work more fulfilling.

Class 97

Class Digital Asset Management Education Webinar Metrics 97

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” A white paper would fit the bill nicely here. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

ActiveDEMAND

OCTOBER 20, 2016

Use dynamic content to match the search context and fulfill user expectation. All too often, content writers/creators and demand generation marketers can underestimate or overlook the importance of a powerful CTA, causing them to wonder why a slab of content isn’t reaching performance expectations. Are You Scared Yet?

Content 40

Content Conversion Rate Marketing Proposals Click Rate 40

seo.co

MARCH 3, 2021

The demand for skilled SEO agencies is growing. It’s imperative to know how your agency will fulfill its requirements so that you can focus on the most appropriate prospects. Also, prepare white papers and case studies to show the likely impact of SEO services. You have to act now! Break The Ice.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Enterprise Management Work Management 52

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . But demand generation for those products is even harder. That’s where a demand generation guide comes in. In this blog, we’ll tell you everything there is to know about your demand generation business. What Is Demand Generation? .

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. Once there, make sure your content fulfills their search queries and encourages them to engage with you further. This white paper aims to change that perception of them.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

ViewPoint

SEPTEMBER 20, 2012

They need better business skills—and to be able to create the demand and be more proactive in outbound. This is really the challenge for the sales profession in general: they can’t replace technology, but they can find roles that technology can’t fulfill, and that means being more proactive.”. It takes time, and it’s not for everybody.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

DivvyHQ

JUNE 23, 2017

In a recent white paper, titled “ Commercialization of the Enterprise “, Logic Design Solutions opened by saying: “The digital experiences people have in their consumer lives are shaping the expectations they have at work, creating a strong push towards the commercialization of enterprise technology.

Personalization 45

Personalization Industry CMS Enterprise Management Cross-Selling 45

Walker Sands

APRIL 1, 2020

Let’s first take a look at the roles and responsibilities of senior-level marketers, and how new challenges and business demands are reshaping this essential function. Determine how you think you can best help fulfill their needs now. The evolving role of the marketer. And then ask them. Be ready to adapt.

Advertising Channels 52

Advertising Channels Enterprise Management B2B Marketing Work Management 52

Adobe Experience Cloud Blog

AUGUST 9, 2011

Fulfillment – Email the white paper to ensure proper tracking and prospect email address. . • Layout/Templates – HTML template with minimal distractions. Bullet Points – Keep them short, and focused on benefits. Call to Action – A form is best, but minimize required information.

Landing Pages 48

Landing Pages Optimization Forecasting Fulfillment 48

The ROI Guy

OCTOBER 11, 2010

As each need is met, personal achievement rises and purpose is fulfilled. Maslow’s hierarchy of needs The theory has been extended from human behavior to economics, whereby marketplaces need to have foundational needs met before demand for higher needs can be pursued.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Kapost

DECEMBER 14, 2016

The help desk model is built on the IT help desk or support desk function where tickets or requests are submitted and then a support rep fulfills those requests. In a content operation, those requesting content are typically content consumers: sales, product, or marketing’s own demand gen or field marketing. Content Operation Models.

Work Management 48

Work Management Marketing Management Lead Ranking Top of Funnel 48

Marketing Insider Group

JANUARY 19, 2021

It generates around three times the number of leads per dollar spent as traditional marketing (Demand Metric). Companies that blog produce 67% more leads monthly than those that don’t (Demand Metric). White papers. Commit to a plan you can fulfill. You’re Not Producing the Right Types of Content. Pillar pages.

Lead Ranking 363

Lead Ranking Content Marketing Planning Paid Search Agency 363

The Point

JUNE 10, 2013

Anecdotally, I’ve been noticing a minor trend in technology marketing circles of late – namely, that a high percentage of demand generation campaigns seem to be presenting a product demo as the primary offer. One, they don’t require the resources and development cycles of a new white paper or Webinar or infographic.

Demand Generation 100

Demand Generation Demand Sales Qualified Leads Generation 100

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

ClearVoice

OCTOBER 10, 2022

White papers. As a result, many B2B SaaS businesses outsource in order to fulfill their content marketing needs. Depending on your needs and budget, you can choose between freelancers, on-demand content writing services, or full-service content marketing agencies. How-to” guides. Comparison posts. Infographics.

Work Management 59

Work Management Marketing Management Paid Search Agency Advertising Agencies 59

The Point

APRIL 6, 2016

The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing. It’s a tussle between what marketers know is the right thing to do, and what they have to do in order to meet internal business demands. (BA)

Account Based Marketing 100

Account Based Marketing Analytics B2B Mobile Advertising 100

Sales Engine

OCTOBER 8, 2015

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on. Are you going to send them that same white paper next week?

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120