ClearVoice

OCTOBER 26, 2022

Creating high-quality content is only the first step in creating a powerful demand generation strategy. This is where demand generation tactics come in. Business-to-business (B2B) demand generation is a critical part of any successful content marketing strategy. Best practices for an effective demand gen campaign.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. The 7 th Annual B2B Buyer’s Survey polled 283 B2B C-level executives, VPs and Directors and is published by Demand Gen Report.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Customer Experience Matrix

APRIL 29, 2009

I have two Webinars and a newly published white paper you might find interesting: Webinar Making the Right Start with Demand Generation , Thursday, April 30, 2:00 p.m. This will discuss preparing for your new demand generation system, including requirements definition, vendor selection, and the initial deployment.

Paper 120

Paper Webinar Metrics Marketing Automation Services Marketing Management 120

Customer Experience Matrix

SEPTEMBER 22, 2010

Marketo yesterday released Winning the Marketing Measurement Marathon , a white paper that I wrote for them. Tags: marketing measurement demand generation marketing automation marketo. This was timed to coincide release of their new Revenue Cycle Explorer , which adds advanced reporting to their Revenue Cycle Analytics line.

Paper 120

Paper Webinar Metrics Marketo Demand Generation 120

The Point

SEPTEMBER 16, 2011

How is it that a quality white paper on a hot topic can still generate bad leads? Even a well-written white paper, by a respected author, on a hot topic of vital interest to your target audience, can still generate leads your salespeople will consider “junk.” It’s got to be the media, right? It’s the offer.

Paper 100

Paper Sales Qualified Leads Lead Scoring Lead Ranking 100

The Point

NOVEMBER 29, 2017

Sometimes great people, a great product, or pure market demand can cover up all sorts of marketing sins, but more often the clients who succeed consistently at demand generation are those who have their act together. It’s one of the oldest demand generation clichés that list matters above all else. Click To Tweet.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

Customer Experience Matrix

JANUARY 19, 2009

As promised, I've written a white paper with the 37 Marketing Automation Best Practices listed in last week's post. This is in the Resources section of the Raab Guide to Demand Generation Systems site; you have to register and then log in. Tags: marketing best practices demand generation. Registration is free.

Paper 120

Paper Practices Best Practices Demand Generation 120

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. Total Demand Has Risen 54.8% more likely On-Demand Webinars were 43.4%

Demand 52

Demand B2B Webinar Metrics Intent 52

The Point

JUNE 28, 2011

I cringe to think of it now, but twenty years ago the task of including an image of the offer – even a white paper – usually resulted in a photo shoot. Yes, I have attended half-day photo shoots in which all we shot was a white paper on a desk.) Still, the same principle applies. Add a drop shadow.

Paper 100

Paper Creativity Landing Pages Cost per Lead 100

KoMarketing Associates

NOVEMBER 29, 2017

Adobe and Ovum recently published the “Digital Marketing in the High-Tech Industry” white paper, taking a closer look at how high-tech industry marketers are adhering to customer demands. New research suggests that marketers in the high-tech industry are facing more obstacles when it comes to meeting customer expectations.

Account Based Marketing 198

Account Based Marketing ABM Work Management Demand 198

KoMarketing Associates

FEBRUARY 24, 2022

Only 12% of respondents said that they are “very effective” when it comes to executing valuable virtual events for their broader B2B demand generation initiatives. Just 14% said the same about webinars, and 8% echoed a similar sentiment about hybrid events.

Advertising Agencies 263

Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

ClearVoice

APRIL 19, 2021

What is demand generation? Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Our guide introduces you to demand generation, a dynamic and evolving marketing tactic. What is demand generation?

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

Prospectr

FEBRUARY 21, 2017

So, let’s take a look at “demand generation.” First, Let’s Define Demand Generation. I searched around some blogs to attempt to find a clear definition of demand generation. At their blog, they define demand generation like this : Demand gen typically gives away content freely in order to build awareness.

Demand Generation 147

Demand Generation Demand Generation Sales Qualified Leads 147

NuSpark Consulting

FEBRUARY 24, 2018

Understanding the differences between demand generation, lead generation and inbound marketing is paramount for business leaders to make logical decisions about where best to apply marketing dollars. Demand Generation. Demand generation is the lynchpin supporting the overall marketing and sales cycle.

Demand Generation Agencies 206

Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 206

The Point

JUNE 11, 2010

Learn more in Spear’s newest white paper : “Top 10 Tips For Lead Nurturing Success: How to Get the Most From Your Lead Nurturing Program, and How to Plan for Success if You’re Just Getting Started.”. Download your copy of the white paper here. Recently invested in marketing automation software?

Lead Nurturing 100

Lead Nurturing Paper Marketing Automation Services Tips 100

Customer Experience Matrix

MAY 27, 2009

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. Replacing the relationship-building is more difficult, but demand generation systems can help somewhat by responding appropriately to prospect behaviors.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

Rev

SEPTEMBER 20, 2023

The undeniable reality of demand marketing is that buying behaviors have changed, and the old tried-and-true playbook hasn’t aged gracefully. Manuel has witnessed these transitions firsthand for the past two decades in B2B demand marketing. Because there is creating demand for your solution—and then there is forcing demand.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

KoMarketing Associates

JULY 6, 2020

NetLine recently released its “2020 State of B2B Content Consumption and Demand Report for Marketers,” and the data showed that the eBook was the top type of content requested from B2B content marketers. This was followed by the white paper, guide, eGuide, and tips and tricks guide.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

SmartBug Media

JUNE 16, 2020

“How do you understand the difference between lead generation vs demand generation?”. I posed this question to four different friends who work in various spheres of marketing, and here are the responses I got: “Demand generation is part of lead generation.”. Lead generation is part of demand generation.”. They’re the same.

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Lead Generation Paid Content 104

The Point

APRIL 19, 2017

The best demand generation campaigns start with content that your prospects want. The best demand generation content does more than attract a crowd; it generates engagement from, and dialogue with, prospects who at the very least have the specific pain or problem that your product or solution can solve.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Rev

APRIL 2, 2019

According to a recent IDG white paper on lead generation , 61% of B2B marketers say increasing demand is the top challenge they face today. In theory, scaling a B2B business just requires boosting demand. In actuality, however, demand generation is becoming an increasingly difficult challenge for B2B marketers to meet.

Demand Generation 111

Demand Generation Ideal Customer Profiles Marketing AI Demand 111

Marketing Insider Group

SEPTEMBER 15, 2020

To get a better idea around the three legal topics (Acquisitions, Laws and Regulation, and Commercial Litigation), we asked lawyer-marketer extraordinaire Kerry O’Shea Gorgone of MarketingProfs to provide some context for why these topics are in such demand in today’s environment – specifically, why Acquisitions lead the pack?

Work Management 217

Work Management Content Marketing Management Paper 217

Sales Engine

JANUARY 11, 2017

As a marketing leader, have you been tasked with building a demand generation program designed to funnel leads to salespeople? For most B2B companies with a complex, relationship based selling process, a demand generation program that provides actionable sales intelligence is one of the best options at their disposal.

Demand Generation Agencies 136

Demand Generation Agencies Demand Generation Budget Programs Demand 136

FunnelEnvy

FEBRUARY 19, 2024

Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses. The post Fire Up Demand Gen and Sales: Best Practices for SaaS Landing Pages 2024 appeared first on FunnelEnvy. Frictionless Lead Capture. Keep form fields minimal and focus on capturing essential information.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

NetLine

APRIL 14, 2022

Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. Even though eBooks were the most in-demand format for users (representing 43.3% of all registrations), B2B Marketers promoted 20% more White Papers than eBooks. eBooks Were Requested 484% More Than White Papers.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Marketing Insider Group

JANUARY 5, 2023

I spent about half my career in marketing creating, tweaking and optimizing demand generation processes, most recently for the world’s largest software company. Downloaded our white paper? Instead, you want a more strategic approach to B2B Demand Generation. Marketing needs to partner closely with sales.

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

Sharpspring

AUGUST 4, 2020

With the right B2B demand generation strategy, you’ll soon find yourself swimming in clients!In In this blog, get ready to learn more about what B2B demand generation is — and how to utilize it in your next marketing campaign to obtain optimal results. What Is B2B Demand Generation? B2B Demand Generation Strategy.

Demand Generation Agencies 54

Demand Generation Agencies Demand Generation Demand Generation 54

Content Marketing Institute

OCTOBER 31, 2018

When we truly excel at our jobs, we create demand where little or none existed. In fact, Apple didn’t even realize the demand it was creating. HubSpot created demand in a different way. Demand generation or demand identification. In many cases, businesses struggle with generating new demand.

Top of Funnel 96

Top of Funnel Demand Generation Demand Generation Agencies 96

ANNUITAS

FEBRUARY 27, 2014

And based on what I see today, most companies are not building a true Demand Strategy. So let’s be clear on what a Demand Strategy is not…. A Demand Strategy does not start with a marketing technology solution. A Demand Strategy is not a list of tactics or a “drip campaign”. A Demand Strategy is not internally focused.

Demand 100

Demand Webinar Metrics Buyer Personas Marketing & Strategy 100

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Biznology

FEBRUARY 3, 2020

Demand Gen Report. A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic. White papers, ebooks and articles from Christopher Ryan , who really knows his stuff. And their highly rated event in Cleveland every September. Heinz Marketing.

Resources 171

Resources Research B to B Advertising Agencies 171

The ROI Guy

JUNE 8, 2012

To achieve better engagement, and fuel lead generation campaigns, the ShoreTel Sophisticated Simplicity Interactive White Paper was created. Authored by IDG and powered by Alinean, the white paper effectively communicates the business value of a properly executed Unified Communications solution, one relying on ShoreTel’s simplicity.

Paper 40

Paper Lead Ranking Lead Scoring Lead Generation 40

The Point

SEPTEMBER 11, 2017

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. For more tips on effective social advertising, download our free white paper: “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook. ”.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

The ROI Guy

JUNE 19, 2013

IBM wanted to generate more demand for it’s SmartCloud solution via thought leadership on their solutions significant TCO advantages. IBM turned to Alinean to create an Interactive White Paper, delivering a provocative, customized analysis report to prove the superior value of IBM’s Cloud environment.

Paper 40

Paper Thought Leadership Demand Generation Interactive Marketing 40

The Point

NOVEMBER 12, 2019

I was part of a client conversation recently about the merits of different demand generation channels (paid social, content syndication , email, search, etc.) Now, third-party intent data is a powerful tool , and, if you’re a B2B marketer, deserves to be a part of your demand generation planning. Effective demand generation.

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149