Vision6

AUGUST 3, 2021

While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers. Email marketing will continue to evolve, as it has done with other recent data privacy changes. What is Apple Mail privacy protection? What can you do to prepare?

Privacy Protection 105

Privacy Protection Privacy Email Marketing Planning 105

Martech

FEBRUARY 4, 2022

The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. Permission means that the recipient has given you explicit and informed consent to send messages to them.

Deliverability 111

Deliverability Work Management Marketing Management Marketing AI 111

Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. That is to segment out Apple Mail users. Get insights ?.

Privacy Protection 89

Privacy Protection Privacy Open Rate Deliverability 89

ANNUITAS

MAY 17, 2016

Last week at the Atlanta Eloqua User Group Meeting, email deliverablity and privacy expert, Chris Arrendale of InboxPros , shared his knowledge on deliverability and privacy essentials. Email deliverability is one of those things that you can never know too much about and Arrendale knows more than enough and loves to share.

Deliverability 100

Deliverability CAN-SPAM Eloqua Privacy 100

Liveintent

OCTOBER 8, 2021

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. In a nutshell, Mail Privacy Protection will anonymize Apple Mail users’ information, leaving marketers in the dark about their audience’s email open times, locations, and device information.

Privacy Protection 71

Privacy Protection Privacy Clickthrough Click Rate 71

ANNUITAS

MARCH 5, 2013

However, most marketers don’t think about email deliverability and what that means to the ROI of their demand generation programs when creating them. What does deliverability mean for a B2B marketers? Deliverability enables you to measure open and click statistics, and from there, track activity to closed revenue.

Deliverability 100

Deliverability CAN-SPAM Privacy Demand Generation 100

Litmus

SEPTEMBER 16, 2021

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. informational emails), get creative about how you can gauge interest or the perceived usefulness of those emails through other channels, like surveys, in-app or on-website activity, purchase or login activity, etc.

Privacy Protection 67

Privacy Protection Privacy Webinar Metrics Open Rate 67

Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Monitor deliverability or inbox placement.

Privacy Protection 67

Privacy Protection Privacy Marketing AI Tips 67

eDataSource

AUGUST 7, 2019

Here we are again, continuing our swim through the alphabet soup of deliverability acronyms, jargon, abbreviations and initialisms. General Data Protection Regulation - an EU law that provides data protection and privacy for all EU citizens. Personal Identifiable Information. DEFINITION.

Deliverability 51

Deliverability Phishing CAN-SPAM Privacy 51

ConvertKit

DECEMBER 22, 2021

There were many large changes introduced with this operating system and a few of the major changes were focused on privacy. The change that received the most attention from email senders was the Mail Privacy Protection feature of the Mail app. What is Mail Privacy Protection? You can view past reports here.

Open Rate 107

Open Rate Privacy Protection Deliverability Privacy 107

Zoominfo

DECEMBER 23, 2020

Gather More First-Party Contact Information with Content. This is where content marketing comes in — contact information from newsletters, webinars, customer feedback, etc. Although notorious, this information has been valuable as usable contact data. Although notorious, this information has been valuable as usable contact data.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Webbiquity

JUNE 1, 2021

Mailchimp is a great choice when it comes to deliverability. As web users grow increasing skeptical and concerned about how their information is being used, data collection is becoming a big issue. With multiple privacy laws being enforced by different countries, this challenge just gets larger and thornier.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

ANNUITAS

APRIL 15, 2014

I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program.

Privacy 100

Privacy Privacy Policies Deliverability Demand Generation 100

Litmus

FEBRUARY 8, 2024

They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. The 2023 average email deliverability rate was over 85% , with Google (95%), Microsoft (91%), and Yahoo (81%) topping the list. Marketing strategies face some headwinds in 2024.

Marketing Budget 85

Marketing Budget Marketing Strategy Marketing & Strategy Planning 85

Martech

MAY 24, 2024

When I talk with clients who are having deliverability problems, especially when sending into Gmail, I call it being in Google Jail. From deliverability to engagement to ethics to ISP rules, there is nothing good about buying a list. Sentence : Six months or longer in deliverability prison. Annoyed, no doubt. The result?

RFP 116

RFP Deliverability Blast Campaigns Budget Programs 116

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Adapt to evolving metrics : With Google’s privacy updates , it might be time to move away from open rates as a primary metric.

Outreach 119

Outreach Email Marketing Optimization Lead Scoring 119

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. The journey of an email from creation to sending takes hours of behind-the-scenes effort.

Email Marketing 96

Email Marketing Marketing Automation Services Work Management Planning 96

Litmus

APRIL 25, 2022

Email deliverability. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam. Low deliverability, specifically a systematic deliverability issue, has a ripple effect. Conduct an email deliverability audit. Email automation. Data hygiene.

Email Marketing 101

Email Marketing Deliverability CAN-SPAM Data Hygiene 101

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? Among the responses, 41% said opt-out rates decreased, while 55% said spam complaints were down and 55% said email deliverability had improved. In the next decade, brands will have no choice but to embrace new privacy regulations. It shouldn’t. The result? Get your copy ?.

Privacy 60

Privacy Email Marketing Privacy Protection CAN-SPAM 60

Webbiquity

SEPTEMBER 27, 2019

Deliverability: See if your messages reach the right inbox or do they get blocked, junked, or bounced. Security: Determine whether your company follows all necessary practices to ensure safe information transmission. Deliverability. Reputation: Track your email reputation and fix it instantly at the first sign of trouble.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Vision6

JANUARY 16, 2022

It’s important for all businesses to be informed about the changing laws around email compliance and security so they can avoid breaking them. The data and privacy laws around direct email marketing have been a hot topic recently , so it’s time to reacquaint yourself with the regulations that apply to you and how to implement them.

SMS 98

SMS CAN-SPAM Privacy Opt-out 98

Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. This can be executed as a “welcome” email.

Email Marketing 111

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 111

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? Your report is based on the last 90 days of activity tracked with Litmus Email Analytics tracking codes—and continues to evolve as you send more tracked emails until Mail Privacy Protection goes into effect. And with this information? How to get started.

Privacy Protection 109

Privacy Protection Privacy Open Rate Deliverability 109

Spiralytics

JANUARY 11, 2023

Earlier marketers used to track open rates by collecting users’ information using invisible pixels. But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. Ensure deliverability. The Ultimate Email Marketing Trends in 2023. Trend 1: Content!

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

SalesIntel

OCTOBER 5, 2023

For example, you can send promotional emails to one group at a different time than informational newsletters to another group, maximizing the chances of engagement. It encompasses information related to your leads, customers, and contacts within organizations. It can erode trust and credibility among your audience.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Webbiquity

APRIL 18, 2024

You get deep insights that inform smarter business decisions. Data management: Collecting and managing a large volume of data for effective automation can be daunting, especially while maintaining data privacy and compliance Training and adoption : Ensuring your team is fully trained and on board with new automation tools can be a hurdle.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

sagefrog

FEBRUARY 28, 2024

Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing. Refrain from selling or transferring email addresses to third-party lists, maintaining the privacy and integrity of your subscribers’ information.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Vision6

JANUARY 14, 2024

AI uses predictive analytics to tailor information based on user behaviour, market trends, and competitor strategies to highlight different features that resonate with different customers. Ai-generated analytics will help you make more informed decisions for optimising campaigns and overall strategies.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. Thinking about what kind of information you are seeking from your audience, the actions you want them to take, and how these impact the customer experience will help guide your efforts for every campaign. . Unsubscribe rate.

Email Marketing 100

Email Marketing Click Rate Open Rate CTR 100

Martech

FEBRUARY 27, 2024

Moreover, contracts are crucial in defining the scope of work, deliverables, timelines and legal rights, including intellectual property rights and usage permissions. Respecting privacy and data protection laws is crucial when sharing information and analytics.

Advertising Agencies 115

Advertising Agencies Brand Identity Branding Marketing & Strategy 115

sagefrog

FEBRUARY 28, 2024

Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing. Refrain from selling or transferring email addresses to third-party lists, maintaining the privacy and integrity of your subscribers’ information.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

The Point

DECEMBER 15, 2020

High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability. Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. Even then, success with email programs can often be a long-term proposition.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Litmus

SEPTEMBER 20, 2022

Deliverability rate or inbox placement rate. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Phase #6: Email deliverability. Determine how you’ll measure your success. For example: Click-through rate (CTR).

Deliverability 104

Deliverability CAN-SPAM Privacy Protection Churn Rate 104

Salesforce Marketing Cloud

DECEMBER 8, 2023

A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions. Email marketing helps you drive conversions and revenue by delivering quality information that helps your customers achieve their goals. Don’t let your emails get lost in cyberspace.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 105

Webinar Metrics Privacy Protection Analytics Privacy 105

Lake One

APRIL 18, 2023

The same report suggests that while the number of apps and devices to help “connect” us grew, it also reduced the time spent consuming information, stressing us out and leading to digital fatigue. First-Party Data Every day, there seems to be a new twist in personal privacy requirements online.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82