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How to Create an SEO Editorial Calendar So Customers Find You

Contently

Pick a theme that’s rich with opportunities: Your theme for the month will influence your keyword research and the kind of content you’ll create. Conduct keyword research: Research keywords relevant to your business and audience and have a strong search volume, meaning people are actually searching for the words.

SEO 78
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How to Find & Fix Duplicate Content on Your Website

seo.co

Duplicate content can be bad. In the old days of SEO, duplicate content was often used as a cheap trick to get more keywords and more content on a website, so Google evolved a system to weed out the spammers who violated best practices by doing this. In this post we discuss: What is duplicate content? Why is it bad?

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Search Engine Indexing vs. Search Engine Ranking: What’s the Difference?

seo.co

All three of these actions work together to deliver results to users who search for keywords and phrases. Ranking can help you dominate the search engines for certain keywords and phrases, which increases traffic even more. Pages can get de-indexed. For example, Google de-indexed 10.5 The page uses cloaking.

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Why Your Google Rankings Dropped & What To Do About It

seo.co

Problems with canonicalization are somewhat similar to issues with duplicate content. Using canonical checking tools like Moz or Ahrefs can help eek out potential issues with duplicate content on-site. To put it concisely, volatility is expected and normal for new sites. Canonicalization Issues. Server Problems.

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Irrelevant keywords. + Keyword stuffing. + Duplicate content. + Black hat tactics waste time and money while putting your entire site at risk of being de-indexed and/or blacklisted entirely. Worst case scenario, your entire domain name could get de-indexed or even blacklisted from Google and other search engines.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Misplaced keyword focus. Duplicate content. Marieke van de Rakt, founder of Yoast Academy and CEO of Yoast, writes that the ideal site structure looks like a pyramid and includes levels like: Home. Misplaced keyword focus. Keywords have long been the focus of many digital marketers. Avoid keyword stuffing.

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Position Zero Is Dead; Long Live Position Zero

Moz

At a glance, you can see which keywords displayed a featured snippet (the scissor icon), owned that featured snippet (highlighted in blue), as well as your organic ranking for those keywords. We also debated whether duplicating data in rankings reports added value for customers or just created confusion.