KoMarketing Associates

SEPTEMBER 17, 2020

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. The most popular channel among marketers is email, with 90% of respondents stating that they utilize it in their strategy.

Data Hygiene 169

Data Hygiene Marketing Report Advertising Channels InsideView 169

KoMarketing Associates

JANUARY 31, 2018

More B2B marketers are investing in data and analytics, but how far have they come in terms of maximizing the potential of these assets? Radius recently teamed up with the Harvard Business Review to discover how B2B marketers are making the most of their data and analytics. firms were on pace to invest more than $20.1

Marketing Report 187

Marketing Report B2B Marketing Data Hygiene Marketing & Strategy 187

Marketing Insider Group

MARCH 28, 2023

For some, that might mean entering new markets. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction. Customer Database Data hygiene has nothing to do with scrubbing your data’s ears.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Envy

JANUARY 20, 2022

Hey, did you know that email marketing databases degrade by about 20-30% each year? Database decay is a natural part of marketing, we just need to cope with it strategically. In one of our recent blogs on the HubSpot email health tool I covered the importance of keeping your CRM data clean. Cleaning up data in HubSpot is simple.

Hubspot 118

Hubspot Data Hygiene Marketing & Strategy Contact Marketing 118

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Oftentimes, this is due to a lack of strategy. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important?

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Litmus

OCTOBER 11, 2022

Marketers know email marketing personalization is good for business. We have outlined the three key lessons to enhance your email marketing personalization and meet your customers at every phase of their journey. Leveraging data details. Lesson one: Types of data. Lesson two: Data hygiene.

Email Marketing 86

Email Marketing Data Hygiene Personalization Planning 86

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. We’ll also look at misconceptions that keep marketers from putting these into play — and tech options to enable them. Dig deeper: What is marketing automation and how can it help B2B marketers?

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Email Marketing Automation 115

Martech

JUNE 21, 2022

The lack of clean data is one of the main issues affecting digital brands today, making it difficult for marketing teams to effectively target and engage with audiences. “You need data quality and hygiene to be closer to where that marketing strategy is,” he said. Create a data quality report.

Data Hygiene 96

Data Hygiene Ideal Customer Profiles Conference Lead Scoring 96

Anteriad

JANUARY 20, 2023

A data strategy encompasses the full process of how you collect, manage and use your data. Having a strategy in place means you know how you’ll handle your data from the start—instead of making important data decisions on the fly. Keep reading for what you need to focus on when creating your data strategy.

Data Hygiene 52

Data Hygiene Marketing & Strategy Work Management Marketing Management 52

Only B2B

SEPTEMBER 7, 2022

Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. However, a vast majority of firms still lack the ability to secure their data hygiene, which has a negative impact on their operations.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. It flags when a company is in the market for specific solutions. high yield, low churn) by key attributes.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

SalesIntel

AUGUST 11, 2021

Will you try selling him an email marketing platform just because you think it might help him? Difference Between Machine-verified and Human-Verified Data. How to Find The Best B2B Data Partner for Your Business. What Type of Data is Right for Your Company? Firmographic Data.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Martech

APRIL 17, 2024

Here are three steps email marketers can and should take now — even if they’re not “bulk” senders — to stay on Google’s good side and keep their email compliance up to speed, regardless of their ESP. Proactive strategies to address those mistakes before Google does. Proactive strategies to get your email campaigns in compliance 1.

CAN-SPAM 94

CAN-SPAM Data Hygiene Domain Privacy 94

eTrigue

JANUARY 16, 2024

With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene. Clean data helps you understand your market. Alignment of all your data — whether first, second or third party — allows you to define your total addressable market (TAM) in detail.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

NetLine

DECEMBER 27, 2023

In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential. We’ve identified four key components of a martech stack that enables marketers to effectively use intent data to its fullest potential.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. So, what’s a legitimate email marketer to do? It’s the nature of the business.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

SEPTEMBER 7, 2022

We cut our lead routing time from three days to less than a minute,” says Matt Kromer, a marketing operations manager at Spectrum. Data is a must-have for accurate lead routing. Data completeness – Is your data being enriched with both first-party and third-party data? Are you able to route any object?

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Zoominfo

DECEMBER 23, 2020

The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. One of those strategies to add to your resolutions needs to be for your contact database. So take a look at these resolutions to add to your database strategy for the next coming year!

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

MARCH 4, 2021

Sales reps can also pinpoint specific obstacles and make improvements with a stage-focused sales strategy. Going through the sales cycle with a “wing it” strategy can cost you in sales deals. Having a scoring and qualification system in place will weed out unfit leads and save sales and marketing teams time.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

Biznology

NOVEMBER 5, 2018

I’m always running around saying how much I enjoy B2B marketing , because it’s complex, high ticket, and the results can be really satisfying. What’s particularly annoying is that testimonials are one of the most powerful tools in B2B marketing. B2B marketers still duck their data responsibilities. That’s all true.

B2B Marketing 151

B2B Marketing Peer-to-peer Data Hygiene B2B 151

Martech

JULY 20, 2021

Because of the central role marketing plays in the success of any business through generating revenue and sales opportunities, there is a lot of pressure on the team to make the right hires. Marketing is a career that rewards creativity, even when technology is used to carry out precise targeted campaigns.

Data Hygiene 112

Data Hygiene Ad Building Marketing Automation Services Marketing Management 112

Litmus

SEPTEMBER 13, 2022

Email marketing is foundational to any strong marketing strategy. By setting and measuring benchmarks your brand deems valuable, you can optimize your strategy accordingly. Data hygiene. Inaccurate data can also cause you to lose your subscriber’s attention long before they consider engaging. .

CTR 73

CTR Email Marketing Data Hygiene Click Rate 73

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Oftentimes, this is due to a lack of strategy. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

KoMarketing Associates

JULY 26, 2018

Although marketers are invested in purchasing demographic data to reach out to their target audience, research shows that they are not entirely confident in the information they receive. However, just 20 percent are “very confident” in the data accuracy of their purchased data. Marketers Fail to Leverage Customer Data.

Purchase 120

Purchase Marketing Report Data Hygiene Paid Search Agency 120

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

DealSignal

AUGUST 30, 2021

With marketing technology changing the landscape and leveling the playing field, you can leverage ABM strategies to not only hit your monthly numbers — but to exceed them. But to truly rise to excellence, you’ll want to connect the dots across your organization — so, more than just sales and marketing.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Zoominfo

AUGUST 5, 2018

Although a candidate-driven job market is great for job seekers, it can often make a recruiter’s job much more difficult. Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment.

Work Management 157

Work Management Marketing Management Data Hygiene Zoominfo 157

Zoominfo

AUGUST 5, 2018

Although a candidate-driven job market is great for job seekers, it can often make a recruiter’s job much more difficult. Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment.

Work Management 130

Work Management Marketing Management Data Hygiene High Quality Lead 130

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. It flags when a company is in market for specific solutions. The different types of intent data.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

KoMarketing Associates

FEBRUARY 21, 2017

B2B marketers are utilizing data and analytics, but new research indicates that many are still struggling to maintain the accuracy and quality of information. The “B2B Lead Generation Survey” conducted by Chief Marketer discovered that the primary data challenge for B2B marketers is quality and standardization (72 percent).

B2B Marketing 138

B2B Marketing Data Hygiene B2B Analytics 138

Zoominfo

APRIL 15, 2018

The importance of data cannot be understated in the modern sales landscape. Gone are the days of strategies based on instincts and educated. Now, data and analytics reign supreme when it comes to running a successful sales organization. Keep reading for our guide to a data-driven sales strategy.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Engagio

OCTOBER 11, 2023

Data has long been the fuel that powers our most groundbreaking technologies and strategies. Nowhere is this more noticeable than in today’s Generative AI craze and the massive appetite that large language models, or LLMs, have for training data. Intent data : Determine which accounts are in-market for the products you sell.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Only B2B

JULY 19, 2023

Unleashing the potential of personalization, it has emerged as a transformative strategy in database marketing, reshaping the customer-business relationship. Discover the untapped possibilities of your data – Elevate your insights with our Database Cleansing service.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Litmus

APRIL 25, 2022

Email remains a top-performing marketing channel with 78% of marketers continuing to see an increase in email engagement. As email marketing strategies continue to evolve, it’s important to focus on key areas that will help grow your business — and your subscriber’s loyalty. Email deliverability. Test spam filters.

Email Marketing 99

Email Marketing Deliverability CAN-SPAM Data Hygiene 99

Zoominfo

SEPTEMBER 18, 2018

It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. What is personalized marketing? Personalization. Keep reading!

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206